Search This Blog

Showing posts with label head of marketing for Starbucks Philippines. Show all posts
Showing posts with label head of marketing for Starbucks Philippines. Show all posts

Tuesday, February 13, 2018

Starbucks introduces a color-changing Cold Brew coffee lemonade



This season, Starbucks Philippines serves up a striking, color-changing beverage to intrigue customers. Introducing beautifully layered coffee beverages featuring unique fusions of Signature Espresso and surprising ingredients like butterfly pea flower tea and Tahitian vanilla. 

Cherish the wonderful moments of the season with these artistic creations handcrafted by Starbucks baristas.



The newest Butterfly Pea Lemonade Cold Brew beverage is a refreshing thirst-quencher that will bring you an eye-catching surprise! The espresso beverage combines butterfly pea flower tea, a popular ingredient in Southeast Asian cuisine renowned for its natural blue hue and mesmerizing color changing properties, with tangy lemonade and the deep notes of Starbucks Cold Brew.
Meanwhile, the fan-favorite Tahitian Vanilla Macchiato is also returning for a limited time.

Butterfly Pea Lemonade Cold Brew


This favorite beverage is coffee-forward, combining Tahitian Vanilla syrup and velvety steamed milk, topped with Starbucks Signature Espresso, vanilla bean specks and drizzle of vanilla syrup.

“At Starbucks, we continue to explore ways to elevate the experience for customers who are looking for new and sophisticated twists with their coffee favorites," said Keith Cole, head of marketing for Starbucks Philippines. “We are constantly experimenting with coffee craftsmanship, including brewing methods and ingredient selection to bring customers something new.” 
Tahitian Vanilla Macchiato 



Starbucks celebrates the season of Spring

Our newest Spring Season Blend celebrates a time of year marked by new beginnings and renewal. This seasonal blend combines customers’ all-time favorite coffees to deliver a complex, yet balanced profile, including Ethiopian sun-dried beans with a striking flourish of dark cherry; aged Sumatra, loved for its syrupy body and cedary spice notes; juicy herbal and complex coffees from Papua New Guinea; and our Colombian coffee, bright, balanced and nutty. The Starbucks Spring Season Blend will be available in whole bean, Starbucks VIA Ready Brew and Starbucks Origami

Cherry Blossom Collection
This year, Starbucks shares the excitement of the spring season with limited-edition merchandise, featuring design elements inspired by the cherry blossom night viewing tradition and the blushing cherry blossom. Launching on February 20, this captivating collection will include a selection of mugs, tumblers, water bottles and other merchandise in two design themes; a lovely pink petal design against the midnight backdrop and petal-inspired embellishments in a blushing pink blossom theme. Both collections are available for a limited time only.
Don’t miss out on the exciting surprises from Starbucks.




Grab their new handcrafted beverages in all Starbucks stores starting February 20. 


Wednesday, January 3, 2018

Starbucks Treats for the Lunar New Year of the Earth Dog


Are your ready for Starbucks new exciting signature espresso mix whisks with Okinawa brown sugar from Japan?

The coffee brand hypes up the celebration for its 20th anniversary, with decadent servings of flavor and a variety of exciting items on the menu.



Starbucks is complementing its signature Espresso Roast with sophisticated flavors like salted caramel and Okinawa brown sugar, expertly crafted into an assortment of beverages.

Starting January 9, Starbucks mixes in one of Japan’s most popular culinary ingredients, the Okinawa Brown Sugar, to create Okinawa Brown Sugar Latté. The elegant drink highlights the hint of molasses found in the sugar and fuses in light caramel for a less sweet, coffee forward drink.



A returning favorite, the Salted Caramel Mocha Crumble, combines deep chocolate and espresso flavors with toffee nut syrup, layered with a delicious combination of whipped cream and caramel sauce. The beverage is topped with a blend of turbinado sugar and sea salt for a perfect sweet and savory taste.

 “We love to constantly surprise our customers with new flavor combinations. This season’s beverages complement our signature Starbucks Espresso and whisks in premium ingredients, like Okinawa brown sugar from Japan, for a modern twist.” said Keith Cole, head of marketing for Starbucks Philippines

Starbucks treats for the New Year
Apart from the double offer of flavor innovations, Starbucks also gives a preview of the fun that 2018 has to offer.

