TALA Philippines Taps Judy Ann Santos-Agoncillo as Ambassador for Financial Empowerment

 

Financial security is the top aspiration of Filipinos today. To meet living expenses comfortably, prepare for emergencies, and save up for the future are dreams that many work hard to achieve. While the dreams are the same, everyone has different starting points, paths, and opportunities in life. In terms of access to financial services, for example, 76% of Filipinos remain unbanked and underserved by traditional institutions in 2024.

In facing life’s inequalities and making their dream a reality, Tala is a reliable partner of Filipinos. It levels the playing field by providing secure, flexible, and convenient online credit that enables customers to jumpstart their financial journey. Since entering the Philippines in 2017, Tala has grown exponentially, having disbursed 24 million loans amounting to over Php 118 billion to 3.6 million customers.

“Through the transformative power of access and radical trust, we’re taking on a role in the lives of our customers that goes beyond just transactional. We want to be their kasangga sa laban ng buhay—in exploring additional sources of income, saving for the future, building an education fund for their children, and more,” said Moritz Gastl, General Manager of Tala Philippines. “Tala can serve as a tool to help them unleash their potential to grow and thrive no matter their circumstances.”

To amplify this message of fairness, Tala Philippines has partnered with award-winning actress Judy Ann Santos-Agoncillo as its new brand ambassador. In an interactive and engaging launch event held last July 30, Santos-Agoncillo was introduced as the face of grit and determination of everyday Filipinos who continue to stand strong amid challenges.

“Financial empowerment is indeed a superpower, especially in a time where the costs of basic necessities and just about everything else continue to rise. It’s a gratifying feeling when we know that we have the means to take care of our family, to provide for their needs. I believe everyone has the right to have that power,” said Santos-Agoncillo. “I’m excited to work with Tala Philippines in supporting the financial journey of more Filipinos.”

Tala Philippines Marketing Director Missy Santos highlighted Santos-Agoncillo’s genuine and down-to-earth personality as one of the things that make her relatable to their customer base. She’s also known for playing multiple roles in movies and on TV as an underdog who thrived and emerged successful despite unfair situations, capturing the hearts and inspiring generations of Filipinos.

“It’s an honor to have Ms. Judy Ann as Tala Philippines’ ambassador. More than a talented actress, she’s also a businesswoman and a mom just like many of our customers. We’re excited to show that just like her roles as the heroine, our customers have a chance to be the bida in their own stories by taking control of their finances and working toward their goals. This is of course aligned with our mission of empowering the unbanked and underserved in the country,” she added.

Watch the new Tala commercial featuring Judy Ann Santos-Agoncillo here. To know more about Tala’s financial services, visit tala.ph and download the official Tala app.

 

Judy Ann Santos shares how to have a budget-friendly lifestyle

 

Prices of gas, electricity, water, food and everything else are constantly on the rise nowadays. The thought of it already does not only make a homemaker's wallet feel heavy but also their feelings. 

 

As a hands-on mom to her three kids and a homemaker herself, Filipino actress, entrepreneur, cook and Beko’s brand ambassador, Judy Ann Santos, understands how this feels. “Struggle talaga siya, nachachallenge ka rin kasi kung paano ka magbubudget.” Santos said.

 

Budgeting can be challenging, but so is having a sustainable lifestyle. However, Santos shared that she believes having a sustainable and healthy lifestyle is possible even if you're on a budget.

 

"Actually, nakatutulong ang meal prepping pag gusto mong makatipid and have a sustainable lifestyle talaga," Santos shared when asked how one can have a budget-friendly sustainable lifestyle. 

 

Meal prepping allows one to prepare meals and dishes ahead of time.

 

With meal preparation, one also gets to control their food intake. Therefore, this helps one to manage and maximize the nutrients they absorb from their meals. This is why it is a best practice in daily life if one aims to be healthy and sustainable.

 

“So, pag nagmemeal prep ako, I do it nang weekly,” she shared. “Nililista ko na ano yung mga magiging meals namin for a week, tapos dun ko na rin ililista ano ba yung mga ingredients na kakailanganin.” Santos states that this helps her not only to save money but also to save a lot of time and effort.

 

Maximizing what you can buy in groceries is vital in meal prepping. Santos also shared some money-saving tips when it comes to grocery shopping.

