From the Philippines to the World: Jollibee Honors New Bida Best Ambassadors

 From humble beginnings to becoming a global force, Jollibee has always believed in one powerful truth: the Filipino is world-class. Jollibee proudly launches its newest campaign, “Bida Best, Bida Pinoy”—a bold celebration of Filipino excellence, honoring the country’s finest who continue to shine on the world stage.

Jollibee celebrates world-class Pinoy excellence, introduces Bida Best Ambassadors at Bida Best, Bida Pinoy launch, bringing joy and pride to the whole nation (L-R) Leo Andrew Escutin, General Manager of SIBOL, SIBOL Men’s and Women’s teams, Dr. Reina Reyes, Pia Wurtzbach, Dorothy Dee-Ching, Jollibee VP and Head of Marketing, Elise Maog, Jollibee PR and Partnerships Lead, Dennis Reyes, Jollibee PR, Partnerships and Sustainability Head, QUICCS Maiquez, Hidilyn Diaz, and Frances Fajardo, Creative Director of UPeepz and UPeepz dance crew

Hosted by Gretchen Ho at Whitespace Manila, the launch was a joy-filled special event honoring Filipinos who have achieved global success in their respective fields. More than just a campaign, “Bida Best, Bida Pinoy” is a movement. It champions the spirit of the Filipino and highlights the stories of trailblazers who prove that we have what it takes to succeed on the global stage.

The event’s main highlight was the reveal of the Bida Best ambassadors–done so through an anthemic music video–who have showcased world-class Filipino talent on the global stage: 

• Pia Wurtzbach, Miss Universe 2015, beauty queen, and humanitarian
• Carlos Yulo, Double Olympic gold medalist and world champion gymnast 
• Hidilyn Diaz, the Philippines’ first Olympic gold medalist and a symbol of unbreakable will
• EJ Obiena, World-class pole vaulter, soaring beyond limits
• Dr. Reina Reyes, globally acclaimed astrophysicist and “the Filipina who proved Einstein right”
• Quiccs Maiquez, International toy design icon putting Pinoy street culture on the map
• SIBOL, World MLBB champion, the national Esports team competing—and winning—on the international scene
• UPeepz, World Hip Hop champion, electrifying global stages with Filipino creativity

Through their various achievements, they have inspired millions and brought joy to Filipinos around the world.

“This is our tribute to the many Filipinos who, just like Jollibee, have risen from humble beginnings to global success. We want to shine a spotlight on their achievements, because when we celebrate their stories, we celebrate the very best of what it means to be Filipino—resilient, passionate, joyful, and world-class,” said Dorothy Dee-Ching, Jollibee VP and Head of Marketing. 

Pia Wurtzbach talks about how Bida Best means being resilient and believing in oneself, despite the many challenges.

“I raised the flag for every dreamer who dared to believe even if all the odds were against them,” said Pia Wurtzbach-Jauncey. “This campaign not only celebrates triumphs and successes, but at the center of it, the puso of every Pinoy who wants to pursue their dreams. This is what it means when we say “Bida ang puso sa tagumpay.”

Quiccs shares how staying true to his roots and childhood influences helped him create his own unique art style, which helped bring TEQ63 to life. 

“Excellence comes in many forms, [whether you’re] athletes, artists, creators, innovators. We all carry the flag in our own way,” said Quiccs, who reflected on his journey as an artist, creating TEQ63, and even accomplishing his dream collaboration with Jollibee. “To all young creatives out there, don’t be afraid to dream big, use your voice and style. Authenticity is your superpower, and your culture is the edge.”

One of the highlights of the program was the Bida Best booth reveal, which is a special exhibit that contains special items from each ambassador, including Pia Wurtzbach-Jauncey’s iconic Miss Universe gown and Hidilyn Diaz’s Tokyo 2020 Gold Medal. 

