Toby’s Sports Elevates Store Design to World-Class Standards

Toby’s Sports, the largest multi-brand sports retailer in the Philippines, recently introduced a new store concept that transforms the customer experience in a streamlined, modern retail space as part of its efforts to continuously elevate its stores to match global standards.

Known for its long sports heritage, excellent repertoire of products, and strong sports and fitness advocacy, Toby’s Sports has captured the hearts and trust of Filipinos, leading the market for sporting goods retailing in the Philippines for almost 40 years with its dedication to improving its products, customer service, as well as expanding its doors to reach more and more customers. Not to rest on its laurels, Toby’s Sports has once again transformed its stores, introducing a new concept that is truly a cut above other players in the sports industry, and has elevated the brand to world-class retail standards.

The revamped store, dubbed the ‘Elite’ concept, focuses on improving the customer’s buying journey with distinct sections for Men, Women and Kids, and is then divided by the specific sports categories, namely Basketball, Running, Training, Fitness, Watersports, Team Sports, Outdoor and Martial arts. This makes it easy for customers to select all their gears for their intended sport or activity in one area. Each area is merchandised with well-curated selection of products from the world's best sports brands. Life-size mannequins, colorful graphics and digital displays adorn each section, showing off the latest technologies and equipment in each sport category. Each section is also staffed by knowledgeable and passionate sports specialists who provide can provide helpful advice for any type of athlete or skill level.

“We have managed to stay ahead all these years by continuously looking for ways to improve our stores, our product offerings and how we serve our customers.  In this new store concept, the design team at Toby's Sports set out to create a store that embodies our passion for sports, and at the same time elevate the overall look and customer experience to global standards,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports.

More Toby’s Sports stores get the new retail design treatment

The new store design concept was first introduced in its stores in SM Megamall, Greenhills and UP Town Center to overwhelmingly positive feedback. Toby’s Sports has since opened two more stores that follow the new concept, the latest of which is a 150-sqm store in Gateway Mall in Cubao, just a stone’s throw away from the legendary Araneta Coliseum, allowing Toby’s Sports to cater to sports fans that visit the area regularly.

“One of our greatest strengths as a retailer is having conveniently-located stores, being present in most of the major malls in the country. We now have over 50 stores that cater to millions of Filipinos nationwide, and the growth does not stop here. We have even bigger plans next year as we celebrate our 40th year anniversary that will surely excite our customers and further solidify our place as the number one multi-brand sports retailer in the country,” Claudio said.

Toby’s Sports is also set to re-open its SM City San Pablo branch in Laguna under the new concept store design this month, and plans to spend over P50M to renovate more of its stores to follow the new design in the coming year.

Toby’s Sports to Celebrate First National Sports and Fitness Day on October 1, 2017

The Sports Retail Giant Boosts Efforts to Promote Sports and Fitness with New  Toby’s Sports, the largest multi-brand sports retailer in the Philippines, today announced that it will be celebrating the 1st National Sports and Fitness Day on October 1, 2017. Toby’s Sports established the National Sports and Fitness Day to further highlight the positive benefits of sports and fitness activities for Filipinos of all ages.

Apart from having the widest selection of sports products from the top brands in the industry, Toby’s Sports has also been at the forefront of the sports and fitness movement through a variety of initiatives, such as running a youth sports foundation, regularly holding sports events for amateurs and consistently partnering with other organizations that are dedicated to improving people’s lives through sports. The retail giant’s 50 stores nationwide also house a team of sports enthusiasts and specialists that are dedicated to helping customers find the right gear and assisting them in their journey to an active and healthy lifestyle.

“We have been the trusted ally in sports and fitness for millions of Filipinos nationwide for the past 39 years, and we’re excited to finally introduce a special day dedicated to appreciating the importance of engaging in sports and an active lifestyle,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports. “As we celebrate the first National Sports and Fitness Day on October 1, 2017, we want our customers to know that they can count on us to cheer and support them in whatever sport or fitness activity they take on.”

