Midea is happy to present its latest kitchen innovation, the 50cm XpressFlame Rotary Burner gas range

As the holiday season approaches, the kitchen becomes the heart of celebration. For many, delightful meals have always been the center of family gatherings, festive parties, and get-togethers, as food has this magical way of bringing people together. That said, having kitchen appliances that you can rely on can be a game changer in making your holiday unforgettable.

To ensure that your holiday feasts will be nothing but a joyful experience, Midea is happy to present its latest kitchen innovation, the 50cm XpressFlame Rotary Burner gas range that offers stability, durability, and safety.

Better cooking experience

Midea's 50cm XpressFlame has a rotary burner for faster temperature rising and more even temperature distribution.

You don't need to become an expert cook or a professional chef to own a gas range, as the Midea XpressFlame Rotary Burner is designed even for beginners in the kitchen, helping you serve homemade dishes that bring happiness to you and your family. 

Compared to a traditional burner, Midea’s 50cm XpressFlame has a rotary burner for faster temperature rising and more even heat distribution. Its burners are designed with a narrow jet flow channel, allowing the fire to spiral out along the inclined plane like a tornado. This gas range is also 12% more powerful than previous Midea gas ranges, and its rapid burner, now positioned to the left front, Has a 2.8kW flame output to generate more heat for quicker cooking times.

Larger cooking zone, bigger capacity

During the holiday season, when kitchens are often bustling with a lot of activities, a durable gas range that can withstand the rigors of use is something you deserve. Built from high-quality materials, Midea’s 50cm XpressFlame Rotary Burner features a larger cooking zone compared to the previous platform, from 460mm to 500mm, giving you ample space to prepare your dishes with ease.

It also has a 62L big oven capacity with 4 rapid burners, allowing you to cook multiple dishes simultaneously. This gas range is also built with stainless steel material that can endure up to 10 years of usage, guaranteeing that your investment will stand the test of time and can still be used not just this holiday season but in 10 years more to come.

Upgraded safety and warranty features

Amidst the joy and celebration this holiday season will bring, safety in the kitchen should always remain the top priority. Do not compromise the holiday spirit, instead, consider using a gas range that has built-in safety features.

Good news that Midea’s XpressFlame Rotary Burner has 600°C to 900°C temperature resistance for long-lasting use and the oven is equipped with a flame-failure device, ensuring to avoid risk of accidents in the kitchen

Dedicated to enhancing the home cooking experience of Filipinos, Concepcion Midea Incorporated Philippines (CMIP) has extended the product warranty to a 2-year warranty for the parts and service and a 5-year warranty for the burner. Xpress Flame Series lineup completion will be done by 2025, aiming to help every family discover happiness in their kitchen moments.

To learn more about the Midea Xpress Flame Gas Range series, visit www.midea.com/ph, follow @mideaph on Instagram and on Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

Discover, Shop, and Fly with Midea: Win a UK Trip, Appliances, and Cashback

Christmas came early! Get the chance to fly to the United Kingdom as Midea, one of the country’s leading home appliance brands, announces its Discover, Shop, and Fly promo, running from September 15, 2024, to November 8, 2024.

As the holidays approach and life gets bustling, here’s an idea: why not take a moment to Discover Midea's range of durable, innovative, and world-class appliances? Then, get into the festive spirit and Shop for thoughtful gifts that make daily chores more convenient and more enjoyable for your loved ones—and for yourself. And here’s the best part: Midea’s special promo gives you the chance to Fly to the UK. 

For every single receipt purchase of any two (2) Midea products, the customer is entitled to one raffle entry for the Lucky Draw. One (1) participant will win an all-expense paid trip for two to the UK; four (4) winners will each take home 1HP Midea U Air Conditioner; and eight (8) customers will each receive Midea 18. cu. ft. Multi-Door Refrigerator. The lucky winners will be drawn on November 11, 2024.

As the season of gift-giving has started, Midea will also be selecting 1,000 lucky customers (250 winners per draw) who will win Php 1,000 cashback for every single receipt purchase of any two Midea products worth Php 10,000. 

