Experience chocolate heaven in every bite with Red Ribbon’s Chocolate Cake Creations

A year after the release of Goyo: Ang Batang Heneral, Paulo Avelino continues to receive acclaim for what is his biggest film role to date. Paulo, who has starred in numerous blockbuster films, has truly come full circle as an actor. At 30 years old, he steadily built himself a name in the entertainment industry, making him one of the most sought-after actors of his generation.

Much like Paulo's deep passion for excellence in his craft and his love for acting, Red Ribbon creates with similar passion and excellence irresistible and delectable cakes to bring to life the sweetest and most meaningful celebrations. 

Now, the country’s most-loved bakeshop chain proudly introduces the Red Ribbon Chocolate Cake Creations, a selection of beautifully designed cakes — in three mouth-watering round cake variants — made with the finest chocolate ingredients and the most ardent care. 

Red Ribbon’s Chocolate Indulgence has layers of rich and moist pound chocolate cake interspersed with chocolate mousse filling that's infused with chocolate bits. It is beautifully designed with rich chocolate drippings and sweet icing swirls, garnished with a special chocolate ornament that sits at the center of the cake.

Chocolate Mousse is a timeless Red Ribbon favorite. Its ice-creamy, fudgy chocolate cake layers, topped with velvety whipped cream and chocolate chips, make it a classic choice for chocolate cake and ice cream aficionados.

For chocolate cake lovers in search of a familiar favorite, one of Red Ribbon’s latest offerings will surely bring delight. Rocky Road, the newest addition to Red Ribbon’s Chocolate Cake Creations line, is made out of chocolate chiffon cake, filled with creamy chocolate icing, and infused with the perfect balance of crunchy cashew nuts and soft vanilla mallows. Rocky Road is a feast for the eyes and the taste buds — made with chocolate lovers in mind — as it take chocolate cakes to a whole new level.

Experience chocolate heaven in every bite with Red Ribbon’s Chocolate Cake Creations. 

Avail of the Chocolate Indulgence at P580 for Regular size, Chocolate Mousse at P500 for Regular size, and the newly launched Rocky Road for P600. The Chocolate Cake Creations are available in all Red Ribbon branches nationwide.

Make sure to gift your special someone the new Red Ribbon Valentine Black Forest this Valentine's Day

Celebrate love with Red Ribbon Valentine Black Forest and Paulo Avelino


They say that love is spoken in different languages and expressed in different ways. This Valentine’s Day, everyone can show their love in their most personal and meaningful way, whether it is through grand surprises or simple tokens.

Just like how plenty of people meticulously plan out their Valentine’s Day celebrations, Red Ribbon has specially baked and masterfully crafted the most indulgent cake for the occasion – the Red Ribbon Valentine Black Forest.

Couples can share love straight from the heart with the Red Ribbon Valentine Black Forest Cake, which comes in a charming heart-shaped design. With each bite of the rich chocolate fudge cake, chocolate-cherry-creamy icing, and grated chocolate, this delectable gift makes celebrations so much sweeter. This indulgent cake is delicately topped with luscious Maraschino cherries.

A grand Valentine’s Day surprise
Along with the launch of the limited edition Red Ribbon Valentine’s Black Forest Cake, the country’s most loved bakeshop also gave guests a grand surprise as they introduced their newest endorser – Paulo Avelino.

The talented film and TV actor, fondly dubbed as everyone’s ‘Internet Boyfriend’, is set to make the season of romance extra sweet as he shares love straight from the heart with the Red Ribbon Valentine’s Black Forest in a new, swoon-worthy made-for-digital video.

“At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month – reimagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touchpoints our message of love,” shared Kent Mariano, Red Ribbon Marketing Head.

Make sure to gift your special someone the new Red Ribbon Valentine Black Forest which will be available from February 13 to 15. There’s also more in store this love month so stay tuned on the official Red Ribbon Bakeshop Facebook page!

SM Cinema proudly presents the Philippines’ biggest cinematic epic to date, “Goyo: Ang Batang Heneral”.

The second installment to the TBA Studios’ historical trilogy, “Goyo: Ang Batang Heneral” follows the events happened after “Heneral Luna” focusing to the life of one of the youngest Filipino generals during the Philippine-American War, General Gregorio del Pilar. The final installment of the historial saga will be the film about former Philippine president Manuel L. Quezon.

