La Germania boosts online presence, launches official e-commerce website and 11.11 promos

La Germania, the trusted household brand known for its premium and high-quality kitchen appliances, broadens its customer reach with the launch of its official e-commerce website. The online store will serve Filipino customers who wish to purchase La Germania products while staying safe at their homes. 

 

La Germania is also offering special discount promos of up to Php4,500 on select products at the much-awaited 11.11 shopping festivals of online retail platforms Lazada and Shopee on November 11 from 12:00am to 11:59pm.

 

“For 50 years now, La Germania has been catering to the kitchen appliance needs of thousands of Filipino families through our in-line and partner stores nationwide. This 2020, as we aim to make our products more conveniently available, we launch our official e-commerce website and strengthen our partnerships with key industry partners for the 11.11 shopping festival,” shares TW & Co. Sales Manager Paula Chan.

Kitchen appliance shopping made easy

Online shopping continues to pick up pace as Filipino consumers stay at home to avoid contracting the virus despite easing quarantine protocols.  According to a report by an electronic commerce aggregator, Filipinos have increased their online shopping by 57 percent in the first half of 2020 compared to the same period last year.

 

Designed to meet the shopping needs and preferences of both new and loyal customers, the www.lagermaniaph.com hopes to make the brand’s most-trusted and durable kitchen appliances much more accessible to the public without them having to go to physical stores. The website showcases the entire product line of La Germania, from cooking ranges and ovens to range hoods and cooktops.

The online store also provides detailed product information and specifications along with the technical diagrams for each of La Germania’s premium kitchen appliance. 

 

Customers who proceed to checkout may use their PayPal accounts to settle the payment for the products they have purchased. 

 

Snag the best deals at 11.11

La Germania joins the biggest sale events of Lazada and Shopee, the much-anticipated 11.11 shopping festival. The brand’s partnership with two of the biggest online shopping platforms in the Philippines is part of its commitment to making its products more accessible to Filipinos.

 

Shopping fun is for all, no matter the basket size, especially with La Germania’s discount offers for all its products. Customers may add to cart the product they have been eyeing at a discounted price on the official LazMall and Shopee La Germania stores. Grab the best deals to make your kitchen even more functional at the same time express your style and personality in the kitchen.

 

La Germania G702EF Gas Stove

Original price: Php4,798.00

Discounted price: Php4,462.14

 

 

La Germania SL155 40WT Compact Oven

Original price: Php11,830.00

Discounted price: Php11,001.90

 

 

La Germania H-33.9 Range Hood

Original price: Php14,225.00

Discounted price: Php13,229.25

 

 

 

La Germania FS5031 30BR Gas Oven

Original price: Php29,140.00 

Discounted price: Php27,100.20

 

 

La Germania P604LAGCIGN Induction Hob

Original price: Php42,025.00

Discounted price: Php39,083.25

 

 

For more information on the upcoming 11.11 sales and other La Germania products, customers are encouraged to follow and visit the official Facebook and Instagram accounts of the trusted kitchen brand. 

 

Be a chef while staying at home by learning kitchen tips and tricks, and unique and easy recipes from Chef Rolando Laudico.

The past few months of staying indoors has significantly changed our habits, routines, and even plans and outlook. To break the monotony of being holed up at home, many are discovering new hobbies and interests, starting their own business or taking up short courses to learn new skills. Still many are rekindling their relationship with food through cooking-planning meals and creating various dishes for the whole family. 

La Germania, the trusted household brand known for its premium and high-quality kitchen appliances, makes rediscovering the joy of cooking and mastering different kitchen tricks easier to let you serve love through good food. La Germania is bringing top chef Rolando Laudico’s kitchen online starting August 21 in its #CookingTogetherWithLaGermania series. 

Chef Lau, who owns several restaurants, bistros and cafes around Metro Manila, is eager to share his knowledge of the kitchen with both aspiring restaurateurs and stay-at-home chefs. Through the online series, the celebrated chef can share some secrets and cooking hacks while preparing unique recipes that anyone can do at home to make meal times more special for the whole family.

“Navigating this new normal is indeed a challenge. I think we must take it upon ourselves to look for something that not only helps us overcome the difficulties we face but also allow us to contribute to society as we all battle this invisible enemy,” shares Chef Laudico.

Chef Lau will be the main host of the #CookingTogetherWithLaGermania series, which will feature recipes by the chef and his guests. Chef Lau will be joined in the 15-minute cooking episodes by food journalist Stephanie Zubiri, culinary entrepreneur Karel Marquez and the entire Laudico family. 

The series will run for five months and will have a total of five episodes, which will be livestreamed on La Germania’s official Facebook page. The #CookingTogetherwithLaGermania features an exciting array of topics and recipes from regional food favorites to Filipino Christmas staples. Full recipes of what’s been prepared during the episode will be published on the Instagram page of Chef Lau and his featured guest for those who want to try the featured dishes at home.

Kicking off the series is Chef Lau and Stephanie Zubiri’s special take on the beloved Filipino dish, Bicol Express. The first episode will be livestreamed on August 21 at 2:00 p.m. on La Germania’s official Facebook page. Succeeding episodes will be livestreamed on September 11, October 23, November 27, and December 18. Those who missed the livestream can still access previous episodes on the same page.  

“Back when I was starting my business two decades ago, it was La Germania that I trusted to be my kitchen partner. Now, I am happy to work with this trusted brand once again to share with you some nuggets of culinary wisdom that you can apply at home,” Chef Laudico says.

To stay updated on the #CookingTogetherwithLaGermania episodes and know more about La Germania’s products in the Philippines, follow the official Facebook and Instagram accounts of the trusted kitchen brand. 