Meanwhile, 280 participants (70 winners per draw) can earn Php 3,000 cashback for every single receipt purchase of any two Midea products worth Php 20,000. Watch out for the cashback draw dates on September 30, October 15, October 30, and November 15, 2024.

Explore participating Abenson, Western Appliances, AllHome, and Robinsons Appliances stores nationwide, and don’t miss your chance to Discover, Shop, and Fly with Midea. Promo runs from September 15, 2024, to November 08, 2024. Organized in compliance with DTI Fair Trade Permit No. FTEB-201423 Series of 2024.

For more details and mechanics, please visit the Midea Philippines’ website at: www.midea.com/ph.    

Manchester City’s Erling Haaland has been announced as an Official Brand Ambassador for Midea

The ambassador agreement is an extension of Midea’s Official Partnership with 

Manchester City that began in January 2020
 

Midea, one of the world’s leading and largest home appliances producer has announced[BD1]  Manchester City striker Erling Haaland as its Official Global Brand Ambassador. 

The announcement is the latest extension of Midea and Manchester City’s successful partnership that began in January 2020 and recently renewed in May this year. To date, the partnership has engaged millions of global fans with award-winning activations. 

To celebrate Erling becoming an Official Brand Ambassador, Midea and Manchester City have launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Erling’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium.

The leading home appliance brand will continue to collaborate with City’s treble winner for future seasons, connecting Erling’s fanbase with Midea customers and football fans globally, through a variety of content campaigns, as well as exclusive merchandise giveaways and other digital activities. 

Erling Haaland said, “Midea are a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.” 

Eric Wang, President, Midea Group’s Smart Home Business said, “Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him today.”

For more information about Midea’s Global Ambassador, Erling Haaland watch this: https://www.youtube.com/watch?v=sHUAq7f_oUU 

Midea shares 3 exciting ideas guaranteed to transform your place into the sanctuary that you look forward to at the end of each day

 

How do you make your home a better place to live in? These days, appliances that make use of the latest technologies play a huge role in transforming your concept of a better home. Thanks to Midea (pronounced mai-dia), the leader in intelligent home solutions, homeowners now have access to appliances that enable them to upgrade their homes. Think intelligent robot vacuums, aircons that purify the air and rice cookers that improve the taste and texture of food – truly, these are the kind of appliances that will make you say, “My idea of home just got better!” 

In recognition of the many innovative home solutions that it has introduced in recent years, the Midea Group, recently ranked 245th on the new 2022 Fortune Global 500 List. It is the 7th consecutive year for Midea Group to rank on this List, up 43 spots from last year.

 

So if you’ve been thinking of elevating your space in ways that truly make a difference, Midea shares 3 exciting ideas guaranteed to transform your place into the sanctuary that you look forward to at the end of each day.  

 

Create a positive home environment.  It’s true that décor and color can help create an inviting space but it’s equally important to make sure that the environment is always cool and comfortable, especially in areas where you sleep, work or relax.  Keep all corners of a room cool with Midea U-Shaped Window Type Air Conditioner which has a strong airflow that allows you to feel the cold air even when you’re 20 feet away. You can also have the best of both worlds with this air conditioner for it has an innovative design that provides easy installation and an ultra-quiet relaxation experience. 

 

Meanwhile, the Midea 3 in 1 Convertible 5 Blades Timer and DC Inverter Stand Fan also redefines your family’s cooling experience with its adjustable features that can be converted into a desk fan, floor fan, and stand fan, not to mention a 12-speed level and 12 hours programmed timer to give you and your loved ones a smart and energy-efficient cooling solutions at every corner of your home. And since it’s Midea, you can never go wrong because it is recognized by Euromonitor International in 2022 as the world’s #1 in air cooler, and cooling fans brand. 

