Binibini 24 Francesca Taruc wins Ms. Alagang Silka 2021

The Filipina has captivated the world. For many years, she has captured the hearts and imagination of the globe, not only because of her innate beauty, but also because of her undeniable intelligence, unparalleled grace, and committed drive to positively impact society.

Binibining Pilipinas has been proudly bannering these traits on the international stage, proving again and again the uniqueness of the Filipina. Now, on its 57^th year, the most prestigious pageant in the country finds a new ally in Silka, which for two decades has been giving Filipinas walang dudang alaga. These two forces have come together to propel Filipino women to greater heights!

 

The partnership between Binibining Pilipinas and Silka comes as the latter celebrates a special milestone—its 20th anniversary. As Silka has built a legacy of empowering women through self-care / alaga sa sarili, teaming up with Binibining Pilipinas is significant in reinforcing commitment to women while positively impacting society at large.

L-R: Silka Brand Specialist Cody Caranto, Ms. Alagang Silka 2021- Binibini 24 Francesca Taruc, Silka Senior Brand Manager Eunice de belen

“Binibining Pilipinas has built itself to be the most prestigious pageant in the country. But more than that, it has been an organization that proudly advocates for the Filipina to the world,” according to Jane Co, VP for Marketing of Cosmetique Asia Corporation. “We at Silka are very proud to work with them in this year’s pageant as we aim to once again crown Filipina women that will represent the best of our country internationally.”

This new relationship between the two organizations resulted in a new special award given for the first time in this year’s Binibining Pilipinas pageant: the Ms. Alagang Silka title. Binibini #24 Francesca Taruc of Pampanga prevailed and took home the accolade of the first ever Ms. Alagang Silka title. Fran is no stranger to the limelight as she was crowned Miss Tourism World and Best Body Award in a pageant held in China back in 2019. She is a strong advocate of mental health awareness and women empowerment, which is in line with Silka’s mission of providing walang dudang alaga. Silka stands behind their belief that a big part of being a strong, independent woman lies in self-care. Before you can care for others, you must first care for yourself, whether it's mental health or physical wellness. Self-care, or “alaga sa sarili”, is essential for every Filipino. Strengthening one's resolve and commitment to self-betterment  enables us to fully support and take care of family and loved ones, contributing positively to community, society, and one’s chosen advocacy. After all, care or “alaga” has to start from within.

                                            Ms. Alagang Silka 2021- Binibini 24 Francesca Taruc

Aside from the title of Ms. Alagang Silka, Taruc also takes home PhP 50,000 in cash and PhP 50,000 worth of Silka products. Apart from this special title, Silka had the unique opportunity of being entrusted with caring for the skin of the 34 beautiful Binibining Pilipinas candidates this year and empowering them to be the best they can be.

“The candidates of this year’s Binibining Pilipinas are the embodiment of the adage ‘grace under pressure’. We are here to give them walang dudang alaga and to help them take better care of themselves so that they can always put their best foot forward whatever opportunity they pursue,” Eunice de Belen, Senior Brand Manager of Silka added.

Silka has built its name by empowering Filipinas to be the best they can be through skin care products that are of the highest quality, and yet affordable. Their skincare products include bar and liquid soaps, lotion, deodorant, and facial care line. This legacy of excellence and empowerment has made Silka one of the most trusted and leading beauty brands in the country. In fact, it recently received the Best Brightening Bar Soap award from the Cosmopolitan Beauty Hot List 2021. 

 

“We are humbled by the trust given by our new partner. This special tie-up with a trusted brand like Silka will allow us to continue our goal to look for empowered Filipina and showcase them in the whole world,” according to Irene Jose, COO of Uniprom Inc. and Binibining Pilipinas Charities Inc. (BPCI) board member.

 

To know more about Silka, like and follow them on Facebook, Instagram, and TikTok. You may also visit their official stores on Lazada and Shopee to purchase any of their products. 

 

To keep updated about Binibining Pilipinas, visit https://www.bbpilipinas.com/. You may also like and follow them on Facebook.

