Reef makes a pledge for cleaner beaches

Single-use plastics are among the biggest pollutants found in our oceans today. A whopping 32% of plastic packaging being left to the environs, with 8 million tons of plastic packaging wind up in the ocean each year.

Dedicated to making sure beaches stay clean and healthy, international beach apparel brand Reef pledges to use the fun, freedom and spirit of the beach to champion a better life for people and plane by achieving 1,500 beach clean ups, remove 150,000 lbs of trash, and engage 30,000 volunteers around the world this year.

In line with their global pledge, Reef locally mounted their Free the Sea Movement 3 in San Juan, La Union in partnership with WWF-Philippines which aimed to encourage people to live a sustainable lifestyle by not using single-use plastics that are harmful to the environment, specifically oceans.

Reef is proud of their PVC-free products such as sandals enhanced with Eco One, an organic additive that enhances the biodegradation process, which makes them 100% biodegradable.

Reef’s pledge for cleaner beaches is in line with their latest campaign Beach Freely, which encourages everyone who steps into the sand or into Reef products to experience the beach in their own way and take that fun spirit of the beach with them wherever they go.

Responsible Travel and Surfing highlighted at Reef‘s “Free the Sea Movement 2” in Baler

Reef, a surf and lifestyle brand known worldwide, continues to promote responsible travel and environmental conservation with a fun-filled weekend in Baler for the Free the Sea Movement 2 last September 29 until October 1 , 2017.

In partnership with WWF Philippines, Free the Sea Movement 2 was set in Baler, Aurora, one of the country’s top hotspots for surfing. The exciting three-day event treated guests to a slew of fun activities that had them experience the waves and beauty of Sabang Beach.

Free the Sea Movement 2 opened with a coastal clean-up and talk from Mr. Ruel Barte of WWF Philippines on sustainable tourism, a cause near and dear to Reef’s heart as it is in line with Reef’s global humanitarian outreach campaign “We Heart.” 

“As travelers, we may be just passing through other beaches and cities but through our We Heart campaign, we want to educate people on the importance of leaving a positive impact on the local communities we visit,”

“With more and more travelers discovering the beauty of our islands and with the rise of local tourism, now is a good time for us to educate people on the environmental impact tourism has and how we all need to work together maintain our beaches so people can continue to enjoy them for years to come,” Marnelli Gaerlan, Marketing Head for Reef, shared. 

Reef spearheaded the coastal clean-up together with WWF, Surfari Philippines and, volunteers to remove wastes and objects that were not naturally part of the beauty of Sabang Beach. Afterwards, guests then got to enjoy what Sabang Beach was famous for – Surfing on its amazing waves!

Volunteers got the chance to reconnect with nature and learn to ride the waves from lessons conducted by Nalu Surf Camp.

In the evening, Reef presented WWF a donation to benefit the organization’s environmental programs. Soundcloud Philippines’ Ann Clerigo and Indie Band Banna Harbera then filled the night with amazing music as the volunteers enjoy drinks on a laid back Baler evening.

The next day opened with even more to offer surfing enthusiasts, as they witness the Surfari Beginners’ Competition, wherein Shan Alejos won a customized surf board as she bagged 1st place for the Tandem category, followed by Mikaela Alde, with Joana Valencia coming in 3rd place; and in the singles category with Juan Carlos Angeles, in the first place, then Marcus Dieter and JP Pang coming in second and third place respectively.

The weekend was capped by a festive After Party with musical performances from Eazyhead, and new and classic party remixes from DJ Doms Badwolf & DJ CC.

“Baler was the perfect setting for us to promote responsible travel and environmental conservation, while at the same time, giving everyone a taste of what they can enjoy if we remember to care of our beaches – which is delicious local food and music, white beaches, clear water and of course, gigantic waves and surfing like no other!” Gaerlan said.

Reef’s ‘Free the Sea Movement: Baler” was sponsored by Juan Light Studio, Bike King’s Kitchen, Madison’s Cafe Baler, La Patricia Hotel, Baler and The Shack, Baler with music partners Ann Clerigo, Banna Harbera, Eazyhead, DJ Domes Badwolf and DJ CC.

Reef Philippines presents Swellular fashion tech and Surf 7107

When the heat becomes unbearable and all you could think of is the beach, swimsuits, flipflops, boardshorts, shades,  and where to go to this summer,  then summer is officially in! Have you ever tried board surfing at La Union or for any beach with big waves for that matter? Then, its time to bring your surf suits and head to La Union and learn a thing or two about surfing.

Reef,  purveyor of  quality, comfortable sandals and surf apparel for an active lifestyle launches its Reef Rover Collection together with its documentary Surf 7107- La Union last March 18 at the SM by the Bay, SM Moa and hosted by Reef Philippines Ambassador Mara Lopez Yokohama.  The docu was produced by Reef that follows Filipino surfers in La Union. It is where one of the country’s first surf schools was opened and surfing becomes a way of living since then. The community thrives as it grows into a tourist destination with surfing as the key attraction. There are job opportunities for surfing instructors as schools open. Also, Reef presented a mini fashion show where models paraded the latest in surf apparel featuring Reefs Rover Collection. 

 Reefs launched its fashion collection featuring Swellular” Technology, with the travelling surfer in mind, Reef presents their latest men and women’s footwear collection highlighted by the special premier of Surf 7107.

The fashion show features Reefs Rover Collection in head-to-toe outfits, reflective of Reefs Just Passing Through mentality. Styles are relaxed yet cool, recalling laidback summers and great waves. The footwear highlights Reef Swellular” Technology which is made up of three distinct layers.

“The Outsole is an example of Reefs commitment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility,” said Carlo Dionisio of Reef Philippines.

Reef was formed in the early 80’s by Argentinian brothers Fernando and Santi Aguerre. Combining their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Iolla, California.

Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller.

Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women’s and kids’ innovative footwear and apparel.

“Reef is a core surf company. We create authentic, comfortable and innovative products intended to inspire the surfer in all of us,” said Carlo. Surf 7107-La Union is a documentary produced by Reef that follows Filipino surfers in La Union. The positive impact of surfing in a small town where one of the country’s first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction

There are job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities. “Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities.

This is the call to action of this documentary produced and supported by Reef Philippines,” he added.

(Reef products are available at G-Force Trinoma, G-Force SM Cebu, G-Force Ayala Cebu, G- Force Bonifacio Highstreet, G-Force Centrio Cagayan De Oro, G-Force Greenfields Sta. Rosa, G- Force Harbor Point Subic, G-Force Mall ofAsia, G-Force Shang R1’-La, G-Force North Point Bacolod, G-Force Mactan Pueblo Verde, G-Force Abreeza Davao, G-Force Mega Mall, G-Force Marquee Mall Pampanga, and G-Force Newport.)