 

Keep in mind, a clean home is a better home.  Keep your home free from dust and dirt without the hard work with the Midea M7 Robot Vacuum Cleaner.  It uses the latest 5th generation LDS laser navigation technology that will easily clean every nook and cranny of your home with its  amazing suction power! This intelligent cleaning powerhouse has an auto-return & charge function which means the M7 is always ready for action. Plus, its Smart App & Voice control is compatible with Alexa and Google too, making this vacuum cleaner the perfect assistant for your life. 

 

But if you’d rather do the vacuuming yourself with less elbow grease and no annoying cables, the Midea Cordless 2-in-1 Stick Vacuum Cleaner is the one for you!  It has an ergonomic handle for comfortable carrying and convenience to easily access hard-to-reach areas in your home. This versatile cleaning expert has a high-efficiency motor for powerful suction and multi-filtration system that does its job in cleaning not only your couch and floors, but also even your car, gadgets, fabrics, clothes, and beddings!

 

Improve your home’s air quality. We know that the quality of the air we breathe is paramount to good health. For this reason, you can never go wrong with the Midea 20 cm Air Purifier that lets you enjoy clean air 24/7. It has 5 layers of filtration system for powerful purification. It removes hair, dust, and large air pollutants, with an anti-bacterial pet layer, and a high-efficiency HEPA filter that removes up to 99.97% of allergens and germs as small as 0.3mm, all in just 14 minutes! With a clean and fresh home like this, you can easily discover and enjoy every bit of tiny moment and happiness at home with the people you the most.

 

Always have good and filling meals.  For many Filipinos, rice is life. It doesn’t matter what the viand is, as long as there is a healthy serving of this staple food. For perfectly cooked rice, Midea presents its rice cookers which have been recognized by Euromonitor International as the world’s #1 in small kitchen appliance brand.  Midea Digital Rice Cooker (available in 1.0L and 1.8L) features a Smart Temperature Sensor so you can cook rice that’s fragrant, with just the right texture while retaining the nutrition of each grain. With rice this good, your family can enjoy great meals no matter what ulam you serve! 

 

These remarkable hi-tech appliances as just some of the amazing innovations that Midea has introduced to make your idea of home so much better.  To know more about Midea products and after-sales services, you can visit, like, follow and subscribe to Midea’s web and social media sites at www.midea.com/ph, Facebook: @mideaphilippines, Instagram: mideaph, Youtube: Midea Philippines official, and TikTok: @mideaphilippines. 

You can also check out major appliances stores nationwide for more Midea intelligent home solutions. Midea’s products are available at the following Midea Philippines flagship stores: Midea Lazmall: https://bit.ly/MideaLazmallPage Midea ShopeeMall: https://shopee.ph/mideaphilippines, and Midea Official Online Store: https://www.shop-mideaphilippines.com

Shopping for home appliances: Here are some tips to make sure you get the best value for your money

Shopping for appliances online can be very exciting, with so many choices and brands that you can buy with just a swipe of your finger. But before you start adding to your cart, do your research and familiarize yourself with the features that are now available, as well as the after-sales benefits you might need. 

Shopping online is not the same as shopping in an appliance store where a salesperson is on hand to demonstrate how to operate the product or answer your questions. So, to guide you in shopping for appliances online, Midea, the world’s largest manufacturer of home appliances offers some tips to make sure you get the best value for your money. 

Buy only from legit stores. Shopping online is very convenient, but sometimes it can be challenging to know if the website you’re visiting is legitimate. The best way to ensure you’re buying from a reliable source is to purchase items from the flagship stores on e-commerce sites. Check out the Midea Philippines official stores in Shopee and Lazada that are guaranteed to be 100% authentic. Make sure to look for the blue badge or blue check beside their store name that you can verify on both apps. You can also check out mideaph.com for the complete lineup of appliances and seasonal deals and promos. 

Check the product’s electrical frequency. This is an important consideration not many know about. When ordering appliances online, especially if it’s imported, occasionally, you will find appliances that run at 100-127 volts at 50 Hz that tends to run slower compared to local appliances which operate at 220-240 volts at 60 Hz. You might think that this is okay just because the appliance operates when you turned it on, but what you don’t know is that running an appliance using a voltage or frequency that's not designed for it can be dangerous. There is the risk of burning, fire, or even explosion. So always check the product specifications before you purchase or chat with a customer service officer if you are not sure. 