For one, the adorable barista bear collectible has two new looks for the upcoming season. The 20th Anniversary Bearista Bear wears the classic black apron with the 20th anniversary logo of Starbucks Philippines. The Bearista Bear also dons a Philippine Flag inspired Frappuccino® pin. On the other hand, the Bearista Bear Dog is all about the onset of the Lunar New Year.



Collectors will enjoy the pup illustrations on the Lunar New Year merchandise as it highlights this year’s Chinese zodiac which is the Earth Dog.  With these specially-designed tumblers, mugs, and Starbucks Card, coffee fans and dog lovers alike have something incredible to look forward to.




As 2018 is a special year for Starbucks Philippines, the coffee brand goes all out for its big 20th anniversary treats. Starbucks Kape Vinta Card holders will earn the chance to win one of the 20 Starbucks for a Month and 20 Starbucks for a Year, when they activate their card anytime in January. Winners of these big anniversary treats will be announced on January 22 for the Starbucks for a Month, and February 12 for the Starbucks for a Year.



Don’t miss out on the many, flavorful surprises from Starbucks. Grab their new signature espresso beverages in all Starbucks stores. Find out more on how to savor your coffee and the best of 2018 by visiting www.facebook.com/StarbucksPhilippines/.


Friday, September 8, 2017

Your #TeaReimagined with the New Starbucks Teavana Frozen Teas



Starbucks PH introduces their Starbucks New Teavana Frozen Teas following their successful Teavana Asia launch last year.




To those who love their teas frozen,  healthy and packed with antioxidants. Starbucks PH launches their refreshing, icy-smooth handcrafted beverages Starbucks New Teavana Frozen Teas on Sept 2 at Starbucks largest branch Diosdado Macapagal Boulevard with media. We got to try mixing and customizing our own frozen teas with the help of Starbucks barista Ms. Roma.

It was a fun whirling afternoon mixing our own concoctions. I customized mine with a little syrup and lots of pomegranate pearls. Yummy!!

My personal favorite is the new Starbucks Teavana Frozen Hibiscus Tea with Pomegranate Pearls. 






Starbucks Teavana Frozen Hibiscus Tea with Pomegranate Pearls

This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.




I also did my version of  Starbucks Teavana Frozen Chamomile Tea with Kyoho Grape and Aloe. I was generous with the toppings. The kyoho grapes goes well with chamomile tea. It was a perfect combination.

It is made with chamomile tea blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.



Following the successful Asia launch of Starbucks Teavana last year, which brought Starbucks modern tea experience brand to Asia for the first time, Starbucks today announced the introduction of new Starbucks Teavana Frozen Teas. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls.


“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.” said Keith Cole, head of marketing for Starbucks Philippines.

Starbucks Teavana Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.

Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”


It was truly a fun afternoon of surprises as we arrived to our own gallery of snapshots (posted at the venue) taken at Starbucks teavanas launch last year.



We also tried to customize our own Starbucks pouch with lots of doodles and drawings. Talking about creativity. I am a minimalist so I just stenciled mine with colored hearts. This is how it went!










Starbucks Teavana Frozen Teas will be available for a limited time only starting September 12.


As a special treat, Starbucks Card customers can enjoy Starbucks Teavana Frozen Teas ahead of its public launch. Customers will just need to pay the full amount of the beverage using their Starbucks Card from September 9-11 to avail of the early access promo.





For more information about these new Starbucks Teavana Frozen Teas and the aforementioned promo, visit www.starbucks.ph.

Wednesday, August 9, 2017

Starbucks introduces Cold Brew Vanilla Sweet Cream and Nitro Cold Brew





Cold Brew is growing in popularity and more and more Filipinos are falling for its smoother and naturally sweet flavor. Using a custom Cold Brew blend, Starbucks has introduced to many coffee lovers the complex and compelling flavors of Cold Brew.

From the name itself, we can glean that Cold Brew undergoes a different process than ordinary brewed coffee. Cold Brew is made using cold water all throughout the 20-hour preparation process. It uses coarsely ground coffee, and is steeped slowly in cold water. This procedure which relies on time instead of heat gives Cold Brew its naturally sweet flavor and smooth texture.



Today, the flavor of the Cold Brew we know and love is elevated with the Vanilla Sweet Cream Cold Brew. Complementing the soft and chocolaty flavors of Starbucks Cold Brew is a delicate float of house-made vanilla sweet cream that cascades throughout the cup.


