TCL Introduces the VoxIN Air Conditioner

 For many Filipino households, keeping cool shouldn’t mean spending more. With the country’s hot and humid climate, air conditioners often feel less like a luxury and more like a necessity—yet the worry of high power bills lingers. TCL, the Triple Global Top 1 TV Brand and No. 1 in global AC sales, introduces VoxIN, a smart air conditioner designed to deliver powerful cooling while reducing the strain on household energy use. With up to 37% energy savings, VoxIN makes it possible for families to enjoy cooler, healthier days indoors without the heavy price tag.

“TCL is proud to introduce the new VoxIN Series, an innovative next generation of Voice Control AC that combines premium performance with better value for Filipino households. With smart technology and lifestyle-driven features, VoxIN delivers powerful cooling while turning energy savings into real money savings—helping families cut electricity bills in condos, modern homes, and family spaces, especially during the rainy season,” says TCL PhilippinesDeputy Director of Air Conditioner and B2B Business Bert Cheung.

Enjoy Significant Energy Savings

Take control of your comfort and your bills with the TCL VoxIN Air Conditioner. Equipped with T-AI Energy Saving Technology, a smart feature in TCL air conditioners designed to provide optimal comfort while significantly reducing electricity consumption. It works intelligently by adjusting the air conditioner's compressor power. Instead of running at a constant, high speed that often leads to overcooling, the technology regulates the temperature more efficiently. This prevents the unit from wasting energy. As a result, households can enjoy consistent comfort while saving up to 37% on electricity costs, giving you complete control over both your comfort and your bills.

With the TCL Home App, managing your energy use has never been easier. Easily track consumption in real time and adjust your VoxIN AC's settings with a simple tap, ensuring a cool, comfortable home every time you walk in. With the Smart Arrive/Leave Home feature, your AC automatically turns on when you're nearby and off when you leave, ensuring you're never cooling an empty room. The Smart Whole Home Control includes the Eco mode, an energy-saving function that maintains a comfortable temperature while significantly reducing electricity consumption. Lastly, the Smart Learning Mode learns your favorite temperature settings and adjusts automatically, so you'll never have to make manual changes again.

Discover a New Kind of Smart Cooling

The TCL VoxIN Series also breaks the barrier of traditional remote controls with its Voice Control AC feature, allowing you to manage your comfort with simple voice commands. This hands-free operation makes your life more convenient. Whether you’re busy in the kitchen, relaxing on the couch, or just getting home, you can easily adjust the temperature without lifting a finger. This feature is truly a game-changer for a seamless and effortless home experience.

Going beyond just cooling the air, the TCL VoxIN Air Conditioner is equipped with an advanced 6-in-1 Filtration System and a 3-Step Auto Clean Technology that actively works to remove dust, allergens, and bacteria. This innovation ensures that the air you breathe is consistently cleaner and healthier, turning your home into a true sanctuary.

With VoxIN, TCL once again proves its deep understanding of what today’s consumers truly need—cooling that enhances healthier, smarter, and more comfortable living. Backed by user-centered innovation and a broad portfolio of fresh air products for every home and budget, TCL makes sustainable comfort accessible to all. As the world’s top-selling fresh air AC brand, its leadership stands as a lasting commitment to delivering powerful cooling, energy efficiency, and a superior breathing experience for households everywhere.

 

The  TCL VoxIN Air Conditioner is now available at all TCL authorized dealers. Check out TCL Philippines official page and TCL website for more details.

Smart Cooling Starts Here: TCL VoxIN Air Conditioner

 

Air conditioners are no longer just for beating the heat. As the rainy season brings increased humidity and a risk of poor indoor air quality, they've become essential for a healthy home. Today's smart AC units do more than just cool the air; they provide comprehensive air quality management, addressing the growing consumer demand for clean and comfortable living spaces, no matter the weather.

The Triple Global Top 1 TV Brand, a leading force in consumer electronics, and now the No.1 ranking in global fresh air AC sales, TCL has recognized the growing demand for innovative and healthy air solutions. By prioritizing user-centered innovation, the company has developed a wide-ranging portfolio of fresh air products that cater to various needs and budgets. This ensures that everyone can enjoy a healthier and more comfortable indoor environment.