After-sales service and warranty. Authorized physical and online stores generally offer standard product warranty on parts, often with conditions. Always check what is covered under the warranty if your appliance is damaged, as well as the warranty period. It’s also useful to check the location of service centers so you know how far you need to travel in case the appliance malfunctions. Again, reach out to a customer service officer and don’t hesitate to ask these important questions to make sure you get the best after-sales service – email their customer support at customercare@midea.com.ph or call their Toll-Free Number 1-880-10-863-5522, Landline (02) 8863 55 22, or contact them through Viber/SMS (0917) 863 5522.

Collect discounts or free shipping vouchers. Who doesn’t love promos and discounts, right? Especially if you’re on a tight budget, discounts and vouchers will save your day! In case you’re not aware, flagship stores give out discounts or free shipping vouchers from time to time. Using these discount vouchers, you can buy more while spending less, and on top of that, you may get your items without having to pay the shipping fee!

Online shopping is just a breeze if you know just what stores you can rely on to get the best deals possible for you and your family. Spot flagship stores on Shopee and Lazada by looking for the “Shopee Mall” and “LazMall” badges or by filtering your search category to “mall” products only. You can get more information about Midea’s home appliance solutions or avail of exciting deals at www.mideaph.com.

Here’s a quick look at the innovative and delightful new home appliances from Midea Ph

If you’re thinking of buying new appliances to make your home life experience more pleasant and efficient, it’s a good idea to choose home solutions that go beyond their usual features and functions. For example, instead of buying a vacuum cleaner that you need to assemble and drag around to tidy up the house, why not get a cute robot vacuum cleaner that efficiently sucks in dust and dirt and, when power is low, charges by itself? 

This is exactly what Midea, the world’s largest producer of major appliances, is aiming for in developing its products. According to Philip Fargas Trapaga, CEO and general manager of Concepcion Midea Inc. Philippines (CMIP), the company behind Midea in the Philippines, the brand’s promise is to provide surprisingly-friendly home solutions and it has recently launched its motto, “Make Yourself at Home”. 

Philip Fargas Trapaga, CEO and general manager of Concepcion Midea Inc. Philippines (CMIP)

“Our homes have become spaces for rest and work during lockdown. Because this is our sanctuary, we, at Midea are constantly developing solutions that will make the homes of our customers a genuine sanctuary – whether they’re working, doing chores or simply bonding with loved ones. Our commitment as a company is to deliver innovative products for those who want to treasure every moment spent at home.”

 

Here’s a quick look at the innovative and delightful new home appliances from this global brand: 

 

A robot vacuum cleaner that cleans and recharges by itself! 

Manual sweeping and cleaning of floors requires physical effort. But with the Midea SmartShell Robot Vacuum Cleaner (P10,995), you can save a lot of energy and cleaning time as it does all the labor for you. Its battery lasts for 60 minutes plus 15 minutes duration time, and automatically attaches itself to the charging dock when the battery is low to make sure it does not run out of power. The Midea SmartShell Robot Vacuum Cleaner—which comes in four cleaning modes: auto, spot, edge, and zigzag—can efficiently clean hard floors, thin carpets, and hard-to-reach areas with an anti-fall sensor that detects floor edges so it won’t fall from high areas. 

 

Air purifier that delivers 360 degrees of clean air 

The ongoing pandemic has reinforced the need to breathe in healthy air and maintain a clean environment. This can be possible with the Midea Plasma Air Purifier (P12,995) which has Dualmax filters that guarantees 360 degrees of clean air delivery, and three powerful sensors that detect TVOC, formaldehyde, and small particles as PM 2.5, and pet dander. The Midea Plasma Air Purifier can deliver purified air for up to 60 square meter space, and it also features real time air quality, and PRO Microscopic Purification to effectively capture 99.97% air pollutants as small as 0.3 microns.  

