Tuloy ang sarap at saya ng Pasko: Jollibee ensures safe and joy-filled moments this Christmas

It’s Christmas time once again and while the celebrations this year are still different from the big get-togethers of the past, it doesn’t mean that Filipino families can’t find simple joys to revel in.

 

In its newly released safety video, Jollibee again underscored how the brand upholds high standards of quality and safety across its entire operations, while letting customers remember the priceless moments shared with family and friends over great-tasting Jollibee food. Set to an original Jollibee Christmas tune, the video shows how families seeking the familiar joy of the holidays won’t have to compromise their “sarap, saya” experiences because Jollibee ensures that safety continues to be prioritized during the happiest time of the year.

“Nothing compares to the joy of being with family especially during the Christmas season. As a brand that has always strived to bring joy, we want to make sure that we don’t only focus on serving langhap-sarap meals, but also assure customers that they can have fun, safe, and worry-free experiences with Jollibee, whether in store or at home,” shared Francis Flores, JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head.

 

As more and more Jollibee stores in key cities reopen for dine-in services, the brand makes sure that its Alagang Jollibee promise is in the air just as much as the holiday spirit. Customers are warmly welcomed by fully-vaccinated store teams. Each staff strictly adheres to safety precautions such as wearing of masks and other personal protective equipment, promoting no-touch or cashless transactions, and regularly sanitizing different stations within the store.

For families who choose to have merry celebrations at home, Jollibee also ensures that their langhap-sarap favorites are prepared safely for Take Out and Delivery. Paper bags have safety seals on them, thermal delivery bags are always sanitized, and contactless delivery is practiced to guarantee safety once orders reach the customers’ doorsteps. 

 

To see how Jollibee prioritizes safety during the holiday season, you can check out the full video on Jollibee’s official Facebook page and Jollibee Philippines’ YouTube channel.

 

Visit JollibeeDelivery.com, download the Jollibee App, or order via GrabFood or Foodpanda to get your Jollibee favorites during the most wonderful time of the year.

 

Jollibee launches Maja Salvador as the newest face of Super Meals

Jollibee officially launched award-winning Filipino actress, singer, dancer, Maja Salvador as the newest celebrity endorser of their all-star offering, the Jollibee Super Meals.

Maja, a multi-talented star and self-professed loyal Jollibee fan since her childhood, was a suitable choice for the Philippines’ leading fast food company. She reveals that she and her family have always loved having her favorite Jollibee meals during both special occasions and craving moments. She loves combining different Jollibee favorites and especially when she’s super hungry.

Jollibee Global Brand CMO, concurrent JFC Philippines Country Marketing and Jollibee Philippines Marketing Head, Francis Flores shares, “Maja is a true superstar with so many wonderful talents and a great showbiz personality. Much like our Jollibee Super Meals, she is definitely a lot of great things in one package!”

“With the Super Meals, nandoon lahat,” Maja quips. “Pag sobrang hirap ng scenes ko sa mga teleserye, sasabihin ko talaga, ‘I deserve to eat my favorite meals!’ Lahat kakainin ko, may combinations, Chickenjoy, Burger Steak and Spaghetti” she shares.

Salvador’s first Jollibee Super Meals TV commercial was released last October 16. The ad showcased her showbiz prowess in acting, singing, dancing, and how having all these skills have made her a true Filipino crowd favorite for so many years, just like Jollibee Super Meals where all Jollibee’s all-time favorites are merged in one meal. Maja truly embodies the Filipinos’ all-time favorites Chickenjoy, Burger Steak, and Jolly Spaghetti together in the Jollibee Super Meal!



Get the Chickenjoy with Burger Steak and Half Jolly Spaghetti Super Meal for only PHP 150, Chickenjoy with 3-pcs. Shanghai and Half Jolly Spaghetti Super Meal for PHP 132, or the Yumburger with Half Jolly Spaghetti and Regular Fries Super Meal for PHP 102. All products come with rice and drink to complete the meal! These are available for dine-in, take-out, drive-thru, and delivery, in all Jollibee stores nationwide.

For more updates and info on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

Jollibee, the #1 fast-food chain is also #1 in digital engagement

The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success
The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.
The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content
Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months.  Make sure to follow Jollibee on Facebook (facebook.com/jollibeephilippines), on YouTube (youtube.com/jollibeedigital1), and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.

Bring your dessert enjoyment to the next level with Jollibee Banana Langka Sundae and Pie!

    Jollibee offers Pinoy’s all-time favorite banana and langka flavors to their sundaes and pies!

Enjoy summer with the new Jollibee Banana Langka Sundae and Pie. These new desserts give fresh and fun twists to Pinoys’ favorite classic flavors of the season to bring your dessert enjoyment to the next level.

Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head, Francis Flores said, “Summer, especially for today’s millennials, is tantamount to trying and sharing new and thrilling experiences with friends and loved ones. Through our latest dessert innovations that combine two of Pinoys’ well-loved tropical fruits, we wish to contribute to making this season really exciting for everyone.”

Summer will be more enjoyable indeed for you and your friends as you dig into the Banana Langka Sundae, made with creamy vanilla sundae with sweet banana and langka toppings. Available as a Regular Sundae for P29 and Mini Sundae value meal add-on for P20.

You and your barkada will be delighted as well to taste the Banana Langka Pie’s golden brown, flaky, slightly sweet crust with a fruity blend of diced banana and langka filling in thick sauce. Available as a solo pie for P27 and 3 Pies-to-Go for P79.

Don’t miss this chance to make your summer extra light and fun. Be among the first to make Jollibee Banana Langka Sundae and Pie part of your fun experiences this season. This dynamic duo is available in all Jollibee stores nationwide for a limited time only this summer!

Savor the palate-pleasing favorite Jollibee Tuna Pie

Some fast food offerings are so irresistibly delicious that they have established a huge following among loyal customers who crave for more of these palate-pleasing favorites.

One such fast-food item is the Jollibee Tuna Pie (P40), a savory pie with a generous filling of ever-tasty chunky tuna flakes, creamy peppery sauce, cheese and vegetables, enveloped in a crunchy, golden pie crust – served fresh and hot.

Jollibee recently reintroduced this all-time favorite snack product, whose return customers eagerly await this time of the year since its launch in 2009.

Chief Marketing Officer for Jollibee Global and Head of Marketing for Jollibee Philippines, Francis Flores, said, “We can almost hear Jollibee Tuna Pie lovers rejoicing over the return of the snack they’ve been craving for. Countless foodies and regular diners have indeed become loyal fans, and it is for them that we are bringing back this snack that makes fish taste so good.”

Jollibee further delights customers with the introduction of the new Tuna Pie Value Meal that pairs the craveable pie with the equally well-loved Jolly Crispy Fries and a drink for only P80. What’s more, you can share this delectable treat with your family and friends with the return of the Tuna Pie Trio pack for only P115, making road trips and get-togethers even better.

These delightful treats are available in all Jollibee branches nationwide for a limited time only. Hurry and savor your craveable favorites while they last!