Aveeno® Celebrates Eczema Awareness Month, Empowering Filipinos to Embrace Sensitive Skin with Confidence

 

This October, as the world observes Eczema Awareness Month, Aveeno^®, the dermatologist-recommended skincare brand, stands in solidarity with Filipinos navigating the challenges of sensitive skin. For many, eczema is more than just dry, itchy skin; it's a condition that can deeply affect daily comfort, confidence, and overall well-being.

Aveeno^®, with 80 years of clinical evidence for the benefits of oat on sensitive skin, is using this month to spotlight both the physical and emotional challenges of eczema while offering solutions grounded in empathy and clinical science. Through its impactful #SensitiveSkinWontStopUs campaign, Aveeno^® reframes Eczema Awareness Month as a movement for resilience, education, and empowerment, inspiring individuals to embrace a life without limits. The campaign was initially launched during an event that featured sensitive skin sufferers sharing their own real life sensitive skin stories, and was amplified online through a TikTok hashtag challenge, encouraging sensitive skin sufferers to share their own experiences.

“Eczema is not only a skin condition; it's a journey that can challenge one's confidence and limit daily experiences,” says Ira Santos, Marketing Manager for Aveeno^®. “Through our clinically proven oat science and the #SensitiveSkinWontStopUs campaign, we aim to foster a community where sensitive skin is understood, supported, and never a barrier to living fully. We are proud to highlight everything we've accomplished with this campaign, wrapping it all together to draw attention to the importance of Eczema Awareness Month.”

Further solidifying its expert-backed approach, Aveeno^® is proud to announce that its Aveeno^® Dermexa line is now recognized as the #1 most prescribed product for dermatitis by dermatologists. Formulated with Triple Oat Complex and Ceramides is specifically designed for very dry, itchy, and eczema-prone skin. It is clinically proven to relieve itchy sensations immediately, restore the skin barrier in as fast as 3 days, and deliver 24-hour hydration to help prevent flare-ups.

Board-certified dermatologist, Dr. Mabelle Colayco, MD, FPDS, a fellow of the Philippine Dermatological Society (PDS), emphasizes the importance of Aveeno^®'s approach, “Effective eczema management hinges on strengthening the skin barrier with scientifically backed ingredients like colloidal oatmeal and ceramides. By consistently using products that support this, individuals can significantly reduce flare-ups, improve their skin health, and ultimately, enhance their overall quality of life, allowing them to pursue their passions unhindered.” Dr. Colayco’s insights were also shared during the Watsons Derm Skin activation, a partnership between Watsons and PDS, where Aveeno^® was a featured brand.

 

This Eczema Awareness Month, Aveeno^® amplifies the voices of Filipinos who embody resilience. Celebrity mom Coleen Garcia, fitness creator Vince Velasco, and beauty content creator Enzo Villacorta share their compelling personal journeys, demonstrating how they navigate flare-ups while thriving in their personal and professional lives, inspiring others to do the same.

 

Enzo Villacorta, a key voice in the #SensitiveSkinWontStopUs campaign, shares his inspiring journey: "My sensitive skin journey started when I was around 20 years old. I ignored the signs at first, until my situation started to get really bad. I had rashes on my body, raw patches, and flaky skin. I don’t even have much pictures of this time because of how much I hated it. And being ashamed of my skin is what made me feel alone with what I was going through… I personally use the Skin Relief line for everyday management, and I also use the Dermexa Wash and Lotion on days when skin is really going through it. I’m not saying that these body lotions will make your eczema go away, but it does make it so much easier to manage. Having sensitive skin is normal, and something this common should never hold us back. It should never put a stop to your daily life."

Beyond targeted care for eczema-prone skin, Aveeno^® offers a comprehensive regimen for everyday sensitive skin management. Aveeno^® Skin Relief is formulated with Triple Oat Complex to soothe and protect dry, itchy, and sensitive skin in as fast as 20 seconds. It provides long-lasting hydration while strengthening the skin’s natural barrier, helping reduce dryness and discomfort caused by daily triggers like weather, sweat, or stress. On the other hand, Aveeno^® Calm + Restore features naturally derived ingredients like prebiotic oat and calming feverfew, provides a gentle solution to soothe dryness, calm irritation, and maintain a healthy skin barrier on the face, ensuring continuous comfort and protection.

 

Join the conversation and share your story using the hashtag #SensitiveSkinWontStopUs #EczemaAwarenesswithAveeno and connect with the Aveeno^® community on social media. Aveeno^® products are available at Watsons stores nationwide and on official e-commerce shops, Lazada, Shopee and TikTok.