TCL's family of smart air conditioners continues to grow with the addition of the TCL VoxIN. Following the introduction of FreshIN 3.0, which offers intelligent cooling and exceptional energy efficiency, VoxIN introduces another breakthrough designed to elevate everyday living. Equipped with advanced T-AI smart energy-saving technology, it goes beyond basic cooling by adapting to real-life needs, ensuring homes stay comfortable, fresh, and efficient throughout the year. Sleek, powerful, and practical, the VoxIN positions itself as a premium alternative that delivers high-level performance without the expensive markup.

“We're set to introduce another innovative air conditioner that continues TCL's steady progress in setting new industry standards for fresh air technology. As a global leader in fresh air AC sales, TCL has become the top choice for consumers seeking smart and healthy living. The new TCL VoxIN air conditioner offers a premium alternative with better value, delivering high-level performance without the luxury price,” Bert Cheung, Deputy Director of Air Conditioner Products and B2B Business, TCL Philippines excitedly announced.

 

From Voice Control to Energy Savings: The Next-Gen TCL VoxIN

The TCL VoxIN air conditioner redefines effortless cooling with advanced features that combine voice control and smart energy efficiency, giving you the power to manage comfort without lifting a finger or worrying about high electricity bills. As the latest addition to TCL’s expanding lineup of smart air conditioners, the VoxIN stands as a next-generation solution for energy-conscious, tech-savvy households seeking more intelligent and convenient climate control.

At the heart of this model is T-AI Energy Saving Technology, which intelligently adjusts the compressor’s power to maintain optimal comfort without wasting energy. By preventing overcooling and regulating temperature efficiently, households can enjoy up to 37% savings on electricity costs, all while maintaining control over both comfort and bills.

Taking comfort to the next level, the VoxIN AC is powered by advanced smart features. Through the TCL Home App, you can effortlessly monitor and optimize your energy use. The Smart Arrive/Leave Home feature automatically turns your AC on when you're nearby and off when you leave, ensuring you're never cooling an empty room. Smart Whole Home Control includes the Eco mode, an energy-saving function that maintains a comfortable temperature while significantly reducing electricity consumption. Lastly, the Smart Learning Mode learns your favorite temperature settings and adjusts automatically, so you'll never have to make manual changes again.

The TCL VoxIN also features intelligent voice control, a game-changing feature that allows users to adjust settings hands-free, even without an internet connection. Imagine a rainy afternoon at home: cozy warm lights indoors, raindrops against the window, and with a simple voice prompt—“Hey TCL, set the temperature to 26℃”—the air conditioner not only responds instantly but also replies, “Okay, it’s set to 26℃!” This effortless interaction brings a premium and convenient touch to everyday living.

The TCL VoxIN goes beyond cooling by placing equal importance on health and hygiene. Equipped with 3-Step Auto Clean Technology, it thoroughly cleans both the indoor and outdoor units to minimize the buildup of dust, bacteria, and allergens. Complementing this is its advanced Filtration System, which integrates silver ion, catechin, photocatalyst, anti-dust static and activated carbon filters. Together, these features ensure consistently cleaner, healthier indoor air, providing a safer and more comfortable environment for every household.

Experience ‘Smart Cooling, More Savings’ with the latest TCL VoxIN Air Conditioner, providing effortless comfort at your command.

Stay tuned for more updates on TCL Philippines official page and TCL website.

TCL and Abenson Introduce the 115” C7K QD-Mini LED TV, Redefining Home Entertainment

 Following the success of bigger screens comes another massive TV innovation set to conquer your home entertainment. As the Triple Global Top 1 TV Brand, the No.1 Panel TV in the Philippines and trusted leader in home appliances, TCL Electronics in partnership with Abenson, the No. 1 Appliance Store in the Philippines, officially launches the largest and most advanced display to date. Say hello to the 115-inch TCL C7K Premium QD-Mini LED TV delivering an exceptional home entertainment experience with stunning video and audio quality.

The launch event, recently held at Abenson, Greenhills Madison, San Juan, offered guests a luxurious cinematic showcase of the newest 115” TCL C7K QD-Mini LED TV. This impressive TV promises a true cinema-at-home experience right in your living room, combining ultra-large screen immersion, stunning picture clarity, and cutting-edge QD-Mini LED technology.

