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Showing posts with label Madiskarte Moms PH. Show all posts
Showing posts with label Madiskarte Moms PH. Show all posts

Friday, June 5, 2026

The School Year Didn't Get Harder for Kids. It Got Harder for us Moms-- Here's the hack to make Back-to-School Less Stressful

 Every school year seems to begin the same way.

A few days before classes start, I tell myself that this year will be different. School supplies have been purchased ahead of time, uniforms have been washed and neatly hung inside the closet, and important dates have been written down in a planner. For a brief moment, everything feels organized.

Then reality arrives.

A message from the class adviser appears in the parents' group chat. A child remembers a requirement that was forgotten during enrollment. Someone needs a specific pair of shoes. Another child suddenly needs materials for a project. Before long, the familiar rhythm of the school year returns, bringing with it a long list of responsibilities that somehow seem to land on a mother's lap.

When I was growing up, back-to-school preparations were relatively straightforward. My mother made sure we had notebooks, pencils, and uniforms. Homework required textbooks and a trip to the library whenever additional research was needed. School announcements were written on paper and sent home inside notebooks. 

Life was hardly simple, but it was certainly less connected.

Today's students live in a very different world. Assignments often involve online research. Group projects are coordinated through messaging apps. School announcements arrive digitally. Educational videos supplement lessons taught in the classroom. Even communication between teachers and parents has largely moved online.




Not long ago, I found myself helping with what appeared to be a simple homework assignment. Within minutes, we were searching for reliable sources online, watching educational videos to better understand the topic, and organizing information for a presentation. 

As I sat beside my child, it occurred to me that the assignment itself was not necessarily more difficult than the homework I remembered from my own school days. The difference was that learning had become far more connected, and parenting had changed right along with it.

The school year has not simply become busier for students. It has become more demanding for parents, particularly mothers who are balancing family responsibilities alongside work or business commitments. 

Many Filipino moms today wear several hats at once. They are employees attending virtual meetings, entrepreneurs managing online stores, caregivers looking after family members, and partners trying to keep households running smoothly. 

Somewhere between all those responsibilities, they are also expected to stay on top of school schedules, monitor academic requirements, and help their children navigate an increasingly digital learning environment.

What often goes unnoticed is how much coordination happens behind the scenes. Keeping track of deadlines, activities, projects, payments, appointments, and family schedules requires a level of organization that previous generations of parents rarely had to maintain. 

It is not uncommon for a mother to begin her morning preparing breakfast, spend the afternoon responding to customers or attending meetings, and end the day helping with homework while checking school announcements on her phone.

For many of us, technology has become less about convenience and more about practicality. It helps us keep track of information, stay connected with teachers and classmates, manage family schedules, and accomplish tasks more efficiently. A few years ago, I relied almost entirely on notebooks and planners. 

Today, I still appreciate writing things down, but I have learned to embrace digital tools that help simplify everyday responsibilities.

One of the biggest lessons I have learned is that technology works best when it serves a purpose. 

Rather than chasing every new app or trend, I focus on tools that genuinely make family life easier. Some help organize schedules. Others assist with research, planning, or brainstorming ideas. Recently, tools such as Gemini have become useful for tasks that would otherwise consume valuable time. 

Whether it is helping organize information, preparing a list, summarizing a topic, or generating ideas for work, these tools can help reduce some of the routine tasks that fill our days.

Of course, technology is only as useful as the connection behind it. The reality is that much of modern family life now depends on reliable internet access. Schoolwork, communication, online businesses, digital payments, and even everyday household coordination often require a stable connection. When internet service becomes unreliable, productivity suffers and frustration quickly follows.

This is why dependable connectivity has become such an important part of many Filipino households. PLDT Home has long been one of the services that families rely on to stay connected, whether for work, education, business, or communication. 

During the school year, that connection becomes even more important as multiple family members often need access at the same time for different purposes.

Yet perhaps the most valuable resource any mother can have is not technology or connectivity, but support. 

Parenting has never been something we were meant to do alone. The challenges may change with each generation, but the need for guidance, shared experiences, and practical advice remains the same.


That is one reason communities such as Madiskarte Moms PH continue to resonate with so many Filipino women. Beyond offering practical tips and digital learning opportunities, it provides something equally important: a community of mothers who understand the realities of balancing family life, personal goals, and financial responsibilities. Sometimes knowing that other moms are facing similar challenges is enough to make the journey feel a little lighter.

