LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts."

The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

 

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting,

Spoliarium.

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

 

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

 

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. 

From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. 

M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

 

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

 

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”

 

 

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures. 

 

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

 

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

 

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Electronics Brings Amazon MGM Studios’ Holiday Blockbuster Red One to Prime Video for LG Customers

LG Electronics (LG) today announced that LG customers will now be able to stream the action-packed film of the 2024 Christmas season – Red One. Red One will be available to all customers with a Prime membership, streaming on LG Smart TVs in over 200 countries. Red One is produced by Amazon MGM Studios, Seven Bucks Productions, The Detective Agency and Chris Morgan Productions.  

Available exclusively on Prime Video from today and starring Dwayne ‘The Rock’ Johnson, Chris Evans, Lucy Liu, and J.K Simmons, Red One brings new levels of holiday entertainment, best experienced on LG TVs. 

After Santa Claus – Code Name: RED ONE – is kidnapped, the North Pole's Head of Security (Dwayne Johnson) must team up with the world’s most infamous bounty hunter (Chris Evans) in a globe-trotting, action-packed mission to save Christmas. 

To celebrate the Red One release, LG and Prime Video are offering a first look at Red One through a series of jointly developed visuals presented on the LG.com website, in addition to online and offline sales outlets and the company’s digital billboards in London’s Piccadilly Circus and New York City’s Times Square, the latter featuring an anamorphic, three-dimensional teaser that gives passers by a taste of the film’s fast-paced thrills. 

As part of this partnership, LG sponsored Red One’s US premiere, which was held at New York City’s iconic Lincoln Center in November. The premiere featured LG TVs displayed throughout the grand venue to give attendees and celebrities the opportunity to immerse themselves in the ultimate viewing experience. 

The latest LG TV models deliver a cinematic, immersive experience at home, powered by industry-leading technologies. Dolby Vision® brings scenes to life in detail and clarity, while Dolby Atmos® creates a multidimensional audio experience, with sound that moves around the viewer to make them feel at the centre of the action. LG TVs also feature FILMMAKER MODETM , which helps to preserve creative integrity by presenting films the way the director intended, allowing viewers to experience Red One just as director Jake Kasdan envisioned. 

Reinforcing the company's Life's Good promise, LG customers will enjoy a premium viewing experience on LG TVs, including the company's market leading OLED display , which delivers realistic and immersive viewing thanks to self-lit pixel technology. 

“At LG, we’re inspired by how innovation can enrich everyday life, creating meaningful moments at home” said Chris Jo, senior vice president of the platform business at LG Media Entertainment Solution Company. “Our commitment is to help people find joy in the everyday and make lasting memories with family and friends, all while enjoying an exceptional viewing experience. 

Our collaboration with Prime Video is essential to delivering the latest and best in entertainment, allowing LG customers to experience premium content directly through our TVs.  We’re thrilled for LG customers to enjoy this season’s must-see Christmas blockbuster, Red One, thanks to our valued content partnership.” 

“At Prime Video, we are constantly seeking out new and innovative ways to showcase our content to our global customers” said Sandhya Iyer, Global Head of Distribution and Partnerships for Prime Video.

Thanks to our long-standing relationship with LG, we can continue to delight our mutual customers by creating immersive experiences off-screen through our marketing partnerships and on screen through the Prime Video app on LG Smart TVs.” 

 

Following the theatrical launch of Red One in cinemas, the blockbuster film is now available to stream on Prime Video.

 

ReDISHcover Flavor: Chef Ylyt & Marky Show How to Elevate Leftovers—Win an LG French Door Refrigerator and NeoChef Microwave!

Turn yesterday’s leftovers into today’s delights and win LG Kitchen Appliances! LG brings something fresh to the table with ReDISHcover Your Leftover, a kitchen cook-off challenge that highlights how creativity, together with LG’s innovative appliances as the right partner, can transform fridge staples into extraordinary dishes. Two talented chefs are taking on the exciting challenge of reimagining leftovers into new  meals you’ll actually look forward to.

 

What’s Cooking?

The friendly, flavor-packed challenge is all about rethinking food. Their innovative creations are sure to inspire you to see your leftovers in a whole new light. Join Chefs Marky and Ylyt in this unique cook-off that encourages sustainability and creativity in the kitchen. Using LG’s innovative appliances as their secret weapon, these chefs will show how to transform ordinary leftovers into appetizing dishes you’ll want to recreate. Visit @chefmarkjoseph and @thechefylyt_tv on Facebook, Instagram, and TikTok and don’t miss their take on LG’s ReDISHcover Your Leftover Challenge coming soon.

 

Chef Marky:

Facebook: https://www.facebook.com/chefmarkjoseph

Instagram: https://www.instagram.com/chefmarkjoseph/

TikTok: https://www.tiktok.com/@chefmarkjoseph?lang=en

 

 

Chef Ylyt:

Facebook: https://www.facebook.com/TheChefYlytTVshow

Instagram: https://www.instagram.com/thechefylyt_tv/

TikTok: https://www.tiktok.com/@thechefylyt_tv?lang=en

 

Ready to ReDISHcover the potential of your leftovers? Get creative, transform your leftover ingredients into culinary masterpieces, for a chance to win incredible prizes! 

 

How to Join? 

To join, visit the LG Philippines Promo page (https://www.lgpromoregistration.ph/) from November 21, 2024 to January 15, 2025[1] and register. Create a before and after collage of your leftover recipe and upload. 

 

For the full mechanics, you may click here: 

https://www.lgpromoregistration.ph/lg-redishcover-your-leftover-makeover-promo/mechanics/24

 

Judging Criteria

Top entries will be selected based on the following criteria

 

Originality	40%
Sustainability	30%
Creativity	30%
TOTAL	100%

 

 

 

Amazing Prizes Await!

