LG OLED Transforms into a Digital Canvas for National Artist BenCab at the BenCab Museum

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform

for Filipino creativity.

A Seamless Fusion of Tradition and Innovation
The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National

Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike. 

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity
LG Philippines’ Managing Director, Mr.Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology

LG Life in Details: LG’s latest home entertainment options are the perfect upgrade as you stay at home

Half a year into the pandemic, staying at home has become the new normal. Most of the activities you’ll engage in, whether for work or for leisure, will be confined to the four corners of your home. However, just because you can’t go outside doesn’t mean you have to compromise. Working from home, or relaxing after a long day, doesn’t have to be a drag. In the new normal, having access to technology that won’t let you down is important. Every detail, no matter how small, contributes in uplifting experience and enjoyment. To show just how enjoyable staying home can be, LG Philippines recently held an online event to showcase its newest home entertainment system offerings.

Focusing on ‘Life in Details’, LG collaborated with influencers and tastemakers from all walks of life to discuss how LG’s latest home entertainment options are the perfect upgrade as you stay at home. Each of the personalities had their own unique experiences with LG’s home entertainment products. They talked about how they spent more time at home with these, they were able to integrate it to their lives, both for work and for play. 

                           Mikael Daez for LG UltraGear and UltraWide Monitors

Multi-talented actor Mikael Daez delved into how LG UltraGear gaming monitors leveled up his gameplay and how the UltraWide monitor helped in working-from-home, while acclaimed film director Mik Red gushed about the unrivaled cinematic experience offered by LG OLED TV. 

Direk Mikhail Red for LG OLED Cinematic Experience

LA Tenorio for LG OLED Sports Experience

 

PBA all-star LA Tenorio shared his observations on how self-lit pixels excel in sports, and beauty queen Megan Young admired the fast response time the OLED TV offers

Tatler Homes Editor, Stephanie Zubiri discussed how LG OLED fits perfectly inside a smart home thanks to its AI technology, while long-time 

LG brand ambassador James Deakin went into detail about pure colors of LG Real 8K NanoCell TVs.

Headlining LG’s home entertainment event was the LG OLED GX TV. LG OLED screen technology uses self-lit pixels, meaning they work independently to emit their own light. This allows for perfect black levels, outstanding colors, infinite contrast, and the sharpest details which ultimately uncovers all the detai4ls in darker scenes. As detailed by LG’s influencers, LG’s OLED technology is a perfect fit for any lifestyle and any interest. Whether your TV use caters more to Cinematic, Sports, Gaming, or Lifestyle, LG OLED TV provides the best experience possible. 

Another heavyweight in LG’s lineup of TVs is the NanoCell Real 8K TV. By offering accurate, lifelike color, one is able to experience unparalleled realism at home. LG NanoCell technology produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity, giving you vivid and accurate hues. 

Perfectly complementing the LG OLED and LG NanoCell 8K are two new speakers – the XBoom Go PL5 and PL7. These are portable Bluetooth speakers that give any room, big or small, an immersive surround sound experience. To bring their XBOOM speakers to the next level, LG has collaborated with Meridian, the British pioneers and one of the pillars of High-Resolution audio. 

For gamers and would-be streamers, LG showcased two of its newest monitors. LG UltraGear monitors are the perfect way to get started with esports and gaming, owing to their versatility in performing other tasks without losing a step. Plug it in, play a game, and immerse yourself. LG UltraWide™ monitors are the perfect working-from-home companion, giving you a wide screen area to multi-task and boost your productivity. A whole new world awaits. 

LG Managing Director Inkwun Heo spoke about the role that home entertainment plays in the new normal. “With the extended amount of time we’re now spending at home and in the foreseeable future, we really get to see Life in Details. We learn to appreciate how technology makes our life better. As staying at home becomes the ‘new normal’, I assure you, with our new Home Entertainment System, you would want to stay at home.”

LG products are available in Lazmall and other authorized online sellers and dealers nationwide. For a complete list of retailers, please visit www.lg.com/ph