 

TCL's launch event was headlined by ‘Experience Cinema Viewing at Home’ theme. Imagine stepping into your own private mini-theater, where plush, comfortable recliner chairs invite you to sink in. The lights dim to a subdued glow, and you've got your favorite popcorn and a refreshing slushie right at your fingertips. All that's left is to settle in and enjoy your favorite movie on the massive TCL C7K Mini LED TV. 

(L-R) Abenson executives: Brand Head James Valdez,  District Manager Therry Magbuo, District Manager MM Madz Guzman,  Marketing Lead for Entertainment Category Lyndon Nagar, Retail Marketing Head  Apple Ma with TCL executives: Deputy Director of Sale Cyd Montebon,  Deputy Marketing Director Shae Yu Xialong , Mr. Charlie Huang - Deputy Product Director of Brownline, Assistant Product Manager of Brownline Oriana Jiang and Brand Manager Joseph Cernitchez

 

Kicking off the main program, Ms. Cyd Montebon, TCL’s Deputy Director of Sales, warmly greeted guests, saying, “As we have reached another milestone for TCL being the No. 1 spot in the Panel TV Brand category, we wanna introduce to you our newest offering, the massive 115” TCL C7K QD-Mini LED TV giving an ultra-clear and immersive cinematic experience. For sure, movie buffs will love this!”

 

Ms. Apple Ma, Retail Marketing Head of Abenson, then delivered the good news to the guests, unveiling the season's hottest partnership and promotion. "At Abenson, our mission is to bring the good life to every Filipino household. Through our partnership with TCL—renowned for its technological leadership and innovation—we are proud to introduce a product that raises the bar in home entertainment. Together, we are committed to delivering premium experiences that blend innovation, performance, and luxury.”

 

Giving a quick presentation and product talk of what to expect for the newest 115” TCL C7K QD-Mini LED TV is Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines.  

Ms. Cyd Montebon, TCL’s Deputy Director of Sales

"Aside from giving a supersized TV experience, these TVs represent a significant leap forward in clarity and brightness, combining Quantum Dot technology with Mini LED backlighting to deliver ultra-precise contrast, vibrant colors, and deeper blacks, even in well-lit rooms. We engineered this to redefine true clarity—not just sharper visuals, but a picture that feels more alive, more real, and more responsive to everything you love to watch. See it for yourself and immerse in an ultra clarity experience," Mr. Charlie explained. 

The excitement just didn't stop there. TCL Brand Partners and lifestyle content creators namely: comedienne and content creator Ashley a.k.a. Petra Mahalimuyak Rivera, art connoisseur Big Boy Cheng and the Cariaso family — TV personality and yoga instructor Erika Padilla and Blackwater Bossing Head Coach Jeff Cariaso took center stage, enthusiastically sharing their personal experiences with TCL products.

Comedienne Ashley Rivera, clearly impressed by the new 115” TCL C7K QD-Mini LED TV, exclaimed, "I would say that the TCL 115” C7K QD-Mini LED TV is absolutely breathtaking! It's not just big; it's an incredibly immersive experience. The clarity and vibrant HDR quality delivered by the QD-Mini LED technology are stunning, making every scene feel more alive and bringing a genuine cinematic feel right into your living room. It truly redefines what 'watching TV' means.”

For Bigboy Cheng, it’s the massiveness that took him by surprise. “TCL has truly delivered on their promise of bringing the cinema home. The 115” C7K QD-Mini LED TV is magnificent – the size alone is commanding, but it's the combination of that grand scale with the ultra-precise contrast and brilliant colors from the QD-Mini LED that makes it so impressive. It’s an instant upgrade to a premium home theater experience.”

Even the husband and wife tandem of Jeffrey and Erika Cariaso are amazed with the new 115” TCL C7K QD-Mini LED TV. She enthused, “The sheer scale of the 115” C7K immediately transforms the room into a private cinema. The QD-Mini LED picture quality is unbelievably crisp, with colors that just pop and incredible depth. It's truly a game-changer for home entertainment.”  

Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines

 

Ms. Apple Ma, Retail Marketing Head of Abenson

TCL Brand Partners Bigboy Cheng, Ashley Rivera, Erika Padilla-Cariaso and Coach Jeffrey Cariaso

Also the same reaction as Jeff’s, “I'm genuinely astonished by the sheer scale of this TV screen! The TCL 115” C7K QD-Mini LED TV is absolutely perfect for anyone who dreams of bringing the full cinema experience right into their home. The ability to immerse yourself in entertainment of this magnitude, all from the comfort of your own living room, is truly amazing.”

