TRESEMMÉ is runway ready with celebrity fashion designers and country’s leading hair professionals

On its third year, TRESemmé Runway Ready is back—this time allowing you to get up close to witness the season’s hottest hair trends, meet gorgeous TREsetters, and experience an exciting collaboration between the most sought after hair stylists and designers.

Raymond Gutierrez

With Manila’s fashionphiles and stylesetters, the salon-grade and stylist-approved brand takes you to the country’s most awaited backstage-to-runway show, as it presents the creations of celebrated fashion designers Mark Bumgarner, Ivarluski Aseron, and Jerome Lorico. All inspired by TRESemmé’s Keratin Smooth range, the country’s leading hair professionals Lourd Ramos, Victor Ortega, and Henri Calayag, also interpreted the latest hair trends and partnered with the featured designers in a collaboration like no other.

Liz Uy

Henry Calayag

Lourd Ramos

Victor Ortega

BOLD TWISTS
Mark Bumgarner takes modern elegance to a whole new level with softly structured ensembles in red and nudes with his signature feminine touch. Perfectly represented by actress and host Sarah Lahbati, his pieces—much like the bold twist hair trend of the season—can look just as gorgeous off the runway and in real life.  Top hair professional Lourd Ramos completes the look with various renditions of the very wearable yet incredibly chic modern twist. Gorgeously smooth, straight hair is gathered and twisted low on the nape, or on the side to frame the face to create a romantic yet modern look. All this is made possible by the TRESemmé Keratin Smooth Shampoo and Conditioner, which are formulated to leave hair salon-smooth for up to 48 hours, for the runway and beyond. “Soft, smooth, feminine, long… my pieces take inspiration and are made to match the season’s bold twists,” says Mark.

CITY SLEEK
Known for his geometric and architectural designs, Ivarluski Aseron brings his City Sleek vision to life with striking black pieces. Style star Martine Cajucom dons his perfectly structured designs, which complement the simple yet stunning straight, long, and sleek hairstyles of the season. “Black, structured, and designed with mesh… my pieces are inspired by the clean lines and sleek look of the gorgeously long and straight hair trend,” says Ivar. Top hair expert Victor Ortega breaks out the flat iron to achieve this look, which entails healthy and protected hair to look great. He protects hair by using a dollop of the TRESemmé Keratin Smooth Heat Activated Treatment, which has thermal technology and Keratin to protect the hair before styling into the straight and shiny City Sleek look. The product is made to protect hair against heat, and work with the heat of the flat iron in transforming unruly hair into salon-smooth strands.

MODERN EDGE
Inspired by the modern and sleek pompadour that ruled the runways of many a fashion label, designer Jerome Lorico creates stunning textured metallic ensembles in a futuristic palette of silver, platinum, and black. “There is a sense of confidence with having your hair swept up from the forehead. Kings have crowns, lions have their mane, and some birds have huge plumages. It invokes pride and power. For me, it conveys a certain energy that makes the person not just sleek, but daring and more modern,” says Jerome. As fierce as his muse Joey Mead-King, his pieces clearly reflect the edgy feel of the modern edge trend that’s tempered with a polished finish. Top hairstylist Henri Calayag works the TRESemmé Keratin Smooth Treatment Mask on the hair before creating a bit of volume on top on the head, and TRESemmé Flatiron Smoothing Spray to create gorgeously salon-smooth tresses.

RUNWAY READY TRESSES
From the Front Row—together with M.A.C, which help complete the Tresetters’ looks---TRESemmé #RunwayReady2017 allows you to own the trend, own the front row and achieve gorgeous salon-smooth hair with TRESemmé Keratin Smooth.

The Manila Fashion Festival rules the runway at Green Sun

 Art Personas partners with One Globe Limited for the  upstaging of  “Manila Fashion  Festival” at Green Sun, Makati. Art Personas held a three-day show presenting  the new and promising talented designers in the fashion industry today. The show ran from November 11-13, where the society';s elite circle, celebrities and media members witnessed a grand union of fashion curators.

Fashion designers Anthony Ramirez, ARIN, Renan Pacson and Cheetah Rivera showcased their talent last November 11.  RTWs, normcore, wearable pieces and long gowns were seen on the runway from designers Chris Diaz, Jaz Cerezo, Veejay Floresca and Vania Romoff on November 12, 2014. The last installment of the show designers Pablo Cabahug, YAY, Sassa Jimenez and Mark Bumgarner ruled the runway.

The three-day fashion event  housed the creative brains behind the glamorous outfits Manila’s red carpet stars. The roster of fashion designers includes Art Personas in-house brand ARIN, go-kart champion-turned-designer Mark Bumgarner, internationally acclaimed couturier Veejay Floresca, Project Runway talents Jaz Cerezo and Cheetah Rivera, convertible clothing master Yay Clothing by Yevgeniya Alexandrovna Yushkova, 29-year-old couturier of empowered and daring pieces Anthony Ramirez, style expert in modern classic and structured creations Vania Romoff, interior design professional famed for ultra-feminine designs Chris Diaz, club glam authority Sassa Jimenez, luxury and street wear leader Renan Pacson, and formal wear connoisseur Pablo Cabahug.

Manila Fashion Festival spearheaded an exhibit that features the latest designer collections, fair booths, and fashion shows where guests treated themselves to free refreshing cocktails and sumptuous delights on the occasion. The unveiling of the images from the artistic photo shoots from the local counterpart of the modeling competition also took place in the fashion happening. On the other hand, the event itself launched the Art Personas’ homegrown ready-to-wear fashion brand that highlights bespoke designer clothes, beautifully blends feminine aesthetics and boyish vibes on clothes perfect for the young and trendy women aged 20 to 29 years.

Face Of The Philippines
In partnership with Korea Model Association—an organization under the Korea Ministry of Culture & Tourism—Manila Fashion Festival will also launch Face Of The Philippines which is set to choose the next catwalk models in a culminating night that will award two ramp stunners among the 12 male and 12 female super model aspirants who will represent the country in the 10th Asia Model Festival Awards in Seoul, Korea on April 2015. The winners will compete with other international models from different countries, such as China, Japan, Malaysia, Hong Kong, Korea, Thailand, Vietnam, and the like. Prior to the three-day affair, seven challenges will test the skills of the 24 contestants, where the activities range from modeling workshop to makeover stints, various photo shoots, and runway trials.

With the excellent combination of one superb team, a world-class event production, and a fashion-forward direction of honing talented people’s potentials, Art Personas truly begins to introduce a new take in making a fashion event more dynamic, interactive, and exciting. Even though the fashion group of models, makeup artists, videographers, and photographers is still young, a brighter and bolder future has already been seen within its creative hands because of this much-awaited kick-off event. Indeed, Art Personas has become one of the respected names in its chosen industry with the great mishmash of integrity, innovation, and collaboration.