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Showing posts with label Roblox. Show all posts
Showing posts with label Roblox. Show all posts

Tuesday, April 14, 2026

Roblox Introduces Kids and Select Accounts to Enhance Safety for Younger Users

 Roblox Corporation today announced two new age-based accounts for younger users on Roblox: Roblox Kids for users ages 5 to 8 and Roblox Select for users ages 9 to 15*. When they roll out in early June, these accounts will more closely align content access, communication settings, and parental controls with a user’s age. They’re also establishing an ongoing selection process for games available to users under 16.

This is a continuation of the work Roblox began earlier this year, becoming the first online gaming platform to require facial age checks to access chat. Since then, over 50% of global and 65% of U.S. daily active users have completed an age check**.


This update will bring age-checks, account-level defaults, content ratings, ongoing moderation, and expanded parental controls together into a unified framework for younger users. Based on Roblox’s selection criteria, the company believes age-checked users under 16 will have access to the vast majority of their favorite games at launch. Age-checked users 16 and older will not see any change to their Roblox experience.

Roblox Kids Accounts (Ages 5–8)

The age-based account system will automatically assign users ages 5 to 8 (as determined through Roblox’s global age-check technology or by a verified parent) to a Roblox Kids account. These accounts will be matched to a dynamically updated catalog containing thousands of select games. 

For Roblox Kids accounts:

  • Access will be limited to games with a Minimal or Mild content maturity label that have passed their three-step selection process (detailed below).

  • All communication is disabled by default.

  • The design will include a distinct background color across the app experience to indicate account type.

Roblox Select Accounts (Ages 9–15)

Roblox Select accounts are for users ages 9 to 15, as determined through Roblox’s universal age-check system or by a verified parent. These accounts will be matched to a dynamically updated catalog containing thousands of select games. 

For Roblox Select accounts: 

  • The design will include a distinct visual treatment to indicate account type.

Account Progression

Roblox’s global age-based account system will automatically progress users as they age.

  • Users will automatically transition from Roblox Kids to Roblox Select accounts when they reach age 9.

  • Users will automatically transition from Roblox Select to standard Roblox accounts when they reach age 16.

Users who haven’t yet completed an age-check will be limited to games rated Minimal or Mild, and all communication will be unavailable. After completing an age-check, users will automatically move into the appropriate age-based account. 

Continuous Evaluation Process for Dynamic Game Selection

As always, all content uploaded to Roblox goes through their existing moderation systems, including AI asset scanning, ongoing user report review, and multimodal moderation that evaluates scenes in real time for potential policy violations.

For content made available to users under 16, they will apply an additional continuous process that dynamically selects games. This process will include developer verification, extended content evaluation and rating, and additional limits on content more suited to older audiences.

Evaluation Criteria

Content will be automatically included in Roblox Kids and Roblox Select accounts once games are evaluated using additional criteria that include:

  1. Developer Verification: Creators must complete ID verification, enable two-step verification, and maintain an active Roblox Plus subscription.

  2. Real-Time Evaluation: Roblox will analyze how users age 16 and older interact with new games and monitor user reports to assess suitability for younger users.

  3. Content Maturity Rating and Default Exclusions: Roblox will assign an appropriate content maturity label (Minimal, Mild, or Moderate) for each game. By default, Roblox Kids and Roblox Select accounts will not include games that feature sensitive issues, social hangouts, or free-form drawing games.


Future Ratings Framework Integration


Later this year, Roblox will start transitioning to the International Age Rating Coalition (IARC) framework, the globally recognized standard method for assigning content ratings for digital games and apps. These clear, region-specific ratings, such as ESRB in the U.S. and PEGI in much of Europe and the U.K., reflect local cultural norms and will help families identify age-appropriate content. 

Extending Parental Controls

Roblox is also extending their parental controls, which allow parents to manage content ratings, communications settings, and screen-time and spending limits. These tools also transparently show parents which games their child is spending their time in and who their friends are. Under this update, parents will gain one new control and retain access to certain controls until a child turns 16.

  • Extending Granular Game Blocking: Parents can block specific individual games through age 15.

  • Extending Chat Management: Parents can manage direct chat settings through age 15.

  • New Granular Game Approval: Parents can now approve access to specific games that are not otherwise available under the child’s default account type.

This structure is designed to give parents more precise control over the games and friends their child interacts with. Together, these updates are part of the company’s ongoing work to build age-appropriate experiences for all users, apply safety-by-default protections for younger users, and give parents more visibility and control over how their children use Roblox.

