Shopback redefines smart online shopping with cashback rewards system

E-commerce has increasingly changed the way people shop for consumer goods. Online stores like Lazada and Zalora in particular are favored in large part by Filipinos due to the huge discounts they offer on top of the added convenience of delivering purchased goods directly in their doorsteps.

Since its launch last year, the Philippine franchise of Southeast Asia's largest and fastest growing online loyalty platform has been making a good thing even better for thousands of online shoppers. Offering rebates they call “cashbacks,” ShopBack (www.shopback.ph) has been returning up to 30 percent of what consumers pay for a particular item or service. This is on top of any discount the online store is already offering.

Such cashbacks are not only given to shoppers of Lazada and Zalora but also to over 350 other popular online shopping destinations.

“We at ShopBack not only help Filipinos get the best deals and discounts, but we even give cashbacks which is actually giving your cash back,” explains ShopBack Philippines country head Kristina Ay-ay. 

“Here’s how it works. When you shop online at say, Lazada or Zalora through ShopBack, a portion of your purchase is returned to you within 48 hours in your ShopBack account even if your mode of payment is cash on delivery to the store. This translates to extra, unlimited savings whenever you shop online.”

Ay-ay said the cashback is made possible through commissions earned by ShopBack from partner merchants with every completed sales transaction. ShopBack then shares a portion of its commission with the shopper.

“Our partner merchants reward us with a commission for referring you to shop on their site. But instead of keeping the commission to ourselves, we are sharing them with our consumers,” Ay-Ay pointed out.

Although ShopBack employs a loyalty scheme similar to other point system rewards programs and credit card rebates, what sets ShopBack apart from the rest is that the cashbacks are immediately credited to registered users.

Once the amount of cashback accumulates to a certain point, it is then deposited to the shopper’s bank, GCash or PayPal account which he or she can either withdraw or use as payment for future purchases.

This sharing system, developed by six enterprising individuals in Singapore, began when ShopBack was founded in 2014. Following the very favorable public reception there, ShopBack was subsequently introduced in Malaysia, Indonesia, and the Philippines and will be launching in Thailand within the year.

Now with over 1,300 global and local e-retailers in the Southeast Asian region, ShopBack is now the leading player in its field.

And with almost half a million subscribers within a span of one year, ShopBack is obviously a big hit for Filipino consumers. But Ay-ay is not stopping there as she intends to make ShopBack an even more indispensable shopping portal and further evangelize on the benefits of its cashback system.
ShopBack will soon provide aggregated reviews and head-to-head comparisons in order to provide consumers with more informed decisions when they shop on the site.

“We want every Filipino to be able to save as much as they can when shopping online. That’s ShopBack’s promise,” Ay-ay concluded.

Indeed, smart shopping has never been this rewarding. Visit shopback.ph now.

Zalora launches Lunar New Year 2015 Collection

Usher in the year of the Sheep in ZALORA’s bold and opulent Lunar New Year 2015 collection. The 150-piece womenswear collection is a modern interpretation of the traditional Chinese wear, perfect not only for the festive season but also for the rest of the year. ZALORA prides itself on launching modern and stylish ethnic wear collections suitable for local festivities and this year’s Lunar New Year collection, which comprises a mix of peplum tops, playsuits and fit and flare dresses, is no exception.

Designed for the fashion conscious women, the ZALORA Lunar New Year collection is perfect for those who want to celebrate the Lunar New Year in festive wear that give a fashion-forward nod to
the traditional Chinese garb. The collection incorporates interesting fabrics such as jacquard and neoprene with lace and oriental bloom prints.

The Asian influenced prints on modern silhouettes and cuts accented with mandarin collar shows a cross between traditional and contemporary design. A strong palette of auspicious red from bright rose to darker wines dominates the collection and is mixed with hints of fashion’s latest hues - blue, white and coral keeping the overall look fresh and modern.

Regine King, ZALORA Philippines Head of Category Management said, “As a form of expression, fashion must reflect the intricate dynamics of bridging the past to the present and with the future. Our collection pays tribute to traditional Chinese aesthetics interpreted in contemporary silhouettes to help dress the modern woman. Women nowadays are more discerning and want to mix and match their wardrobe; they are innovators and want to own their look.”

