DoubleVerify Partners with Roblox to Enhance Ad Metrics

 In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a highly engaged audience. Because of this, popular gaming platforms, like Roblox, are rapidly gaining advertiser attention due to their large user base and ability to reach them when they’re paying attention, helping drive campaign effectiveness. 

However, a crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory. 

 

Advertising on Roblox

Roblox is an immersive gaming and creation platform. Attracting over 85 million active users daily, the platform offers a suite of advertising solutions that allow advertisers to reach their highly engaged Gen Z audiences across devices. Roblox offers a variety of immersive ad formats to help advertisers reach Roblox gamers wherever they are within the platform.

 

DV Coverage on Roblox

This partnership offers advertisers coverage across all of Roblox’s advertising inventory globally. This inventory includes Billboard image ads — otherwise known as display — and video ads, which serve in in-game environments. It also includes Rewarded Videos, which will soon appear in high-traffic environments such as menus and stores. DV’s coverage also spans across device types such as mobile, desktop, and console. 

 

In-game Billboard Image and Video Inventory Coverage

DV has extended coverage of our trusted fraud/IVT and viewability measurement solutions via a custom integration on Roblox’s direct-sold inventory. These solutions can help ensure that these ad formats are seen by real people.

 

Rewarded Video Coverage 

Advertisers will be able to leverage DV’s measurement solutions, which include media quality and performance.  Specifically, this coverage allows advertisers to measure fraud, brand safety and suitability, viewability, geo-relevance, and attention with DV Authentic Attention® leveraging DV’s tags. Advertisers will also be able to protect their campaigns leveraging DV’s fraud, viewability, and brand suitability pre-bid solutions.

 

Brands can leverage DV’s offerings to better align their campaigns with their unique media quality and performance standards across Roblox campaigns and beyond to make more informed media investment and optimization decisions.

Discovery Shores Boracay steps into the Roblox metaverse with “Bogart & Friends”

One of the first luxury resorts to open along the famous white beach of Boracay, Discovery Shores Boracay (DSB) once again pioneers in the travel and tourism industry.

 

Guest can now experience the Discovery Resorts in the virtual space as its flagship property, DSB steps into the Robloxmetaverse with World of Discovery’s first game episode called “Bogart & Friends."  Kids and kids-at-heart can delve into this new, fun and exciting world where they can complete challenges and redeem special treats.

 

The main objective of the game is to find DSB's beloved mascot, Bogart the Bear. Players can collect items by completing tasks such as crossing the swimming pool, getting out of quicksand, or experiencing iconic DSB moments such as pool butler service and Boodle Fight. Prizes include coins for in-game items and badges that can be claimed to get actual prizes at the property for in-house guests.

 

Guests can play by themselves, meet fellow guests or make it a fun activity for friends and family.Discovery Hospitality Corporation (DHC) through The World of Discovery, follows in the footsteps of pioneering companies like Nike and Chipotle in creating a virtual experience to connect with their customers. The game, “Bogart & Friends” is an interactive way to promote brand love by providing out-of-the box channels to entertain andengage with guests of various ages.As travel and leisure evolve through the tailend of the pandemic, DHC has taken the initiative to showcase its leadership through the design and development of new and exciting ways to showcase its hotels and restaurants.

 

So whether in Boracay or not, guests can enjoy a visit to DSB virtually by playing Bogart & Friends. “It’s a new experience to take on, we invite everyone to download the Roblox app and search for “World of Discovery” so they can have a blast as we offer a virtual space in an iconic tourist destination in the country – the first of its kind in the Philippine hospitality industry,” shares Erwin Lopez, Hotel Manager of Discovery Shores Boracay.