Find your Drive, A Goodyear Tire for every SUV Driver

In the past, the predecessors of what we now call SUVs were rugged, purpose built machines designed for terrain and conditions that would simply break less robustly designed vehicles.  They were also notoriously exasperating to drive on-road.  They had very heavy steering that required frequent correction just to stay in a straight line, they were hilariously slow, and had the passing power of a road roller, they were also uncomfortable to ride under any set of conditions.  They were vehicles for a select, specialized group of people with distinct needs.  

But because of its unparalleled versatility, globally, the SUV has evolved into the “aspirational” vehicle of most people who dream of owning a car. “Goodyear, recognizes the versatility of the SUV, as well as the fact that SUV owners are a diverse group, with complex requirements,” shared Goodyear Philippines Market Director Kenneth Sambajon at the launch of Goodyear’s latest range of SUV tires.  Goodyear launched not one, but four models of SUV tires for versatile SUVs and the diverse people who love them.   

The modern SUV will out accelerate and out corner most compact sedans, and even most sports cars from the 90s. Mid-sized SUVs are often as comfortable and even more spacious than mid-sized sedans.  As refined and car-like as the modern SUV is, manufacturers haven’t “tossed” the parameters around which SUVs have always been designed.  They still have extra tough chassis and suspensions, high ground clearance and most of all, large, rugged, and formidable tires.

  

“While SUV characteristics such as high ground clearance and ample cabin and storage space appeal to almost all SUV owners, most SUVs will never be used for off-roading.  The popularity of 4x2 SUVs is proof of that. So, for on-road conditions, most SUV owners will need a set of grippy, quiet, and comfortable tires. That is precisely what the new Goodyear Efficient Grip Performance SUV provides,” shares Sambajon.

Designed primarily for premium SUVs, Goodyear EfficientGrip Performance SUV utilizes an array of technologies to deliver premium on-road performance. QuietTread technology consists a noise-dampening advanced tread and carcass design which provides improved noise performances as the tire wears that helps deliver a quieter and more comfortable ride. The FlexContact Technology has a shock absorbing cushion layer compound which lowers tire vibration in order to reduce the impact of road irregularities, providing for a smoother and more comfortable drive. The EfficientGrip Performance SUV promises excellent Wet Performance with its new innovative polymers with optimized microstructure for increased grip in wet road conditions, along with wider and reinforced shoulder blocks to increase braking performance.

“On the other hand, SUV purists will always still buy SUVs to use in the great outdoors, so it is fitting then that we offer them tire options to match their sense of adventure, and to complement the often dormant, under-utilized capabilities of modern SUVs,” says Sambajon. “It is these customers that we take extra pleasure developing tires for, they challenge us to elevate our game, and that is exactly what our engineers have done with the new Goodyear Wrangler series.”

  

For “weekend warriors” there is the Wrangler All-Terrain Adventure with Kevlar with 50% off-road and 50% on-road application.  Reinforced with Dupont Kevlar typically reserved for bulletproof vests, this tire is for city dwellers who might decide at a moment’s notice to head out to far flung rural areas.  It is a do all tire that is also equally at home on the open highway.

  

For the more rugged adventurers that require versatility for long stretches of highway, challenging terrain and tough off-road trails, there is the Wrangler Duratrac with 70% off-road and 30% on-road application.  With its TractiveGroove technology that offers enhanced traction in deep mud, unique tread block design and rim protector, the Wrangler Duratrac is the perfect workhorse tire for rugged off-road terrain that still offers a quieter ride on paved roads.

The Wrangler MT/R with Kevlar is for serious off-roaders only.  The kind who go out of their way to push their skills and their SUVs to the absolute limit. Built for the most extreme and most challenging road conditions, this is Goodyear’s first off-road tire to incorporate DuPont Kevlar on its 3-ply sidewall brining superb cut and puncture resistance to an area of the tire that demands extra toughness when driving off-road.

“Whether you are a doting parent who likes to take your family on the occasional outing, or an adrenaline junkie who loves the freedom and the adventure of pushing a beast of an SUV to its very limit, Goodyear makes a tire perfect for your SUV and your unique lifestyle,” concludes Sambajon.  

