Caltex all-new Techron Glides into Retail Stations

Ever conscious of the needs of motorists, the Caltex brand has reformulated its signature additive package with the addition of a new Clean & Glide technology. The new active ingredients are specifically designed to clean and protect metal surfaces within the engine. Helping reduce friction and thus wear and tear between key engine components, Clean & Glide technology delivers enhanced engine protection, improved fuel economy and maximized power with continued use over time, all key in helping provide a more reliable motoring experience.

The benefits of Caltex with Techron have long been known and making changes to a proven formula was not undertaken lightly. Chevron, which markets the Caltex brand, conducted stringent laboratory tests and accumulated up to 600,000km of real world fleet tests to ensure the final formula provides optimum results for the everyday motorist.

The ability of the new formulation to protect metal surfaces was proven in the High Frequency Reciprocating Rig (HFRR) laboratory test. The standard diesel lubricity test was modified to safely assess the lubricating properties of gasoline. The results indicated that when compared to its predecessor in a controlled environment, Caltex’s new formulation with Clean & Glide technology was able to reduce metal wear and friction by an average of 38 percent and 41 percent respectively using gasoline from around Asia Pacific and South Africa. This is important because Caltex with Techron is formulated to instantly reduce friction in the upper cylinder area of your engine. With continued use, Clean & Glide technology will begin to build–up in your car’s crankcase lubricant to replenish friction modifiers that are consumed during normal operation. Separate laboratory tests simulating this build-up of Techron in the lubricant demonstrated the effectiveness of Clean & Glide technology to improve fuel efficiency by up to 3 percent, when compared to the previous formulation.

“The addition of our new Clean & Glide technology stays true to the evolving nature of our Techron fuel offering. Our products are continuously being improved in anticipation of future engine technology and local market needs. For motorists, a quick Caltex stop now delivers  gasoline grades that help treat their respective cars right, providing additional benefits without compromise,”  said Peter Morris, country chair of Chevron Philippines, Inc. (CPI), marketer of the Caltex brand of fuels and lubricants.  

He added that the new 5-star fuel is a further testament of the brand’s desire to provide the best possible fuel for motorists. “We are confident that our best gasoline yet meets expectations and have enlisted engineering expert Grant Imahara, formerly of Discovery’s Mythbusters series, to creatively demonstrate the benefits of Clean & Glide technology which will be showcased on television soon.”

The new and improved Techron with Clean & Glide Technology will be available across all gasoline grades at Caltex service stations starting July 1. To gain the benefits of a more efficient engine more quickly, motorists may opt for Caltex Platinum  with Techron, with 50 percent more active ingredients of Clean & Glide technology to make it faster-acting. Caltex Platinum with Techron is set to replace the Gold variant.

The addition of Clean & Glide Technology is another relevant innovation from Caltex, joining the ranks of Techron D for diesel engines and Techron Concentrate Plus, a concentrated additive that provides a deep clean for gasoline vehicles in one tankful.

Caltex-Robinsons Rewards Loyalty Program Launch

Caltex and Robinsons Retail Holdings, Inc. partners up for the Reward Loyalty Program launch last March 26, 2015 at Makati Shangri-la Hotel.

There's a lot more reason to choose Caltex when you gas up, you get to earn more points by showing your Robinsons Rewards Card each time you fueled up at any participating Caltex stations nationwide. You can use your points to redeem P1 discount for every one liter fuel purchase.  Every five liter gas up earns a point which means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings. There are many participating establishments included such as Shiseido and Benefit, and I get to earn points when shopping for my favorite skincare and makeups.

Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, teamed up with Robinsons Retail Holdings, Inc. (RRHI), the second largest multi-format retailer in the Philippines, to create a unique offer that allows customers to quickly and continually add value to their purchases by getting a variety of fuel and shopping rewards through their RRC.

Because of this loyalty program partnership, motorists now have more reasons to choose Caltex. Customers can save more on fuel costs when they purchase Caltex with Techron plus the five benefits of maximized power, improved fuel economy, lower emission, smoother drive and reliable performance.

In addition to fuel savings, RRC members will also enjoy big discounts in their shopping and grocery purchases as points earned at participating Caltex stations can be redeemed at any of 1,180 Robinsons stores nationwide which include Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Handyman, True Value, AM Builders’ Depot, Toys “R” Us, Daiso Japan, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton Menswear, Warehouse, River Island, Shana, G2000, Shiseido and Benefit.

Customers can avail of this benefit by signing up for RRC membership at any Robinsons stores for P150 only.

CPI values the patronage of its customers by giving them access to top loyalty programs in the market.  Last year, CPI partnered with Jollibee Food Corporation’s Happyplus program which continues to grow in memberships. Happyplus will run alongside the Robinsons Rewards Card loyalty program and customers can choose which of the rewards program they want to use.

“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs. This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons. We are truly proud of this long-term relationship with Robinsons Retail Holdings Inc.”said Peter Morris, Chevron Philippines Inc., Country Chairman and General Manager for Philippine products.

Robina Gokongwei-Pe, president and COO of RRHI. said “We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience.  That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development to over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards.”


For more details regarding the new loyalty program, visit http://www.caltex.com.ph and https://www.facebook.com/RobinsonsRewardsCard.