UNIQLO Drops ‘Live It Up! This is UT!’ — A Celebration of Culture and Creativity

 Global apparel retailer UNIQLO announces the start of a new campaign for its UT (UNIQLO T-shirt) brand of graphic T-shirts for 2025 entitled “Live it up! This is UT!” Designed around the theme of allowing customers of all generations to enjoy graphic T-shirts, the campaign expresses the limitless potential of graphic T-shirts unbound by convention. The message of “Live it up!” aims to encourage everyone to live life to the fullest each day

The UT Spring/Summer 2025 collection will feature an overwhelming variety of graphics carefully selected from the latest trends in pop culture. Packed with collaborations across limitless categories, the lineup features artists who continue to inspire people across generations, such as Pablo Picasso and Andy Warhol; characters from franchises beloved around the world, such as Disney, Peanuts, and Sanrio; classic Japanese anime and games. The lineup also features special collections born from UNIQLO’s partnerships with the world's leading museums. New content will be released each week.

UT Creative Director Kosuke Kawamura commented: “Even if you’re not familiar with the design on a graphic T-shirt, you might think that the graphic is cute or cool, and you can easily enjoy what you want to wear depending on your mood that day. For 2025, we have confidently selected cultural touchstones from around the world befitting the outstanding graphics T-shirts we aim to create. I hope everyone will choose a graphic T-shirt that speaks to them.”

New relaxed fit style from Spring/Summer 2025

The rich variety of content is the main attraction of UT, but the T-shirt garment itself is packed with carefully considered details. In addition to the regular and oversized fit styles, a new relaxed fit has been added as a trend-conscious silhouette. As a T-shirt brand, UNIQLO considers the silhouette of UT to be an important factor, and to ensure that each shirt is one that will be loved over time, refuses to compromise.

Key points of the relaxed fit

・ Neat length slightly shorter than oversize

・ Moderately wide box silhouette between regular fit and oversized

・ The shoulder line is lowered, and the sleeve length is slightly more compact

・ Soft fabric for a well-balanced feel

UT magazine 2025 SPRING SUMMER Vol.12 encapsulates UT at the start of the 2025 season

The main feature highlights UT's first collaboration with master French artist Henri Matisse. UT magazine visited Nice, where Matisse spent his last years, to showcase the beautiful cityscape of soft light and blue sea that had such a tremendous influence on his creative output. In other sections, through interviews with BUAISOU—a collective of indigo artisans that has garnered attention around the world for their innovative creations while respecting tradition—the magazine explores the hidden story of how they developed designs to express the world of Disney. The magazine also features interviews with a variety of exclusive UT collaborators, including the creators and production teams behind the horror/dark fantasy manga Uzumaki, Parasyte, and Berserk, which have many fans around the world. These interviews convey the possibilities and fascination of designs expressed through T-shirts, as well as the fun of wearing them. UT magazine 2025 SPRING SUMMER Vol.12 is available free of charge in select stores: UNIQLO Manila Global Flagship Store, UNIQLO SM Megamall, and UNIQLO SM Mall of Asia starting March 31, 2025.

* The content can also be enjoyed as an online magazine (updated periodically)

UT magazine website: https://www.uniqlo.com/ph/en/news/topics/2025032401/ 

The UT lineup scheduled for release up to early June showcased in UT Lineup Catalog 2025 Spring

A catalog presenting the 140 or so designs in the current UT lineup will be available at select UNIQLO stores from Friday, March 14th. The full lineup, including designs not included in the catalog, can be viewed any time at the UNIQLO online store. The second installment, UT Lineup Catalog 2025 Summer, is scheduled for release around June.

UT Lineup: https://www.uniqlo.com/ph/en/special-feature/ut 

UNIQLO celebrates visual arts and fashion with its latest UT and the UTme!

In time for National Arts Month this February, UNIQLO unveils its art-themed UT collection, which will be showcased at Art Fair Philippines 2025—the country’s premier platform for modern and contemporary visual art.

UNIQLO brings its latest UT collection to this year’s Art Fair Philippines, running from February 21 to 23 at Ayala Triangle Gardens in Makati City. 

See and learn about the brand’s signature graphic shirts celebrating global pop culture in the UNIQLO UT exhibit in the art fair.

UNIQLO UT is UNIQLO’s graphic T-shirt line, featuring designs inspired by pop culture, art, and iconic brands. 

Launched in 2003, it offers collaborations with artists, museums, and franchises like Disney, Pokémon, and MoMA, turning fashion into a form of self-expression.

The newest 2025 Spring Summer UT collection introduces an exciting array of designs inspired by 20th-century artistic legends, including Henri Matisse and Pablo Picasso. This marks the first-ever collaboration between the two iconic artists, celebrated for their revolutionary contributions to modern art. Matisse, known for his bold use of vibrant colors, and Picasso, the Spanish master who co-founded Cubism, are now immortalized on UNIQLO’s iconic UT apparel.

