Get ready to pick a side #TeamCap or #TeamIronMan

I must admit, I am not much of a comic fan, but every time there’s a new superhero movie coming out, I cant help but become just as excited as those fan girls who cant wait to see the movie.  Blame it on Robert Downey, and Chris Evans, or those deep blue eyes of Chris Hemsworth, that just makes you want to scream “Hit me baby one more time” when he’s holding his hammer.

Patrons who make a stand by choosing #SMTeamCap or #SMTeamIronMan online can win a 3-day, 2-night stay in Singapore and a chance to see Captain America himself and the other stars in Singapore!

And if you are not the lucky winner you could still have your pictures taken with Captain America and even Iron Man--- or at least their life-sized statues!

SM Cinema celebrates Marvel’s “Captain America: Civil War” with life-size figurines, fun activity booths, at the The Block Activity Center SM North Edsa

Marvel’s “Captain America: Civil War” will be the first film to use the new IMAX/Arri 2D Camera that will add “incredible scale to it,” according to co-director Joe Russo.

The IMAX/Arri 2D Camera is designed to complement the high-resolution capture technologies that achieve the highest level of digital image. IMAX has been very selective as to who utilizes its cameras, limiting it to Zack Snyder (“Batman v. Superman: Dawn of Justice”), Brad Bird (“Mission: Impossible – Ghost Protocol”), Christopher Nolan (“Interstellar”), and J.J. Abrams (“Star Wars: The Force Awakens”). The newest addition, the IMAX/Arri 2D Camera has been christened by the latest installment of the Captain America franchise.

Nicole Deato, AVP for Cinema & Exhibition and Digital Media, SM Lifestyle Entertainment, Inc. and Anna Driz, Head of Marketing, Disney Media + Philippines invites you to make a stand at the Captain America: Civil War exhibit at SM City North EDSA.

Naturally, the film is best projected onto screens in IMAX theatres, which widen the view of the scene making sure no perspective is cut off frame. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than IMAX,” says Russo.

This summer, choose the extraordinary and make a stand by watching with the best. Choose IMAX. Visit the interactive “Captain America: Civil War” booth at SM City North EDSA from April 13 onwards to win premium items. Marvel’s “Captain America: Civil War” will be out in all IMAX theatres and SM Cinema theatres beginning April 27. Complement your movie-watching with freshly popped popcorn and movie collectibles found at SM Cinema’s snack brand, Snack Time. For more information, visit www.smcinema.com, or like and follow SM Cinema on facebook (/SMCinema), @SM_Cinema on Twitter and Instagram.

Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.

Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Marisa Tomei, Tom Holland, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.

Anthony & Joe Russo are directing with Kevin Feige, p.g.a. producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in theaters on Wednesday, April 27th.

THE ACTION-THRILLER “LUCY” STARS SCARLETT JOHANSSON

Portraying strong, unique female characters on the big screen is always a welcome challenge for Scarlett Johansson. So when casting his latest action-thriller “Lucy,” and writer-director Luc Besson needed to find an actress who could be believable as extremely vulnerable, as well as superpowered, when her exposure to an illicit substance inadvertently makes her acquire incredible skills, Johansson quickly came to mind.

Producer Virginie Besson-Silla describes the unlikely heroine of this story: “Lucy is an average girl who’s having fun with her friends in Asia, and there’s a lot of partying going on. She’s discovering life, but she’s going to discover it the hard way…and go much further than she would ever expect.”

For the role, Besson and his producer reached out to Scarlett Johansson, who has starred in intimate films such as “Lost in Translation” and “Her,” as well as action blockbusters including “Iron Man 2,” “The Avengers” and, most recently, “Captain America: The Winter Soldier.”
Besson was impressed by the actress’ discipline. He explains that she was precise and professional from the get-go: “When we first met, Scarlett had read the script and I enjoyed the way she talked about it. She was excited for the right reason, which was the story. At that moment, it was a done deal for me. She was definitely the one.”

Johansson explains that one of her interests in portraying Lucy is based on the fact that the character “is in a transient phase in her life when we find her. She’s figuring out who she is, and she’s feeling like she should probably get her life on track.” The actress was not only attracted to the material, but to Besson’s vision. She notes: “The film poses some complex existential questions. It would have been hard to imagine how the script has evolved because so much of that is Luc’s vision. Anything I could imagine the film to look like, just from reading the descriptions in the script, pales in comparison to the actual life that Luc breathed into this project.”

Johansson acknowledges that even though she was initially disoriented by the screenplay’s nonlinear structure, she knew that she could trust the director. Quite familiar with Besson’s work, she cast aside caution and signed on to the film. “This is actually what drew me to this project,” she insists. “I had to trust Luc’s vision. I remember meeting him and he said, ‘You have to trust that I know what this is about because it can be vague at times. But if you see what I’m seeing, you’ll believe in it.’ So, I took a leap of faith. He’s a formidable guy who knows what he sees in his mind and wants that vision to be executed perfectly.”

Everyone involved in the production acknowledges that Lucy was a highly demanding role. Still, Johansson went beyond everyone’s expectations. Commends Besson-Silla: “It was all the more difficult, as Lucy starts off as a plain girl and turns into, as it were, a superhero. She goes through so much. Scarlett was able to take that journey easily.”

With such a clear vision of his protagonist, Besson was able to devise a method to help his leading lady get in character. He explains: “We created something very funny, which Scarlett had on her wall, to allow her to understand what reactions I wanted from her when I asked her to play, say, 25 percent, or 50 percent, or 70 percent of her brainpower.

“For every 10 percent, we charted out what you could do with that percentage— your level of knowledge and possibilities,” Besson continues. “It was a very good guide. Every morning she’d look at the chart to see which girl she had to play. If you look at the Lucy at the beginning and the Lucy at the end, they have little in common. When we arrived on set, Scarlett was exceptional. You can ask for whatever you want and she says, ‘Okay.’ She’s always willing to try.”

The actress admits that the most challenging part was to portray Lucy as a truly relatable character, despite the psychological and physical changes that she’s experiencing: “As the drug kicks in, Lucy gradually loses the ability to empathize and to feel pain. Even though she can delve deeply into someone’s memory and eventually control him physically, she doesn’t have any opinion. She loses her preconceived ideas or judgment about the other person. It was difficult to avoid making my performance flat and monotonous. You have to see the humanity behind her circumstances.”
Opening across the Philippines on August 06, “Lucy” is distributed by United International Pictures through Columbia Pictures.