In addition to the star-studded reveal, each ambassador participated in the Bida Best Talks—a panel discussion where they shared personal stories about their journeys, the challenges they overcame, and how they exemplify Jollibee’s values and mission. The talks offered insight into what it truly means to be “Bida Best.”

Hidilyn shares how winning the Olympic Gold wasn’t just a win for her after many setbacks, but also a win for the entire country, creating a historic first.

 

“Hindi lang ito tungkol sa pagka-panalo ko ng medalya, ito ay para sa lahat ng mga Pilpino. Kaya natin maging world-class sa kahit anong sports. Ang bida sa lahat, ay ang pagtulong sa kapwa, pagiging inspirasyon sa kabataan, at pagmamahal sa bayan,” said Hidilyn Diaz. “Whatever your passion is, don’t let anyone tell you ‘hindi mo kaya.’”

Dr. Reina Reyes dedicated her message to all the young Filipino achievers and dreamers who want to reach for the stars.

 

Dr. Reina Reyes also believes in encouraging young Filipinos to follow their passions just like she did. “I want to share the gift of permission [that my parents gave me] to every Filipino kid so that they'll feel free and celebrated to be smart, to be curious, to dream big–as big as the universe,” she said. 

Representatives from SIBOL and UPeepz echoed this sentiment. They emphasized the dedication that their members put into their craft to showcase their talents on the global stage, and ultimately inspiring Filipinos of every age that they can achieve greatness too.

As the event came to a close, it left behind more than just inspiring stories—it sparked pride in what it means to be Filipino. Jollibee reminded everyone that being Bida Best isn’t just about success, but about heart, perseverance, and staying true to one’s roots. And with talents like these leading the way, the future of Filipino excellence looks brighter than ever.

Jollibee Levels Up Mealtime with GameJoy Combos and Exciting In-Game Rewards

Gaming has become one of the biggest passion points of Gen Zs, and Jollibee is set to take the joy of eating to the next level with the launch of its GameJoy Combos. These come with GameJoy Credits Mystery Cards that allow customers to power up their gaming! In partnership with UniPin, one of the leading digital entertainment enablers, the GameJoy Credits can be used as currency in up to 10,000 online games housed under UniPin, so gamers can earn rewards every time they enjoy their Jollibee favorites.

Unlock Game-Changing Rewards with Every GameJoy Combo

From May 6 to August 15, 2025, customers can order any GameJoy Combo that comes with a GameJoy Credits Mystery Card. Each mystery card contains a unique Serial and PIN that grants you a randomized amount of GameJoy Credits redeemable via https://www.unipin.com/. Every PIN is guaranteed to provide at least 10 GameJoy Credits and up to 200 GameJoy Credits which you can use to power up any of your favorite games. Credits can be redeemed via UniPin until October 31, 2025.

 

You can choose from any of these GameJoy Combos:

• Yumburger GameJoy Combo (₱109): Includes 1 Yumburger, 1 Regular Peach Mango Pie, 1 Regular Drink, and 1 GameJoy Credits Mystery Card.
• Cheesy Yumburger / Crunchy Chicken Sandwich / Jolly Hotdog GameJoy Combo (₱127): Includes 1 Cheesy Yumburger, Crunchy Chicken Sandwich, or Jolly Hotdog, 1 Regular Peach Mango Pie, 1 Regular Drink, and 1 GameJoy Credits Mystery Card.
• GameJoy Group Combo (₱472): Includes 2 Yumburgers, 2 Crunchy Chicken Sandwiches, 4 Regular Peach Mango Pies, 4 Regular Drinks, and 4 GameJoy Credits Mystery Cards – perfect for the whole squad.
  

Redeeming your GameJoy Credits is easy!

Just scratch off the protective ink on the back of your mystery card to reveal your unique Serial and PIN. Then, head over tohttps://www.unipin.com/, log in, and click the “Top-Up (+)” button next to your profile photo to redeem your GameJoy Credits! The mystery value of your GameJoy Credits will appear in your wallet and you’re ready to power up your favorite games!