Goodyear EfficientGrip Performance SUV, Wrangler All-Terrain Adventure, Wrangler Duratrac, and Wrangler MT/R with Kevlar and are available at Goodyear Autocare outlets. All four tire models are available with the Goodyear 5-Year Limited Warranty and Goodyear Worry Free Assurance. 

Unbeatable Worry-Free Driving, only with Goodyear

When my father used to run a machine shop business a long time ago, I remember that one of our most valuable clients were Goodyear Philippines.

That was why we always got Goodyear tires for all our vehicles back then. So it was sort of a nostalgic experience when I attended a Goodyear event last week, although I don't know anyone from the company, still it brought back a lot of memories when I used to accept orders from the company.

Goodyear launched their new and improved Worry Free Assurance warranty program that gives you emergency roadside assistance, complimentary servicing, and have your tires replaced, all for free. It’s all part of Goodyear’s commitment to give you a better drive.

In a country where poorly maintained roads, and epic traffic jams in sweltering heat are the norm rather than the exception, a reasonable annual fee for 24/7 nationwide Emergency Roadside Assistance and towing is an investment worth considering, but getting Emergency Roadside Assistance free is even better especially if it comes from a company of unquestionable reliability.

And this exactly is just one of the things Goodyear now offers Filipino motorists with the rollout of the new and improved Worry Free Assurance, the first, latest, and most comprehensive warranty coverage from Goodyear Philippines.

In the cutthroat automotive industry that has enjoyed a streak of three consecutive record breaking years in terms of sales, a lot of dealers now include Emergency Roadside Assistance as a part of their warranties, especially on premium vehicles.  The thing is though, this is the Philippines where 10 year old cars are common, and as a people we tend to be sentimental about our cars and to hang on to them well over five years. One of the concerns with Emergency Roadside Assistance attached to a vehicle warranty is that older car owners can’t benefit from it.

That is the beauty of Goodyear’s Worry Free Assurance now Emergency Roadside Assistance is attached not to a car that will last 10-15 years but to a set or even just a pair of tires that will last between up to 3 years depending on mileage and vehicle condition; and there is no tire company in the Philippines more reputable than Goodyear.   Goodyear is virtually a household name in the Philippines, it is one of the biggest and oldest tire companies in the world.  If any company has the stability, the knowhow, and the resources to confidently offer a 24/7 Emergency Roadside Assistance nationwide in the Philippines, it is Goodyear.

The Goodyear Worry Free Assurance is now the standard warranty coverage that comes with selected models of Goodyear tires.  Fulfilled in partnership with MAA Assurance as the insurance and emergency roadside assistance partner, the Worry Free Assurance guarantees 24/7 Emergency Roadside assistance not just for tire-related incidents, but for any vehicle breakdown as well as a Personal Accident Insurance of up to P50,000 for the driver of the enrolled vehicle. Also included in the coverage are Goodyear’s 5 year limited warranty (from date of purchase) against manufacturer defects, one year Road Hazard Warranty (for select tire patterns)and an easy 0% interest payment scheme for up to 6 months.

Getting your Goodyear Worry Free Assurance card is FREE when you purchaseat least two eligible Goodyear tires of the same pattern and size. This is exclusively offered in Goodyear Autocareand Servitekoutlets.  The vehicle the tires are used on then becomes eligible for Worry Free Assurance and all of its benefits.

Goodyear believes that the tire business is a primarily a business of providing safety, which is why Goodyear scientists and engineers have tirelessly worked to improve Goodyear products for over a hundred years. Goodyear also believes that the commitment to the safety and well-being of customers goes beyond manufacturing superior products.  It is ultimately about providing superior service, particularly in times of need.  The many Goodyear Autocareand Servitekoutlets Goodyear has operated over the years are a testament to that commitment, the rollout of Worry Free Assurance takes that commitment to the next level.

“Goodyear is committed to being the most trusted brand in tires and automotive services in the country. Recognizing that high quality services are extremely important to our customers in the maintenance of their vehicles, customers of our Goodyear Autocare outlets will be served by an expert team, who are provided with the latest equipment in auto servicing. And with the new Goodyear Worry Free Assurance warranty program, we are stepping up and setting the bar high for unparalleled warranty offerings,” shared Kenneth Sambajon, Market Director of Goodyear Philippines.

For more information on the Goodyear Worry Free Assurance, please visit: www.goodyear.com.ph