POTEN-CEE’s 50th Anniversary Campaign Wins Silver at the 60th Anvil Awards

 As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil. 
 
According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.” 
 
This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.  

 
Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.” 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm  
https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore
https://www.tiktok.com/@officialpascuallab

“Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 
 
With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 
 
Healthy Lifestyle 
Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³  
 
Proper Diet and Nutrition 
Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 
 
Fiber for Fitness 
According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴ 

 
One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 
 
1. It binds excess bad cholesterol, excess fat, and sugar and  
2. Pushes them out of the body. ⁵  
 

According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶    
 
I-Push Na `Yan With My Daily Fiber 
C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.⁷ 
 
C-Lium Fibre’s husk format comes in regular and flavored variants. 

C-Lium Fiber in Four Easy Steps 
C-Lium Fibre is easy to take: 
1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 
 
C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 
Lazada: https://www.lazada.com.ph/shop/pascuallab/ ​ Shopee: https://shopee.ph/pascuallabstore ​ 
 
For more information, follow our social media pages: C-Lium Fibre @FB and @IG 

Piolo Pascual made a visit to PascualLab

Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, 
Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers.

Top Row From Left to Right: PascualLab VP for Corporate HROD and Design Services & Corporate Communications Mia Pascual Cenzon, Poten-Cee + ZN Advance Brand Ambassador Piolo Pascual, SVP for Finance and ICTD/CFO Rowena Punsalan, and SVP and Chief Manufacturing Officer Engr. Higinio “Jun” Porte; and the multi-awarded actor touring the world-class Poten-Cee facility 

 It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores 

 Lucky PascualLab employees were thrilled to have a photo opportunity with the Ultimate Heartthrob; and the multifaceted artist with members of PascualLab’s management group led by Pascual Cenzon 

Visit digital platforms: www.pascuallab.com and Pascual Laboratories, Inc. @FB and IG 
Visit our url: 
https://www.prlog.org/12953735-piolo-pascual-visits-the-home-of-poten-cee.html

https://www.lazada.com.ph/shop/pascuallab/
 https://shopee.ph/pascuallabstore

#GalingPascualLab 
 

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR. 

PascualLab renews its ties with World Vision's CHOSEN

After marking its 75th anniversary with the theme #PascualLove, and manifesting it via the company’s CSR initiatives, PascualLab renews its ties with charitable donations organization World Vision to help less fortunate children in Malabon.   A virtual MOA signing was mounted last week to seal the partnership.

Through the World Vision program CHOSEN which enables children in select communities to choose their sponsors, PascualLab and its employees were able to help over 75 children in 2021, via the sponsorship of over 140 PascualLab employees.

To continue sharing the #PascualLove and helping these children, one of the Philippines’ most well-loved pharmaceutical companies ¹ and its employees once again joined hands with World Vision.   
This year, most employees are renewing their sponsorships, to help children in need of educational support and health essentials.

According to VP for Corporate HROD and DSCC Mia Pascual Cenzon: “Corporate Social Responsibility has always been part of PascualLab’s thrust.  In realizing this, it has always been our goal to pursue initiatives that are long-term rather than “one-offs”. Through this partnership with 
World Vision, we hope to see these children graduate to the next level and help enable them to achieve their dreams through education and health.”

Aside from Cenzon, present at the MOA signing were LAC President and CEO Antonio “Tony” Causing, PascualLab Supply Group’s Senior Vice President and Chief Manufacturing Officer Higinio “Jun” Porte, Senior Vice President for Finance Accounting, ICTD Rowena “Weng” Punsalan, and Internal Audit and Risk Management Head Rodney Doromal. The event was hosted by Lara Dela Cruz, PascualLab’s Senior Manager for Design Services and Corporate Communications together with World Vision's Donor Care Manager Precious Hope Basco.

National Director Rommel Fuerte led the World Vision team.  Joining him were Strategy Management and Quality Assurance Director Vanessa Retuerama, Resource Development Director Jun Godornes, New Sponsor Engagement Specialist El Joy Beneza, Contact Center Officer Marc Klauzen Perez, and Acquisitions Manager Cherry Valencia.

To thank PascualLab for the second year of partnership, the World Vision Team accorded the company and its employees a “Project Salute”, led by Retuerama.

