Personal Collection bags ‘Home Brand of the Year’ at the FMCG Asia Awards 2024

Personal Collection (PC), one of the leading Filipino-owned direct-selling companies, bags the “Home Brand of the Year - Philippines” at the FMCG Asia Awards 2024 for its flagship brand, Tuff, making it the only Philippine brand to receive the award this year.  

The award-giving body recognized Tuff's commitment to expert cleaning and sustainability, solidifying its status as a trusted choice in Filipino households. Tuff, the first-ever brand of Personal Collection, which began as a toilet bowl cleanser, has since evolved into a comprehensive home care line.

Additionally, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions. This initiative reflects the brand's proactive effort to help address the pressing problem of plastic pollution in the Philippines. 

Jun Evangelista, Chairman of the Board of Personal Collection received the Home Brand of the Year Award at the FMCG Asia Awards 2024 in Singapore

“This award reflects the hard work and passion our team puts into making Tuff better every day. We're committed to creating quality products that truly make a difference in our consumers’ lives, one home at a time. This fuels our drive to keep innovating and raising the bar in the home care industry,” Jun Evangelista, Chairman of the Board stated.

Tuff's product range has expanded over the years to meet the diverse needs of Filipino households. The line now includes products such as the Tuff Multi-Surface Cleanser, Tuff Protectant, Tuff Liquid Laundry Detergent, and Tuff Germban, among others. All these newest additions carry the same high-quality standard that its loyal customers love about Tuff Toilet Bowl Cleanser. 

The FMCG Asia Awards is a prestigious awards series recognizing the most outstanding companies in Asia Pacific’s FMCG industry. The awards celebrate the constant and innovative initiatives in individuals and organizations and provide a venue to spotlight companies such as Personal Collection that are at the forefront of the future of consumer goods in the country.

In addition, Personal Collection continues to garner recognition for its product excellence across various categories. MilkyBright, its flavored milk drink, won the Parent’s Choice Award of the AsianParent Awards 2024. Alfa-1 Antibacterial Soap received the Editor’s Choice Award given by the Esquire Essentials Awards 2024. Aspire Body Spray Romance was recognized as the winner in the Body Mist category, while Check Antibacterial Soap with Moisturizer won in the Liquid Antibacterial Hand Soap category of the Cosmo Awards 2024. One of Tuff's standout products, Tuff Germban has also received the "Best Disinfectant" award from the Smart Parenting Awards 2024. 

Moreover, the In The Mood Lipstick Collection was recently named one of the year’s Best Beauty Finds by the Metro Beauty Awards 2024.

You may check out the award-winning products and other products from a Personal Collection dealer or visit their official stores on Lazada, Shopee, and https://www.personalcollection.com.ph/. 

 

Personal Collection steps boldly into the cosmetics category with the launch of In The Mood lipstick collection

 Personal Collection, a proudly Filipino-owned company, enters an exciting new chapter as it steps boldly into the cosmetics category with the launch of In The Mood lipstick collection. 

In a landscape where consumers seek products that empower confidence, In The Mood Lipstick is a true game-changer. In collaboration with industry experts, this lipstick collection is infused with VibeBoost Formula, a first-of-its-kind Mood-Enhancing Technology that’s set to deliver a unique, transformative experience. In The Mood Lipstick doesn’t just make you look good but it has the power to boost your mood with every swipe.

With a selection of bold shades crafted to complement every skin tone, In The Mood combines the beauty of color with the benefits of skincare. Each shade is infused with 12 essential oils to keep lips soft, smooth, and hydrated throughout the day. Meanwhile, the richly pigmented formula provides all-day, comfortable wear with vibrant colors, plus essential sun protection to keep your lips safe from harmful UV rays.

Personal Collection’s lipstick collection features six versatile, uplifting shades in two finishes. For a moisturizing matte look, choose from Ruby Slay, Cherry On Top, and Berry Burst. The Weightless Silky Satin finish includes Ember, Espresso, and Yas Queen Red.

Be in the Mood to slay whatever comes your way with In TheMood Lipstick. You can check it out with a Personal Collection dealer or visit PC’s official stores on Lazada and Shopee. 

Shopee: https://s.shopee.ph/1g0wnhQejx

Lazada: https://s.lazada.com.ph/s.nVCVM

Personal Collection Hosts Dealers’ Summit, Partners with TESDA to Enhance ‘Great Life’ Opportunities for Filipinos

 Personal Collection (PC), a proudly Filipino-owned direct-selling company, recently hosted its Manila-Vietnam Dealers’ Summit at the Conrad Hotel, gathering over 500 participants. This event underscores the company's commitment to its vision of providing a Great Life to Every Family, particularly its dealers.

