CPFI adopts enhanced safety measures in manufacturing plants

To meet the upsurge in consumer demand while ensuring the health of its employees against COVID19, Century Pacific Food, Inc (CPFI), makers of tuna and sardines brands such as Century Tuna and 555, is implementing stringent health and hygiene measures in its manufacturing plants to protect workers who continue to work amidst the pandemic. 

“We stand by our commitment to help ensure food security during the COVID-19 crisis by keeping our plant fully operational,“ says Greg Banzon, EVP and COO of CPFI. “At the same time, we have to make the welfare of our employees a top priority to sustain operations during the Enhanced Community Quarantine period.  We have also adopted a variety of actions for the health, safety and comfort of our employees.”

Social distancing, strict hygiene measures, wearing protective personal equipment and   incentives for employees are just some of the practices strictly implemented in CPFI plants to ensure the safety of its employees and its products. 

Before employees enter the plant, they go through a strict daily screening that include temperature reading, disinfecting footbaths, and hand washing. Hand sanitizer dispensers are installed all over the plants to sustain disinfection throughout the workday.

Social distancing is also required in all key processes of production with foot markers spread across the tuna and sardine plants in General Santos and Zamboanga to help workers maintain a safe distance from each other. These markers are based on the distance prescribed by the World Health Organization. Additionally, employee-resting areas during breaks are also laid out to ensure proper social distancing.

Employees are provided with masks, hairnets and manufacturing gowns while those who interact frequently with co-workers are required to wear face shields to add extra layers of protection for workers in the production lines. 

Implementing these practices consequently adds to overall safety of CPFI canned products, where each can is processed on high heat exceeding 120 degrees Celsius and under very strict quality standards. 

CFPI also looks after the well-being of its employees by increasing employee incentives. 

Banzon says, “Our employees are the backbone of our operations and we need to keep an eye on their welfare, even more so during this global health crisis when we are doing our part in ensuring food security.”

Workers receive assistance in the form of free canned goods for their families, free meals at the plant along with vitamin supplements to boost their immunity. CPFI was also among the companies who have released the pro-rated portion of the 13^th month pay. The company also offers free rides—practicing one seat apart—via the company shuttle for employees living outside the immediate community.

With these enhanced security measures in its manufacturing plants, CPFI ensures the safety of its plant workers and consequently leads to continuous availability and overall safety of CFPI canned products. 

Body Reinvented by Century Tuna Celebrity Endorser James Reid

The first time I saw James Reid was 2 years ago with the now girlfriend loveteam Nadine Lustre at an event in QC.  I admit I was never a fan of any filipino loveteam as I dont have the time to watch teleseryes (due to busy schedule) and compare notes after. But for any fiipino movies, if its that good and under the helm of an award winning director, maybe I'll give it a try. 

All changed since the #JaDine fever #TeamReel then to #TeamReal now arrived at the entertainment scene. Everyone, including my parents went gaga over them. They would watch their teleseryes, OTWOL to now Till I Met You like a devoted kilig teenager fan. When I saw James Reid in person, I knew why, its his rugged charm and mysterious personality that draws everyone to him with an Instagram followers of 2Million. I know he has done something good in his credit. The Instagram phenomenon that he is. The first time I post a #JaDine pics from 2 years ago, I gained my first 500 followers in 3 days time and 500 likes in each picture that I posted. How's that for their devoted professional fans. 

When I saw the billboard posted with the word REVELATION DAY on EDSA and that luscious lip snip I knew right away that that belongs to James Reid.  Century Tuna chosen the right heartthrob to love at this very minute.

Century Tuna celebrity ambassador James Reid was launched on Sept. 6 at Makati Shangri-la. The event was hosted by Ms, Joyce Pring and Sam YG. 

When asked who is his fitspiration from the local scene, he told the media that its Derek Ramsay, when probed if Derek knew it. He just shrugged and gave his killer smile. 

Top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics. 

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.  

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of  Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one  tuna.

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.”   

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

Century Tuna Superbods Nation 2016 Finals Night fires up the summer

The hottest, the grandest, and most sizzling event this summer season — a celebration like no other as Century Tuna Superbods marks 10 glorious years of sexy — hits the stage in the Century Tuna Superbods Nation 2016 Finals Night. Truly, it doesn’t get bolder than this as some of our country’s most popular celebrities and a bevy of fit and fab men and women — the 26 Superbods 2016 finalists — converge at the exclusive Palace Pool Club for the much-awaited announcement of the ultimate Superbods of 2016!

