Mekeni continues its annual gift giving activity

Christmas came early for four select institutions in Pampanga as Mekeni Food Corporation employees spearheaded the company’s annual gift-giving tradition.

 

Beneficiaries from the Bahay Pag-ibig (home for the aged), Munting Tahanan ng Nazareth (for special and abandoned children), Duyan ni Maria (home for abandoned children), and Children’s Home of Immaculate Mary (home for abandoned children) received special gift packs which Mekeni employees gathered using the funds the management and they themselves raised.

 

 Mekeni continues its annual gift giving activity. Four institutions in Pampanga received gift packs good for three to six months.

 

“Christmas is all about giving but more than the gifts we have given our communities, we aspire to spread hope amidst these difficult times we are facing. We know that due to the pandemic, celebrating Christmas will not be the same this year. But we will not let this dampen the yuletide spirit as we ought to make this season more meaningful than ever,” said Mekeni’s Head of HR, Marilou Uy.

 

Mekeni has been doing this annual gift-giving program since 2008. However, due to the health concerns surrounding COVID-19, the program had to be done differently. Rather than going to the institutions and holding a program, Mekeni employees had to drop off the gifts in designated areas to ensure safety precautions can be maintained.

 

With the support of the management, Mekeni employees were able to provide joy to their beneficiaries through grocery packages that can sustain their basic food and hygiene requirements for the next three to six months. 

 

“We hope to give memorable experiences and lasting memories for our beneficiaries through our annual gift-giving tradition. But this year, despite the challenges, we go over and beyond our mission by reminding them that whatever the pandemic throws at us, we will continue to serve them and uplift the quality of their lives in every way we can,” Uy said. 

 

Apart from giving gifts to their partner communities, Mekeni did not hesitate to continue looking after the well-being of those who are beyond their circle. When disasters badly hit several places in Luzon, Mekeni employees showed their malasakit and perseverance to help the devastated communities through donation drives.

 

Mekeni employees prepared hot meals for the victims of Taal Volcano

In February 2020, after the Taal Volcano erupted, the company, together with the local government of Porac, Red Cross Rizal Chapter, and Rotary Club of San Juan del Monte, immediately went to Agoncillo, Batangas and held an outreach program for those who were affected. More than 2,000 hot meals were prepared and provided by the employees on-site.

 

Recently, food packs were turned over to the flood victims in the town of Macabebe and to the Aeta communities in Porac, Pampanga that have been hit by Typhoons Rolly and Ulysses. The indigenous communities were given gift packs consisting of food and other essentials. Mekeni also participated in outreach activities in Bicol by donating products for a feeding program there.

 

“Malasakit in the time of adversity is much-needed by our fellow Filipinos these days. As we ensure that our own employees and their families are safe and well-provided, we are also helping other communities to recover after being hit by natural disasters on top of the physical and economic problems that the pandemic has brought to them. We will continue reaching out to more communities to address their needs during these trying times,” said Mekeni President Prudencio S. Garcia.

 

 

Mekeni shares 5 business tips for micro-entrepreneurs

Micro, small, and medium enterprises (MSMEs) have emerged as key drivers of economic growth and employment in the Philippines; and while the coronavirus disease (COVID-19) crisis has slowed down our economy and put many MSMEs at their most vulnerable, they remain as resilient and agile as ever.

 

There is no perfect formula when starting a small business. It is a learn-as-you-go process that is why companies like Mekeni Food Corporation are committed to mentoring and helping micro-entrepreneurs cope with the situation.

 

Mekeni, as one of the leading food manufacturers in Central Luzon, is empowering micro-entrepreneurs through their Mekeni Home2Home Partners Program where it is tapping external distributors to expand the brand’s reach and at the same time, provide income for starting businessmen. Together with Mekeni, these Home2Home (H2H) partners are sharing effective business tips that can guide aspiring entrepreneurs.

