RLC Residences partners with Ohmyhome to strengthen RLC Residences’ presence in the international market

Fourteen months into the pandemic, the Philippine property market is seen as one of the most resilient in the business sector—for a good reason. Quickly adapting to changes brought about by the new normal, entire families are now primed to literally do everything—work, studies, shopping, hobbies, and entertainment—in the comfort and safety of their dwellings. Thus, residential property seekers are showing greater interest in living spaces with safety and smart-home features and within communities that offer convenient access to essential destinations and amenities.  

Location is also getting closer scrutiny, as homes offering proximity to hospitals and wellness facilities and retail establishments are prioritized. And with the pandemic imposing financial strain on a significant number of people, prospective buyers are likewise drawn towards developers extending consumer promotions and flexible payment schemes.

 

Because the field is rife with opportunities, it has spawned a plethora of industry players, all vying for a slice of the property pie.

 

The stiff competition has driven top residential property brands such as  to shift the property buying/selling journey to an immersive online experience. “The traditional way of property selling,” experts say, “has been relegated to the sidelines since consumer behavior across all sectors is now massively influenced by things they see, view, and experience online.”

 

To achieve this, RLC Residences has partnered with leading proptech platform Ohmyhome, which gives the brand the exposure it deserves to showcase its value proposition and product offerings. The partnership is also further strengthening RLC Residences’ presence in the international market. 

With the help of Ohmyhome’s reliable platforms and presence in Singapore, Malaysia and the Philippines, Karen Cesario, RLC Residences’ Head of Marketing, says, “there is increased awareness for the brand, which we anticipate to drive additional prospects for us, in terms of international sales.”

“Through Ohmyhome,” Cesario adds, “RLC Residences, backed by Robinsons Land Corporation’s more than 30 years of solid real estate experience, is progressing into becoming a global brand that can compete with its Southeast Asian counterparts in terms of design standards and product innovation.”

 But more than expanding its horizons, RLC Residences seeks to partner with a property platform that puts customers first. “Ohmyhome offers a unique customer servicing experience that gives high regard for every client inquiry. This end-to-end service makes all transactions safe and convenient for investors and homebuyers,” Cesario shares.

 

With this partnership, RLC Residences brings its top-notch condominium developments to the Ohmyhome platform. These include SYNC, The Sapphire Bloc, The Magnolia Residences, Galleria Residences Cebu, and The Residences at The Westin Manila Sonata Place. Situated in key cities such as Pasig, Mandaluyong, Quezon City, and Cebu City, RLC Residences caters to a wide range of markets: young professionals, early nesters and small families, retirees, OFWs, and property investors. 

 

“All RLC Residences properties follow the Raise, Live, and Connect value proposition,” Cesario explains. “Raise is about spurring homeowners to raise their families by providing all services that they need. It is also about raising the standards of residential properties through tasteful architecture, elegant lobbies, and high-quality spaces that enrich everyday life.”

 

“Live calls on residents to aim for a fulfilling, smart, and productive life, with smart spaces that ensure work-life balance and efficient work-from-home setups, a promise of quality in units and amenities, and the integration of digital solutions in everyday living.”

“Finally, Connect is about nurturing relationships as homeowners build a rewarding lifestyle and career. RLC Residences touts spacious lobbies, recreational facilities, connections to transportation hubs, and access to exclusive lifestyle perks and privileges within the property’s prime location—all resulting in more opportunities for leisure and relaxation with loved ones.” 

 

RLC Residences also shares upcoming developments that interested homeowners can check out in the Ohmyhome platform. For instance, the newly launched SYNC Y Tower in C5, Barangay Bagong Ilog, Pasig City, features a strategic location, classy architectural designs, and functional amenities. These and more make this development a preferred choice of urban professionals on the go.

 

Also located in Pasig City is The Sapphire Bloc, an award-winning property that provides a walkable lifestyle, well-designed city homes, and revitalizing living spaces for driven urbanites such as young professionals, BPO employees, investors, medical practitioners, and modern city families.

 

Found within the Ortigas Central Business District is The Residences at The Westin Manila Sonata Place, ideal for diplomats, businessmen, politicians, and investors. This world-class development offers a premium location, hotel-like living, upscale amenities, architecture, and design featuring international partners. The Westin Manila also boasts posh units with appliances and home fixtures from top brands Gaggenau, Leicht, Duravit, and Hansgrohe.