“That the Century Tuna Superbods search has reached its 10th year is but a reflection of our unwavering commitment towards promoting a lifestyle of health and fitness,” says Greg Banzon, General Manager, Century Pacific Foods, Inc. ”We are extremely proud of this milestone which we’re celebrating in major way. I can’t wait to see the Superbods finalists who I'm sure will put their best foot forward on this night as well as witness the grand reunion of Century Tuna celebrity endorsers.”

And what a reunion it will be! Joining Ultimate Superbods Anne Curtis and Derek Ramsey are some of the hottest celebrities who are also past and present Century Tuna endorsers, namely, Xian Lim, Jessy Mendiola, Elmo Magalona, Paolo Avelino, Gerald Anderson, Isabelle Daza, KC Concepcion, Aljur Abrenica, Phil Younghusband, and Solenn Heussaff who will walk the runway in what is sure to be an evening to remember!

And of course, taking center stage with these glamorous celebrities are the 2016 Superbods finalists — Olivia Medina, Carmela Fernandez, Ambra Gutierrez, Nancy Leonard, Chet Abella, Maria Martinez, Cassie Umali, Mirtle Gimenez, Kaara Tan, Carla Meneses, Anja Peter, Natalia Lalonde and Tanya Hyde, Jerome Tan, Ryan Sy, Kel Padilla, Erie Obsena, Jake Khan, Pio Luz, Tom Esconde, Cedric Roxas, Shawn Stansbury, Ali Khatibi, Clint Bondad, Andrew Aurellano and Ameen Sardouk — who have been working hard, raising their game as they prepare to prove themselves worthy of the Superbods 2016 title.

True to this year’s Superbods Nation theme, Century Tuna has made the competition bigger in scope as it inspired the entire nation to join the fitness revolution by downloading the Century Tuna Superbods app. This mobile app allowed consumers nationwide to vote online for their favorite candidates receive useful fitness tips while staying abreast of the latest Century Tuna Superbods Nation 2016 happenings and even win a ticket to the much-awaited finals night.

This year’s star-studded finals event is the perfect culminating activity to the journey that began with a series of nationwide go-sees early this year, followed by the announcement of the 26 finalists, and the fun Pre-Finals weekend. Truly a fitting celebration to mark the 10th anniversary of the biggest, sexiest and most-awaited health and fitness event in the country that began in the summer of 2006.

Dubbed as the Century Tuna Beachfest, the first Superbods competition was a two-day event held in the country’s most fabulous island of Boracay and brought together hot bodies, exciting  prizes, fun  games, and a glamorous beach party where  Jon Avila and Michelle Padua emerged as the country’s very first Superbods.


This was followed by the Century Tuna Superbods Beachfest 2007 where Ram Sagad and Patty Ortega reigned supreme; the Century Tuna Superbods Bods and Brain Challenge in 2009 with Van Victor Leano and Theresa Fenger emerging triumphant; the Century Tuna Superbods Run in 2010 where thousands gathered at the Bonifacio Global City for an adrenaline-pumping event;  A Salute to Sexy in 2012 where John Spainhour and Monika Sta. Maria marched in to victory, and the Century Tuna Superbods Super Challenge in 2014 with Mauro Lumba and Sarah Polverini as winners.

As this year’s finalists hold their breath for the announcement of Superbods 2016 title holders, Century Tuna further upped the ante with bigger prizes:  P100, 000 each for 2nd runners-up, P250,000 each for the 1st runners-up and P500,000 each for the grand prize winners.

Of course, a most impressive panel of judges has been put together to choose this year’s winners: Century Pacific Foods, Inc. General Manager Greg Banzon;  Miss Universe 1969, actress and Century Tuna endorser Gloria Diaz; fashion editor and stylist Liz Uy;  basketball superstar Jeron Teng; Mediaquest and TV 5 President & CEO Noel Lorrenzana; Intelligent Skincare Inc, a unit of the Belo Medical Group Managing Director Cristalle Belo-Henares; and PC&V Communications President and Chief Creative Officer Ariel Comia.