 

“Siyempre, pipiliin niyo yung mga fresh ingredients pa. Fresh na gulay, fresh na prutas,” she shared. “Usually meron din yung mga buy one, take one deals sa mga groceries, so actually, maganda rin siya kasi mas nakakatipid ka in buying more.”

 

She also noted that buying ingredients in bulk can also help in saving you time so that you won't have to make constant trips back and forth to the grocery store.

 

The challenging part is when it comes to storing food and its actual preparation. Santos feels at ease with this part as she shared that she is grateful to rely on the appliances of the European appliance brand, Beko, as it is a big help for her meal preps.

 

Santos expressed amazement at Beko's fridge with HarvestFresh technology. HarvestFresh is Beko's unique crisper drawer technology that uses an innovative three-color system to mimic the 24-hour cycle. This lets fruits and vegetables retain their freshness and preserve their vitamins as this technology keeps them in their natural environment after being harvested.

 

“It’s actually a life-saver kasi at least, I won’t have to worry every time I score good deals ng mga fruits sa groceries kasi mas makakatagal na sila in my ref,” said Judy Ann. “Mas nakakatipid rin kasi walang nasasayang talaga.”

 

Beko's fridges also have a ProSmart Inverter Compressor, which consumes less energy and lets you save money on your electricity bills.

 

She is also amazed by Beko's range of cookers and ovens as a cook. Beko's Built-In ovens have Halogen Illumination, which allows one to see the food that's been cooked inside. CookMaster ovens also offer 82L of cooking capacity, which lets one cook lots of food as one can cook on up to five shelves simultaneously.

 

Compared to other cooking appliances, Beko's built-in hobs let you cook faster and use less gas, which allows you to have more efficient cooking. Aside from this, Beko's built-in hobs give you a safe cooking experience as they ensure gas safety. This feature detects when the hob's flame is still running, automatically shutting off the gas supply. 

 

“Sobrang helpful talaga na may magagamit kang cooker na you can rely on,” Santos shared. “Nakakagaan din ng feeling tuwing maiisip mo na nakakatipid ka rin in energy consumption tapos nakakapagprepare din ako ng mas maraming healthy food for my family.” she added.

 

Present in more than 140 countries, Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient to empower the new generations to live healthier. Beko produces products that inspire a healthy lifestyle, from nutrient-saving kitchen appliances, to refrigerators that preserve food better for longer.

 

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page at https://www.facebook.com/bekoph.

 

Judy Ann Santos-Agoncillo is Beko's Newest Brand Ambassador!

Beko Philippines recently welcomed its new family member, who is none other than the actress, entrepreneur, celebrity cook and true pro mom Judy Ann Santos-Agoncillo.

Judy Ann is the new face of global European brand Beko’s “live like a pro” campaign in the Philippines. This wife and mom to three kids said Beko makes it easy for people to live healthier lives, thanks to the advanced technologies in the brand’s appliances.

As one of the most trusted and credible names in show business, Judy Ann chooses a brand that’s trusted in over 140 countries and that’s Beko!

“Whenever I’m offered an endorsement or ambassadorship, I study it carefully. It has to be a product or brand that I use or I will use. At naniniwala ako na Beko is a perfect fit for me, not only because they have appliances like cookers, refrigerators and ovens but also because their values as a brand in providing healthier lifestyle to Filipino families align with mine,” said Judy Ann.

“This is the first time we have chosen a brand ambassador in the country and we’re very excited to have Judy Ann Santos-Agoncillo on board. We chose Judy Ann because in all aspects, she lives like a true pro, she can personify the same values and aspirations we have for the company and  who does not only have an amazing rapport and impact on the lives of Filipinos, but is also a hands-on and hardworking mother and wife to her family, who can surely represent our drive and purpose, to inspire living a healthy and sustainable lifestyle said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.

“Beko as the leading freestanding home appliances brand in Europe, make sure our global plan is focused on creating awareness on the importance and impact of healthy living and sustainability on our daily lives; thus we are committed to provide services and products that contribute to this for every family and individual.” said Arel Atakol, Beko APAC CEO.

Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient to empower the new generations to live healthier. Beko produces products that inspire a healthy lifestyle, from nutrient-saving kitchen appliances, to refrigerators that preserve food better for longer. Its products save both time and effort, allowing you to put that time into yourself and your family.

For more information about Beko in the Philippines, go to http://bekopromos.ph or visit their Facebook page at https://www.facebook.com/bekoph.