 

For prospective homeowners in New Manila, Quezon City, The Magnolia Residences in Robinsons Magnolia Town Center complex presents a comfortable city lifestyle for early nesters, small families, retirees, OFWs, and investors.

 

In Cebu, RLC Residences has Galleria Residences, a project fully integrated with the Robinsons Galleria Cebu Complex. With three residential towers in modern and timeless architecture, this property has a wide array of recreational amenities for a resort-like living experience. 

 

RLC Residences foresees local and international property seekers coming across their product offerings in Ohmyhome’s platforms. “However, it’s Ohmyhome’s public relations and social media components that will help us most in the initial phases of our partnership,” Cesario concludes with optimism.

 

Interested homeowners who would like to purchase or invest in an RLC Residences property can simply head to the Ohmyhome website or download the Ohmyhome application. 

 

Ohmyhome believes that every Filipino deserves to own a home that they can eventually pass to the next generation

Owning your dream house this days is a major decision that would greatly affect your lifestyle and financial health. It requires a lot of planning and you would need a real estate platform to help you choose what's good for your budget.

As tumultuous as the year 2020 was, it gave us key insights into what must be prioritized to continue living comfortably and securely despite the curveballs life throws at us. If anything, unexpected challenges make individuals and families appreciate the stability that having a roof over one’s head brings. 

 

It was in 2020 as well, when Filipinos increasingly saw that property ownership can be a steadfast source of passive income even when facing an uncertain future. This is why Ohmyhome, a leading property solutions platform and an expert on real estate, believes that Filipinos—whether starting families, young professionals, or property investors—will still include homeownership in their priority list for 2021. 

 

Race and Rhonda Wong, co-founders of Ohmyhome, say that this view is supported by data culled from the Ohmyhome application and website, which were launched in the Philippines in September. “In December 2020,” they relate, “house and lot properties in Cavite and in Novaliches, Quezon City, garnered significant levels of interest. These locations being north and south—and on the fringes—of Metro Manila is a pleasant contradiction.” 

 Race and Rhonda are likewise anticipating a boost in real estate activity this year, noting that forecasts for Philippine real estate show a positive outlook for 2021, as upcoming business developments and national infrastructures are set for completion within the next two years. 

 

A trusted and reliable platform when it comes to housing services, Ohmyhome believes that every Filipino deserves to own a home that they can eventually pass to the next generation and serve as an investment that helps them build their wealth. One of the company’s primary objectives is to help customers reach this milestone with ease by providing a wide range of property listings in an easy-to-use platform, complemented by comprehensive agent services. 

 

Currently, the Ohmyhome application can be downloaded via Google Play or the Apple Store, while the Ohmyhome website can be visited via any platform. Both the app and the site have user-friendly interfaces fit for prospective Filipino homebuyers.  

 

More than the interface, however, Ohmyhome takes pride in the way it conveys information to future property owners. Race explains, “Through our DIY platform and services, clients are given the chance to see and study properties for sale within their price range and preferred location. We inform our consumers on the appraisal potential, and even note problems or issues that could arise for every property they take interest in.” 

 

As Filipinos continue to prioritize home ownership this year, Ohmyhome will strive to offer better services. As Rhonda stresses, “The team is always working hard to improve our website and application. We want to give a more streamlined experience for property transactors on the platform. We will also be producing more content that will serve as helpful resources for app and website users.”

 

Ultimately, Ohmyhome wishes to assure its users that they can always trust its platform and rely on their commitment to help more Filipinos achieve their dream of owning a home. “When customers are familiar with every aspect of the property they are considering, they become better-equipped to reach an informed decision and get the most value from the home they plan to purchase.” 

 

Ohmyhome PH Team: Building better lives through better housing journeys

Ohmyhome is your one-stop housing solution, that is if youre looking for a house or tenants, it would help you match to your prospective buyers and tenants. It makes real estate transactions simple, fast and affordable through a DIY property platform. 

When proptech startup Ohmyhome launched in Singapore back in 2016, two Filipinos were members of its core team of ten highly trained professionals. As Ohmyhome grew, more Filipinos joined the team, working hard to help achieve the company’s vision: building better lives through better housing journeys. 