Retuerma shared: “With hundreds of children supported through the years, this partnership is one that we are very proud of, and always eager to share with others.” She added: “That said, we are pleased to award this World Vision “One for Children” Seal as a symbol of our unending gratitude and appreciation for PascualLab’s loyalty towards World Vision and the children we support.”

The seal, made by a former World Vision beneficiary, artist, and owner of 

Papelemento Design Kit Gresos, is symbolic of how philanthropy can bring great opportunities for children, tenfold.

To take its partnership with World Vision and support for the kids further, PascualLab employees hope to meet their sponsored children once the current situation becomes more favorable health-wise. Meanwhile, PascualLab continues to support the World Vision-assisted community in Malabon and even beyond through its family-friendly and quality health and wellness products. 

ProBio7 Kids with 7 probiotic strains, aids digestive health, growth, and immunity!

Probiotics are foods or supplements that contain live microorganisms intended to maintain or improve the "good" bacteria (normal microflora) in the body. Something that our children need for their digestive system. 

ProBio7 Kids, PascualLab’s newest pedia product is helping to spread awareness on probiotics and their benefits beyond digestive health. 

 
Promotes Digestive Health  
Probiotics are live microorganisms, most of which are bacteria, that have various benefits to the body.  In the gut, these probiotics are widely known to help keep the “bad” bacteria in check and maintain a healthy community of microorganisms, thereby supporting digestive health. ¹
 
Strengthens  Immunity 
What people also need to be aware of is that probiotic strains can help augment immunity in several ways! One, these probiotic strains strengthen the intestinal wall, preventing the entry of disease-causing bacteria​. Moreover, these probiotics suppress the growth of harmful microbes by taking away the nutrients they need.  In addition, these probiotic strains produce antimicrobial substances such as hydrogen peroxide that can directly kill bacteria. ²  

Through these preventive actions, probiotics help increase resistance to infections such as diarrhea³ and the common cold.  In fact, research has shown that children who take probiotics have lesser bouts of colds and flu-like symptoms and are less likely to get the disease, resulting in fewer absences from school.  With this, probiotics help lessen the likelihood of children being prescribed antibiotics. ⁴  
 
Boosts Growth 

And did you know that probiotics also help improve growth, increasing both weight and height? ^⁵ Probiotics aids in the absorption of certain nutrients, which children need especially during their growth years.^⁶  Probiotic strains likewise support children’s growth by helping improve lactose absorption in milk drinkers. ^⁷ 
 
These days, when our kids’ health remain at the top of our priorities and immunity is the call of the times, it is best to be proactive in strengthening our child’s immune system.  

Try ProBio7 Kids that has 7 probiotic strains: Streptococcus thermophilus, Lactobacillus plantarum, Bifidobacterium lactis, Bifidobacterium longum, Lactobacillus acidophilus, Lactobacillus rhamnosus, and Lactococcus lactis.

Together, these strains help support gut health, augment immunity, and facilitate growth.   

ProBio7Kids which comes in a yummy grape flavor is available in select drugstores nationwide. 

It is also available in Lazada and Shopee.

Multi-awarded actor, singer, and health enthusiast Piolo Pascual is the new face of PascualLab

Multi-awarded actor, singer, and health enthusiast Piolo Pascual joins 
Poten-Cee Vitamin C’s family of A-list brand ambassadors as the latest endorser of 
Poten-Cee + ZN and Poten-Cee + Zn Advance, the brand’s newest variants.¹

It is an endorsement that has long been waiting to happen, what with Piolo sharing a surname with the company’s founders and owners. While there is no relation, Pascual and the PascualLab Family share one thing in common – a love for life and passion for health.

Pascual, one of the Philippine entertainment industry’s eminent actors who has become one of the most recognized names since he first entered the industry in 1990, has proven himself a formidable force, giving life into and doing his best in whatever he dabbles in.

A well-known health and badminton enthusiast, Pascual puts a premium on his health, all the more proving that he is the easy choice to endorse Poten-Cee + ZN and Poten-Cee + ZN Advance.

Poten-Cee + ZN  and Poten-Cee + ZN Advance are the newest additions to Poten-Cee’s family of adult variants that include Sugar-Coated, Sugar-Free, Forte, Non-Acidic, and Chewable. Poten-Cee + ZN helps augment our body’s defenses through the addition of Zinc, while Poten-Cee + ZN Advance not only contains Zinc but is fortified with Vitamin D3 to further enhance our immune response. 