To make the first National Sports and Fitness Day extra special, Toby’s Sports will be giving away Toby’s Backcourt Pro basketballs to the first 50 customers per store nationwide, as well as in its e-commerce site (www.tobys.com) on October 1, 2017. 

Toby’s Sports is also encouraging their customers to share their National Sports and Fitness Day experience and tag @tobyssports on Instagram, Twitter and Facebook with the hashtag #NSFDay.

Toby’s Sports Launches “We Got This” Campaign and 24/7 Online Store

Complementing its new “We Got This” campaign, Toby’s Sports also launched its e-commerce site in support of every individual, athlete or not, in their goal to maintain a healthy and active lifestyle.



Toby’s Sports, the largest multi-brand sports retailer in the Philippines, today unveiled a national campaign that underlines its aggressive pursuit to promote sports and an active lifestyle. The retail chain also officially launched its e-commerce site, a testament to its commitment to providing the best shopping experience to its customers, further solidifying its place as the sports retailer of choice for Filipinos.

The new campaign, titled “We Got This,” highlights an individual’s journey to achieve success in whatever sport or fitness activity he takes on. This journey is made visual in the campaign’s centerpiece, a video that examines the mental and physical hardships—from an aching, calloused body to a state of frustration and self-doubt—upon which every success story is written. The compelling video, which has already broken through digital channels and can be viewed at https://t.co/6tslkwXypK, provides inspiration to anyone who is planning to take on a similar journey.

“When you take on a new challenge or set a new goal for yourself in the realm of sports and fitness, you undergo several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going; to let them know that as the leader in the sports industry, Toby’s Sports is not just here to provide them with the right gear, but to also give them the support they need to succeed. Simply put, we have their backs every step of the way,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports. 

Nearing its 40th year in business, Toby’s Sports has become more than just a store, continuously building itself as an ally in fitness and sports for its millions of customers. It prides itself in having the widest selection of products in the industry, carrying a well-curated line-up of the latest footwear, apparel and equipment from the world's best brands, plus a wide portfolio of its own in-house brands that combine performance with value. This is complemented by a team of sports enthusiasts and specialists that are more than willing to share their expertise to anyone who walks inside any of its stores.

Toby’s Sports also plans to actively provide its customers with opportunities where they can achieve their sports and fitness aspirations by partnering with other organizations, coaches and trainers that are dedicated to improving people’s lives through fitness.

New e-commerce site brings Toby’s Sports closer to its customers
True to its commitment to strengthening the relationship with its customers, Toby’s Sports is extending the shopping experience well beyond mall hours with www.tobys.com – the retail chain’s e-commerce store. The new online store adds dimension to Toby’s Sports’ retail presence and distribution strategy in the country, serving as an online storefront for its ever-expanding range of products and brands, offering deals that may not be available in the physical stores.

Customers can browse through product information and photos, and shop unique sizes without having to go from store to store. Customers can also enjoy the convenience of dropping off return packages via the nearest Toby’s Sports store or LBC branch.

Boxing is one of the most tedious sports, but Toby’s Sports “We Got This” campaign encourages boxers, athletes, and every individual out there to pursue a healthy and active lifestyle no matter how exhausting it can be.

 “Our e-commerce platform was completely revamped in October 2016, and we have since added multiple services to allow for a more convenient shopping experience. Officially introducing the site at the same time as the new campaign really brings the message home for us—that our dedication to our customers is unparalleled,” Claudio quipped. “With this new online store, we can now cater to their sports and fitness needs 24/7, and expand our reach to consumers located in areas in the Philippines that currently have no access to a Toby’s Sports physical store,” he concluded.

In line with the new campaign, Toby’s Sports’ online store will be giving away limited edition #WeGotThis statement shirts to its first 100 customers today. The new campaign will be rolled out in phases with several planned activations throughout the year, with the #WeGotThis storytelling continuing at brand events, retail touch points, and various digital channels.