And the most enthusiastic moment everyone was waiting for has arrived! TCL is rolling out an exclusive C7K Launch Promo only at Abenson’s! From August 1-10, you can get the impressive TCL 115” C7K for a special price of ₱590,999. What's more, you'll receive premium freebies valued at ₱63,990, including a 2HP Inverter Air Conditioner (TAC-19CSD/P7) and a Top Loading Water Dispenser (TY-LWYR87).

 

Wrapping up the program is TCL Brand Manager Joseph Cernitchez. He says as a closing remark, ""This launch is more than just the unveiling of a new product—it reflects TCL’s ongoing mission to elevate how Filipinos experience home entertainment,” said Joseph Cernitchez, Brand Manager of TCL Philippines.

 

“We’re especially grateful to our partners at Abenson for helping bring this innovation closer to Filipino homes. The TCL 115” C7K QD-Mini LED TV represents the next level in immersive viewing, and we’re proud to make this milestone available through a strong and trusted retail partnership. We look forward to continuing to push boundaries and deliver exceptional value to our customers.”"

 

For more information about the TCL 115” C7K QD-Mini LED TV, go to  https://www.tcl.com/ph/en. 

TCL Fresh Air AC is now the No.1 in global sales!

 Recently, a report released by the independent third-party research firm Sunpower Consulting Group revealed that TCL Fresh Air Air Conditioners ranked first in global sales in 2024. This significant lead demonstrates the widespread popularity of TCL’s FreshIN series among consumers and affirms TCL’s position as a global leader in the fresh air AC category.

Leading Global Sales in Fresh Air ACs, TCL Air Conditioners Secure Market Advantage through Early Deployment

Behind TCL’s No.1 ranking in global fresh air AC sales is its forward-thinking strategy and ongoing breakthroughs in technological innovation.

While most air conditioner brands remained focused on traditional cooling and heating functions, TCL quickly recognized the growing demand for smart and healthy air solutions and decisively initiated its strategic layout in the fresh air AC segment.

From launching its Global Fresh Air Strategy in 2021, to the release of FreshIN 3.0 in 2023, and the official launch of the fifth-generation FreshIN C7 in 2024, TCL has been steadily advancing, setting new industry standards in fresh air technology.

Take FreshIN 3.0 as an example: this next-generation fresh air AC offers upgraded user experiences through features such as healthy fresh air, AI voice control, and AI energy saving. By continuously introducing outdoor fresh air, it creates a healthier breathing environment—eliminating odors and dryness while reducing fatigue. It also features a Quadruple Noise Reduction System that reduces noise levels by 17%, supports offline voice control with sound source localization for directional airflow, and incorporates an AI energy-saving algorithm that adjusts operation based on indoor and outdoor conditions, achieving over 37% energy savings.

Thanks to these advanced features, FreshIN 3.0 was a standout at CES 2025, where it won the "Smart Fresh Air Technology Innovation Award" and captured widespread attention from industry experts and global consumers alike.

Global Deployment and Technological Leadership Drive Export Volume to Top Rankings in Multiple Countries

Amid the wave of globalization, TCL’s international expansion has accelerated. From global manufacturing to international brand operations, TCL’s overseas business now accounts for 65% of its total.

According to industry data, TCL ranked No.1 in export volume in the Philippines, Panama, Algeria, and Ukraine between January and December 2024. This clearly reflects TCL's growing influence in the global fresh air AC segment.

TCL’s achievements are not only about sales growth but also stem from its deep understanding of fresh air technology trends, guiding the entire industry forward.

With growing consumer awareness of air quality and health, the global AC market is evolving from basic temperature control to comprehensive air quality management. TCL has stayed ahead by focusing on user-centered innovation and developing the industry’s most comprehensive fresh air product portfolio across all capacity and price ranges.

TCL’s global leadership in fresh air AC sales is the result of relentless innovation and strong execution of its globalization strategy, making it a top choice for consumers seeking smart and healthy living.