The country’s most glamorous stars; the hottest Superbods title holders and the healthiest, fittest and most glamorous men and women in the country vying for the  Superbods Nation 2016 title. Without question, the Century Tuna Superbods Nation 2016 Finals Night is this year’s most fantabulous summer event!

Derek Ramsay; The Original Century Tuna bod returns

Everyone's trying to be healthy these days,  aiming on how to get a flat and sexy stomach or that 6 pack abs,  require a lot of discipline, diet, exercise and focus. You have to watch what you eat. Drink lots of water to keep you hydrated, and to flush toxins out of your body. Eat fiber by incorporating vegetables and fruits to your diet, and stock some cans of 100% Century Tuna. It has less salt, less fat and is packed with proteins. Its good for the heart, with B Vitamins and antioxidants to keep you look young and fit.

Century Tuna presents the comebacking Derek Ramsay as their fit and sexy ambassador last August 10 at Makati Shangri-la Hotel, Isabela Room. He is back and sexier than ever!

Everyone's excited as we were waiting for Century Tuna Ambassador Derek Ramsay, you could feel the anticipation inside the room, You could hear everyone's talking about his standee, his pandesal and that fit body.

When he entered the stage, all eyes were fixed on his flat stomach, and his chiseled body. I heard someone at the back lashed out "ay, bakit sya naka polo". Half of the audience wanted to see him "topless".

When asked what is his secret to being fit, he told " Im no longer 18 years old, but Ive never been so fit and in shape. The secret is for you to concentrate on what youre putting into your body, and dont cheat on food that is high on fat and cholesterol".

“Century Tuna has always been with you on your road to fitness and we are very happy to share with you the right combination in achieving a healthier and sexier body,” says Greg Banzon, General Manager of Century Pacific Food Corporation.

“We hope we can inspire more people out there, too, to start living a healthy lifestyle as we gladly feature the return of our ever fit endorser Derek,” he added.

Standing at five feet, ten and a half inches and weighing 175 pounds, Derek is ripped. Tagged one of the hottest celebrities in the local entertainment industry, the actor maintains perfectly defined abs, strong, sculpted shoulders, and toned arms and legs. However, one might be surprised to know that Derek does not only engage in extreme workout to achieve this chiselled state.

“I learned that achieving a 100% fit body is 30% exercise and 70% diet,” Derek shared. “That’s why it is important for me to find a source of protein that has less fat, less salt, and made from 100% pure tuna,” he added.

Century Tuna Lite has 50% less fat and 50% less salt versus other regular flakes in oil. Aside from protein, tuna is an excellent source of important nutrients such as the minerals selenium, magnesium, and potassium; not to mention vitamin B complex and omega-3 essential fatty acids. Omega 3 DHA is not only good for the heart; it also helps burn body fat, shrink abdominal fat cells and stop certain genes that trigger inflammation on belly fat.

Above all, Century Tuna Lite is made from 100% pure tuna, no extenders, making it a perfectly delicious and healthy meal. While one can conveniently enjoy it straight from the can, Century Tuna chefs also share a line of deliciously healthy recipes that are low-calorie yet rich in nutrients.




Resisting unhealthy food may be difficult, but Derek reminds everyone that “Every goal requires 100% dedication, so don’t give up! If I can do it, then you can do it too!” 

Derek is with other Century Tuna endorsers Anne Curtis, James Reid, Jessy Mendiola, Paulo Avelino and Elmo Magalona, in supporting everyone when it comes to living a healthier, happier lifestyle. Their stories also remind us that transformation is never impossible and anyone can succeed in their journey to a fit and sexy body. For more diet and exercise tips, visit http://www.centurytuna.ph/.

Meet Century Tuna’s newest faces who are ABS-olutely ready for summer!

The sun is at its peak and the beaches look more inviting than ever, but can you say that you’re ready for summer? Century Tuna, the country’s number 1 tuna, once again welcomes the hottest season of the year as it presents the country’s hottest and most promising stars as its newest batch of brand ambassadors.

Making the road to fitness more inspiring and more exciting, the company proudly presents not just one, but four stunning endorsers who represent some of the biggest names in the industry – Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.


Known for his enviable bod, striking features and acting prowess is the Gawad Urian awardee Paulo Avelino. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

Meanwhile, Filipino-Australian heartthrob James Reid finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure: “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Raring to make a name for himself in showbiz, Elmo Magalona ventured into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

The only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body.” For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.