 

 

Level Up Your Meals and Your Game with Jollibee

With GameJoy Combos, Jollibee is once again delivering innovative, relevant, and joyful experiences that combine your langhap-sarap favorites with the excitement of gaming. Whether you're playing solo or teaming up with your barkada, there's a GameJoy Combo for everyone.

“Gaming is a huge part of today’s generation, and we’re thrilled to provide our customers and all types of gamers a more joyful experience – with our GameJoy Combos you can now enjoy your favorite Jollibee meals while gaining rewards to use in your favorite games,” said Dorothy Ching, VP and Head of Marketing at Jollibee Philippines.

GameJoy Combos are available via Dine-In, Take-Out, Drive-Thru, and Delivery channels. Don't miss out and get your GameJoy Credits today!

To learn more, follow @Jollibee on Facebook, Instagram, TikTok, and X for updates and exciting surprises throughout the promo period.

Got Questions? Here's What You Need to Know:

How many GameJoy Credits can I get?

Every card guarantees at least 10 GameJoy Credits, with a chance to get 20, 50, 100, and up to 200 credits!

Where can I use my credits?

Your GameJoy Credits can be used in any of the available games on the UniPin platform to power up your gaming!

Can I collect more than one mystery card?

Yes! You’ll get one mystery card for every GameJoy Combo purchase (four if you purchase the Group GameJoy Combo) so the more combos you enjoy, the more credits you can collect and redeem.

For the complete promo mechanics and redemption steps, visit:

👉 www.jollibee.com.ph/promos/gamejoy-combos and power up your next gaming session with Jollibee GameJoy Combos!

Jollibee Partners with Guinness World Record Holder Natalie Dau on Her 1,000-Kilometer Charity Run Across the Philippines

 Jollibee is a proud partner of ultramarathon runner and Guinness World Record holder Natalie Dau as she sets another record and travels 1000 km across the Philippines by foot, passing by iconic landmarks,interacting with communities, and doing charity activities along the way.

Project 1000 in the Philippines is Natalie’s second 1000 km ultramarathon, following her successful runthroughout Thailand, Malaysia, and Singapore last year. More than just an athletic feat, the project aims to raise awareness and support for various charities dedicated to empowering women and girls, making it not just a test of endurance, but also a run for a cause.

Everyone's best friend Jollibee joined Natalie as she kicked off the run last April 21 in Santa Ana,Cagayan. Several branches across North Luzon have also served as quick stops for Natalie and her team, who all enjoyed their jolly favorites. On Day 5, the Project 1000 team had a heartwarming stop atJollibee Narvacan in Ilocos Norte, as students from Ta-yac Elementary School experienced a specialJollibee Kids Party.

“I want you to experience a fun party that only Jollibee can offer. I hope you enjoy all the great food andhave a fun day,” Natalie shared with the children during the celebration. This special Jollibee Kids Party included fun games and a special performance from Jollibee and Hetty, which got Natalie and the kids very excited about. Loot bags and exciting prizes were also given away, bringing ultimate joy to students that participated.

“We’re delighted to partner with Natalie for Project 1000, as we have always sought to supportinitiatives that align with our values. This partnership allows us not only to continue bringing joy to underserved communities, but also celebrate resilience and determination, and the power of workingtogether to create a positive impact in the community,” shared Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.

Over the next few days, Natalie will continue her journey through Zambales and Bulacan, with her finalstop being Jollibee’s 1000th milestone store in Triangle Drive, Bonifacio Global City, Taguig.Just like Natalie, Jollibee is committed to spreading joy and inspiration to communities across the country. Through this meaningful partnership, every kilometer of Natalie’s run becomes a celebration of resilience, purpose, and joy.