In addition to the Matisse and Picasso collaborations, the line-up also highlights exclusive partnerships with renowned art institutions. Among them is a tribute to the Museum of Fine Arts Boston’s Ukiyo-e collection, which features intricate Japanese color woodblock prints from the late Edo period. The collection further includes designs created in partnership with Tate, the UK-based family of art galleries, and The Museum of Modern Art (MoMA) in New York, showcasing modern interpretations of iconic works from MoMA’s extensive collection.

Photography also takes center stage with designs from MAGNUM PHOTOS, curated by renowned photographer Coco Capitán, as well as a unique selection of cat photographs. 

In addition, Picasso lends to the PEACE FOR ALL Charity T-Shirt Collection through a special design to add to the project’s list of esteemed collaborators. Proceeds from the sale of this print go towards UNIQLO’s peace building efforts globally with their three partner organizations: Save the Children, Plan International and UNHCR.

The new UT collection celebrates art, culture, and creativity, offering a wearable tribute to the masters of artistic expression.

Collection Overview

Product lineup:        MENS T-shirts, Php 790

Store availability:        All UNIQLO stores in the Philippines and the uniqlo.com/ph online store

Sizes:        Available in stores: S, M, L, XL

        Available in UNIQLO.com/ph: XS to XXXL

Special website:        https://www.uniqlo.com/ph/en/special-feature/ut (UT) 

                         https://www.uniqlo.com/ph/en/contents/feature/peace-for-all/ (PEACE FOR ALL)

Pablo Picasso

Launch Date: March 14, 2025

Product Lineup: MENS T-Shirts, 4 Designs, Php 790

Picasso, a 20th-century artistic legend, finally arrives for UT.

As one of the most influential artists of the 20th century, Pablo Picasso has shaped contemporary art and continues to inspire generations to come. 

Henri Matisse

Available In-Store and via UNIQLO App

Product Lineup: MENS T-Shirts, 4 Designs, Php 790

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The first collection with Matisse, a master of art representing the 20th century. Henri Matisse is a renowned artist who left an indelible mark on the art world with his vibrant colors and playful forms.

Museum of Fine Arts Boston Ukiyo-e

Available In-Store and via UNIQLO App

Product Lineup: MENS T-Shirts, 6 Designs, Php 790

A selection of Japanese color woodblock prints from the Museum of Fine Arts, Boston, made by Ukiyo-e artists who flourished during the late Edo period.

CAT PHOTOGRAPHS

Available In-Store and via UNIQLO App

Product Lineup: WOMENS T-Shirts, 4 Designs, Php 790

A special collection of photographs and aphorisms on the theme of “Cats.”

Curated by Tate

Launch Date: Early March 2025

Product Lineup: MENS T-Shirts, 4 Designs, Php 790

UT Painterly Gestures Curated by Tate. UT and Tate have chosen works by artists in Tate’s collection who express themselves through paint. indelible mark on the art world with his vibrant colors and playful forms.

MoMA Art Icons

Available In-Store and via UNIQLO App

Product Lineup: MENS T-Shirts, 4 Designs, Php 790

Graphic T-shirts featuring a modern interpretation of an iconic work from the collection of The Museum of Modern Art (MoMA) in New York.

MAGNUM PHOTOS

Available In-Store and via UNIQLO App

Product Lineup: MENS T-Shirts, 5 Designs, Php 790

Coco Capitán, an artist with global recognition for her photography and handwritten aphorisms, pairs her quotes with each cat-themed photo, crafting a collection that tells new stories through each feline motif.

PEACE FOR ALL Pablo Picasso

Launch Date: Mid March 2025

Product Lineup: MENS T-Shirts, 5 Designs, Php 790

Picasso's 'Bouquet of friendship' portrays two hands grasping a vibrant bouquet of flowers, and was originally created by the artist for the 1958 Peace Conference in Stockholm. As a symbol of peace, 'Bouquet of friendship' encourages us to pause and consider the importance of connection and kinship in the creation of peace - a message communicated by Picasso through his support for the peace movement throughout his lifetime.

UNIQLO also highlights its UTme! customization service, showcasing the joy of personalization in fashion. This platform allows customers to create their own wearable masterpieces by customizing UTme! Shirts and tote bags—whether through exclusive templates or their own unique artwork. Perfect for self-expression, thoughtful gifting, or even fun designs for kids, the UTme! service will be available at the UNIQLO booth at Art Fair PH throughout the three-day event.

UTme! Customization Service are available at the following stores:

■ UNIQLO Manila Global Flagship Store  

■ UNIQLO SM Mall of Asia  

■ UNIQLO Nuvali Roadside Store  

■ UNIQLO SM Seaside City Cebu  

■ UNIQLO SM Lanang Premier 

Take part in the festivities and explore UNIQLO’s latest collections at the UNIQLO booth. As an added bonus, download the UNIQLO App at the booth in Art Fair PH and receive a ₱300 coupon for your next purchase. For more details, check out www.uniqlo.com/ph/en/. Get all the latest news and updates by following @uniqlo on Facebook and @uniqlophofficial on Instagram.