YouTube and Shopee Team Up to Bring Seamless Shopping to the Philippines and Southeast Asia

 YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers. 

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out! 

 

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates. 

L-R: Content creator Camille Co, Country Head of Shopee Philippines Vincent Lee, Vice President of Google Southeast Asia and South Asia Frontier Sapna Chadha, Business Development Manager for ECommerce for Colgate Palmolive Philippines Tyron Syling, Content creator Mond Salem of Hardwage Voyage

 

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022^[1]. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers^[2]. 

 

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages^[3]. 

 

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this. 

 

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience. 

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, ”At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

 

Earn more with YouTube Shopping affiliate program for creators 

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase. 

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

 

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum. 

 

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year. 

 

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos. 

 

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

 

Reach and engagement opportunities for brands and advertisers 

 

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes. 

 

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailandcombined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, 

with a cost-per-visit twice as efficient as previous campaigns.

 

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

 

To learn more about enabling YouTube Shopping on your channel, click here.

 

Shopee Mall Surges Ahead in 2024 with Stronger Growth Than Overall Platform

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Shopee Mall has expanded at twice the pace of the overall platform in 2024. This reinforces its position as a trusted destination for quality products and demonstrates the rising demand for authentic products and trusted brands in the Philippines.

 

Shopee Mall is a dedicated shopping space on Shopee that features authentic and high-quality products from renowned international and local brands. In 2024, Shopee Mall saw a 25% increase in high-value buyers, highlighting growing purchasing power and stronger brand engagement.

Moreover, the recent 3.3-3.15 Mega Shopping Sale saw Shopee Mall orders surge by 4.5 times compared to the average day, demonstrating consumers’ robust demand for these brands and the recognition of Shopee Mall's value proposition.

 

Rise of Intentional Shopping

As the Filipino middle class expands and household incomes rise, more consumers are turning to online platforms not just for convenience, but with a growing sense of purpose and discernment in their online purchases.

 

“We’re seeing a strong shift towards authentic products across all categories,” said Jack Ng, Head of Commercial, Shopee Philippines. “Filipino shoppers are making more thoughtful choices, with this reflected in their evolving lifestyle choices.”

 

In beauty and FMCG, demand is shifting toward holistic wellness, with essentials like sun care, skin care, and sports nutrition seeing significant growth. Notably, local beauty brands such as Shopee Mall Favorites awardees Happy Skin and BLK Cosmetics are outpacing the market by 30%, while premium personal care and makeup brands like MAC have doubled their contribution. This surge in demand was evident during the recent 3.3-3.15 Mega Shopping Sales, where skincare and makeup emerged as top-selling categories on both Shopee Mall and the overall platform.

 

Flexible payment options have been driving consumer demand for higher-value purchases. Buy Now, Pay Later (BNPL) services such as SPayLater give them more options to manage their cash flow, make more thoughtful purchases, and access higher-priced items like electronics through installments. This also benefits brands by expanding their reach and driving increases in average basket size.

 

Moreover, Filipino consumers are setting higher standards for their online shopping experiences. They increasingly value secure payment options, dependable delivery services, and product authenticity guarantees, which are now significant considerations when choosing online brands.

 

Helping Brands Attract Intentional Shoppers

To sustain this momentum, Shopee continues to strengthen its ecosystem by enhancing the buyer experience and facilitating success for brands. Key improvements to logistics infrastructure have resulted in 10% faster deliveries, while expanded warehouse coverage in Visayas and Mindanao has improved order fulfillment efficiency. At the same time, Shopee is also leveraging AI-powered innovations to elevate the user experience by streamlining buyer and seller communications, personalizing product discovery, and improving delivery accuracy, ensuring a seamless, intuitive shopping experience.

 

As a trusted destination for authentic products, Shopee Mall plays a vital role in helping brands scale in the digital era by providing seamless shopping experiences. Shopee remains committed to supporting brands in staying ahead of emerging consumer trends, driving growth, and building success.

Shopee Warns Against Task and Prize Scams: Stay Vigilant Against Fraudulent SMS and Messaging App Tactics

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has urged the public to remain vigilant against task and prize scams, with fraudsters using increasingly deceptive tactics to target unsuspecting individuals through SMS and messaging apps.

Task and prize scams are two of the most common schemes designed to deceive individuals and lead them into huge financial losses. Task scammers often impersonate representatives of notable brands such as Shopee Mall or Shopee’s HR Recruitment Team, luring victims with fake part-time or full-time job opportunities. These fraudsters initially assign seemingly simple tasks to gain victims’ trust before demanding monetary transfers, falsely promising lucrative financial rewards in return. 

Meanwhile, prize scammers would send messages containing malicious links that entice users to claim a supposed prize or reward from a company-sponsored contest. When users click these links and enter their personal details, scammers can steal sensitive information—such as names, addresses, and bank details—potentially leading to financial theft or extortion. 

