Electrolux Delightful-E transforms worn out clothes into quilts with GawadKalinga’sTrese

I was first exposed to idea of service to others when a co-employee suffered a Dengue fever stage 4 and badly needed a blood transfusion. I have become a blood donor by accident, but continued on the deed after that,  I wanted to save lives by blood letting. Giving has a healing effect, believe me. Everybody has each share of helping the needy. I have  seen individuals inspired by others taking that first step, and have consequently taken the first step themselves.

 When I received an invite for the Gawad Kalinga's Trese Community in Payatas thru Electrolux (Fleishman-HillardPH) I said yes right away. It was a 45 minute drive away from QC on a sunny morning last October 14, 2014.  It was my first time to visit Gawad Kalinga's Trese, I wanted to meet the people behind the good cause.

The street going to Trese community

Electrolux Marketing Manager, Andrea Pionilla

Julius and Mike Go of Gawad Kalinga

Julius introduced us how to press photo silkscreen 

My first try on manual printscreen

My finished product

Electrolux with its long running advocacy of collecting and laundering clothes for calamity-stricken survivors, partners up with Gawad Kalinga's Trese in recycling worn out clothes into beautiful quilts for the new born babies and children in orphanages. What started as a small act of giving has continued to grow as each person deepens their commitment to service.

 Gawad Kalinga Trese' s Supervisor Ate Lita

Ate Lita's co worker sewing quilts

We witnessed how donated clothes sewn into colorful quilts that would make the most beautiful blanket an orphan could used. One of the most touching and inspirational stories I have seen and heard is that of Ate Lita, their supervisor at Trese Community, she started sewing quilts by herself and then recruited her neighbors, together they have earned enough to fend for their family. They have sewn quilts for distribution to orphanages, and accepted sewing job for other companies as well.

The finished quilt

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.

Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”

Be a part of this meaningful advocacy by donating some pre-loved clothes. You may drop off your donations in any of these locations:


• Electrolux Customer Service Hub
Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City

• Mommy Mundo Head Office
2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City

• Unilever Philippines Head Office
1351 United Nations Ave., Paco, Manila

• Empire East Land Holdings Inc.
11th Floor World Center Bldg., Sen Gil Puyat, Makati City

• St. Mary's College
37 Mother Ignacia Ave., Paligsahan Quezon City

• Kodak Philippines
2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City

• Morgan Stanley
16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig

• Center for Culinary Arts (CCA)
287 Katipunan Ave., Loyola Heights, Quezon City

• Dasmarinas Village (Homeowners Association Office)
1419 Campanilla St. Dasmarinas Village, Makati City

• BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

• BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

• Isla Lipana& Co.
29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City


Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

DJ Delamar Picks the Delightful-E Yummy Recipes for Electrolux

Go on a gastronomic adventure with the Delightful-E Yummy Web Series

Great-tasting food can only come from the freshest ingredients. Before learning to prepare mouth-watering recipes, knowing how to pick the best ingredients must come first. That’s why Electrolux, a global leader in home appliances, brings you the Delightful-E Yummy Web Series!



Delightful-E Yummy Picks

Join DJ Delamar Arias of the Morning Rush as she travels to various places in Luzon to pick the freshest ingredients and keep them at their best condition inside the Electrolux NutriFresh Refrigerator. From harvesting the freshest herbs and lettuce to picking the best meat cuts in the market, DJ Delamar will give you the know-hows in selecting only the best ingredients for a delightfully delicious meal every time.

Delightful-E Yummy Fix

Watch Chef Rosebud Benitez-Velasco and Chef Bruce Lim create delicious recipes from DJ Delamar’s freshly picked ingredients in the Delightful-E Yummy Fix Web Series. Learn mouth-watering and easy-to-do recipes with special guests like Cheska and Kendra Kramer, food blogger Lori Baltazar, and Chef Bruce’s son Brandon.

The Delightful-E Yummy Web Series will surely get you the freshest ingredients and the most appetizing dishes for the family. Visit
www.youtube.com/electroluxph1 to watch the latest Yummy Picks and Fix latest webisodes!

For more information on the Delightful-E Yummy Web Series, visit www.facebook.com/thelittlewhitebook, follow @ElectroluxPH on Twitter and Instagram.

Delightful-E equipped Homes with Electrolux

Just thinking about my "tatay's" kitchen brings me back to my childhood. That smell of his soy squid with white wine and the recipe's he learned from his former boss-- and the times when I would hide hotdogs in my pockets everytime he cooked spaghetti (we were banned from eating anything with preservatives/processed meat back then) .

Not to be outdone, nanay would prepare her version of Mechado with coconut milk, which has become staple of every celebration--or by special request.

That was a time when life was less stressful, simpler and happier.

Electrolux seeks to bring back those happy moments of today, not only in the kitchen but throughout the entire house as it launches its Delightful-E campaign during a  "housewarming" party held at its new office in Bonifacio Global City, Taguig. 

Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.

“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

The event featured a cooking show with a twist wherein Electrolux brand endorsers—  celebrity chefs Chef Rosebud Benitez, Chef Bruce Lim, Chezka Kramer and daughter Kendra and mompreneur Janice Villanueva—shared family recipes that have touched their lives.

Delamar hosted the event with Electrolux endorsers Chef Bruce Lim and Janice Crisostomo-Villanueva.

To personify the campaign, Electrolux introduced its newest set of brand endorsers who best represent and embody what Delightful-E Yummy aims to promote.

“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” shares Janice Crisostomo-Villanueva. Janice is the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women.“This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”

“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer.“Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”

Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”

Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”

It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

Discover new kitchen experiences with Electrolux

With new recipes and fusion dishes that are made available to the market, it is important to have kitchen appliances that are multi-functional, reliable, and easy to use. With this in mind, Electrolux carries a range of kitchen appliances to help consumers discover new experiences in the kitchen.
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The induction technology is now available in an Electrolux cooking range. This kitchen appliance has four induction zones for quick and flameless cooking. This energy-efficient cooker features a 61L electric oven and grill to help you whip up a variety of dishes.The induction cooking range is perfect for any kind of dish, may it be an energy-boosting breakfast, a hearty lunch, or a delectable cake for dessert.

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With its numerous auto-cook programs designed for your different needs, the Electrolux built-in microwave oven makes cooking easier and less time-consuming. It comes in a 25L capacity perfect for cooking bigger food servings. With numerous auto-cook programs and a grill function to assist you in preparing perfectly cooked meals. Whether it be reheating last night’s leftovers, or getting creative with a delicious mug cake, you are assured that your meals will be cooked perfectly in no time. Each of us were very lucky to bring home this microwave.

The sleek design  Electrolux 3-Door NutriFresh  refrigerator has an adaptive cooling system that saves energy and improves food preservation. It comes with a patented NutriLight feature that helps improve the vitamin content of vegetables and fruits and a flexible storage that organizes and maximizes the space you use. With the cooling power of this refrigerator, your creamy mango float cake will keep solid and tasty for a long time.

The Electrolux Powermix Silent Blender keeps your kitchen a peaceful place, functioning powerfully at a low noise level. It also comes with a grinder that can be used for dry foods such as coffee beans and nuts. This powerful blender is perfect for the health-conscious who enjoy a cold healthy, tasty drink like a carrot-mango and herb smoothie.