As another school year gets underway, I remind myself that perfection is not the goal. There will be forgotten deadlines, last-minute projects, and days when everything feels overwhelming. That has always been part of parenting. What has changed is that today's mothers have access to tools, resources, and communities that can help make those challenges easier to manage.

The school year may not have become harder for kids. They have adapted remarkably well to the world they are growing up in. Mothers like us, however, have had to adapt too. Fortunately, we do not have to figure it all out on our own, all it takes is a good and reliable internet connection to make all these tools available to us in just a few clicks.

Wednesday, May 13, 2026

How Moms Are Using Side Hustles to Build Stronger Futures for Their Families

 This month, modern Filipino moms are proving that motherhood and entrepreneurship can thrive hand in hand. Across the country, more mothers are stepping beyond traditional roles and embracing life as “mompreneurs,” building businesses from home, pursuing their passions, and reshaping the future of their families through digital innovation. 

Through communities like PLDT Home’s Madiskarte Moms PH (MMPH), the modern “side hustle” has evolved into something far more powerful: a tech-enabled lifeline helping families navigate an increasingly unpredictable world. 

For many mompreneurs, the journey began with either necessity or a spark of inspiration, a homemade chili garlic recipe, curated thrift finds, bespoke footwear, or personalized digital art. Some were driven by the economic uncertainty brought by the COVID-19 pandemic, especially after losing jobs or sources of income. What started as small ventures eventually became sustainable businesses that now support entire households and communities.

Ayn Stephanie Buyco Angeles, founder of HERS by Godfather and Diskarteng Malikhain awardee at Gawad Madiskarte 2023.

“I had just resigned from my corporate job and I had an 8-month-old baby to take care of. It was challenging at first because running a business means thinking about marketing strategies, finances, and product development 24/7. That’s on top of my responsibilities as a mom. It was daunting at first, but I was able to press on,” says Ayn Stephanie Buyco Angeles, founder of Marikina-based bespoke footwear brand HERS by Godfather.

May Martin-Pimentel, founder of Momsatwork and Diskarteng Digital awardee at Gawad Madiskarte 2023.

“My husband and I got laid off in Dubai, so we decided to return to the Philippines to start anew. When I started Momsatwork, all I could think of was that I had to succeed for my family. I wanted other moms who had the same struggles as me to find a support system through MomsatWork. I wanted to make an empowering and educational platform that will provide opportunities for moms like me,” echoes May Martin-Pimentel, founder of consultation firm Momsatwork.

Faced with changing realities, mothers like Angeles and Pimentel chose to adapt, rebuild, and take charge of their futures. With the support of their loved ones and the sisterhood they found through PLDT Home’s MMPH community, they learned how to scale their businesses and to transform homegrown ideas into thriving enterprises. 

The Power of an Uninterrupted Connection

In today’s digital-first economy, a mompreneur’s most valuable tool goes beyond creativity and determination — it is reliable internet connectivity.

From managing online orders and hosting livestreams to attending upskilling webinars and engaging customers on social media, a stable internet has become essential to sustaining and growing their businesses. 

PLDT Home continues to empower Filipino moms by providing the connectivity they need to pursue opportunities online. Through high-speed and reliable internet, mompreneurs can reach customers across the Philippines and even overseas which allows their businesses to grow beyond the limits of geography. 

The rise of the “Madiskarte Mom” reflects how economic empowerment can begin at home. With the right tools, support systems, and opportunities, mothers are redefining what is possible for the modern Filipino family. More than building businesses, they are building confidence, purpose, and a lasting digital legacy for future generations. 

Joelle Dianne Vinegas, founder of Golden Pots Agriculture and DiskartengMay-Puso awardee at Gawad Madiskarte 2023.

“More than entrepreneurial success, Madiskarte Moms PH renewed my purpose and confidence. I learned that motherhood does not mean the end of personal goals. It should, in fact, fuel you to aspire higher,” says Joelle Dianne Vinegas, founder of garden shop Golden Pots Agriculture.

This Mother’s Day, PLDT Home celebrates the women who turned challenges into opportunities and passion into purpose. They are the new architects of the family economy — proving that with heart, determination, and meaningful connection, a side hustle can truly change lives and uplift communities.