​

Shopee remains committed to ensuring a safe and secure online experience for all. Users are encouraged to exercise caution when disclosing information and making online transactions. To stay safe against scams, Shopee emphasizes the following: 

● Shopee will never ask individuals to send money in exchange for employment. All opportunities are posted only on the official Shopee Careers page. 

 

● Shopee does not send links via SMS or messaging platforms for prize claims. Official contest winners are announced only within the Shopee app or on Shopee’s verified pages and channels.

 

● Users are advised to practice due diligence and should never share personal information such as their name, address, age, contact number, or bank details with unknown senders. Other confidential information such as personal identification number (PIN), one-time password (OTP), and account passwords should also remain strictly private.

 

● Users should always keep their transactions within the Shopee app. This ensures secure payments and communication lines, order tracking, and access to Shopee’s buyer protection.

 

Shopee urges users to report any fraudulent activities involving its name by submitting screenshots and contact details of these scammers to the Shopee Cares Facebook Page or to Shopee’s Customer Service via the Shopee app. Learn more about how you can protect yourself from scams by visiting the Shop Safe with Shopee page or by typing “Shop Safe” in the Shopee app search bar. 

 

Shopee's 12.12 Mega Pamasko Sale Drives Success: 4x Order Surge Benefits Sellers, Affiliates, and Creators

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, reaffirmed its position as a driver of local business growth with the resounding success of its 12.12 Mega Pamasko Sale. The much-awaited event delivered unparalleled results, enabling sellers, affiliates, and content creators to connect with a growing online shopper base.

Within the first two minutes of 12.12, Shopee sold a whopping 12M items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee remains the go-to online destination, with millions of users buying from local brands and MSMEs for all their holiday needs during the 12.12 Mega Pamasko Sale. 

“Shopee’s 12.12 Mega Pamasko Sale continues to be highly popular among Filipino consumers as we record a four-fold increase in orders on our platform,” said Vincent Lee, Head of Shopee Philippines. “We also delivered remarkable results to our local sellers who saw a five-fold increase in sales during the campaign. These reinforce Shopee’s commitment to empowering Filipino entrepreneurs and helping them capture long-term growth opportunities in the digital economy.”

The Boom of Interactive E-Commerce

Shopee Video and Shopee Live continue to gain popularity among users, providing businesses with more ways of engaging with buyers.

Shopee Video is the platform’s newest content feature, allowing sellers and creators to post engaging short videos showcasing products to drive sales. During the 12.12 Mega Pamasko Sale, there was an impressive 14x increase in checkouts via Shopee Video, highlighting the effectiveness of video content in captivating buyers and boosting conversions. 

Shopee Live, a well-loved feature among Filipino shoppers, also saw a strong 6x increase in checkouts during the 12.12 Mega Pamasko Sale. There was also a 3x spike in viewership during the campaign, highlighting the importance of real-time interactions in online shopping today.

A Thriving Ecosystem

The success of Shopee’s 12.12 Mega Pamasko Sale is fueled by a thriving ecosystem of brands, MSMEs, and content creators. The platform’s growing Shopee Affiliate Program empowers individuals to earn while promoting their favorite brands and sellers on Shopee. This year, there was a fourfold increase in orders attributed to affiliates, showcasing their growing impact in driving sales.

“We remain focused on enhancing our content ecosystem and making shopping on Shopee more engaging and entertaining for Filipinos,” emphasized Lee. “Through features and initiatives like Shopee Video, Shopee Live, and the Shopee Affiliate Program, we look to deliver more satisfying online shopping experiences to our users while enabling greater success for local brands and MSMEs on our platform.”

HONOR Unveils Exclusive Deal on the New HONOR Pad X8a for Shopee 10.10 Sale: First 100 Buyers Receive a FREE Stylus Pen!

Global technology brand HONOR today introduced the hottest exclusive deal of its newest HONOR Pad X8a during the Shopee 10.10 Sale! Starting October 10 midnight, the first 100 buyers of HONOR Pad X8a will get a FREE Stylus Pen.

The second generation of its HONOR Pad X8 smart tablet device built with flagship-level features. Featuring a human-centric immersive display, robust hardware performance, an exceptional sound system, and seamless user experience, the HONOR Pad X8a is designed for users looking for an all-round device with easy portability in a sleek and stylish design.

 

Captivating Wide-angle High-refresh Display with Fourfold Eye Protection Capabilities

 

Exuding contemporary design, the HONOR Pad X8a features a sleek metal body design that features flagship-grade materials for a sumptuous feel. Weighing only 495g and measuring an ultra-slim 7.25mm, the device is compact, fashionable and easily portable.  