Regarded as one of the most trusted and loyal generals of President Emilio Aguinaldo, Gen. Gregorio del Pilar will have to face not only the Americans during the revolution but also the consequences of his decisions and actions being henchman of President Emilio Aguinaldo.

The historical epic is a salutation to the fallen heroes of the Philippine revolution and a dedication to the 100th year celebration of Philippine Cinema.

Directed by the award-winning director Jerrold Tarog, the film feature actors Paulo Avelino as Gen. Gregorio del Pilar, Carlo Aquino as Col. Vicente Enriquez, Mon Confiado as President Emilio Aguinaldo, Epy Quizon as Apolinario Mabini, Arron Villaflor as Joven Hernando, Gwen Zamora as Remedios Nable Jose, Empress Schuck as Felicidad Aguinaldo, Che Ramos-Cosio as Hilaria Aguinaldo, Art Acuna as Maj. Manuel Bernal, Rafa Siguion-Reyna as Col. Julian del Pilar and Benjamin Alvez as Lt. Manuel Quezon.

Catch Goyo: Ang Batang Heneral in SM Cinema branches nationwide starting September 5, 2018. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app.  You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!
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#JaDine stories of fan love and joy surprises TFC's #OTWOLKapamilyaFansDay

“This is unscripted reality television.  And it shows what true love for a customer and fans is – they become our own extensions. We at TFC become them, they become us.  We become one.” – Ricky Resurreccion, ABS-CBN North America head of ad sales, events & trade marketing

“In my many interactions with the people of ABS-CBN, whether in the Philippines or overseas with the global employee force behind TFC, I always ask them this question about our customers: 

‘Minahal mo ba sila?’ (Did you truly love them?)”

On January 10, on the steps and inside the storied halls of Sacramento Memorial Auditorium, ABS-CBN The Filipino Channel (TFC) put into action the words of former ABS-CBN Corporation President & CEO Charo Santos-Concio at the “On The Wings of Love Certified Kapamilya Fans Day”. The event was headlined by On The Wings of Love (OTWOL)teleserye’s breakthrough love team of James Reid and Nadine Lustre, known together as JaDine, joined by heartthrob co-star Paulo Avelino and the voice behind the show’s theme song, Philippine R&B Queen Kyla.

“Yes, thousands attended, but this is not about that,” explains Ricky Resurreccion, ABS-CBN North America head of ad sales, events and trade marketing. “It’s more about people driving for hours or flying from as far as San Diego, Las Vegas, Arizona, Texas, Wisconsin, Connecticut, New Jersey, New York, Canada, New Zealand and even Macau to show their love and come together as a fan community. Yes, they cheered and shrieked in glee at very high decibels, but this event is more than that. This is about fans sharing the spotlight with the stars on stage, blurring the lines between fan and celebrity, having a real voice in an authentic engagement that impacts both parties.”

“Anybody can do a flashy show, but very few can create meaningful encounters and memorable moments for both fans and stars,” Resurreccion emphasized. “This was what we in TFC had in mind when we offered this Fans Day because we truly believe that anyone who sows such deep commitment and emotional investment should reap the rewards of life-enhancing experiences.” 

The Magic and Meaning of #Blakedine
If there was one iconic moment at the #OTWOLFansDay that captured what Resurreccion explained, it was the surprise first face-to-face meeting between Lustre and an 5-year-old American boy named Blake from Chicago who was introduced to OTWOL by his Auntie Angel, a TFC subscriber and JaDine follower.

For several months, Auntie Angel captured Blake’s reactions and comments on watching OTWOL (with English subtitles on TFC) and his profession of love for Lustre, who he calls “Naddie”, posting these on the Instagram account, Jadinefied. Immediately, the show’s fans started following the account, Blake became a viral sensation and #Blakedine (a portmanteau of Blake and Nadine) was born.

Last Sunday, TFC, Lustre and Auntie Angel conspired benevolently to surprise Blake with an onstage meeting in person.  The result was captured in video and photos that exploded in real time on social media.