Deep Market Insights and Industry-Leading Manufacturing and R&D Capabilities

With over 20 years in the industry, TCL Air Conditioners operates 11 production bases in Zhongshan, Wuhan, Jiujiang, Nansha, Indonesia, and Brazil, with annual production capacity exceeding 38 million units and sales surpassing 20 million units annually. Its products are sold in over 160 countries and regions, ranking among the top three in domestic AC sales and top two in exports.

TCL excels in tailoring products to regional needs through local insights. For example, Middle Eastern models undergo extreme 60°C cooling tests, Nordic units are tested for -30°C heating performance, Southeast Asian units feature anti-rust evaporators for humid climates, and eco-friendly R290 refrigerant models meet European standards. This "global customization" reflects TCL’s commitment to superior international quality.

TCL’s R&D team of over 1,000 professionals leads in nine core technologies: Smart Fresh Air Technology for Deep Sleep Optimization, AI Energy-Saving Technology, High-Efficiency Quite Operation Fresh Air Technology, Energy-Saving Heat Pump Technology, High-Volume Fresh Air Low-Noise Technology, Compact High-efficiency Inverter Control Technology, Smart Gentle Breeze Technology, Strong Cooling in High Ambient Temperature Technology, and All-condition Operation Energy-Saving Smart Control Technology.

Today, TCL has evolved from a traditional HVAC manufacturer into a provider of smart and healthy air solutions. Moving forward, TCL will continue to focus on its "Smart & Healthy" positioning, expand its global footprint, and launch innovative products with high user value, further solidifying its leadership in the global market.

In an era where healthy air is a global consensus, TCL’s position as the world’s top-selling fresh air AC brand demonstrates both its responsibility and strength as an industry leader—empowering better breathing experiences for users worldwide through technology.

TCL Stays on Top as PH’s Leading Panel TV Brand

 

Talk about a winning streak! For the second year running, TCL, the Triple Global Top 1 TV Brand and a leading force in consumer electronics, has absolutely dominated the No. 1 spot in the Panel TV Brand category, according to the recent Annual Cumulative Market Share Data for Panel TVs from TRS Research. This news powerfully solidifies TCL's position as a global powerhouse in the TV industry!

As they mark their 25th year in the business, TCL has once again hit a remarkable milestone: seizing the top spot in both market share (value and volume) for their core TV business! TCL has also dominated the premium TV segment, clinching the top position for QLED televisions, according to TRS research.

Just recently, TCL has been recognized with three Global TOP 1 rankings by the market research company Omdia, highlighting its leadership in ultra-large TVs, Mini LED TVs, and Google TVs.

According to Omdia's latest data, TCL led global shipments of 85-inch and larger TVs in 2024 with a 22.1% market share. Additionally, TCL secured the No. 1 position in Mini LED TV shipments with a 28.8% share and maintained its leadership in Google TV shipments globally from 2021 to 2024.

TCL has been a key player in bringing technological progress not only to Filipino homes but globally, consistently delivering innovations that transform everyday living. This legacy of pushing boundaries and redefining home experiences has made more intuitive, efficient, and powerful technologies accessible to a wider range of Filipino families and more.

 

"TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL's brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone,” enthused by TCL Philippines’ visionary CEO Peter Chen.

Celebrating Excellence and Greatness

TCL has also embarked on an exhilarating new journey, relentlessly enhancing everyday living and empowering consumers with stylish, functional, and brilliantly smart products! This milestone is about boldly embracing a future where TCL remains passionately dedicated to envisioning and shaping the homes of tomorrow for every Filipino.

Another monumental milestone to celebrate is TCL's global partnership with the International Olympic Committee. This collaboration, extending through 2032, underscores TCL's dedication to innovation and excellence. Built on shared values of performance, passion, and a vision for greatness, this partnership will elevate the Olympic and Paralympic Games to new heights. TCL will enhance the Olympic Games by delivering cutting-edge technology to the Olympic Village and improving the global fan experience.

 

TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic Games to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. TCL will also support the “Athletes Moments” initiative at the Olympic Games allowing athletes to connect with loved ones around the world immediately after their competition.

“Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe. TCL is committed to fulfilling its corporate social responsibility and fostering a better world,” shared by Mr. Peter Chen. CEO of TCL Philippines.