 

The HONOR Pad X8a features an 11-inch HONOR Eye Protection Display with a screen-to-body ratio of 84% and a display panel resolution of 1920x1200, delivering an immersive wide-angle viewing experience with clear and vivid visuals. With a lightning-fast high refresh rate of 90Hz, users can enjoy a responsive interface with minimal motion blur or lag. Whether streaming action-packed films or diving into fast-paced gaming, users can experience an ultra-smooth visual journey. 

 

Adhering to HONOR’s commitment to human-centric innovations, the HONOR Pad X8a tablet features fourfold eye protection innovations. Incorporating the Ambient Light Eye Care feature, it intelligently simulates natural light dynamics, reducing eye fatigue and adjusting light output according to the time of day. It also offers an E-Ink Mode, transforming the display into a paper-like reader, enhancing readability and users’ comfort even in low-light or extensive reading scenarios. The HONOR Pad X8a has also earned the TÜV Rheinland Low Blue Light (Software Solution) Certification and TÜV Rheinland Flicker Free Certification, ensuring a lower blue-light and flicker-free display that protects the user’s eyes even during prolonged use.  

 

Massive Battery and Robust Hardware for Unmatched Endurance 

 

The HONOR Pad X8a is equipped with the Qualcomm® Snapdragon® 680 chipset, demonstrating enhanced CPU and GPU performance that supports smooth multimedia usage. Powered by an impressive 8300mAh battery, the HONOR Pad X8a promises uninterrupted productivity and entertainment that lasts extended periods. On a single charge, it allows for 56 days of standby time, 57 hours of music playback on speakers, 14 hours of FHD online video playback, making it the ultimate companion for today’s plugged in users looking for all-day entertainment. 

 

 

Powerful Sound System for Optimal Immersion 

 

Enchanting users with a symphony of sound, the HONOR Pad X8a showcases a Quad-speaker System. Featuring the HONOR Histen Sound Tuning technology with four large amplitude speakers, the tablet is finely tuned to deliver a premium audio experience with multi-layered sophistication. Gaining both a Hi-Res Audio Certification and Hi-Res Wireless Certification, the HONOR Pad X8a reproduces sound with unparalleled clarity and sound quality. The device also offers smart voice enhancement and noise cancellation capabilities. These features amplify mid-range vocals to enhance human voices while suppressing background sounds to improve listening quality.  

 

Intelligent User Experience Powered by MagicOS 8.0

 

The HONOR Pad X8a offers App Extender, a function that allows users to simultaneously open two windows for one app, and Multi-window, a feature that allows the user to display four apps concurrently that seamlessly operate at the same time. With MagicOS 8.0, users with HONOR smartphones can benefit from seamless inter-device interactions such as file sync, and app continuity, allowing them to pick up where they left off on any device.  

 

Get your dream tablet, now with a FREE Stylus Pen, and enjoy HONOR Pad X8a for only Php 6,999 on Shopee 10.10! It is also available on SPaylater with a 0% interest installment for 3 months. Shop here: https://bit.ly/Shop_PadX8a_PR.

 

For more updates on the availability of HONOR Pad X8a, follow through HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines) to get the latest updates and announcements. To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Shopee Mall Reports Year-on-Year Growth as Top Brands and Newcomers Prepare for 10.10 Brands Festival

It's time to get a head start on your Christmas shopping! The earlier, the better—don't miss out on Shopee's 10.10 Sale! Enjoy massive discounts and unbeatable deals on all your holiday gifts. Shop now and check off your list early.

As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.

Celebrating Shopee Mall’s Growth and Expansion

At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in orders on Shopee Mall, its premium retail space reserved for brand owners and authorized distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily identified through a distinct label on the shop’s profile page and product listings. 

Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers. 

Building Trust and Driving Brand Growth

With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era. 

“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said. 

Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and strengthening trust in online purchases. For instance, product authenticity is the most important attribute in an online mall for  77% of upper to middle income Shopee users in the Philippines. Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to undergo rigorous verification and tripled its money-back guarantee to ensure every product sold is 100% authentic. 

Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the platform's initial 7-day return and refund period – to provide buyers added reassurance that their purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and brand discoverability, along with the app’s signature seamless and secure checkout experience, Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.

Bringing The Best Brands Closer to Filipino Shoppers 

Shopee's commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee's innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.

 

Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.

 

“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre,  Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee's operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.

 

Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.

Building a Thriving Community at Shopee

Innovative features like Shopee Video and Shopee Live are transforming how brands build relationships with their buyers. These tools allow sellers to showcase their products through engaging video content and real-time interactive shopping experiences, allowing shoppers to get a better look at product conditions and specifications to drive buyer confidence.  

“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where  brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”

Catch exclusive deals from brands like HP, GOMO, and many more at Shopee's 10.10 Brands Festival from September 30 to October 10!