 

Today, Ohmyhome is the leading property technology platform in Southeast Asia, having scored remarkable success in its first two markets—Singapore and Malaysia—with over 5,000 property transactions and an impressive 99% customer satisfaction rating. 

 

Ohmyhome accomplished this feat through seamless collaboration—initially between its Singapore and Malaysia teams. With Ohmyhome setting up operations in the Philippines, the company expects the PH group to replicate this achievement through the same collaborative efforts, further enhancing Ohmyhome’s reputation for fast and efficient property transactions.

Ohmyhome Chief Executive Officer Rhonda Wong is understandably proud of the company’s more than eighty employees working in their Singapore, Malaysia, and Philippine offices. “We are one team. When we build a product or design a service, all team members from the three different countries function towards making that service work.” 

 

Rhonda’s sister and co-founder Race Wong, Ohmyhome Chief Product Officer, affirms this, saying, “It doesn’t matter where a team member is based. We regard each other as family so we have a tight relationship. With the region’s quarantine measures still in place, our people work from home most of the time using online communication tools.”

 

Rhonda and Race are especially pleased that their hardworking and dedicated team feels a strong sense of ownership at Ohmyhome. The siblings say they run the team like their own family. “In fact, we spend more time with our teammates than with our own kids,” Race points out.

The Ohmyhome team, which recently launched its platform in the Philippine property market, includes twenty-five highly trained Filipino professionals who work in its Quezon City office.

Considering Ohmyhome’s product and the broad range of services it offers, Rhonda and Race do not consider eighty people a large group, which means that most members are focused on individual job functions. “We do not need to hire more people because we believe that a small but proficient team empowers everyone to see meaning in their job and produce meaningful results,” Race explains.

 

Ohmyhome’s core team currently has twenty-five Filipinos who work in its Philippine office in Quezon City. But back in 2017, they only had four comprising the technical team. Race and Rhonda recount how this tiny crew had to camp in Internet cafés and hotel lobbies. “Our office was not ready, then, because the process of renting one and acquiring Internet service took longer than expected. It was quite tough for the team back then, but looking back, those were pretty fun times.”

 

The Ohmyhome Philippine team, however, quickly grew. Within two years, it had to move to an office with enough space to accommodate the company’s sales and operations people. With everything falling into place, Ohmyhome was in the run-up to its official launch in the Philippines.

 

Rhonda and Race now disclose that Ohmyhome’s technical group that launched the app in the Philippines belonged to the same core team that launched it from day 1 in Singapore and in Malaysia in 2019. “Therefore,” Rhonda says, ”they are experienced in the data and research required to adapt Ohmyhome’s platform to the Philippine real estate market. Initial preparations only took three months and the actual engineering work took another three months.”

Rhonda says there are a number of Ohmyhome Filipino employees who come from the local real estate industry and thus have first-hand experience in the traditional processes involved in property transactions. They report about challenges such as unreliable agents, a lack of transparency, slow feedback and decentralized property services, problems the Philippines share with other countries in Southeast Asia. 

 

One major setback Filipinos property owners encounter is not having a platform to sell or rent out their own properties. Usually, an owner will check with their friends or network for prospective buyers. It’s a tedious process, to say the least, and one that Ohmyhome seeks to address through its unique hybrid model that combines a do-it-yourself (DIY) platform and professional agency services that can assist clients in their entire housing journey. 

 

To serve this end, the Ohmyhome Philippine team made numerous modifications to the platform and customized it to suit the Philippine market. For instance, real estate jargon or terminology was localized for clearer communications. Project or property information in listings was tweaked for the local property market. Content and other data were also amended for a seamless user experience for the Filipino property transactor.

 

Ohmyhome PH likewise stresses that they are different from existing property portals that serve as a marketplace for agents to sell properties in the country. At Ohmyhome, Philippine properties are listed by developers, homeowners, and in-house agents to ensure quality listings. 

 

“We have created a new experience of property transactions,” Rhonda explains. “Our unique business model provides a full-stack solution for our customers—from search, post, agent services, mortgage, conveyancing, legal, renovations to movers and other property-related services.”

 

“While the technology is ready,” Rhonda and Race Wong say, “we will be rolling out our services—in phases—in the next nine months. Filipinos will soon enjoy the efficient and reliable seamless service Ohmyhome provides.” 

 

And this—in no small measure— will be ensured by the exceedingly competent Ohmyhome Philippine team.