Looking ahead, TCL is poised for even greater achievements, expanding its ultra-large TV portfolio with cutting-edge Mini LED technologies to deliver even more immersive viewing experiences. Crucially, TCL's strong partnership with Google has been instrumental in its overall success. By seamlessly integrating Google TV's smart capabilities with its advanced displays, TCL remains committed to providing smarter, healthier lifestyles for consumers worldwide, promising an exciting future for home entertainment.

For more updates on TCL’s upcoming product Launch, log on to https://www.tcl.com/ph/en.

 

TCL 75-inch TV Deals: QLED and QD-Mini LED Now Up to PHP 14K Off

 

Rainy days have come and we’re advised to stay dry and cozy indoors. So what’s the best way to enjoy the comforts of home than to curl up on the couch and binge-watch your favorite shows? Speaking of binge-watching, imagine how much better those scenes would look on a bigger screen, giving you a truly spectacular view!

Then get ready for a massive surprise! TCL, the Triple Global Top 1 TV Brand and trusted leader in home appliances, is bringing you an incredible offer this season: their biggest-ever price slash on TCL's 75-inch TVs!

Yes, you read that right! TCL is offering their most exciting promo yet, starting this month with 75-inch QLED TVs, now down from PHP 60,490 to PHP 49,995. Plus, their 75-inch QD-Mini LED Google TVs are also heavily discounted, from PHP 78,990 to only PHP 64,995.

“We want everyone to enjoy a supersized TV experience, which is why we've launched an extraordinary promo for our 75-inch TVs. Now, you don't have to leave your home to get that cinematic vibe. Just sit back on your couch and immerse yourself in the bigger screen of your new TCL TV!” Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines excitedly announced.

The QLED Superiority

Watching your favorite shows on the TCL QLED UHD TV feels like stepping into the scene. Thanks to its tiny Quantum Crystals, colors pop with amazing richness and accuracy—think sunsets that glow and forests that feel lush and alive. Combined with powerful backlighting, every frame is brighter, clearer, and more lifelike, whether you're watching a late-night drama or a sunny outdoor adventure.

You'll enjoy over a billion vivid colors in every frame, brought to life with stunning clarity. Enhanced brightness further illuminates even the subtlest details, creating a lifelike viewing experience that reveals every hidden nuance.

The Exceptional QD- MiniLED

The QD-Mini LED technology combines two advanced display features, Quantum Dots and Mini LEDs, to deliver bright, colorful, and highly detailed images. This results in more lifelike visuals with deeper contrast and richer colors. It also supports high brightness levels, so the picture stays clear and vivid even in well-lit rooms, making scenes look more realistic with better highlights and shadows.

High HDR brightness and up to 512 precise dimming zones ensures clarity even in bright environments, enhancing every scene with realistic highlights and shadows. Imagine watching an action-packed movie in your living room on a sunny afternoon—no need to close the curtains. Explosions are bright, shadows feel deep, and every detail is crystal-clear.

Paired with its smooth 144Hz Native Refresh Rate and powerful ONKYO 2.1 HiFi sound, the TCL C6K offers a cinema-like experience right at home, perfect for movie nights, sports marathons, or intense gaming sessions. All this comes in a sleek, modern design that looks great in any space.

Ready for a supersize TV experience? Don’t miss this exciting promo ongoing from July 1 until August 31, 2025. Available at all TCL Authorized Dealers Nationwide.

 

For more information and exciting announcements, visit the TCL website at https://www.tcl.com/ph/en.

 

DTI Fair Trade Permit No. FTEB-229723 Series of 2025

 

TCL TechMania CoolFest Year 2: Smart Living Redefined with SM Appliance Center

 Beats and breakthroughs undeniably unite people. Combine the two, and you get an explosive celebration of music, creativity, and technology. With this in mind, TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, brings back TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, now the biggest and coolest event of the year, held last June 28, 2025, at SM Mall of Asia Music Hall. 

TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, the biggest and coolest event of the year, held last June 28, 2025, at SM Mall of Asia Music Hall.

This year, TCL CoolFest Y2 transcended the typical music festival. It transformed into a vibrant spectacle, highlighting everything "cool"—from high-energy performances by guest artists and online content creators to the appearance of the hottest brand ambassador, and most importantly, the innovative TCL appliances showcased throughout the venue. Through interactive games and immersive zones, TCL CoolFest Y2 truly demonstrated what it means to live a cool, smart, and stylish life.