Zinc helps the body take the defensive stance by preventing the entry and multiplication of viruses² while Vitamin D works on the offense, activating the body’s immune system to better attack viral invaders.³
 
Pascual believes that for life to go on in this pandemic, it is critical to both be cautious and forward-thinking. He commented, “We are still in a pandemic and so when it comes to health, we should not let our guard down, but instead, step up. Poten-Cee's newest variants offer that added immunity to shield us further from the viruses while supporting our overall health so that we can carry out our responsibilities and be there for the important people in our lives.”

And just like Pascual, when people think he has already given his all, he seems a step ahead in his game and continues to level it up, especially with his health.

 

Pascual joins Poten-Cee’s powerhouse endorsers led by multi-awarded actress, 
brand endorser, and philanthropist Bea Alonzo and just last year, by multi-faceted artist, fashion icon, and philanthropist Heart Evangelista.

Suggested Retail Price (SPR) for Poten-Cee + ZN is at Php 7.50 per capsule and for Poten-Cee + ZN Advance, at 13.50 each. Both variants are available at all Mercury Drug, Southstar, The Generic Pharmacy, and Watsons outlets nationwide .

ProBio7 Kids: PascualLab’s newest pedia product

Consistent with its mission to continuously provide the most quality and family-friendly health and wellness products, PascualLab launches its newest pedia product ProBio7 Kids. ProBio7 Kids is a probiotic food supplement powder with 7 probiotic strains, that goes beyond improving digestive health¹ — it also helps augment the body’s immune system.

With the pandemic still looming over our heads, everyone, including children, continue to be susceptible to attacks from COVID-19 and its new variants, as well as other viruses that can cause infections.

Given this uncertainty, the question that begs to be answered is: how strong are children’s immune systems? Enter PascualLab’s newest product offering  ProBio7 Kids, which helps boost immunity by fighting off infection with its 7 Probiotic strains: Lactobacillus acidophilus, Lactobacillus rhamnosus, Streptococcus thermophilus, Lactobacillus plantarum, 
Lactococcus lactis​, Bifidobacterium longum, and Bifidobacterium animalis subsp.  lactis​.

While probiotic strains are more widely known to aid gut health by increasing a child’s probiotic diversity, ¹ they also help the body’s response against viruses and bacteria.² Studies show that children who take probiotics are less likely to get colds and flu, thereby reducing their absences from school.³

Moreover, some studies also show that probiotics even help boost the growth of children as it aids digestion of nutrients, ⁴ especially of lactose. ⁵

ProBio7 Kids, is the latest addition to PascualLab’s family of pedia health products including 
Poten-Cee Plus and Boostavit. 

ProBio7 Kids can be administered directly or mixed with food or water. It comes in Grape flavor and is available in sachet format in boxes of 30s at  select drugstores and supermarkets nationwide, or  online via PascualLab‘s official flagship store in Lazada and Shopee.  Suggested retail price is 
Php 1,140.00.

References:
¹Probiotics and Prebiotics. World Gastroentorology Organisation Practice Guideline. May 2008 
²Mirzaei, Rasoul. The emerging role of probiotics as a mitigation strategy against coronavirus disease 2019 (COVID-19). National Library of Medicine In https://pubmed.ncbi.nlm.nih.gov/33745067/ Accessed March 2021
³Leyer GJ, Li S, Mubasher ME, Reifer C, Ouwehand AC. Probiotic effects on cold and influenza-like symptom incidence and duration in children. Pediatrics. 2009 Aug;124(2):e172-9. doi: 10.1542/peds.2008-2666. Epub 2009 Jul 27. PMID: 19651563 Accessed from: https://pubmed.ncbi.nlm.nih.gov/19651563/
⁴Ojochenemi J Onubi, et al . Effects of probiotics on child growth: a systematic review In  https://jhpn.biomedcentral.com/articles/10.1186/s41043-015-0010-4#:~:text=Probiotics%20may%20improve%20child%20growth,risk%20of%20anaemia%20%5B16%5D. Accessed April 2021
⁵Rosaura Lei. Effects of Prebiotic and Probiotic Supplementation on Lactase Deficiency and Lactose Intolerance: A Systematic Review of Controlled Trials. MDPI. May 2020.