Meet Ann Puno, the Dessert Genius behind Ann Puno’s Kitchen

Behind every great cook is a lifetime of fond memories of food and the people it was shared with. Ann Puno, the dessert genius behind Ann Puno’s Kitchen, is no exception.

At 59,  Mrs. Puno is a formidable woman: she’s a multi-awarded baker, a successful entrepreneur,
a loving wife, a doting mother, and a cancer survivor.

Her journey from kid in the kitchen at her mother’s elbow to a matriarch and business woman running her own enterprise is a joy to follow; a rare feel-good tale of how one woman listened to her instincts and created a path of her own, lit by moments of love with friends and family.

How it all began

Like many Filipino children, Ann remembers watching her mother and grandmother prepare their meals, busily tending to several pots and pans on top of their trusty La Germania gas range in a well-lit kitchen. “I lived in the province where there were no bakeshops,” Ann says, “but I remember that every birthday, my mother would make us birthday cakes from scratch. Sometimes, she would even make donuts from scratch.” 

Later, as a newlywed armed with the same La Germania oven she had watched her mother make her birthday cakes with, she kept baking. She created flavors that won over the Filipino palate, and her cakes grew in popularity. The rest, as they say, is history.



A language of love

Through the years, Ann has constantly improved upon her craft. With her trusty La Germania oven ever by her side, she has founded her business and created a complete system to keep her family well-fed and feeling well-loved.

As her children grew up, they learned to recognize the signs of her love. “They know that [making their favorite dishes] is a way that I offer them lambing, and comfort,” she says. Like her mom, she made birthday cakes for each of her children’s birthdays. When the kids came home, there were always snacks ready for them (and often, their friends). Even when they had grown up and their schedules became less predictable, they knew that their mom always had something waiting for them. “They know that when they come home, there is something good to eat. This is my act of service, this is how I show love,” she says.

Protecting her legacy

As her family grows and changes, her business expands, and her personal journey continues to take her in more directions, Mrs. Puno is dedicated to preserving all the memories that they shared through the years. She keeps records of the dishes she created in several notebooks filled with handwritten notes, some photos, and even mementoes. There’s a collection of books and scrapbooks filled to the brim and that she’s constantly adding to. This will be her legacy to her grandchildren, and for the people her family chooses to bring into their fold.

That, and maybe one of her ovens. She has one heavy duty La Germania oven that she only uses during peak seasons. On the off seasons, it gets thoroughly cleaned, packed up, and carefully stored in a shed behind the house. Knowing how sturdy these ovens are—Ann’s mother’s original oven is still in service after all these years—there’s a good chance her grandkids will still be able to bake in one of hers.

She has always told her children about the value of money and advises them that when you buy something, it should always be of value. Her La Germania oven is a great example. Being one of the most trusted brands in the market, these ovens are made for heavy-duty use, and with the proper care, can go for years without having to be maintained or repaired. That’s great value for money!

It’s the only brand Ann has ever used in her kitchen, and with good reason. Each oven has taken the demands of a growing family and a thriving bakery business in stride. So far, none of them have needed to be replaced, only repaired or added to. To date, she keeps two in her kitchen, another in their vacation home, and another in storage to be brought out when the  demand for her baked goods exceeds the capacity of her two active La Germania ovens.

It has not been an easy life. But it is a rich, full one. “Sometimes, my husband and I like to think back on all we have gone through. Just talking about it, and being thankful, because even if we have had difficulties, we have always overcome them as a family. Looking at where we are now, we can truly say that we have made a home.”

Celebrate the art of cooking and preparing meals with La Germania

Remember the saying that the way to a man's heart is through his stomach? While it may still hold true, the responsibility of preparing food isn't the sole responsibility of women anymore.

Even when I was growing up, both my tatay and nanay shared kitchen duties--each had their own specialties-- my tatay his Papaitan, Seafood Lomi and Adobong Pusit while my nanay was armed with a recipes she learned from being a Bicolana-- making magic dishes with her favorite ingredient-- gata.

So whenever I think of my childhood, the first memories that often comes to mind were the meals we shared together--us siblings helping out in the kitchen and sharing these dishes over dinner.

And although I've never really learned how to cook, the one thing I never forgot during my kitchen duties was the trusty white oven we had. An investment my parents would tell us and the brand was La Germania.

La Germania recently launches stoves, range ovens, range hoods, cookers at Guevarra's, Manila. The event was hosted by Suzi Entrata,  husband and wife team  Chef Roland and Jackie Laudico. They whipped out their bestseller dishes and desserts using La Germania range and oven.

La Germania, the preferred household brand of professional chefs, home cooks and foodies, has an array of cookers and ovens that suit the demands of all kinds of culinary needs.   Its wide assortment of products from its five-gas burner range ovens to single burner tabletop gas and electric stoves can also fit any budding cook’s budget.

With its Italian heritage, which can be traced to its principal Bertazzoni,
La Germania products have been meticulously engineered to be tough enough to withstand the constant grind of the modern Filipino kitchen.

Manufactured locally by General Heat Corporation under the trademark La Germania, by virtue of a licensing agreement between Bertazzoni SPA of Italy, La Germania stoves, range ovens, range hoods, cookers and accessories are prized by families and professional kitchens for their longevity, mileage, superior quality and performance.  It is also distributed in the Philippines alongside its sister brands Bertazzoni La Germania and Bertazzoni.


Celebrate the art of cooking and have a more delightful time preparing meals for loved ones and friends by using kitchen appliances like La Germania that can make your task easier.   La Germania is available in Kitchen Gallery showrooms and all appliance centers nationwide.