The Iconic Peach Mango Pie Gets a Chunky Upgrade at The Dessert Museum

Get ready for a Peach Mango Pie lover’s dream come true! Jollibee’s iconic Peach Mango Pie is taking center stage at The Dessert Museum in S’Maison with a mouthwatering new themed room—the Peach Mango Pie-Palooza Room! This vibrant, fruit-filled wonderland celebrates the improved Peach Mango Pie, now bursting with even more peach and mango chunks wrapped in Jollibee’s signature sweet-salty crust.

The moment you enter the Peach Mango Pie-themed room, you’ll feel like you’ve stepped into a pie heaven. The entrance shows a peach and mango field filled with giant orange and yellow fruits—perfect for a playful photo op. Inside, you’ll find colorful pie-inspired visuals and elements designed to delight any fruit or dessert lover.

The main activity area is where the fun ramps up! Snap a selfie next to a giant Peach Mango Pie or see what’s in store at the Peach Mango Pie Chunk Tank, or even the Peach Mango Pie Pop-it Wall! There’s also a Jolly Kiddie Party area and dessert station, where Jollibee can cater meals for birthday celebrations hosted at the Dessert Museum.

“For those craving immersive, exciting, and shareable experiences, this is the perfect treat,” said Pamela Cruz, Jollibee Philippines Marketing Director. “The new Peach Mango Pie-themed room celebrates the improved pie—which now packs even more peach and mango fruit bits into a golden, flaky crust. It’s the perfect way to satisfy your sweet and fruity cravings while creating fun, memorable moments.”

The best part? Guests can score their own crispy, chunky Peach Mango Pie for FREE—just snap a pic in the themed room and share it on social media with #JollibeexTDM and #PeachMangoPiePalooza. It’s the ultimate blend of indulgence and fun—because a great dessert tastes even better when shared!”

The Peach Mango Pie-Palooza Room will be open to the public starting April 9, 2025 and will be open from Monday to Sunday, 10AM to 10PM. Customers can purchase tickets online (https://book.thenextperience.com/TheDessertMuseum/Booking/664c14aa-69cf-c9.8-8089-13009b848aba) or via walk-in.

 

Check out the Dessert Museum’s newest addition and dive into the Peach Mango Pie experience. Or, if you’re craving that delicious dessert pie right now, head to your nearest Jollibee for dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda.

 

Stay updated on all things Jollibee—like them on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Jollibee Partners with Kidzooona to Make Kids' Celebrations Extra Joyful

Kids' celebrations at kidzooona just got a whole lot more joyful and fun, with Jollibee as their exclusive fast food partner!

 

The partnership was officially sealed during a signing and launch event at kidzooona SM North Edsa on March 28, 2025. The event was a day filled with joy, with families enjoying everything kidzooona’s amazing playground has to offer, along with their favorite Jollibee meals and none other than the kids’ best friend, Jollibee!

Jollibee and Lala-chan pose together with kids, parents alongside the Jollibee and kidzooona teams for a joyful group photo.

 

Kids dove into the kidzooona ball pit in search of special golden balls with fantastic prizes waiting for those who found them. Parents also got in on the action with the Bee Quiz, a fun-filled game where they teamed up with their little ones to answer questions about Jollibee and kidzooona.

 

The event wouldn’t be complete without Jollibee and kidzooonamascot, Lala-chan, making special appearances. Both mascots wowed the crowd with live performances, keeping the energy high and the smiles wide. 

 

“We’re thrilled to be partnering exclusively with kidzooona. We know this is a very special partnership between two industry leaders,” said Kakam Gabunada Jr., Jollibee’s RBU Head for Mega Manila and National Key Accounts Group. “Both Jollibee and kidzooona are dedicated to bringing joy to kids and families, so this partnership feels like a perfect match. I can't wait to see kids celebrating in the most exciting playground while enjoying their Jollibee favorites!”

L-R) Jollibee, Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Mr. Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, Ariel Jabagaton, kidzooona General Manager of Marketing, and Lala-chan pose together after signing their partnership agreement.