Cool air you can bring anywhere

Hot or humid days can make us weak, uncomfortable, and sometimes even dizzy or lightheaded. On such days, you can easily relieve the discomfort, anywhere you are at home with the Midea Portable Aircon Series (1.0 HP - P18,995, and 1.5 HP - P21,595) because it’s easy to set-up and can conveniently fit into any part of your home. It also has a built-in ionizer which fills the air with healthy negative ions. Meanwhile, the anti-dust filter helps in capturing particles including allergens such as pollen and dust.

 

Super energy-efficient microwave oven

Everyone staying at home means greater energy consumption. So now is the perfect opportunity to consider switching to energy-saving home appliances such as the Midea 20L Silver Digital Microwave Oven (P4,295). It only costs P1 in electricity for three minutes of cooking. Plus, it also features a Child Lock Program where the microwave’s control panel will be “locked” so that children or those unfamiliar with it will not be able to change your settings accidentally.

A washer that can last for years 

With most households washing their clothes more often these days, it’s important to have a durable washing machine that can withstand the wear and tear with regular use. Midea offers the perfect solution with the Twin Tub Washer Series (6kg Washer -P6,095, 8kg Washer - P9,995 and 10kg Washer - P11,895), an economical and reliable washing partner. Consuming only P1 on electricity per wash load, it conveniently features Dual Cleaning Motion and a Spin Air Dry so you won’t need to manually hand scrub and twist the clothes dry. 

 

Make staying at home an even more pleasant experience with these innovative appliances from Midea.

Midea partners with Solane in the LPG forum 2017

Midea, the world’s leading manufacturer of consumer appliances, participated recently in an LPG forum that brought together stakeholders from the government, refineries, LPG plants, LPG distribution companies, technology providers, and investors in the industry. With Midea’s partnership with Solane, a household name that has provided Filipinos with quality LPG, the latter highlighted the different uses of LPG in a household which showcased Midea’s lineup of gas ranges.

Midea has been providing Filipino households with friendly home solutions, including new products to their lineup of kitchen appliances that could make any home a center for feasts and many other gatherings. They have 3 new models of gas range and oven that are meant to bring out the chef in every family member.

Midea has a 50-centimeter gas range with 4 gas burners and a 58-liter oven, and the other has 3 gas burners, a hot plate, and a 58-liter oven. The last one is a 60-centimeter gas range with 4 gas burners and a 65-liter oven. Anyone in the family who enjoys cooking will surely have a treat with these gas ranges, as they are gas efficient, easy to use, and at the same time, has stylish and an elegant look— something that would definitely look good in the kitchen.

With Midea’s line of quality and durable gas ranges and Solane’s continuous service in providing quality LPG in households, their participation in the LPG forum may bring the industry forward and provide solutions for the future. For more information on Midea’s products check out their website at

http://midea.com.ph and Facebook page 

https://www.facebook.com/MideaPhilippines.

Midea unveils a complete suite of airconditioners for PH market

There are window types, split types, centralized or floor mounted, it comes in different horsepower HP and offered by a lot of brands. But have you ever noticed that airconditioners only come in white?

So why, after all these years, haven't brands ever think of putting some color to our favorite summer appliance.

I still don't know, but i'm sure glad one brand finally decided to offer aircon in different colors.

Midea has recently launched a full line of cooling solutions last May 6 at Cafe Romulo. Midea is a world class appliance manufacturer and one of the biggest in the global appliance industry in China. It is engineered to meet the unique challenges faced by consumers on a daily basis.

Today’s technological innovations are changing the way Filipinos live, work, and play. Instead of technology shaping the way people live, innovations are now being optimized to even more suit the lifestyle of its users. In the appliance industry in particular, appliances are no longer just still figures but rather partners in homes and businesses, making them indispensable parts of everyday life.