“We’re introducing two new innovative and coffee-forward beverages that will surely excite our customers especially those who are Cold Brew drinkers, giving a new way to experience cold coffee,” Keith Cole, head of marketing for Starbucks Philippines said.

Aside from the Vanilla Sweet Cream Cold Brew which will be available in all Starbucks stores starting July 25, coffee enthusiasts can also try the new Starbucks Nitro Cold Brew at Starbucks Reserve 14 Jupiter store in Makati.


Starbucks Nitro Cold Brew is perfect for coffee lovers who are in a constant search for new ways to enjoy coffee.  The infusion of nitrogen to Cold Brew gives it a naturally sweet flavor and a rich and velvety crema that can be tasted and seen. It is deliciously cold and served unsweetened, without ice, to highlight the flavor the cold-brewing process brings out in the coffee. It is dispensed through a tap and it also gets a dense and creamy head akin to the look and texture of stout beer fresh from the tap.

To learn more about Vanilla Sweet Cream Cold Brew and Nitro Cold Brew, visit www.starbucks.ph.


Wednesday, July 27, 2016

Starbucks Signature Pairings feature tasty food with handcrafted beverages




I discovered first quarter of the year that Starbucks serves perfect oatmeal in a cup.  Since then,  Ive been frequenting any Starbucks branch before 10am just to have that healthy cup of goodness with organic agave syrup. I love my perfect oatmeal with non fat milk and their own version of mueslis. It just tastes delicious healthy and filling at that.




The good news is that Starbucks came up with some food pairings for the croissant or sandwiches lovers. If you are on a diet and is skipping on the rice, their signature food pair is good for you.

Perfect for an early morning to-go breakfast and a savory meal during your lunch breaks, Starbucks Signature Pairings feature tasty food with handcrafted beverages just the way you like it.

Starting July 26, you can avail of these signature pairings for breakfast (store opening at 10am) and lunch (from 10am to 2pm) at a special price.


 
“Starbucks has long been offering a delectable line-up of food items to choose from. With the new Starbucks Signature Pairings, we want to excite our customers with a wide variety of food items that they can perfectly pair with their favorite handcrafted beverage,” said Keith Cole, head of marketing for Starbucks Philippines. 

Perfect for the discerning taste of certified foodies, Starbucks Signature Pairings offer sandwiches in croissant buns and baguettes with ingredients made in France, using the traditional methods of bakery crafts. They are made with 100% pure butter and French flour, making them remarkably flaky, buttery and filling. For that much-needed fuel to jumpstart any day, you can pair a Tall Brewed Coffee with the flavorful Spanish Chorizo, Egg and Fontina Cheese on Croissant Bun. You can also have your coffee with juicy Turkey Ham, Egg White and Emmental Cheese on Croissant Bun for a breakfast that will surely excite your taste buds.





Living the healthy lifestyle?  Get the reinvented Starbucks Perfect Oatmeal featuring a hearty blend of rolled and steel-cut oats topped with dried fruits and organic agave syrup or brown sugar right after you work out to replenish your energy and start your day right.




Starbucks Signature Pairings also offer lunch combinations that will surely fill you up in the middle of the day.  If you’re looking for a quick, yet satisfying lunch, pair a Tall Featured Iced Tea – Passion, Zen or Black Tea – with Beef Pastrami and Monterey Jack Cheese on Croissant Baguette, or a creamy and chunky Chicken Salad on Croissant Baguette with hints of tarragon. 

Meanwhile, if you have more time to enjoy equally savory food, try the mouth-watering Spinach Lasagna, or Chicken Cannelloni featuring al dente cannelloni pasta filled with chicken flakes topped with creamy tomato sauce. 

All Starbucks Signature Pairings can be upgraded from a Tall Brewed Coffee / Featured Iced Tea to any tall espresso beverage for just an additional ₱50. 

So, what are you waiting for? Indulge in good food with these breakfast and lunch pairings at the nearest Starbucks store.



PLDT Home x Netflix: New Bundles Bring Unli Internet and Unli Entertainment to Your Screen

  Telco giant PLDT Home reinforces its partnership with streaming leader Netflix to bring Filipino homes unlimited streaming,  ensuring you ...