Winners with the most appetizing ReDISHcover-ed dishes will win the following LG kitchen appliances:

Grand Prize

● French Door Refrigerator with Smart Inverter Compressor in Matte Black

● 25L NeoChef™ Smart Inverter Microwave Oven with Grill

 

2nd Place

● Side by Side Refrigerator with Metal Fresh

● 25L NeoChef™ Smart Inverter Microwave Oven

 

 

3rd Place

● Objet Collection Top Freezer Refrigerator in Beige

● 25L NeoChef™ Smart Inverter Objet Microwave Oven in Beige

 

This is your chance to bring top-tier technology into your home and elevate your kitchen experience! So, what are you waiting for? Get your kitchen skills on and give your leftovers a new life!

LG combines innovation and functionality to create appliances that make life better. Whether you’re storing ingredients or reheating meals, LG technology ensures reliability and style for every Filipino household.

LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit www.lg.com/ph and follow LG Philippines on Facebook, Instagram, TikTok and YouTube (@lgphilippines).

 

[1] Per DTI Fair Trade Permit No. FTEB-207503 Series of 2024

 

Up to 50% Off on LG OLED TVs and More at LG Online Brand Shop’s First-Ever Black Friday Sale!

 Shop the latest LG products with huge savings from November 28 to 30^[1] at the LG Online Brand Shop’s first ever Black Friday Sale featuring LG TVs, Monitors, and Speakers.

Get discounts of up to Php 41,995 off from regular SRPs when using the Black Friday Sale and Welcome coupons. These are just some of the products that can be purchased at discounts during the 3-day sale:

Enjoy up to 50% off on the SRP of LG TVs

●  48 Inch LG OLED AI B4 4K Smart TV 2024 (OLED48B4PSA) - SRP Php 89,990

●  70 Inch LG UHD AI UT80 4K Smart TV 2024 (70UT8050PSB) - SRP Php 75,990

●  65 Inch LG NanoCell TV NANO81 4K Smart TV (65NANO81TSA) - SRP Php 64,990

●  50 Inch LG QNED AI QNED80 4K Smart TV 2024 (50QNED80TSA) - SRP Php 52,490

 

Apart from TVs, shoppers can also snag monitors and speakers such as the following at up to nearly 40% off their SRP:

●  32 Inch UltraGear™ QHD IPS 180Hz gaming monitor (32GS75Q-B) - SRP Php 27,999

●  31.5 Inch Full HD Curved monitor with AMD FreeSync (32MR50C-B) - SRP Php 13,999

●  29 Inch 21:9 UltraWide™ Full HD IPS

Monitor with AMD FreeSync (29WQ500-B) - SRP Php 15,099

●  LG XBOOM Go XG7QBK - SRP Php 9,490

●  LG XBOOM Go XG5QBK - SRP Php 7,490

●  LG XBOOM Go XG2T Mini Portable Bluetooth Speaker - SRP Php 3,490

 

Here are only some of the benefits when you purchase from the LG Online Brand Shop:

 

●  Free delivery within 3-5 days across the Greater Manila Area, Bulacan, Cavite, Laguna and Rizal

●  Free installation on select products

●  Php 500 Welcome Coupon on your first purchase

●  0% Installment options 

Explore the LG Online Brand Shop and discover the Black Friday Sale offers across LG’s products from November 28 to 30. https://www.lg.com/ph/promotions/black-friday-sale/

 

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^[1] Per DTI Fair Trade Permit No. FTEB-207977 Series of 2024. Promo runs from November 28 to 30, 2024. Terms and Conditions Apply.

LG's Brand Reinvention: A Global Success Story Driven by Its Transformation into a Smart Life Solutions Company

 LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

 

 

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

 

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.

LG’s brand value has surged, reflecting significant improvements in both business and brand competitiveness compared to the previous year. LG’s brand value increased by a substantial 38.7 percent year-over-year, receiving high scores in the categories of role of brand and brand strength.

 

Interbrand attributes this positive assessment to LG’s clear vision as a Smart Life Solution Company and its sustained growth through the exploration of new opportunities. The company has also adapted its brand strategies to ensure consistent customer engagement across diverse regions and generations, utilizing communication methods that resonate with audiences both online and offline.

 

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

 

Interbrand has also praised LG’s “Brand Reinvent” initiative, which aims to establish LG as a youthful and dynamic brand that resonates with customers across generations and regions.

 

To achieve this, LG has unified its brand message under the brand promise of “Life’s Good,” ensuring it is embraced by all organizations globally and integrated into every customer touch point of brand experience. This includes redefining its brand identity and visual expression. “Life’s Good” encapsulates the brand’s mission to help everyone savor life’s precious moments through its products, services and communications. In the digital realm, the brand symbol “Face of the Future” engages customers with a friendly smile and wink, fostering a sense of connection through various digital expressions.

 

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

 

The global campaign “Optimism your feed” aims to spread positivity through online algorithms, encouraging a better life with an optimistic outlook. This initiative garnered significant attention, amassing over 1.8 billion views within two months of its launch on platforms like YouTube and TikTok.

 

Moreover, LG is going to keep enhancing its engagement with Generation Z by creating offline customer experience spaces that reflect young customers’ interests, such as lifestyle, games and music.

 

LG has previously been recognized as one of the top 100 global brands for three consecutive years from 2005 to 2007.

 

“We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we’ve initiated our brand reinvention based on our long-standing promise, ‘Life’s Good,’” said William Cho, CEO of LG Electronics. “At this historical moment of business transformation, we are proud to be recognized as one of the top 100 global brands, a testament to our strong brand presence and growth potential.”