Here's the secret to good health!

The pandemic hit hard last year and got everyone rethinking their health habits in fear of catching the disease, that’s for sure. But the secret to good health is and has always been within reach, according to retail giant Amway Philippines.

 

“You achieve good health by taking care of yourself and keeping a balanced diet, giving your body the nutrients it needs and the love it deserves,” says Leni Olmedo, Country Manager of Amway Philippines. “A well-balanced plate has a lot of colors – lots of fruits and vegetables.”

 

Despite the Philippines being rich with lands and farms full of fruit and vegetable crops, a colorful plate just isn’t a common sight in Filipino dining tables. Good thing Amway’s plant-based health supplement brand Nutrilite is launching its new flagship product, the Next Generation of Nutrilite Double X, which can help color in these gaps in Filipino diets.

The food supplement contains sophora japonica, turmeric, rosemary, and a special blend of berries among other carefully selected fruits and vegetables. Jampacked with vitamins, minerals, and phytonutrients, this supplement is actually a level up of the company’s previous flagship product of the same name. The original mutivitamin had phytonutrients that took reactive defenses against excess free radicals in the body – which is known to accelerate ageing. In the upgrade, the phytonutrients take proactive defenses by eliminating excess free radicals in the cells themselves.

 

 “Our hearts have always been centered on helping our consumers lead healthier and more empowered lives,” Olmedo shares. “So we are constantly finding ways to innovate and improve. That’s why we were able to make our best supplement even better.”

 

Nutrilite boasts of having its own certified organic farms where they plant and source majority of their ingredients. This has allowed the company to make supplements that are traceable down to the very seed of its ingredients so consumers can be confident that their vitamins are pure, safe, and effective. For Nutrilite™ Double X, over 90% of its botanical ingredients are sourced in these farms.

 

“It’s not just about creating products and selling them. It’s about finding the best solutions and going the extra mile to ensure that they live up to their promise, and that’s what we do in Amway,” says Olmedo.

 

NGDX is available in Amway Exclusive Shopper. Sign up for free to access NGDX among other essentials and get free shipping for orders P1,000 and above.

 

Amway Philippines: Consumers don’t just want healthy, they want healthier

The current pandemic has caused increasingly health conscious consumers to reevaluate their lifestyle and demands, and these changes were noted by direct selling industry leader Amway Philippines as they monitored the sales of their health supplements.

“Even before the lockdown, there was already a surge in demand for immunity-related products such as our Nutrilite health supplements, especially our own vitamin C, Acerola C, and B Vitamins,” recalls Leni Olmedo, Country Manager of Amway Philippines. “Though there is no specific supplement that’s been found to prevent catching illnesses, consumers continue to take these to support their balanced diet in hopes of being less vulnerable.”

As per Euromonitor, Amway’s plant-based health supplement line Nutrilite is the only global vitamin and dietary supplement brand that grows, harvests, and processes plants on their own certified organic farms. “We monitor the entire process from seed to supplement and this level of traceability is what drives customer trust and confidence in our products,” Olmedo reveals. 

Organic has a healthy connotation to consumers since pesticide- and chemical-free are considered to be safe and more nutritious. Recent research by Ecovia Intelligence show that organic and sustainable food retailers all over the globe are also experiencing significant increases in sales amidst the health crisis, and that the demand for these products is expected to remain strong post-COVID-19.

“Many will keep to these healthy eating habits to help protect themselves, so this amplified awareness and these demands on health and wellness will surely continue to be relevant in the future,” Olmedo adds.

The country manager further shares that this crisis has taught them that consumers prefer brands that are purpose-driven, and that they form strong relationships with companies that they can trust. “Our traceable process ensures consumers that what we offer is pure, safe, and effective, so we are able to secure the loyalty of our local customer base especially during the pandemic wherein health is a major concern.”

She concludes, “During these uncertain times, Filipinos will remember brands that are able to service them well and meaningfully.”