For more information, join the PLDT Home Madiskarte Moms PH Facebook Community and follow its official Facebook page.

Friday, May 1, 2026

The New Diskarte: How Filipino Moms Are Using AI to Grow Their Businesses


Gemini Academy attendees gather around for a collaborative, hands-on activity. During the session, participants explored how to integrate various Google AI tools into their daily operations to elevate their local businesses.

For years, the conversation around empowering women has centered on one word: access. We talked about access to education, the internet, and the global marketplace. But as the world changes, so does the definition of being "connected."

Today, a new digital divide is emerging. It isn't just about who has an internet connection. It's about who knows how to use and maximize the digital tools at their disposal. As artificial intelligence (AI) begins to reshape how we work, learn, and grow our businesses, the goal is shifting.

It’s no longer enough just to be online. To truly thrive, women need the skills and confidence to lead in an AI-driven world.

Moving Beyond the Connection

Through a collaboration between PLDT Home’s Madiskarte Moms PH (MMPH) and Google, the second Gemini Academy for mompreneurs was recently held to bridge this gap. Building on last year’s introduction to AI, the program focused on practical use, showing participants how AI can support their businesses and help them stay competitive in a fast-changing digital landscape. It also encouraged women to become #maAIdiskartemom, embracing innovation by using AI tools.

While "AI" can sometimes sound like a complicated term reserved for tech experts, Gemini Academy is proving that these tools are actually for everyone. Most especially for mompreneurs who are balancing their family life and work, while looking to reach more customers. AI is a partner that helps get things done faster and more creatively.

Cheryl Maxine P. Loyola, AVP & Head, PLDT Home Marketing PR and Brand Advocacy 

“AI is no longer limited to large enterprises. It is for everyone, and we need to embrace it. Today, it goes beyond being a tool. It becomes a partner that helps you write product descriptions in seconds, respond to customers with confidence, create content, and support your day-to-day operations,” said Cheryl Maxine Loyola, AVP and Head of Public Relations and Brand Advocacy at PLDT Home.

“When you put tools like Gemini in the hands of women who are already 'madiskarte', you do more than improve productivity. You unlock potential.”

Tools for the Modern Filipina

The Gemini Academy has always focused on making technology approachable. It also recognizes the efforts of mompreneurs who have leveraged AI to grow their businesses, such as mom ambassadors Princess Alvarez of ISLA Everything Accessories and Jenielyn Sicabalo-Nieva of MP Nieva's Flower Shop. 

Princess successfully built a custom pricing calculator and business tracker from scratch with the help of Gemini. This gives her a real-time view of her business profitability without a technical background. Jenielyn also utilized Gemini to do deep research into bouquet trends and innovative "add-on" gift ideas. This keeps her up to date on the latest market trends, so she can consistently offer fresh gift ideas to customers.

These stories reflect a broader shift in how Filipino women are redefining entrepreneurship in the digital age.

Daphne Gripal Abello, Manager, PLDT Home Marketing PR and Brand Advocacy

 

“What we’re seeing today is a new kind of ‘diskarte’—one where Filipina entrepreneurs are not just adopting technology, but using AI to lead, innovate, and scale their businesses with confidence, and ultimately lead their own success story,” said Daphne Gripal Abello, Manager, PLDT Home Marketing PR and Brand Advocacy.

During this year’s Gemini Academy with PLDT Home’s MMPH, participants discovered how other innovative Google products can simplify their day-to-day business tasks, such as NotebookLM, which serves as their personal assistant, helping organize notes, understand complex documents, and brainstorm ideas. Music generator Lyria and AI image editor Nano Banana can open up new worlds of creativity, helping users explore music and media in ways once possible only with expensive equipment. While AI marketing tool Pomelli is designed to help streamline tasks and improve how they interact with digital information.

Through digital mastery, women are moving from learning the basics to dominating the digital space. They are now finding ways to automate information so they can focus on what they are passionate about

Participants proudly share their work following the hands-on activity. They demonstrated how quickly mompreneurs can supercharge their brands and craft compelling, professional stories using Google AI tools. 

Celebrating the "Diskarteng AI"

The mission doesn't stop at training. Empowerment also means recognition. During the program, it was announced that next year’s Gawad Madiskarte, the annual awards ceremony of PLDT Home’s MMPH that honors the grit and ingenuity of Filipina entrepreneurs, will include the Diskarteng Digital Award.

This category will honor women who have successfully integrated AI into their businesses, demonstrating that "diskarte" today is about more than just hard work—it's about being innovative and creative with the best available technology. 

Prep Palacios, Google Philippines Country Manager.

"The award will recognize the mompreneur who can best leverage AI to scale her business. We want to show that a modern Filipina entrepreneur is not just a participant, but a leader in the global digital landscape. This is our way of celebrating your growth and AI mindset," said Prep Palacios, Google Philippines Country Manager.

Why This Matters Now

If we don’t prioritize AI literacy for women today, we risk leaving them out of the most important economic conversations of tomorrow. Empowerment is about having a seat at the table, and in 2026, it’s all about maximizing digital potential.

By turning connectivity into capability, PLDT Home’s MMPH and Gemini Academy are ensuring that Filipino women aren't just spectators in the tech revolution. They are the ones leading it. It’s time to move beyond just getting online. It’s time to take charge.

To know more about PLDT Home’s Madiskarte Moms PH, join the Facebook community and follow the official page.

Friday, April 10, 2026

PLDT Home Honors Mompreneurs Transforming Communities at the 4th Gawad Madiskarte

PLDT Home recently concluded its 4th Gawad Madiskarte Awards, celebrating the resilience, creativity, and entrepreneurial spirit of Filipino mompreneurs who continue to make meaningful contributions to their communities. Since its launch in 2020, the initiative has grown into a powerful platform that recognizes mothers who successfully balance family life while building impactful businesses.

Present during the celebration were (from left) John Y. Palanca, Senior Vice President and Head of Home Consumer Business, PLDT Inc.; Rosalyn Mesina, Country Programme Coordinator, UN Women; Sheena Marie Mallari, owner of Jakesheen Homemade Spreads; Lanie Abanes Geronimo, owner of Ecobum Cloth Diapers; Melanie Medrano, owner of Gramworth Enterprises Inc.; Elsie Espiritu, owner of Kamagong Woodworks; Rambie Go, owner of Rambie’s Collection; Ina Pineda, VP and Head of Marketing Communications, PLDT Home; and Cheryl Maxine Loyola, AVP and Head of Public Relations and Brand Advocacies, PLDT Home.

Now marking its fifth year, the growing community, together with partners from UN Women and the Philippine Commission on Women, launched its empowering campaign “Panahon Mo Na,” a rallying call for mothers who have quietly built businesses while caring for their families. The message is simple yet powerful: it is time for mompreneurs to take pride in what they have built and confidently embrace their identity as entrepreneurs. 

This spirit is reflected in the growing Madiskarte Moms PH (MMPH) community, which now has over 227,000 members supporting one another through shared experiences, mentorship, and digital empowerment.

PLDT Home emphasized the role of connectivity in enabling these women to succeed, noting that beyond business growth, it also supports the everyday resilience of mothers navigating both family and enterprise. 

“At PLDT, we believe that reliable connectivity is a powerful enabler of growth. When mompreneurs are equipped with the right digital tools and supported by a strong community, they are able to expand their businesses, create opportunities, and uplift others,” said Menardo “Butch” Jimenez Jr., PLDT Chief Operating Officer and Chief Technology officer.

Honoring Heart and Hustle: The PLDT Home 4th Gawad Madiskarte Winners

This year’s awards recognized outstanding mompreneurs across several categories, showcasing the diversity of industries and impact within the community.

Diskarteng  Fiber Biz winner, Rambie Go, with presenter and judge Prep Palacios, Google Country Manager and PLDT executives

The Diskarteng Fiber Biz award was given to Rambie Go of Rambie’s Collection, whose handcrafted accessories made from upcycled materials promote sustainability while creating livelihood opportunities for fellow mothers. “I am happy and grateful for this award as this recognizes the growing interest in sustainable fashion and inspires fellow moms to start small,” said Go.Diskarteng Angat (Start-Up) winner, Sheena Marie A. Mallari,  with presenter and judge Melissa Yeung-Yap, CEO of Greenstone Pharmaceutical and PLDT executives 

For the Diskarteng Angat (Start-Up) category,Sheena Marie A. Mallari of Jakesheen’s Homemade Spreads was recognized for crafting a variety of rich and creamy yema spread flavors. “Every challenge you face is part of your journey. Stay positive, stay consistent, and keep going,” said Mallari.

Diskarteng Angat (Scale-Up) winner, Melanie A. Medrano,  with presenter and judge Anna Meloto-Wilk, President and Co-Founder of Human Nature and PLDT executives

The Diskarteng Angat (Scale-Up) award was presented to Melanie A. Medrano of Gramworth Enterprises Inc., whose healthy, easy-to-prepare instant cacao drink products support local farmers through ethical trade practices. “I want to say mabuhay to every Filipina. I believe that each of us has the diskarte, faith, and the support of our community to succeed,” said Medrano.

Diskarteng Eco-Friendly (Start-Up) winner, Lanie Abanes Geronimo,  with presenter and judge Ces Oreña-Drilon, broadcast journalist and news anchor and PLDT executives

Lanie Abanes Geronimo of Ecobum Cloth Diapers won the Diskarteng Eco-Friendly (Start-Up) award for her locally made cloth diapers designed to help prevent skin irritation among infants. She started the business after the heartbreaking loss of her baby, turning her grief into a purpose-driven venture. “I’d like to congratulate all the mothers present. Each one of us has a story worth celebrating,” Geronimo said. 

Diskarteng May Puso  (Scale-Up) winner, Elsie Camille Espiritu,  with presenters and judges Bernadette “Bidibidi” De Los Santos, Executive Director of the Philippine Council for Agriculture and Fisheries (PCAF) and PLDT executives

Elsie Camille Espiritu of Kamagong Woodworkz received the Diskarteng May-Puso (Scale-Up) award for her mom-led business, which creates handcrafted woodworks for homes and enterprises. “I was at a low point during the pandemic, but the Madiskarte Moms PH community inspired me to start earning and build a business born from my husband’s and my shared passions,” Espiritu shared.

With over 200 nominations received, the awards highlighted the diversity and innovation within the mompreneur community. Winners received cash prizes and specially designed trophies by Filipino visual artist Eric Masangkay, while finalists were also recognized for their achievements, reinforcing the program’s inclusive and supportive approach.

The distinguished panel of judges included Menardo “Butch” Jimenez Jr., Chief Operating Officer and Chief Technology Officer, PLDT Inc.; Ces Oreña-Drilon, broadcast journalist and news anchor; Bernadette “Bidibidi” De Los Santos, Executive Director of the Philippine Council for Agriculture and Fisheries (PCAF) and owner of Bidibidi Enterprise; Prep Palacios, Country Manager of Google Philippines; Anna Meloto-Wilk, President and Co-Founder of Human Nature; Melissa Yeung-Yap, CEO of Greenstone Pharmaceutical; and Angela Chen-Delantar, Chairperson and Co-Founder of Eskwelabs. Their expertise and experience provided valuable insight in evaluating the finalists’ entrepreneurial journeys and the impact of their businesses.

More than an awards ceremony, Gawad Madiskarte underscores the importance of empowering women through digital access and community support. By spotlighting these stories, PLDT Home continues to inspire more mothers to pursue entrepreneurship, proving that success is not only measured by profit, but also by purpose, perseverance, and the ability to uplift others.

As the program continues to grow, it stands as a testament to how heart and hustle can drive meaningful change, both within households and across communities.

Reinforcing this commitment, partners emphasized the importance of creating more inclusive opportunities for women entrepreneurs, noting that initiatives like Gawad Madiskarte help advance gender equality by enabling women to thrive both economically and socially.

Jimenez added, “What makes a Madiskarte Mom remarkable is not how she succeeds when things are easy, but how she moves forward when they are not.”

Mothers and aspiring entrepreneurs are encouraged to join the Madiskarte Moms PH community and be part of a growing network that empowers women to thrive in business.

Thursday, March 26, 2026

“Panahon Mo Na”: Honoring Filipino Mompreneurs at the 4th Gawad Madiskarte Awards

 Behind every small business run by a mother is a daily balancing act, between managing a household, raising children, and building a livelihood. For many Filipina mompreneurs, entrepreneurship is not just about earning income but about creating opportunities for their families and shaping a future on their own terms.

Recognizing the resilience and determination of these women, PLDT Home’s Madiskarte Moms Philippines (MMPH)continues to empower mothers across the country through community support, learning opportunities, and programs that celebrate their achievements.

Now marking its fifth year, the growing community launches its empowering campaign “Panahon Mo Na,” a rallying call for mothers who have quietly built businesses while caring for their families. The message is simple yet powerful: it is time for mompreneurs to take pride in what they have built and confidently embrace their identity as entrepreneurs.

At the heart of this movement is Gawad Madiskarte, the flagship awards program of MMPH, these inspiring journeys take center stage. Now in its fourth year, the awards recognize outstanding mompreneurs who demonstrate creativity, resilience, and ingenuity in building and growing their businesses.

Inspiring Finalists of the 4th Gawad Madiskarte

This year’s finalists represent a diverse range of businesses built by mothers who have turned passion and perseverance into opportunity. For the Start-Up, Diskarteng Angat category, the finalists are Kianne Intila Telan of Creationz by Kianne, Mercedita T. Madrona of KusiNANAY's Food Products, and Sheena Marie A. Mallari of Jakesheen’s Homemade Spreads.

In the Start-Up, Diskarteng Eco-Friendly category, the finalists include Rambie Go of Rambie’s Collection, Lanie Abanes Geronimo of Ecobum Cloth Diapers, and April Rose Ocampo of Bounty Honey, whose businesses highlight sustainability and environmentally conscious practices.

Meanwhile, the Start-Up, Diskarteng May-Puso category recognizes Lara Dela Torre of LCP Studios, Elsie Camille Espiritu of Kamagong Woodworkz, and Rhiozeel Pomer of St. Pio Innovations Solutions Corp, entrepreneurs whose ventures reflect purpose-driven initiatives that create positive impact in their communities.

For the Scale-Up, Diskarteng Angat category, the finalists are Abigael M. Cruz of Momi Bigbig’s Kitchen, Sahara Carmona of Chits Plants and Flower Shop, and Melanie A. Medrano of Gramworth Enterprises Inc., whose growing enterprises demonstrate how mompreneurs can successfully expand their businesses while balancing family responsibilities.

Distinguished Panel of Judges

Selecting this year’s winners is a distinguished panel of leaders from business, media, and entrepreneurship.

The judges include Menardo “Butch” Jimenez Jr., Chief Operating Officer and Chief Technology Officer, PLDT INC., Ces Oreña-Drilon, Broadcast Journalist and News Anchor, Bernadette “Bidibidi” De Los Santos, Executive Director, Philippine Council for Agriculture and Fisheries (PCAF) and Owner, Bidibidi Enterprise, Prep Palacios, Country Manager, Google Philippines, Anna Meloto-Wilk, President and Co-Founder, Human Nature,  Melissa Yeung-Yap, CEO, Greenstone Pharmaceutical, and Angela Chen-Delantar, Chairperson and Co-Founder, Eskwelabs.  Their expertise and experience provide valuable insight in evaluating the finalists’ entrepreneurial journeys and the impact of their businesses.

Championing Women’s Empowerment and Leadership

Beyond the awards, the 4th Gawad Madiskarte will featurelearning sessions designed to inspire and equip mompreneurs with valuable insights on entrepreneurship, leadership, and women empowerment.

Among the distinguished resource speakers are Ma. Rosalyn “Lenlen” Mesina, Country Programme Coordinator of UN Women Philippines, and Ms. Ermelita Valdeavilla, Chairperson of the Philippine Commission on Women. Through their talks, they will share perspectives on advancing inclusive economic opportunities and strengthening the role of women entrepreneurs in nation-building.

These sessions aim to provide mompreneurs with both practical knowledge and inspiration as they continue to grow their businesses while balancing the demands of family life.

Celebrating the Heart of the Hustle

The winners will be announced during the 4th Gawad Madiskarte on March 28, 2026, at SEDA BGC, where outstanding mompreneurs will be honored for their achievements and contributions to the growing community of Filipina entrepreneurs.

Filipino visual artist Eric Masangkay holds the finished trophy for the 4th Gawad Madiskarte.

Awardees will receive cash prizes and a custom trophy designed by Filipino visual artist Eric Masangkay, whose sculpture captures the determination and dreams of mompreneurs striving to build better futures for their families.

Winners will take home P100,000 each, while the DiskartengFiber Biz Special Award winner will receive P50,000. Finalists will also receive consolation prizes of P25,000 each.

More than just an awards program, Gawad Madiskartecontinues to serve as a platform for recognizing the strength, creativity, and entrepreneurial spirit of Filipino mothers.

As the Madiskarte Moms community celebrates its fifth year, the message behind the campaign resonates strongly with mompreneurs everywhere:

Panahon mo na.

For more information, follow Madiskarte Moms PH on Facebook and join the growing community of Filipina mompreneurs.

Saturday, March 7, 2026

PLDT Home Champions Women-Led Enterprises This Women’s Month

 A growing number of women across the Philippines are turning online platforms into full-fledged businesses, reshaping the country’s entrepreneurial landscape in the process. This Women’s Month, PLDT Home highlights this surge and expands its support for women-led enterprises through stronger connectivity, AI training, and programs aimed at helping businesses scale responsibly.

Recent data from the Philippine Commission on Womenshows just how significant this shift has become. Women own 66 percent of small and medium enterprises (SMEs) and lead 62 percent of newly registered businesses. These figures underscore the growing influence of women as economic drivers and community builders nationwide.

Recognizing this impact, PLDT Home has long positioned connectivity as the backbone of women’s entrepreneurship. What began as support for home-based businesses during the pandemic has now evolved into a movement that provides a digital infrastructure, enabling thousands of women to run efficient, competitive, and fully online ventures.

A key reflection of this commitment is Madiskarte Moms PH (MMPH), powered by PLDT Home. From a small online community, it has expanded into a nationwide network of more than 225,000 women entrepreneurs, now among the largest in the country. Its growth represents a broader movement toward women’s financial independence, leadership, and long-term business resilience.

PLDT Chief Operating Officer and Chief Technology Officer Menardo “Butch” G. Jimenez, Jr.

“Women are already shaping the country’s entrepreneurial landscape in powerful ways,” said Menardo “Butch” Jimenez, Jr., PLDT Chief Operating Officer and Chief Technology Officer. “Our role is to ensure they have the digital infrastructure and future-ready capabilities to sustain and scale that impact. Connectivity today is more than access — it is an enabler of innovation, inclusion, and long-term growth.”

Deepening AI Capabilities for Women Entrepreneurs

Madiskarte Moms PH community members at the 2025 Gemini Academy

As the digital economy evolves, PLDT Home continues to expand beyond connectivity to include skills development and innovation support.

Building on the success of last year’s Gemini Academy in partnership with Google Philippines, PLDT Home will once again bring the program to Madiskarte Moms, this time with more advanced discussions reflecting how rapidly artificial intelligence has evolved over the past year.

From enhancing digital marketing campaigns and generating smarter customer insights to supporting product innovation, streamlining operations, and simplifying accounting processes, the enhanced Gemini Academy aims to equip women entrepreneurs with practical tools to embed AI into every stage of their business. By integrating AI across marketing, product development, operations management, and financial tracking, mompreneurs can work more efficiently, make data-driven decisions, and build enterprises that are both competitive and sustainable in today’s fast-evolving digital economy.

Recognizing Sustainable Leadership

Ms. Ermelita Valdeavilla, Chairperson of the Philippine Commission on Women, at the 2024 Gawad Madiskarte Awards Ceremony

PLDT Home also champions long-term, sustainable entrepreneurship through the annual Gawad MadiskarteAwards.

On March 28, the 4th Gawad Madiskarte Awards Ceremony will recognize outstanding mompreneurs who exemplify innovation, resilience, and sustainable growth. These women are building enterprises designed to endure — generating livelihoods, supporting communities, and contributing meaningfully to economic development.

By combining reliable connectivity, advanced AI training, and recognition platforms that promote sustainability, PLDT Home continues to strengthen its ecosystem of support for women-led enterprises.

This Women’s Month, PLDT Home reaffirms its belief that empowering women entrepreneurs creates ripple effects far beyond individual success. Stronger women-led businesses help stabilize families and strengthen communities.

Join Madiskarte Moms PH, where women rise, connect, and thrive.


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