Dr Jane Goodall delivers an important message of hope at the 2022 Procter & Gamble AMA Sustainability Summit

Procter & Gamble (NYSE:PG) today announced that it hosted its 2022 Sustainability Summit for the Asia Pacific, the Middle East, and Africa (AMA) region. Built on the theme “Hope for our Home”, the Summit explored how corporations, non-profit organisations, governments and the wider community can work together to drive real change, bring hope to the world, and make it a better place to live. 

 

Hosted virtually, the event featured world-renowned Ethologist and Conservationist Dr Jane Goodall, Circulate Capital Ocean Fund chief executive Rob Kaplan, as well as United Nations Development Programme Goodwill Ambassador, Dia Mirza, who came together to address key issues surrounding climate change.

 

At the summit, Dr Jane Goodall debunked the belief that corporations and non-profit organisations are standing at opposite sides. In a fireside chat with P&G Chief Brand Officer, Marc Pritchard, she shared that large corporations like P&G can take positive steps forward, create ripple effects around the globe, and encourage more consumers to take small, sustainable actions in their everyday lives. 

 

“With annual GDP growth seemingly more important than our grandchildren’s future, the time is now to choose what sort of impact we can make. As more and more organizations like P&G drive change and join forces, there is hope. It’s time to get a new mindset and to see things differently. Everything is connected, and every one of us can make a difference”, said Dr Jane Goodall.

 

 

 

 

During the Summit, P&G also announced regional progress made toward its Ambition 2030 Goals. With P&G President for Asia Pacific, Middle East and Africa, Magesvaran Suranjan, announcing the following progress made:

 

●      In May 2021, P&G pledged to launch 12 pilot reforestation projects in 12 months for its Forests for Good initiative. P&G has since launched more than 20 pilot reforestation projects in areas including the Jebal Ali Reserve Mangrove Forest in UAE, the Sierra Madre Mountain Range Forest in Philippines, the Embu Region in Kenya, along with other AMA countries including Uganda, Malaysia, Indonesia, and Thailand.

 

●      P&G will continue investments in programs to conserve landscapes, protect species, and improve sustainable farming practices. These include working with the World Wildlife Fund Malaysia and the Emirates Marine Environmental Group in UAE to protect the Malayan Tiger and the endangered Hawksbill Sea Turtle respectively. P&G established a Smallholder Farmers Program across palm plantations in Malaysia since 2018, to help improve sustainable farming practices and the wellbeing of farmers, their families, and communities. 

 

●      P&G has declared its commitment to run more than 85% of its plants across AMA on purchased renewable electricity by the end of 2022. To date, P&G has already achieved 87% with its AMA manufacturing sites. 

 

●      Apart from 100% of P&G’s manufacturing sites being Zero Waste to Landfill, including the Philippines’ Cabuyao Manufacturing Plant, the company has also celebrated a significant milestone of having its first Zero Waste office in AMA, located in the Dubai site. P&G will progressively have more of these Zero Waste offices across the AMA region.

 

●      P&G has announced support for the Jane Goodall Institute and its flagship Roots & Shoots Program, which encourages and enables youth action to implement projects within P&G and in local communities that help animals and the planet.

 

Magesvaran Suranjan said: “We are fully committed to making a positive impact in the world and creating a sustainable future for generations to come. By integrating sustainability into the way that we do business every day, all of us at P&G are empowered to make a meaningful difference for our environment.”

 

P&G AMA’s Executive Sponsor of Sustainability, and Senior Vice President of P&G Japan, Standa Veceracommented: “We’ve already made significant progress over the past 10 years to reduce the environmental impact from our operations, and we know that we can do more. P&G has also set an ambition toward net zero greenhouse gas emissions by 2040 and will continue to step up with science-based targets to guide our efforts in being a Force for Good.” 

 

Circulate Capital Ocean Fund CEO Rob Kaplan, and Actor, Producer and United Nations Environment Goodwill Ambassador, Dia Mirza, also shared their thoughts on encouraging sustainable actions 

 

Rob Kaplan commented, "Nobody can stay on the side line. Sustainability is a team sport. It has to be at the core of both the company strategy and the operations in order to drive meaningful change. By working together there is hope. "

 

Dia Mirza said: "The Sustainable Development Goals are the North Star and if they are adopted and implemented everywhere we have a genuine chance of solving some of the biggest problems we face within this decade. Brands find a way into so many hearts and homes. If more brands like P&G leverage their power to drive change, there is hope for the planet."

 

P&G is committed to accelerating action on climate change toward net zero GHG emissions by 2040. 

P&G has set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.

 

 

Procter & Gamble partners with Shopee for this year’s campaign titled #ChallengeTheChores

Procter & Gamble partnered with the leading e-commerce platform in Southeast Asia Shopee, to launch its latest campaign as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together.  

The campaign will be progressively launched across five Southeast Asian markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to inspire families to take on household chores together, such as doing the laundry and attending to a child’s needs. 

Since Covid-19, 75% of caregiving chores have fallen on women, with several extra responsibilities and commitments added to their already busy lives. To further illustrate the importance of addressing this need for shared responsibility, the campaign will feature a video of how household chores can be equally divided and tackled together.

Alexandra Vogler, P&G e-commerce Senior Director, Asia Pacific, Middle East & Africa, said, “P&G is deeply committed to equality and inclusion. Through this campaign, we want to raise awareness of the imbalanced distribution of chores. Through an entertaining short film and an interactive, gamified experience, we hope to inspire people to #ChallengeTheChores and drive greater equality within households.”

Shopee also found that women are the most active shoppers on the platform in product categories such as household and other fast-moving consumer goods. As e-commerce becomes more prevalent, Shopee looks to leverage its platform to encourage meaningful conversations through a fun, personalized, and interactive experience for customers.

Martin Yu, Director at Shopee Philippines, said, “We are proud to partner with P&G, a world-leading FMCG brand, on this meaningful initiative. Besides encouraging families to take on equal responsibilities of household chores, we also seek to provide our users with a wide assortment of products to make everyday household chores convenient and  manageable. We look forward to launching more of such engaging campaigns with P&G that would enrich the shopping experience for our users.”

During the campaign period, shoppers in each market can look forward to various activities and exclusive content that will inspire the whole family and help them rediscover the fun of tackling household chores together. These include live streams featuring Key Opinion Leaders on their challenges when tackling household chores and how they teamed up with their partners to overcome those challenges. It also includes exclusive in-app activities to snatch up special deals and win prizes and the classic Shopee Catch game to collect as many P&G products giveaway or vouchers as possible.

The #ChallengeTheChores Campaign will run from March 17 to March 19. For more information about the campaign and the best deals and promos, visit https://shopee.ph/m/pg-super-brand-day.