Beauty Goes Green! L'Oréal and Watsons Launch First PH Green Business Plan

 

L’Oréal and Watsons today announced the kickoff of the first Green Joint Business Plan in the Philippines to accelerate sustainability in the beauty and wellness sectors. L’Oréal and Watsons are joining forces to create programs that will help tackle plastic waste, raise awareness on sustainable choices, and provide livelihood opportunities for the vulnerable population in the Philippines. 

(L-R) Krhizzy PASIGAN, L’Oréal Philippines Corporate Affairs Director; Zyra TINIO, Watsons Philippines Group Category Manager for Trading Beauty; Rohini BEHL, L’Oréal SAPMENA Head of Sustainability; Jefferson GO, Watsons Philippines Chief Operating Officer; Yannick RAYNAUD,  L’Oréal Philippines Country Managing Director; Danilo CHIONG, Watsons Philippines Managing Director; Vismay SHARMA, L’Oréal SAPMENA President; Sharon DECAPIA, Watsons Philippines SAVP for Marketing, PR & Sustainability;  Jared DE GUZMAN, Watsons Philippines, Customer Director; and Lexie COLOMA, Watsons Philippines Senior Manager, Sustainability. 

 

“This first green joint business plan in the Philippines is a historic milestone in the longstanding partnership between L’Oréal and Watsons in the Philippines. Beyond our responsible business practices, I’m very proud that we are coming together to be catalysts for change by acting with urgency and helping solve the pressing environmental and social issues in the Philippines. It’s the right thing to do,” said Yannick Raynaud, Country Managing Director of L’Oréal Philippines. 

 

Danilo Chiong, Managing Director of Watsons in the Philippines also shared his support to the partnership. “At Watsons we have updated our brand promise from LOOK GOOD, FEEL GREAT to LOOK GOOD, DO GOOD, FEEL GREAT to signify our strong commitment to do more sustainable practices. This first ever green joint business plan is a comprehensive approach to driving collective impact to our planet, our people, and products. I am inspired by the work we are doing with L’Oréal and the positive impact that we can drive in the Philippines, and hope that programs like this can inspire other companies to do what is right for the environment.”

 

Plastic pollution is a major challenge in the Phillippines. In 2022, the Philippine government implemented the Extended Producer Responsibility (EPR) Bill for the recovery and management of post-consumer recycled plastic. In 2023, L’Oréal has recovered, upcycled, and recycled 100% of its plastic volume in the Philippines, exceeding the 20% target set by the government for the 1st year of implementation.

 

With the Green Joint Business Plan, L’Oréal, through its sustainability program L’Oréal for the Future, and Watsons, with its brand promise to “Look Good, Do Good, Feel Great”, are accelerating collective transformation towards a business model that respects planetary boundaries, empowers the business ecosystem, and reinforces commitments to drive inclusive growth. 

 

The joint collaboration programs include: 

 

• The Recycle for Rewards program led by Garnier, a brand under the L’Oréal Groupe. Consumers are encouraged to donate empty beauty and wellness bottles at select Watsons stores to get discounts. The initiative starts on May 6 in 23 participating Watsons stores in Metro Manila this year. 

 

• To help consumers make sustainable choices, L’Oréal is ramping up the listing of products under Watsons’ Sustainable Choices category with products that are refillable, made with recycled content and sustainable paper and with ingredients that are from bio-based, abundant, or circular processes. An example of this is Garnier’s Micellar water that is made of 100% post-consumer recycled (PCR) PET plastic (R-PET). Cartons used in L’Oréal’s packaging are made of FSC-certified paper. 

 

• All point-of-sale materials (POSMs) used by L'Oréal in Watsons stores are 100% eco-designed. They follow the 3R strategy that involves reducing the weight of products and packaging by designing them with smaller dimensions and lighter materials whenever possible. Additionally, L'Oréal aims to replace traditional materials with alternatives that have a better environmental footprint, making them more suitable for reuse and recyclability.

 

• Watsons is also supporting L'Oréal’s Digital Beauty Academy, a social inclusion program that provides training on beauty, wellness, and social commerce with the goal of equipping individuals with valuable skills to thrive in the digital space and gain livelihood opportunities. 

 

• L'Oréal will support Watsons’ Alagang Pangkalusuganmedical and wellness program, that aims to uplift overall wellbeing of vulnerable communities. The Alagang Pangkalusugan program will extend to Metro Manila, Palawan, Bacolod, Iloilo, Pampanga this year. 

 

• L’Oréal is upskilling brand ambassadors and staff of Watsons on sustainability and conscious consumption, utilizing the L’Oreal for the Future e-learning module. 

 

Under its L’Oréal For the Future commitments, L’Oréal will transition 100% of plastic used in its packaging to be recycled or bio-sourced by 2030.  L'Oréal is also working for 95% of its product ingredients to be derived from bio-based sources, abundant minerals or from circular processes by 2030. 

 

Watsons #Hairgoals: Take your Hair on a colorful Makeover trip on Color Your Hair Day on May 27!

My friends know I love my hair. when i was still in college I often got complemented for my long shiny black mane that my friends say should've even made it to one of those magazines.

So when the hair coloring trend began, I was actually very hesitant to let anyone touch my "virgin' hair. But as they say, change is inevitable, so on one of my visits to the hair salon, I finally decided to let the stylist add not just one but three colors (caramel, burgundy, and chocolate brown). I had a tricolor and it was the so pretty it lasted a year.

And since then I love having my locks colored, I've gone from safe light brown to screaming Red in a few months and I cant wait to try more.

The good news is I dont even have to go to the salon and spend thousands on hair color, its become so DIY easy all you need is to get the right products and you’re all set.

Recently, Watsons launched a new campaign to encourage its female shoppers to go out of their hair comfort zones and discover different hair color and hair style trends.

#Hairgoals, aims to introduce a whole new world of color and style options and alternatives for women. With a vast spread of hair products available in-store, Watsons shoppers will find it a cinch to go for the specific look that they desire.

Watsons Group Marketing Manager Karen Fabres

The launch event was held on May 19th at the SM Mall Of Asia Activity Center. Guests were given a chance to try out new hairstyles and colors by trying out products and tools available at Watsons. With Hair Color provided by L’Oreal, Revlon, Kolours, Bigen, Beautylabo, Lolane, Liese and Revia.

Styling tools and products by JML, W. Elite, Babyliss, VS Sassoon, Tresemme, Aquanet, Finesse and Suave, and Hair Care Products by Dove, Pantene, Creamsilk, it was indeed an event not to be missed. After all, there’s nothing like uncovering a more gorgeous version of you by simply doing a few tweaks to how your hair looks.

Color Your Hair Day on May 27!
Want to get into a hair adventure of your own? Here’s good news! Watch out for the first ever Watsons Color Your Hair Day Sale – a one-day nationwide sale on all hair color products. Get 50% off on brands like Revlon, Kolours, L’oreal, Beautylabo, Lolane, Revia, Liese and Bigen! So, mark May 27 on your calendar as the day to head on any Watsons store or at the SM Store Beauty Section for the biggest hair color sale!

Oh, and if you’re an SM Advantage Card member, you can go from trendsetter to jetsetter! Show off that new do when you win one of the trips to either Bali, Guam, or Sydney! You can also get a chance to snag a free iPhone 7 or an iPad Pro. Every P500 single-receipt purchase of participating products entitles an SMAC member to one (1) e-raffle entry.

So get on it and color, style, and flip that hair like never before. Make your Hairgoals happen with Watsons!