LG Electronics Celebrates Grand Opening of New Pasig Office in Arcovia City

LG Electronics Philippines officially inaugurated its new office at the 15th and 16th floors of One Paseo building last April 22, 2025 in Arcovia City, Pasig, after over 35 years into local operations from its first office in Brgy. Maybunga, Pasig. Over the years, LG has been at the forefront of bringing innovation and cutting-edge technology to Filipino homes and businesses. The new office represents not only a fresh start but a continued commitment to excellence, ensuring that LG remains a leader in the industry while providing a better work environment for both its employees and partners.

From L-R) Megaworld First Vice President, Mr. Roland Tiongson, Pasig Police Station Chief, Col. Hendrix Mangaldan, LG Asia Regional CEO, Mr. Jaesung Kim, LG Philippines Managing Director, Mr. Nakhyun Seong, LG Philippines CFO, Mr. Hongsuk Chang

Life’s Good caravan parked outside their new office in Arcovia, offering a warm welcome and a peek at LG’s latest innovations

The new office in Arcovia City includes open-concept workspaces to promote collaboration and creativity, as well as modern tools and technologies to support productivity and employee well-being. The office houses a showroom where employees and visitors can explore the latest LG products and technologies, a spacious auditorium optimized for presentations, seminars, and events, as well as a well-appointed cafeteria that offers a relaxing space for employees to enjoy meals and unwind.

LG Philippines team proudly presenting their spacious Arcovia office lobby

LG employees also get to enjoy floor length windows, providing employees with a 360° view of the city and nearby mountain ranges. In designing an office with the employee’s well-being in mind, LG hopes to set an example in staying true to its brand promise as a Smart Life Solutions company: that Life’s Good, right from its new home.

The day was filled with activities for LG’s employees, which included a photobooth,and a pouch customization booth where they designed personalized canvas pouches as souvenirs. LG’s new neighbors also enjoyed a supply of free drinks found in LG refrigerators that were stationed at One Paseo’s lobby, provided by LG’s brand partners — Locally, Milkis, and Chingu Cafe. 

Ending the day on a high was LG’s collaboration with the 107.5 Wish Bus, which made a special stop right outside the new office for LG and their new neighbors in Arcovia City. Special performances were made by artists Earl Generao and Arra San Agustin for the crowd to enjoy. The event was a perfect blend of entertainment and community spirit, making it a memorable part of the day.

Wish Bus dropped by Arcovia City, sharing optimism and the Life’s Good message to nearby offices

The event was attended by LG Philippines Managing Director Nakhyun Seong, CFO Hongsuk Chang, and LG’s Regional CEO for Asia Pacific Jaesung Kim, who joined employees and partners in celebrating this milestone. “LG Philippines has called its previous office 'home' for over 35 years, and it was the employees, as well as their dedication and hard work, that truly made it special,” said Nakhyun Seong, Managing Director of LG Philippines. “This new space not only aligns with LG’s global reputation for innovation and Smart Life Solutions.” Mr. Nakhyun Seong continued. 

LG Philippines Managing Director, Mr. Nakhyun Seong, acknowledging the team’s dedication while emphasizing the new office’s role in advancing technology for the benefit of the Filipino people

“It also honors our past while inspiring continuous innovation that benefits LG’s local employees. As a  company committed to making a positive impact and creating lasting value, we also aim to empower our employees to leverage advanced Korean technology to ultimately support the growth and development of the Filipino people, contribute to the country’s progress, and make ‘Life’s Good’ a reality for our customers, shaping a brighter future for all.”

LG Philippines Team in front of their new office at Arcovia City

Smarter, Cooler, Better: LG Unveils Refrigerators with Cutting-Edge Ice and Cooling Systems

LG’s latest refrigerators take center stage with cutting-edge cooling, smart features, and the game-changing SpacePlus™ Ice System — giving you more room, more ice, and more convenience for every chill moment. 

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

 

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together. 

 

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

 

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

 

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart. 

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature 

of the new LG Refrigerators

 

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

 

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG’s Auto Ice Maker

 

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

 

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

 

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™feature.

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

 

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers  (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

 

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

 

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

 

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature. 

 

Dimples Romana with the newly launched French Door Refrigerators

 

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

 

Media representatives during the meet and greet with Dimples Romana

 

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

 

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success. 

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

 

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

 

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libangwho teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

 

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

 

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

 

 

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

 

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Turn Ideas into Action: Submit Your Entries for the 2025 LG Ambassador Challenge Today!

 Building on its strong commitment to driving positive change in communities since 2022, LG is excited to announce that entries for the 2025 LG Ambassador Challenge have officially opened on March 13, 2025. Led by LG Philippines in partnership with Korean Food for the Hungry International (KFHI), and Community Chest of Korea (CCK), this global program reflects LG’s dedication to empowering local communities and supporting sustainable growth.

The LG Ambassador Challenge is all about working together to make a real difference. It encourages individuals, groups, and organizations to come up with innovative ideas that can solve important social issues and improve lives. Since its launch, the program has empowered local changemakers by providing financial support and resources to help bring their projects to life, making a lasting impact on communities.

Originally launched in Bangladesh in 2017, the LG Ambassador Challenge has grown across Asia, encouraging individuals and organizations to propose solutions for key societal issues. The program provides financial grants to selected projects, empowering change makers to drive meaningful and sustainable change in their communities.

The LG Ambassador Challengeb has also delivered outstanding results since its local launch in the Philippines. In 2024, the Life's Good Library On the Go visited seven barangays in Nagcarlan, Laguna, offering learning opportunities to children in underserved communities with limited access to education and structured learning. The children and teachers also received free eye checkups from a local optometrist.

Previous winning programs include the 2023 winners—Life is Good, When Life Has Light in Calauan, Laguna which installed solar-powered light posts that contributed to the community’s safety and security.

Paliparan Community Livelihood in Dasmariñas, Cavite enabled housewives and out-of-school youth with a means of support for their families.

Flowing Water for Growing Future in Lawaguin, Laguna—provided potable water which continues to make a positive impact by improving lives and empowering communities. The 2022 winners include Ride for Hope by Bahay Aruga

in Quezon City, which provided ambulance transport for children cancer patients, and Roof for Siargao by Red Charity Gala, which supported home reconstruction after thousands were left homeless during the Typhoon Odette in December 2021.

This year, LG, KFHI, and CCK are focusing on key areas that can create meaningful change:

  “No Poverty” - End poverty in all its forms everywhere “Quality Education” - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

· “Climate Action” - Take urgent action to combat climate change and its impacts.

By making use of LG's products and technology, participants have the opportunity to develop practical solutions that can make a lasting, positive impact on their communities.

Interested applicants can simply submit the items below.

All project entries shall include the Entry Form Format which you can also download herebor visit https://bit.ly/2025LGACEntryForm. 

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location) 

Name:

Designation:

Organization:

Telephone Number:

Mobile Number:

Email Address:

Program location:

Project description:

What is the biggest social problem in your community and how can it be resolved?

Why shouldnLGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

• For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

• Submit the digital format entry in not more than 20MB to email address: joaquin.espiritu@lge.com 

Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed his excitement for the upcoming program:  "The LG Ambassador Program reflects our ongoing commitment to the 'Life's Good' philosophy. It’s an honor to support Filipino changemakers who are working hard to uplift their communities. Through this program, we aim to embrace new ideas, support innovative solutions,band create a lasting positive impact on Filipino lives.”

 

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community.

Submit your entries today and turn your ideas into meaningful action!