 

Silka takes care of our skin so we can still look and feel good as we face more stressful times ahead

We’ve been dealing with coronavirus for months, and while we already have a vaccine, I don’t think we’d have access to it anytime soon. The social, financial, psychological and physical stressors surrounding the pandemic have been challenging in many ways and self-care really matters especially during these difficult times.

 

It’s time to take care of yourself. Practicing self-care can help you and your family be better equipped to get through this time together. Exercise, good nutrition, quality sleep and even proper skin care are all helpful things for both your mental and physical health. 

 

With the holiday season upon us, we all look forward to spending it with our loved ones. Let’s keep the habit of self-care, just families take care of each other, Silka takes care of our skin so we can still look and feel confident as we face more stressful times ahead.

"Magparamdam ka naman" ["Let us know how you're doing"] captures the Pinoy yearning: we want to reach out and be with the ones we care about. And families have a history of caring for each other, of being together through tough times and through whatever means - a yearning not even a pandemic can diminish.

In the latest Silka Papaya video, a large family is about to come together for Christmas. With a Christmas tree behind him, the Grandfather finishes setting up the dinner table. He calls out to his wife, if she's ready. The Grandmother comes with a bottle of Silka lotion, rubs some on both her hands (to look fresh for the family picture, she says). She wonders out loud if the rest of the family are ready. Cut to the mother in the bedroom rubbing Silka lotion on her leg. She gently hollers the same are-you-ready question. Cut to the bathroom, where Millie, her daughter, hollers back, while applying Silka deodorant on her underarm: "Almost done, Mom". 

The mother then knocks on the bathroom door, and the Dad answers, already feeling refreshed while still showering with Silka soap: "Mabilis na lang." Cut to a newly-wed couple's conversation: the husband is all set and gently tells his wife, "Lika, baba na tayo." She answers, while applying Silka Facial Cleanser with a cotton ball, "Patapos na" This must be a big house, the viewer is thinking, because we're seeing members of a big family getting together on Christmas Day. 

The Grandfather takes his seat on the dinner table, and compliments Millie, who turns to face her Lolo. "Kaya paborito ko po kayong Lolo eh," she says. Then the Grandfather notices that only Anna, a nurse, is missing from, we are led to believe, the dinner table (which is never shown in full). Cut to Anna, who, while washing her hands with Silka soap, says, "Ok, Dad, palabas na." So, she must be the bunso and has siblings in both of the two couples earlier shown (who should be with the Grandparents by now). 

Nurse Anna sits down and says, "Ok, guys, game? 1, 2, 3." The family picture is "taken" - screenshots of the members of the video conference call are shown, while merry Christmas music plays in the background. Turns out this was indeed a big family, and a gathering still, despite not being face to face. Family alaga knows no distance. 

You can watch the full video here.

Like these three generations of families keeping to their habit of self-care (pag-aalaga), Silka has been creating and making available affordable lines of effective products to help Filipino families achieve a glowing complexion and smoother skin. Their skincare line includes soap, lotion, facial cleanser, deodorant, body wash, and pearl creme. Since 2001 (nearly 20 years), Silka has been helping Filipinos achieve the kind of care (alaga) they long for. 

There's an emotional tug to the video: the holidays are when families get together, and that's made all the more difficult because of the social distancing necessitated by Covid-19 restrictions. But you don't get the feel that the families are settling for less with a video conference call - in fact they're still as lively as they would have been had they'd been face to face. 

The video's voice over ending is apt: "Naiba man ang takbo ng buhay, natural lang na ipadama sa isa't-isa ang alaga nating nandyan para sa kanila. Maalagang pasko mula sa Silka.”

Families take care of each other just as Silka takes care of you. If you want to experience a Maalagang Pasko with Silka, check out their products on Shopee (https://shopee.ph/mall/search?keyword=papaya&shop=27653726) and visit the official Silka Skincare Store on Lazada (https://www.lazada.com.ph/silka-skincare-store/?q=papaya&langFlag=en&from=wangpu&lang=en&pageTypeId=2&spm=a2o4l.10450891.searchbar.0). 

Don’t forget to follow @SilkaSkinCare on Facebook, Instagram, and Tiktok.