The new collaboration allows kidzooona party celebrants to choose Jollibee favorites like the

crispylicious, juicylicious Chickenjoy, beefiest langhap-sarap Yumburger, and the sweet-sarap Jolly Spaghetti as part of their parties. Alongside this, celebrants can also have the Jollibee mascot in their events at kidzooona, which is full of interactive activities and experiences.

 

“We’re so happy to see this partnership come to fruition,” said Tetsuhiro Masaru, President & CEO of kidzooona. “As a Jollibee lover, I’m happy to see how both brands can grow together and deliver even more joy.” 

 

Dorothy Dee-Ching, Jollibee Head of Marketing, also expressed her excitement, saying, “At Jollibee, kids have always been at the heart of everything we do. From serving their favorite Chickenjoy, Yumburger, and Jolly Spaghetti to making every visit to Jollibee a fun experience, we believe in creating memories that kids will cherish forever. We know that a joyful childhood is largely influenced by meaningful experiences beyond Jollibee stores. That’s why this partnership with kidzooona is so special.” 

 

Starting April 4, the Jollibee offerings and mascot will be available as part of kidzooona celebrations, delivering the ultimate party experience, ensuring your little ones will have a celebration they’ll never forget.

 

For more information, you can follow Jollibee on Facebook, and @jollibee on X (formerly Twitter) and Instagram, and check the official kidzooona website. 

(L-R) Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, and Ariel Jabagaton, kidzooona General Manager of Marketing officially the official partnership, with Jollibee becoming the exclusive fast food partner. 

 

Lala-chan and Jollibee strike a pose together at the kidzooona ball pit.

kidzooona President and CEO Tetsuhiro Masaru shares his excitement about the new partnership. “Thank you putting this partnership into fruition.”

As a parent, Jollibee Head of Marketing Dorothy Dee-Ching is excited to see her kids experience play and delicious favorites with Jollibee at kidzooona.

 

For Jollibee RBU Head for Mega Manila and National Key Accounts Group, Kakam Gabunada, Jr., this partnership is between two industry leaders.

 

Kids had fun playing the Ball Pit Bonanza challenge, where they had a chance to win special prizes.

Jollibee plays with kids in the kidzooona play area, enjoying the fusion of fun and delicious food.

 

Parents and kids enjoyed their Jollibee meal favorites at the kidzooona party area.

Feel the Joy: Jollibee Rolls Out Summer Saya Treats for the Ultimate Summer Fun

 Summer is here, and that means more time for fun, travel, and bonding with loved ones! Whether it’s hitting the beach, going on a road trip, or simply enjoying the season’s laid-back vibes, there’s no better way to make summer extra special than with delicious treats and exciting offers.

That’s why Jollibee is making the season even jollier with its biggest summer campaign yet— the Summer Saya Treats!

This campaign is all about celebrating the extra saya that comes with spending summer

with family and friends, made even more enjoyable with Jollibee’s exciting lineup of sulit offers, promos, and exclusive treats designed to match every adventure.

Enjoy the Summer Saya Treats and Exciting Deals!

Kicking off Summer Saya Treats, Jollibee is rolling out a series of sulit offers and must-try deals that will bring even more joy to your favorite summer activities:

 

March 21 – Summer Delights with Umbrella Promo

The Summer Saya excitement officially launched on March 21, giving consumers a limited-edition Jollibee Umbrella for just ₱149 with any value meal purchase paired with choice of Summer Delight: Mango Jelly Sundae, Cookies & Cream Sundae, or Iced Mocha—perfect for staying cool under the sun!

Promo is until April 30, 2025 at participating Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru.

March 28 – Crunchy Chicken Sandwich with Free Soda Float Upgrade

Beat the heat while enjoying a delicious Crunchy Chicken Sandwich! Starting March 28, get a Free Soda Float upgrade when you buy a Crunchy Chicken Sandwich with Fries & Drink for just ₱125 (Save ₱25), making snack time even more refreshing and sulit!