The event kicked off with a short, meaningful performance,reinforcing PC’s primary CSR initiative, the #GreenLifeGreatLife Movement. Comprehensive demonstrations of newly launched products were also conducted by the Research and Development and brand team. The event concluded with an awards night, recognizing thetop performers of PC’s Prestige Club. 

Post-summit, 200 high-achieving dealers were rewarded witha 3-day trip to Vietnam, which offered opportunities to explore local destinations, experience diverse cuisines, and engage in valuable networking.

Through these efforts, PC empowers its dealers with deeper industry knowledge and a better understanding of company values, fostering a collaborative environment for exchanging best practices and forming strategic, meaningful connections.

"Dealers are the heart of Personal Collection—they are our driving force behind everything we do. That's why we focus on people development to ensure they have the skills and support they need to succeed. For years, we've rewarded thousands of our hardworking dealers to global destinations every year, giving them the opportunity to experience the GREAT LIFE," said Assistant Vice President for Commercial Operations, Heidee Medina.

(left to right) from left: Vincent Aljon Cifra, Executive Director, Information Communication and Technology Office; Maria Teresa Fabugais, Personal Collection Direct Selling Inc.(PCDSI) Sr. Business Development Manager; Jerome Tuguin, PCDSI President and CEO;Suharto T. Mangudadatu, Ph.D., TESDA Secretary; Ruby Jaucian, PCDSI Human Resources Sr. Vice President; Dennis Barbatchano, PCDSI Center of Excellence Vice President; Vidal D. Villanueva III, Deputy Director General, Partnerships and Special Concerns; and Floramel Joy Songsong, Executive Director, Partnerships and Linkages Office 

TESDA Partnership

In alignment with its commitment to a Great Life, PC has recently established a pioneering strategic partnership with the Technical Education and Skills Development Authority (TESDA). As the first direct-selling company to collaborate with TESDA, this partnership is set to elevate professionalism within the dealership industry.

Through upcoming TESDA-facilitated courses, PC aims to empower dealers with advanced skills and create new opportunities for Filipinos to explore direct selling as a viable income option.

“Breaking new ground in empowerment, through our partnership with TESDA. A first for the direct selling industry. Soon, we will be providing more employment and entrepreneurial opportunities for our fellow Filipinos,” emphasized President and CEO Jerome Tuguin.

With over 650 branches nationwide, Personal Collection is committed to transforming the lives of millions of Filipinos by offering a meaningful and empowering alternative source of income.

To learn more about Personal Collection Direct Selling Inc., visit their: 

LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph.

Discover the New Himbing-Bango for Your Little Ones with White Dove Sweet Lullaby

Moms want the best for their babies, which is why Personal Collection, a proudly Filipino-owned direct selling company, recently unveiled Sweet Lullaby, a sweet and comforting new scent of White Dove. Infused with DreamScentzTMTechnology, White Dove Sweet Lullaby offers bagong himbing-bango for babies now available in powder, lotion, wash, and shampoo.

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White Dove Sweet Lullaby brings a sweet, gentle breeze, cradling your little ones in a dreamy haze of comfort and peace. It's reminiscent of a lullaby sung with notes of fresh apples and citrus fruits, blended with the scent of sweet roses and peonies, providing a soothing and comforting experience. Plus, it's gentle and safe for your baby's skin as it is hypoallergenic and dermatologically tested.

As we continue to experience changing weather conditions, keeping babies fresh and ensuring they sleep well at night or during nap time becomes extremely challenging. White Dove products infused with DreamScentz™ Technology, is clinically proven to help improve sleep quality, enabling a deeper, longer, and more restful sleep—a perfect partner for moms all year round to envelop babies in a sweet embrace.

Provide your baby with lasting comfort beyond bath time with White Dove Sweet Lullaby Baby Wash and Baby Shampoo, made with natural milk protein extract to keep their hair soft and skin moisturized. It's tear-free and gentle on the eyes, giving moms and babies a relaxing and joyful bath experience. 

A baby's delicate skin requires extra care. Strengthen their natural skin barrier after a refreshing bath with White Dove Sweet Lullaby Lotion. Its Triple Moisture Formula, Pentavitin™, and natural milk protein extract deeply hydrate the skin, providing up to 48-hour hydration for your little ones.

Complete this nurturing care with protection using White Dove Sweet Lullaby Powder enriched with natural milk protein extract, giving gentle and hypoallergenic care for babies. Its sterilized talc absorbs moisture and features a wetness barrier to repel dampness, while its sun-protective formula shields the skin from harmful rays of the sun.

Enjoy each baby care routine with peace of mind and soothe your little ones with the gentle embrace of White Dove Sweet Lullaby powder, lotion, wash, and shampoo—all infused with DreamScentzTM Technology.

Shop White Dove Sweet Lullaby products now on Shopee and Lazada. 

Signup now to be a PC dealer by clicking this link: https://register.pcdsi.ph/?campaign_id=1316