 

The absolute highlight of TCL CoolFest Y2 is The Smart Living Zone: Where Innovation Meets Experience, an immersive space that showcases the latest high-tech appliances from TCL Philippines. This zone features the newest lineup of QLED and QD-Mini LED TVs, alongside the advanced range of air conditioning units, washing machines, and refrigerators.

TCL’s Smart Living Zone

 

Fans and guests were able to test and explore the brand’s latest innovations, from the massive 98-inch QD-Mini LED TV and FreshIN 3.0 Inverter Air Conditioner, to the WashPro Combo+ and the Free Built-in Multi-Door Refrigerator, all defining TCL’s smart connectivity and energy-saving features in life. Likewise, the guests also joined in on the fun through the “Spin the Wheel” activity — a crowd favorite. All they had to do was register, post photos using event hashtags, and get a chance to win exclusive TCL merchandise.

 

“TCL CoolFest Y2 is our way of connecting our innovative products with the people. We recognize that music powerfully unites, and through this event, we're championing Filipino excellence, giving local performers and creators a fitting stage and connecting them with passionate fans who share their enthusiasm. We truly hope everyone enjoyed the entire experience,” Joseph Cernitchez, TCL Philippines Brand Manager, expressed. 

 

TechMania Goes All Out

 

Tech enthusiasts and passionate fans alike converged, all seemingly swept up in the TechMania fever. Aside from the main program, TCL CoolFest Y2 also provided fun activities for the crowd like Spin The Wheel and gave out exciting prizes such as TCL CoolFest Y2 merchandise.

TCL Deputy Director of Sales Ms. Cyd Montebon

TCL Deputy Director of Sales, Ms. Cyd Montebon, opened the main program with an inspiring message that marked TCL’s 25th anniversary in the Philippines, reaffirming the brand’s commitment to delivering smart, accessible tech to every Filipino home. "It is an exciting day for us to all be here and unveil our latest lineup, a fusion of cutting-edge technology and everyday brilliance. Together, these innovations mark a new chapter in our commitment to smarter, healthier, and cooler Filipino homes,” she remarked.

TCL Brand Partners and Online Content Creators Jomari Angeles and Charuth with TCL innovative leaders Deputy Product Director of the Air Conditioner Line Mr. Bert Cheung, Senior Product Manager, Washing Machine and Refrigerators Mr. Eric Li; and Deputy Director of Brownline Products Mr. Charlie Huang

Asia’s Superstar Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez with TCL Coolfest Y2 Host Migs Almendras and Sophia Geronimo

 

Also present onstage were innovative leaders from the TCL Philippines company who are responsible for overseeing the cool development of each product line at TCL Philippines namely the Deputy Director of Brownline Products Mr. Charlie Huang, Deputy Product Director of the Air Conditioner Line Mr. Bert Cheung, and Senior Product Manager, Washing Machine and Refrigerators Mr. Eric Li. Together, they unveiled TCL’s innovations, including the QD-Mini LED TVs, T-AI-powered air conditioners, and inverter motor for washers and refrigerators, emphasizing energy efficiency, smart control, and premium design.

 

TCL also brought out brand partners and content creators Charuth and Jomari Angeles, who added vibrance and relatability to the brand story. After visiting the TCL Cool Truck and Smart Living Zone, they shared how TCL tech makes everyday living more exciting, convenient, and future-ready.

 

The Face of Cool Living

A major highlight was the return of Kathryn Bernardo, Asia’s Superstar and TCL's beloved brand endorser. With heartfelt energy, she shared how TCL has become part of her everyday life

“It honestly feels so amazing to be here again. I always look forward to TCL events because they’re fun, exciting, and full of energy, just like today’s Coolfest! I feel so lucky to be part of a brand that’s not just about innovation, but also about making real connections with people,” Kathryn enthused.

She continued, “And of course, with the support of SM Appliance Center, it’s even more special. Together, TCL and SM Appliance Center are bringing the coolest and smartest tech to every Filipino home. And I’m so proud to be part of that. So thank you for having me again, and I can’t wait to enjoy the rest of TechMania with all of you!” 

The chosen lucky fans, dubbed the "Coolfest Barkada," had the chance to interact with Kathryn through engaging games like "Guess That, Kath!" and "Unbox The Cool." Winners of both games took home exciting prizes from TCL.

 

Capping off the program was an energizing musical treat from Lola Amour, a soaring Filipino band known for their unique blend of modern rock, funk, and pop. Lola Amour sang their hits, namely ‘San Kakapit’, ‘Fallen’, ‘Dance’, and the most popular of ‘em all, ‘Raining in Manila’. Definitely, their distinctive sounds captivated the Gen Z crowd and beyond all requesting for more!

 

A Solidified Partnership

 

TCL TechMania: CoolFest Y2 wasn’t just a showcase; it was a celebration of Filipino creativity, modern living, and the evolving definition of “cool.” With its strong partnership with SM Appliance Center, TCL continues to bring high-quality smart home appliances closer to every Filipino household. 

Now, customers can discover the entire range of TCL products conveniently under one trusted roof at SM Appliance Store. This includes TCL's innovative QLED and QD-Mini LED TVs, fresh-air cooling and intelligent air conditioners, as well as energy-saving washing machines and spacious, modern refrigerators.

Overall, TCL CoolFest Year 2 left a lasting impression—not just as a showcase of innovation, but as a celebration of Filipino talent, creativity, and community. More than unveiling its latest technologies, TCL demonstrated its heart, its vision, and its deep connection to the modern Filipino home.

TCL Champions Youth and Sports with New Court at Araullo High School for Olympic Day

As a leading global technology brand, TCL has always strived to "Inspire Greatness," a philosophy that perfectly aligns with the Olympic spirit. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL remains committed to fulfilling its corporate social responsibility, supporting the Olympic Sustainable Development Goals, and building a better future.

Through this initiative, TCL reinforces its commitment to the Olympic spirit, offering an exciting and meaningful basketball event that delivers exceptional experiences. It unites top local basketball players and professional coaches in a revitalized venue, aiming to inspire greatness among young, aspiring athletes at the grassroots level.

The event, dubbed the ‘TCL Basketball Camp,’ took place at Araullo High School in Manila, gathering top basketball players from professional and collegiate leagues. To kickstart the program, a contract signing ceremony officially sealed the partnership between TCL Electronics and Araullo High School. TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, together with Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez were present at the contract signing. 

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball,” shared Peter Chen, TCL Philippines CEO.

TCL Champions School Sportsmanship

 

Giving an enthusiastic vibe to the collaboration between TCL and Araullo High School, a newly refurbished TCL basketball court was unveiled, making it even more enticing and functional for aspiring student-athletes. The 4,700 square feet basketball court and 2,072 square feet outside basketball court lines were refreshed in collaboration with Rain or Shine, who provided the paint materials. TCL TVs and air-conditioning units worth ₱300,000 were also donated to further enhance the basketball court and school facilities. 

 

To kick off the basketball activities, TCL Deputy Product Director of Air Conditioner, Bert Cheung, performed the ceremonial first shot. Followed by the main highlight of the whole event, the Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, wherein forty young athletes participated. Adding to the excitement was JD Cagulangan, UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL), who provided guidance and inspiration. JD joined the basketball clinic and shot hoops with the participants.

 

TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also participated, sharing his basketball expertise through a concise coaching principles session specifically for PE coaches. Joining Coach Jeffrey in the discussion is Araullo High’s Head Teacher VI, MAPEH Department, Mr. Augusto D. Baldoz. 

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager J

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

 

 

 

 

 

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, marking a new chapter for the Olympic movement. Coventry's groundbreaking leadership as the first female and first African IOC President resonates deeply with TCL’s ‘TCLforHer’ initiative, a platform dedicated to empowering women globally through technology and culture. To amplify the Olympic Day celebrations worldwide, TCL also launched its first global campaign, inspired by the IOC’s "Let’s Move" initiative. This campaign includes a dynamic film bridging two future Winter and Summer Olympic host cities through the power of TCL display technology. 

Leading up to the 2025 Milan Cortina Winter Olympics, TCL will continue the momentum sparked by this campaign to build on its 30th legacy in sport, furthering its collaboration with the IOC to support cultural engagement with cutting-edge technology and advance the Olympic movement’s evolution.

To Even Greater Sporting Events

 

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

 

“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" TCL Philippines Chief Executive Officer, Peter Chen excitedly stated.