“Our collection gives them the chance to celebrate heritage without looking dated and empowers them to style freely as each piece can match any modern fashion accessory.” Paulo Campos, ZALORA Philippines’ Managing Director, added.

Prices range from Php 1,000-2,000  meaning getting your glam festive look this Chinese New Year is not only quick and convenient with ZALORA’s same day delivery option (or 1-3 day delivery time), but also affordable. The collection is available exclusively on ZALORA from now until sold out.

Zalora partners with leading brands for the biggest 12.12 online shopping event

ZALORA is partnering with major e-commerce players and other leading brands across the Philippines for 12.12 Online Fever, an online shopping event poised to be the biggest cyber sale in the region on 12 December 2014.


With over 100 partners across Southeast Asia and Hong Kong, 12.12 Online Fever is positioned as Southeast Asia’s answer to North America’s Cyber Monday and North Asia’s Singles Day – offering customers the most exciting deals in fashion, food, travel and more during the holiday shopping season.

Presented by Smart Communications, 12.12 Online Fever aims to empower and energize the Philippine market to embrace e-commerce and the great suite of services and products available during the event. As an established leader in mobile products innovation, Smart’s participation in 12.12 Online Fever provides an avenue for Filipinos to pursue their passions online and experience the best of what the Internet has to offer, specifically through online shopping.

Led by ZALORA, 12.12 Online Fever rallies like-minded partners to redefine Christmas shopping in the Philippines and accelerate e-commerce growth together with major e-commerce players from different industries. Top online retailers including Takatack, FoodPanda, and Widget City have also come on board to support 12.12 Online Fever by offering some of the most exciting deals of the Christmas season to consumers, and encouraging shoppers nationwide to go online and make a purchase. To enable a comprehensive view of all the shopping deals and discounts available on December 12, participating partners will host joint landing-pages on their respective websites to make sure shoppers don’t miss a
single deal.

12.12 Online Fever caters to a wide range of consumers through its extensive collection of deals and offerings. Style enthusiasts can expect high street fashion at great prices when they shop at ZALORA.

Those looking to find Christmas gifts for that hard-to-shop-for member of the family can look forward to exclusive deals from top e-marketplace Takatack and gadget retailer Widget City. Shoppers bitten by the travel bug can now plan for their 2015 trips as they take advantage of the special deals in flights and hotels with online service Travelbook and low cost airline Jetstar, offering discounted fares for 24 hours.

Digital service innovators like taxi booking app Easy Taxi and loyalty rewards program ZAP will be offering exclusive incentives for using their services on the special day. Paulo Campos, Managing Director of ZALORA Philippines, said, “The Philippines is one of the world’s
fastest-growing internet markets. With fellow digital pioneers like our industry and e-commerce partners empowering users through connectivity and an incredible range of digital services and offerings, the Philippines has rapidly evolved in to one of the most socially connected countries in the world. As a leader in the industry, ZALORA Philippines is committed to helping Filipino e-commerce reach new heights in 2015.”

“Smart is thrilled to partner with the country’s leading lifestyle portal, Zalora, in supporting the endeavor of bringing the full mobile Internet experience closer to the hands of more Filipinos. This is part of our mission to allowing our subscribers to ‘live more’ by democratizing access to mobile data through our innovative mobile Internet products and service offerings,” added Michele Curran, FVP for Data and International Services at Smart.

Asia-Pacific is set to become the next top e-commerce market slowly overtaking both America and Europe combined1, and the Philippines is poised to be one of the most promising markets across South- East Asia. With varied economies across a diverse region, payment infrastructures and misconceptions about online shopping continue to be a challenge. However, a recent UBS study shows that more consumers all over the region are starting to flock to e-commerce sites in significant numbers – showing that consumers are visiting online retailers 41 times2 for every single visit to traditional retailers. While online shopping in Southeast Asia only accounts for 0.2 percent of all retail sales today, a rises to 5
percent in sales would give online shopping a value of around US$21.8 billion2.