Samsung Launches Smart System ACs with Built-in Wi-Fi in SEA & