CREBA’s housing vision gets support from industry icons

The long term vision of “A Home for Every Filipino” being advocated by the Chamber of Real Estate and Builders’ Associations Inc. (CREBA) gains ground and draws the support of government and industry icons.

CREBA National President, Noel Toti M. Cariño, Housing Committee Chair, Senator Joseph Victor G. Ejercito, Executive Vice President, Elsie D. Chua, and Academic Programs Chair, Avelina P. Acuña.

That support can be gleaned from the participation of lawmakers, key shelter agency heads, government officials, and industry experts in CREBA’s forthcoming national convention and housing expo and its sponsorship by leading firms in various sectors.

Senator JV Ejercito, Chairman of the Senate Committee on Housing, Urban Development, and Resettlements, leads government officials who will grace the convention as guest speakers.

According to CREBA National President Noel Toti M. Cariño, the 3-day CREBA National Convention and Housing Expo slated from September 26-28, 2023 at the SMX Mall of Asia and Conrad Hotel Manila is expected to draw the attendance of most of the major real estate industry players from all over the country as the group celebrates its 50th founding anniversary. CREBA is touted as the ‘oldest and largest’ umbrella advocacy group in the housing sector.

Elsie D. Chua, Executive Vice President and chair of the organizing committee said that the housing expo will open to the public starting September 26 featuring real estate developers, banks, government financial institutions, contractors, construction supplies manufacturers, online payment gateways, building technologies, furniture, home improvement tips and design inspirations.

It will also be dotted with free seminars on housing for OFWs, seafarers, teachers, employees, and uniformed personnel as well as CPD sessions and accreditation for real estate brokers and salespersons. Expo visitors can expect on-site freebies, promos, and discounts on training on international marketing and land titling. 

Day 1 of the convention will focus on unlocking investments and affordable home financing. Day 2 will cover topics and expert speakers on building the future through infrastructure innovations and green practices. The culminating day on September 28 will tackle sustainable solutions by navigating through global best practices and will feature a CEO forum with the heads of the country’s top developer corporations.

A major highlight of the confab is the conferment of the CREBA Pillar Awards to the outstanding “developers of the decade” during the Golden Jubilee Gala Night to recognize excellence and the best of the best in Philippine real estate development in terms of social and economic impacts, innovation, sustainability and adaptation to the changing demands of the property market. 

Supporting the convention are leading industry players Boysen, Vistaland and Communityline Housing as Platinum Sponsors. 

DMCI Homes, SM Development Corporation, Ayala Land, Megaworld Corporation, San Miguel Corporation, R-Land, and Primehomes are gold sponsors, with Filinvest Land, Robinsons Land, and Sta. Lucia Land as silver sponsor.

Also supporting the event are: Aboitizland, the Pag-IBIG Fund, the Ascott Ltd., Cebu Landmasters Inc., Bank of the Philippine Islands, PH1 World Developers, Rua Seguridad, RBRA Technologies, CDC Holdings, E. Ganzon Inc., Duraville Group, Dulalia Homes, Hausland Development Corp., Federal Land, Active Group, Surepanel, IPM Realty, Megawide and Paymongo, Chua announced.

“All roads lead to this national event involving government and private industry stakeholders from CREBA’s close to 30 chapters nationwide,” Cariño further said.

Citing real estate as encompassing all businesses, the CREBA leaders called on all its members, partners, and allies across the industry to join the event and take part in this crucial phase of national development.

Interested parties may contact the event organizers via https://crebalegacyat50.com or Viber: (0922) 877-1332.
 

Landers Superstore to open in Pasig and Muntinlupa

Inspired by the increase in spending power of Filipinos and the year on year growth in retail, Landers Superstore, the country’s fastest growing membership shopping establishment, recently announced its plans to expand to the southern and eastern part of Metro Manila.

Backed by thorough research and the success of the first two superstores, Landers Superstore is poised to take advantage of the rapid developments in Pasig and Muntinlupa Cities.

Two Landers Superstore outlets will be opened in these areas, as confirmed by Atty. Lowell Yu, chairman of Southeast Asia Retail Inc., which recently formalized an agreement with Megaworld Corporation, the developer behind ArcoVia City along C5 in Pasig and Alabang West in Muntinlupa City. The expansion, he explained, will provide residents from these two townships and from neighboring areas with an exclusive one-stop shop where they can find a complete array of their everyday lifestyle needs.

“The retail industry has been growing exponentially, propelled by the steady increase in the spending power of Filipinos specifically towards household consumption expenditures. These factors, plus the strategic locations where we are setting up, made us decide to expand our investment in this category,” added Yu. In the second quarter of 2016, the company launched the first Landers Superstore in Balintawak, Quezon City, followed by another three-hectare store in Paco, Manila. 

Given the overwhelming response from the first two Landers Superstores, Yu is optimistic that the new superstores will have a positive reception. “It’s all about giving our members better value for their money.  As members, they have access to products and brands that are not available elsewhere in a setting that lets them shop minus the stress, the long lines, and tight grocery area. Many of our members bring the entire family to our store because the spacious layout makes shopping really convenient and enjoyable. This way, we also promote family bonding.”

With an average of 10,000 square meter vast space per outlet, Landers Superstore takes pride in having well-lit and spacious aisles packed with an assortment of goods, including a wide range of imported products coming from as far as the US, Canada, and Australia and high-quality local and exclusive brands.

From food and other grocery items to  furniture, appliances, and even hardware products,  Landers Superstore houses a range of treasure finds including Badia Spices, Mercer’s Wine Ice Cream, Double Rainbow—which is the best Gourmet Ice cream in San Francisco—Luvo (easy-to-cook health food), Every Man Jack, and President’s Choice products, to mention a few.

Landers Superstore is also the first membership superstore in the Philippines to have a cozy coffee shop, Doppio; a comfortable diner, Landers Central; and a delectable bakery, Dough & Co. The superstore also provides a lavish dining area where members can enjoy a delicious New York Pizza, chicken, hotdogs, bagels, fancy cakes, and pastries while taking a break from shopping.



Waiting husbands and kids can also get their own pampering in Landers’ very own barbershop (Talas Manileño in Landers Balintawak and Federal Barbers in Landers Otis). Plus, exclusively for members, Landers Superstore also offers year-long gasoline discounts from its very own gasoline station, Caltex.

For more information, visit Landers Superstore at 1240 EDSA Balintawak, Apolonio Samson, Quezon City or Landers Superstore - Otis at 1890 Paz Guazon St., Paco, Manila. You can also check them out at http://landers.ph/.