“The growing economy opens new doors for young Filipinos and businessmen,” said Phillip F. Trapaga, General Manager of Concepcion Midea Inc. “But when it comes to cooling, each of these opportunities comes with distinct needs and preferences. So these hardworking individuals need a partner that can understand their needs.

Anchored on energy efficiency, affordability and quality, Midea’s new range of air conditioners features Window RAC, Split Type, Floor-Standing, Under Ceiling, and Cassette models. Each cooling system brings a unique set of advantages to the table.

Finding the right air conditioner, according to Trapaga, depends on a number of considerations—including size of area to be cooled, total heat generated within the space, and even architectural dimensions.

So, what exactly does Midea’s latest cooling systems offer to Filipinos?

The starter’s choice


The new homeowner has different priorities in mind, ranging from designs to costs in buying and operating. Still, energy efficiency, affordability and quality remain top-of-mind for these new homeowners and independence seekers who have just moved out of their parents homes and are moving into their new condominiums.

Taking this into consideration, Midea offers a range of home cooling solutions worthy of the hard-earned money of these starting homeowners. The Window Type air conditioner, for example, is a great option for first-time air con buyers. Trapaga said about the model, “This unit offers affordable cooling for the Filipino family.”

For those looking for Split-type air conditioners, Midea has three models that offer a variety of user advantages: the Primera, the Genesis White, and the Mirror Black.

As the entry-level model, Primera offers unparalleled functionality. The Eco Mode and Turbo feature combine optimum energy-savings and high-speed cooling in one air-conditioner. It also comes with specially designed silver ion filters, which help clean and disinfect rooms.

The Genesis White, on the other hand, is engineered for homeowners who place a greater emphasis on quiet operation. When Quiet Mode is engaged, its large diameter fan minimizes the indoor unit’s noise level—so owners can sleep soundly at night. It is designed for homeowners who want to have their first inverter split type air conditioner.

Finally, the Mirror Black is Midea’s top-of-the-line inverter split type air conditioner. Its Turbo DC Inverter and D-Tech function delivers premium energy efficiency and highly intelligent operation. At the same time, its sleek black finish makes it a beautiful design complement to any living space it’s installed in.

Superior cooling for larger spaces

Small commercial establishments and industrial businesses need the same level of comfort required by homeowners but on a larger scale. For this, Midea is rolling out three new models: Under Ceiling, Floor Mounted, and Cassette. Each unit is engineered for different installation parameters, making them convenient additions to any space.

The Midea Under Ceiling offers flexible installation, as users can place it on the ceiling or mount it on the wall. To supply better airflow, it is designed with Swing Torsion Angles. This cooling unit is available in fixed speed and inverter versions to meet a wider budget range.

Similarly, the Midea Floor Mounted comes in fixed speed and inverter. This air conditioner is engineered to deliver superior and efficient cooling. At the same time, its metallic accent instantly enhances interior aesthetics.

Last but not the least, the Midea Cassette Inverter can be installed in the ceilings of offices or even small living rooms. It boasts 360-degree Air Outlet that enables it to deliver comfortable cooling in every corner of the room. It even comes with a Built-In Drain Pump that can lift the condensing water by up to 750mm.

“Quality is not the only consideration that small business owners have to factor in. A strong aftermarket service is also essential because it assures consumers that they will not suffer from loss of business opportunities in the event of a breakdown,” Trapaga said.

Midea’s cooling solutions power international projects which include Singapore’s Changi Airport Terminal 1 and Beijing National Aquatics Center used in the 2008 Olympics. In the Philippines’ the brands cooling solutions are present in major projects like The Raven Bar in BGC.

MideamyPAL Nationwide Service

Midea brings these products to the Philippines with an unparalleled Global Quality standard and are backed by a very reliable and wide Midea MYPAL Nationwide service.

“Midea’s tried and tested global reputation is now complemented by local expertise,” commented Trapaga. “At the same time, we share the same standards of world-class quality in all our products.”

He closed, “Air-conditioning is just one cornerstone of Midea’s extensive portfolio. We are looking to roll out more appliances throughout 2015.”