The happier consequence is that a budding friendship has developed between Lustre and her true-blue 5-year-old American fan.  The lasting impact is that TFC’s firm decision to put English subtitles in almost all of its programs proved effective in connecting to the non-Tagalog speaking Filipino American generations and non-Filipinos.  Filipino content has crossed over and broken the barrier of language differences.

A TFC Live Experience
Television is all about storytelling. When something magical happens on TV (that is, TV in whatever viewing platform like TFC), viewers want to be part of the story that they’ve seen and heard. Fans get invested because they receive so much emotionally by identifying with the stories and characters behind their favorite shows.

TFC extended the magic of OTWOL from TV to real life by creating an #OTWOLFansDay environment, ambience and schedule of activities.  The games were named after OTWOL characters, catchphrases, buzzwords and social media hashtags, like “Achieve Mo ‘Yan (Shoot The Ball)”, #JuiceColored Exclusive Picture with the Stars, Certified Otwolista Ka Ba?, Fan Time with Paulo and Kyla at the Charot Lang Olivar Family Jeepney and Golden Gate Photo Booths, respectively, Simon Says and Ikaw Na Leah Look-alike Contest.

TFC also utilized real time video teasers on the large screen so fans could see where the stars are prior to the main show: in the dressing room, at the press con area, at the photo op booths.  Every time these video updates are shown, fans scream in unbridled delight, excitement and anticipation.

When the main show started, Kyla raised the energy level even higher with her Beyonce medley and a goosebump-inducing rendition of the show’s theme song as she let the fans sing the soaring chorus part.  The dashing Avelino got many a heart throbbing when he serenaded the crowd and played Simon Says with a lucky lady from the audience.  Then #Blakedine happened, followed by the thrilling solos and love duets of Reid and Lustre, charming the audience with their relaxed but palpable chemistry on stage. The crowd was in stitches as they joined in the fun when Reid had to listen to the candidates personal pitches and select the winner of the Ikaw Na Leah Look-alike Contest.

More than this, the TFC Live Experience spread beyond the four corners of the prestigious auditorium.

“Believe it or not, fans who are strangers to each other offered their hotel rooms to fellow JaDine fans who didn’t have a place to sleep in prior to event day.  Fellow fans offered rides from and to the airports for those who flew in. Kyla’s husband, Rich Alvarez, had an impromptu mini reunion with some of his high school friends – all children of navy men and women coming from the Bay Area, Sacramento, Las Vegas, San Diego and Japan – who happened to be OTWOL fans and attended the Fans Day. This is a true live experience of the love that shines from this TFC show,” said Resurreccion.

The Seattle Times columnist Larry Stone, explaining fan psychology in an article, hit the nail on the head when he wrote that studies show precisely that “the sense of goodwill, bonding and shared purpose that comes with being a fan has a ripple effect that can benefit all aspects of living.”

In Stone’s interview with Murray State psychology behavior and fan behavior expert Daniel Wann, the latter explained: “If you are… fans, it’s pretty hard to feel lonely. It’s pretty hard to feel alienated…. People you’ve never seen before… are high-fiving you. There’s a sense of community and connectedness that comes with it.”

All these positive memories were captured by an attendee with account name mmmarielc in a quote from Pulitzer Prize-winning novelist Edith Wharton:

“One of the great things about travel is you find out how many good, kind people there are.”

“She posted a shot with her, me and fellow OTWOL fans and expressed how she felt about the whole experience with that quote.  This is unscripted reality television.  And it shows what true love for a customer and fans is – they become our own extensions. We at TFC become them, they become us.  We become one,” concludes Resurreccion.

Meet Century Tuna’s newest faces who are ABS-olutely ready for summer!

The sun is at its peak and the beaches look more inviting than ever, but can you say that you’re ready for summer? Century Tuna, the country’s number 1 tuna, once again welcomes the hottest season of the year as it presents the country’s hottest and most promising stars as its newest batch of brand ambassadors.

Making the road to fitness more inspiring and more exciting, the company proudly presents not just one, but four stunning endorsers who represent some of the biggest names in the industry – Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.


Known for his enviable bod, striking features and acting prowess is the Gawad Urian awardee Paulo Avelino. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

Meanwhile, Filipino-Australian heartthrob James Reid finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure: “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Raring to make a name for himself in showbiz, Elmo Magalona ventured into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

The only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body.” For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.