 

1. Find your niche

Starting a venture will make you want to do all things at once. However, spreading yourself too thin will make you miss opportunities to capture your target market. Find your niche and focus on it just like what Mekeni H2H Partner Mich did. Affected by the mall closure due to the pandemic, she had to put on hold her business and find other ways to earn a living for her family. “I went to several groceries near my place looking for Mekeni products and I found none. This prompted me to put up an online frozen food store and started selling last June 2020,” she shared. One month in operation and Mich has already five resellers. Finding a unique product has helped her differentiate her business from the competition and allowed her to excel in the market.

 

2. Utilize available resources

Businesses have learned to adapt by utilizing available resources due to the COVID-19 crisis. Mich used her social media accounts to post advertisements which helped her gain more customers. Mekeni, too, has to remain agile and resilient even though they are a big corporation. They immediately launched the Mekeni Home2Home online delivery via Facebook and Viber and later on launched the reseller program. This allowed more Filipinos to own a business in the comfort of their homes with just a small capital. 

 

“We’re seeing a lot of micro and small businesses opening these days and a lot of them are using the Internet to expand their ventures. I believe that being resourceful is important these days. This, as well as offering high-quality products, and putting the customers’ welfare as their priority, will help them succeed,” said Prudencio Garcia, president of Mekeni.

 

3. Be specific with your goals

For Mekeni H2H partner Jocel E-Oy, all she wanted was to own a business so that she can help her family. “Mahirap ang buhay namin sa Davao kaya't naisipan kong mag-business at sakto tinulungan ako ng Mekeni through Mekeni Home2Home Partners Program (Life is really hard here in Davao that is why I thought of starting my own business. Good thing, Mekeni was able to help me through the Mekeni Home2Home Partner Program),” she shared. Her usual net income is P2,000 per day, which doubled when the pandemic started, or more or less P120,000 if she has sales every day for 30 days. 

Through her online business, Jocel shared that she was also able to help her resellers achieve their goals. “Ito na ang naging livelihood nila at nakakatuwa na nakakabili na ulit sila ngayon ng diaper at pang gatas ng anak nila. Kaya nagpapasalamat kami sa Mekeni (This has also become their [resellers] livelihood and I am so glad that they’re able to buy diapers and formula milk for their kids. This is why we are so grateful to Mekeni),” she added.

 

Having specific goals will help you in getting your business off the ground. These goals should be realistic, quantifiable, and achievable.

 

4. Stay connected to a strong business community

Not only that it will expand your horizons but having a strong business community who will mentor you can greatly contribute to your success. For Mekeni, sharing their experiences with micro-entrepreneurs as well as creating products that are geared towards them can help them weather any storm. “Our Bayani products are meant to help our micro-entrepreneurs. This line of products is priced affordably, which is perfect for entrepreneurs with small capital but looking for quality products. Our Bayani products are also highly profitable as these are street snacks loved by most Filipinos,” said Garcia.

 

Shiela Alfons, a reseller in Davao, shared that with Mekeni’s wide product range, they were able to expand their business amid during the pandemic and “even served those who temporarily lost their jobs by giving them an alternative source of income.”

 

With this, their communities are assured that they have a strong support system like Mekeni that will help their business grow. 

 

5. Start today

If you really want to succeed in your business, stop making excuses and start today. Do not let it hold you back because you will never know how many lives you are going to change with the product or service that you are going to sell. As Mekeni H2H partner Jocel puts it, “Magsimula na po tayong mag-online selling habang may opportunity. Diskarte lang talaga. Sabayan ng sipag at maraming dasal. (Let’s grab the opportunity and start online selling. You just have to be clever. Accompany it with hardwork and lots of prayers.)

 

The crisis is challenging the survival of micro-enterprises and limiting their growth. But, with the help of companies such as Mekeni, many micro-entrepreneurs are allowed to get back on their feet and uplift the lives of their loved ones.

 

If you are interested to be a Mekeni Home2Home Partner, you can send a message through Mekeni’s official Facebook page at www.facebook.com/mekeniph.