Xiaomi recently launched the Redmi Note 12 Series with a lively campaign that encapsulates the Gen Zs’ vivid lifestyle

 

Xiaomi recently launched the Redmi Note 12 Series with a lively campaign that encapsulates the Gen Zs’ vivid lifestyle and personality. With the tagline “Live Vivid,” users are encouraged to capture vibrant memories and make attention-grabbing content with the newest mid-range smartphone from Xiaomi.

 

To further capture the enthusiasm for life of this generation’s youth, Xiaomi launched a song and music video titled “Live Vivid” performed by #TeamRedmiNote ambassadors P-pop group BGYO, and featuring dance and lifestyle creator Niana Guerrero and M4 World Champions Team Echo.

 

Songwriter and producer Jonathan Manalo, who’s also the creative director of ABS-CBN Music, says,  “‘Live Vivid’ aptly describes Gen Zs who live and love large and want to capture every inspiring moment with their gadgets.”

 

“Xiaomi’s latest campaign for the Redmi Note 12 Series talks the Gen Z language of living vividly in today’s world,” says Xiaomi Philippines marketing head Tomi Adrias. “We love their creative self-expression, the contagious fun of their content, and the passion with which they live life.”

In addition, the Redmi Note 12’s energetic pop song has also turned into a TikTok challenge called the #LiveVividDanceChallenge, where five winners aged 13 and above get the chance to win one of five Redmi Note 12 5G worth Php16,500 each. Three lucky winners will also get the chance to win 50,000 AirAsia Points redeemable via their AirAsia Member ID. They simply have to post dance videos on their accounts using the #LiveVivid Branded Effect on Tiktok. The post must be public until the end of the promo and include the hashtags #LiveVivid and #RedmiNote12Series in their video captions. The promo event will run from April 19 to July 23, 2023 and the winners will be awarded starting July 7, 2023.

The Redmi Note 12 is the perfect smartphone to live life with enthusiasm, start on new journeys and make great memories. You can capture your life—from momentous to  everyday events—from every angle with a triple camera system featuring a high-resolution main lens, an ultra-wide lens, and a dedicated macro lens.

 

With an eye-catching design, Redmi Note 12 features a 6.67'' AMOLED display that lets you watch content with vivid color for a seamless visual experience.  Its 4096 levels of brightness adjustment allow screen dimming to be smooth and subtle and takes out the glare when the ambient lighting changes. Redmi Note 12 delivers smooth and boosted performance with a powerful 6nm Snapdragon 685 from Qualcomm.

 

If you’re a content creator or an avid content consumer, you’ll love that you don’t have to charge frequently with its super long battery life of up to 1.35 days.

 

Now’s your chance to make excellent content with the Redmi Note 12. Take the #LiveVividDanceChallenge on Tiktok! Promo runs from April 19 to July 23, 2023. Awarding of five winners of Redmi Note 12 will be held starting July 7, 2023.

 

For more information, visit Xiaomi's official Facebook page and  visit Xiaomi’s official website. Online purchases are available via Xiaomi’s Lazada, Shopee, and TikTok Shop (@XiaomiPhilippines).

Redmi Note 12 Series encapsulates the Gen Zs’ always-on-the-go lifestyle and personalities

Following the announcement of the newest Redmi Note 12 Series in the Philippines, Xiaomi hosted a vibrant launch event at Marriott Manila to showcase the smartphone’s capabilities. The party was made more exciting by #TeamRedmiNote ambassadors.

The Redmi Note 12 Series – composed of the Redmi Note 12, Redmi Note 12 Pro 5G, and Redmi Note 12 Pro+ 5G – is the latest line of mid-range smartphones from Xiaomi, which is the ideal device to keep up with Gen Zs’ vivid lifestyle and personalities. True to its tagline “Live Vivid,” its powerful triple camera system allows users to take eye-catching photos and videos to preserve every moment as they happen. The Redmi Note 12 variant ensures a smooth, all-day performance thanks to its 6nm Snapdragon 685 processor and 5000mAh high-capacity battery wherever they go.

#TeamRedmiNote celebrities  Mavy Legaspi, Kyline Alcantara, Cassy Legaspi, and Darren Espanto grace the Redmi Note 12 Series Philippine launch

Xiaomi also revealed its upcoming AIoT product lineup that will be launching this April, so fans should be on the lookout for these products: Redmi Watch 3, Xiaomi Air fryer 6L, Xiaomi Smart Camera C200, C300, C400, Xiaomi Outdoor Camera AW200, AW300, and Xiaomi Automatic Smart Door Lock

Apart from the Redmi Note 12 Series showcase, its theme song titled “Live Vivid,” performed by the “ACEs of P-pop” BGYO, also made its debut during the event. #TeamRedmiNote celebrity ambassador Darren Espanto serenaded guests with songs like “Dying Inside” and his rendition of BTS’ “Butter.” Also joining in the fun were Kyline Alcantara, Cassy Legaspi, and Mavy Legaspi, who checked out the Redmi Note 12 Series for themselves.

To cap off the evening, guests were invited to an equally colorful after-party featuring a “Live Vivid” dance performance by D’Grind, a fun photo challenge, and an energetic DJ set that kept guests buzzing all night.

The Redmi Note 12 Series launch and after-party encapsulated the Gen Zs’ liveliness and youthful energy, which everyone can now capture with their reliable Redmi Note 12 smartphones.

Gen Z's Dream Smart Home - Xiaomi showcases smartphones and AIoT products in an exhibition during the Redmi Note 12 Series launch at Marriott Hotel on April 13, 2023.

“Live Vivid” on your own terms

Xiaomi fans can experience the Redmi Note 12 Series too by pre-ordering it on (shop), and get freebies such as the Xiaomi Power bank 1000mAh and Redmi Buds 3 Lite.

Check out the price list for the Redmi Note 12 Series below:

Redmi Note 12 

●      4+128GB, P8,999 (online only)

●      6+128GB, P9,999

●      8+128GB, P10,999

Redmi Note 12 Pro 5G 

●      8+128GB, P16,999

●      8+256GB, P17,999

Redmi Note 12 Pro+ 5G 

●      8+256GB, P21,999

Whether one is a student or young professional, the Redmi Note 12 Series can meet the photography and content needs of people who are always on the go.

For more information, visit Xiaomi's official Facebook page and visit Xiaomi’s official website. Online purchases are available via Xiaomi’s Lazada, Shopee, and TikTok Shop (@XiaomiPhilippines).