Larry Magid, ConnectSafely CEO, complimented Roblox’s updates by sharing: “By combining age assurance, stronger creator accountability, and parental controls, Roblox is helping set a higher standard for how platforms can better protect younger users while preserving positive online experiences.”


"With the launch of Roblox Kids and Roblox Select, we are fundamentally shifting how games are discovered on our platform. Safety isn't a static feature—it’s a journey that evolves as a child grows,” said Matt Kaufman, Chief Safety Officer at Roblox“While no system is perfect, these age-adaptive accounts are designed to help remove the guesswork for parents and help align users' experiences with their age.”

As part of Roblox’s work to become the world’s healthiest platform for users of all ages, they continually invest in safety by design and empower creativity through technology innovation. The products are thoughtfully designed to cultivate creation, connection, and collaborative play, rather than passive consumption. 


*The exact ages, games, and features associated with these accounts will vary by region. Ages are based on age checks; parents can correct a child’s age if necessary.

**As of the seven days ended March 31, 2026.

Friday, April 11, 2025

DoubleVerify Partners with Roblox to Enhance Ad Metrics

 In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a highly engaged audience. Because of this, popular gaming platforms, like Roblox, are rapidly gaining advertiser attention due to their large user base and ability to reach them when they’re paying attention, helping drive campaign effectiveness. 


However, a crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory. 

 

Advertising on Roblox

Roblox is an immersive gaming and creation platform. Attracting over 85 million active users daily, the platform offers a suite of advertising solutions that allow advertisers to reach their highly engaged Gen Z audiences across devices. Roblox offers a variety of immersive ad formats to help advertisers reach Roblox gamers wherever they are within the platform.

 

DV Coverage on Roblox

This partnership offers advertisers coverage across all of Roblox’s advertising inventory globally. This inventory includes Billboard image ads — otherwise known as display — and video ads, which serve in in-game environments. It also includes Rewarded Videos, which will soon appear in high-traffic environments such as menus and stores. DV’s coverage also spans across device types such as mobile, desktop, and console. 

 

In-game Billboard Image and Video Inventory Coverage

DV has extended coverage of our trusted fraud/IVT and viewability measurement solutions via a custom integration on Roblox’s direct-sold inventory. These solutions can help ensure that these ad formats are seen by real people.

 

Rewarded Video Coverage 

Advertisers will be able to leverage DV’s measurement solutions, which include media quality and performance.  Specifically, this coverage allows advertisers to measure fraud, brand safety and suitability, viewability, geo-relevance, and attention with DV Authentic Attention® leveraging DV’s tags. Advertisers will also be able to protect their campaigns leveraging DV’s fraud, viewability, and brand suitability pre-bid solutions.

 

Brands can leverage DV’s offerings to better align their campaigns with their unique media quality and performance standards across Roblox campaigns and beyond to make more informed media investment and optimization decisions.

Tuesday, May 24, 2022

Discovery Shores Boracay steps into the Roblox metaverse with “Bogart & Friends”

One of the first luxury resorts to open along the famous white beach of Boracay, Discovery Shores Boracay (DSB) once again pioneers in the travel and tourism industry.

 

Guest can now experience the Discovery Resorts in the virtual space as its flagship property, DSB steps into the Robloxmetaverse with World of Discovery’s first game episode called “Bogart & Friends."  Kids and kids-at-heart can delve into this new, fun and exciting world where they can complete challenges and redeem special treats.

 

The main objective of the game is to find DSB's beloved mascot, Bogart the Bear. Players can collect items by completing tasks such as crossing the swimming pool, getting out of quicksand, or experiencing iconic DSB moments such as pool butler service and Boodle Fight. Prizes include coins for in-game items and badges that can be claimed to get actual prizes at the property for in-house guests.

 

Guests can play by themselvesmeet fellow guests or make it a fun activity for friends and family.Discovery Hospitality Corporation (DHC) through The World of Discovery, follows in the footsteps of pioneering companies like Nike and Chipotle in creating a virtual experience to connect with their customers. The game, “Bogart & Friends” is an interactive way to promote brand love by providing out-of-the box channels to entertain andengage with guests of various ages.As travel and leisure evolve through the tailend of the pandemic, DHC has taken the initiative to showcase its leadership through the design and development of new and exciting ways to showcase its hotels and restaurants.

 


So whether in Boracay or not, guests can enjoy a visit to DSB virtually by playing Bogart & Friends. “It’s a new experience to take on, we invite everyone to download the Roblox app and search for “World of Discovery” so they can have a blast as we offer a virtual space in an iconic tourist destination in the country – the first of its kind in the Philippine hospitality industry,” shares Erwin Lopez, Hotel Manager of Discovery Shores Boracay.


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