Manila Fashion Festival 2017 kicks off with a Veejay Floresca, Jaz Cerezo and Cheetah Rivera creation

Manila Fashion Festival, produced and staged by Art Personas, comes back this summer and showcases what’s coming up on Philippine fashion trends in a 4-day fashion event on March 21-24, 2017 at The Marquee in Edsa Shangri-La Manila.

I have witnessed the first fashion event on March 21 showcasing creations of today's emerging fashion designers such as Pablo Cabahug, Azucar, Cheetah Rivera, Jaz Cerezo, Veejay Floresca

My personal favorites among the 5 are the ones designed by Cheetah, Jaz and Veejay.

"Psyche" by Jaz Cerezo

Mua Ai by Cheetah Rivera

St. Tropez by Azucar

Dark Romanticism by Pablo Cabahug

Enchanted by Veejay Floresca

Once again, expect this season to showcase collections that are set to blaze the Philippine fashion scene with creativity and craftsmanship that will define what’s next in fashion. Witness impressive talent and vision from a roster of pioneer, emerging, and even new breed fashion designers and brands, translated into stellar, impeccable fashion pieces. The runway is also set for the make-up looks of the models by the artistry of MAC Cosmetics and trendy hair styles by the Folded & Hung Famous Salon.

With this world-class fashion event full of creative minds, the future of Philippine fashion is sure to move forward to a bigger platform. Pushing this forward, innovative brands such as Philips will provide PerfectCare Iron for the designers’ creations. The catwalk will also get more lively as you witness a parade of prints and patterns inspired by the designers’ limitless imagination made possible by EPSON’s digital textile printing technology.

Putting into the spotlight young, fresh talents, MFF will stage the comeback of SoFA Design Institute graduation show. Expect it to be another exciting showcase of fresh pieces by new breed talents that will surely set their names in the fashion industry.

AirAsia and MFF are also on the lookout for young aspiring designers in the country to further develop potentials and discover new talents. Two winners will showcase their designs and represent our country for the AirAsia Runway Ready Designer Search 2017 happening at the Kuala Lumpur Fashion Week 2017 this August. On-ground registration will be open for the hopefuls at the MFF.

At the end of the shows each day, afterparty celebrations will happen with overflowing drinks to be provided only by Grey Goose. To cap off the event, Folded and Hung will end the show, featuring its Spring/Summer 2017 collection, and will host a summer-themed finale party full of drinks and fashion.

The Manila Fashion Festival rules the runway at Green Sun

 Art Personas partners with One Globe Limited for the  upstaging of  “Manila Fashion  Festival” at Green Sun, Makati. Art Personas held a three-day show presenting  the new and promising talented designers in the fashion industry today. The show ran from November 11-13, where the society';s elite circle, celebrities and media members witnessed a grand union of fashion curators.

Fashion designers Anthony Ramirez, ARIN, Renan Pacson and Cheetah Rivera showcased their talent last November 11.  RTWs, normcore, wearable pieces and long gowns were seen on the runway from designers Chris Diaz, Jaz Cerezo, Veejay Floresca and Vania Romoff on November 12, 2014. The last installment of the show designers Pablo Cabahug, YAY, Sassa Jimenez and Mark Bumgarner ruled the runway.

The three-day fashion event  housed the creative brains behind the glamorous outfits Manila’s red carpet stars. The roster of fashion designers includes Art Personas in-house brand ARIN, go-kart champion-turned-designer Mark Bumgarner, internationally acclaimed couturier Veejay Floresca, Project Runway talents Jaz Cerezo and Cheetah Rivera, convertible clothing master Yay Clothing by Yevgeniya Alexandrovna Yushkova, 29-year-old couturier of empowered and daring pieces Anthony Ramirez, style expert in modern classic and structured creations Vania Romoff, interior design professional famed for ultra-feminine designs Chris Diaz, club glam authority Sassa Jimenez, luxury and street wear leader Renan Pacson, and formal wear connoisseur Pablo Cabahug.

Manila Fashion Festival spearheaded an exhibit that features the latest designer collections, fair booths, and fashion shows where guests treated themselves to free refreshing cocktails and sumptuous delights on the occasion. The unveiling of the images from the artistic photo shoots from the local counterpart of the modeling competition also took place in the fashion happening. On the other hand, the event itself launched the Art Personas’ homegrown ready-to-wear fashion brand that highlights bespoke designer clothes, beautifully blends feminine aesthetics and boyish vibes on clothes perfect for the young and trendy women aged 20 to 29 years.

Face Of The Philippines
In partnership with Korea Model Association—an organization under the Korea Ministry of Culture & Tourism—Manila Fashion Festival will also launch Face Of The Philippines which is set to choose the next catwalk models in a culminating night that will award two ramp stunners among the 12 male and 12 female super model aspirants who will represent the country in the 10th Asia Model Festival Awards in Seoul, Korea on April 2015. The winners will compete with other international models from different countries, such as China, Japan, Malaysia, Hong Kong, Korea, Thailand, Vietnam, and the like. Prior to the three-day affair, seven challenges will test the skills of the 24 contestants, where the activities range from modeling workshop to makeover stints, various photo shoots, and runway trials.

With the excellent combination of one superb team, a world-class event production, and a fashion-forward direction of honing talented people’s potentials, Art Personas truly begins to introduce a new take in making a fashion event more dynamic, interactive, and exciting. Even though the fashion group of models, makeup artists, videographers, and photographers is still young, a brighter and bolder future has already been seen within its creative hands because of this much-awaited kick-off event. Indeed, Art Personas has become one of the respected names in its chosen industry with the great mishmash of integrity, innovation, and collaboration.