Aveeno unlocked the power of oats with its science-based formulation that appeals to a wide range of people with sensitive to eczema-prone skin

Our skin is the body’s largest and most visible organ. It serves to protect everything, trapping moisture in while keeping allergens, irritants, and pollutants out. Having sensitive skin is natural, but it’s often overlooked or misunderstood. Many don’t realize that sensitive skin isn’t a skin type, but rather a skin state, may it be dry skin, hormonal skin, sunburned, red, or eczema prone – it’s all sensitive. So, paying attention to your skin, learning about skincare, and adopting good habits can prevent skin flare-ups and lead to a lifetime of healthier skin.

 

November is National Healthy Skin Month, making it a great time to give your skin that extra care it needs. It is also a good reminder for everyone to know more about the products they use to manage their sensitive skin. Aveeno® has once again unlocked the power of oats with its science-based formulation that appeals to a wide range of people with sensitive to eczema-prone skin. These are people who are looking for a better solution to relieve them from their skin conditions. “We know that sensitive skin is real and can have a tremendous impact on one’s quality of life. Aveeno®’s commitment is to care for people with sensitive skin—dry, itchy, and eczematic by combining scientific research with the strong power of oats. As a leader in skin science, Aveeno® has everyday solutions made with effective formulations proven to soothe, help heal and protect dry, sensitive skin.” says, senior marketing manager for skin health franchise Nica Rollan.

 

Aveeno® is also recommended by dermatologists as our products are thoughtfully formulated for sensitive skin, free of parabens, phthalates, and dyes. Johnson and Johnson research and development scientist for skin health, Chernis Low, shared “We are mindful of our consumers’ concern, and seek to address their needs by unlocking the power of natural ingredients in our science-backed solutions.”

 

Through the years, Aveeno® has innovated solutions for different levels of skin needs and sensitivities all with the power of oats. Aveeno®’s Daily Moisture is for people with normal/ sensitive skin. Its key ingredient is prebiotic colloidal oats which helps prevent daily skin sensitivity and dryness by locking in moisture. For those experiencing dry to sensitive skin, Aveeno® Skin Relief helps restore moisture loss, soothes, and relieves dryness. It also provides long-lasting protection with its triple oat complex and natural colloidal oats. Aveeno® also offers a specialized line for eczema-prone skin by combining triple oats and ceramides in Aveeno® Dermexa. Aveeno® Dermexa provides immediate comfort, prevents flare-ups, and the recurrence of extreme dryness.

Aveeno®’s new and improved line of products continues to build on its heritage of care by continuously researching ingredients on nature’s soothing and healing properties to help provide care for all skin, even the most sensitive. The new Aveeno® now has +50% more oat extract in prebiotic triple oat complex for immediate relief from your dry and itchy skin in as fast as 60 seconds.

 

Don’t let your sensitive skin stop you from the things you need to do, you can get your favorite a Aveeno®’s products in Watsons or on the official Johnson and Johnson Lazada and Shopee pages. For more information on Aveeno® visit their website at www.aveeno.com.ph and follow Aveeno® on their social media pages @AveenoPH.   

 

Soothe your dry, itchy skin with Aveeno Healthcare essentials this October 19 only at Shopee!

 I have been suffering from eczema for the past decade. To those who do not know, Eczema is a condition in which patches of skin become inflamed, itchy, cracked and rough. Some types, like the one I have in my hands , can also cause blisters. I got my eczema from the laundry powder and fabcon that I have been using for washing my clothes. My allergologist doctor diagnosed my skin disease as Atopic dermatitis. She prescribed Aveeno products to moisturize my skin. I use the Dermexa emolient cream before washing my clothes. It helps to prevent redness and itchiness. 

Environmental triggers include smoke, pollen, soaps and fragrances. Dont worry for eczema is not contagious. But its worrisome, especially at night before bedtime, when it become itchy.  Im glad that I have all these Aveeno essentials in my bedside table. The good thing is that Aveeno products are now available at  

Johnson and Johnson official store at Shopee 

Moms with babies with sensitive skin and Adult with sensitive skin, and to those diagnosed with Atopic dermatitis.  Check out exciting Shopee deals for up to 40% off on Aveeno Healthcare essentials this October 19! 

Celebrate National Eczema Awareness Month with Aveeno and Shopee and shop for #skinmergency essentials. Check these out!

                            Add to cart Aveeno Baby Soothing Relief Moisture Cream 227g

Clinically-proven to moisturize senstivie skin for 24 hours, this lightweight and baby lotion is made with natural oatmeal that helps soothe your baby's skin.

                       Buy 1 Take 1 Aveeno Baby Soothing Relief Creamy Wash 236ml

Create and enjoy tender moments with your little bub when you wash their delicate skin with this creamy baby wash. It contains natural colloidal oatmeal that helps hydrate dry and sensitive skin, leaving your baby's skin more supple and ready for cuddle. 

                      Add to cart Aveeno Dermexa Daily Emollient Cream 200ml

This fast-absorbing daily emollient cream is packed with Aveeno's Triple Oat Complex and Ceramides that moisturizes your skin from within. Use this daily to keep your skin healthy, balanced, and lush. 

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