Promo is until April 30, 2025 in all Jollibee stores nationwide. Available via Dine-In, Take Out, and Drive-Thru. Price varies.

April 1 – 20 – Lenten Deals with Visita Iglesia Digital Map

For those observing Lenten traditions, Jollibee makes it easy to enjoy a satisfying, meat-free option with its Tuna Pie with Fries & Drink for only ₱145 (Save ₱12). Plus, consumers can access Jollibee’s Visita Iglesia Digital Map featuring recommended and notable Churches , making their Holy Week experience even more memorable and convenient.

Extra Saya, Extra Bonding, Extra Fun!

“Summer is all about creating fun-filled moments with family and friends, and we at Jollibee want to make those experiences even more special,” said Eloise Siccion, Assistant Vice President and Head of Trade Marketing Group at Jollibee Philippines. “With the Summer Saya Treats, we’re bringing extra saya with sulit promos and exclusive treats that perfectly complement all your summer adventures,” she added.

Jollibee has even more exciting offers in store throughout the season! Consumers can look forward to new promos, special treats, and  exclusive deals rolling out in the coming months.

Order now and make this summer extra special with Jollibee’s delicious, sulit offers made for sharing and bonding! For more updates, follow @Jollibee on Facebook, Instagram, TikTok, and X. You may also visit https://www.jollibee.com.ph/ for more info.

 

Jollibee opens 1300th milestone store in Abulug

Jollibee, the number one fast food brand in the Philippines, has reached another milestone with the opening of its 1300th store inthe country in Abulug, Cagayan. This new store is a testament toJollibee’s continued commitment to bring the joy of eating to everyone, reinforcing the brand’s dedication to make its signature offerings accessible even in far-flung communities.

 

The brand has continued its aggressive expansion locally,making sure that Filipinos can satisfy their langhap-sarap cravings whether they’re situated high up north or down south in the Philippines. Jollibee has also been improving its store concepts, embracing technology and adding innovations for business efficiency and customer convenience.

 

The 24-hr Jollibee Abulug Cagayan store showcases modern features like a Dual-lane Drive-Thru, increasing the store’s drive-thru capacity and shortening the turnaround time for customers on-the-go. Self-Order Kiosks (SOK) are also present, making it easy for customers to enjoy their Jollibee favorites in just three easy steps – order, pay, and claim. With a huge touchscreen menu board, choosing what to eat can become easier and faster. The store also houses a Jollibee Kids Party area, designed to deliver the unique kind of joy that the brand is known for to kids and kids-at-heart.

 

A lot of exciting activities were conducted to delight the 1300thstore’s first customers. Early drive-thru and dine-in customers had a chance to receive exclusive giveaways like products, Jollibee Kids Meal toys, and other merchandise. A meet-and-greet with Jollibee and Friends also added more joy to the festivities.

 

In the spirit of spreading more joy, Jollibee Abulug Cagayanwill also be supporting the local community by donating more than 600 books for students aged 5-7 in five nearby schools in the area. This is in line with the brand’s continuing commitment to support education throughout the country. 

 

"We want to continue spreading Jollibee’s unique brand of joy to more parts of the country, especially in locations we have yet to reach. Reaching our 1300th store is a milestone that we're very proud of, and this wouldn't have been possible without the support of our business partners, local government units, and of course, our loyal customers," says Ellen Nuñez, North Luzon Regional Business Unit Head of Jollibee Philippines.

 

The opening of Jollibee’s 1300th store represents not just an expansion in numbers but also a deeper connection with communities across the country. As Jollibee continues to reach new milestones, it remains dedicated to delivering great-tasting food, warm service, and joyful experiences to Filipinos everywhere.

With this new store in Abulug, Jollibee looks forward to serving even more customers and creating new memories—one joyful bite at a time.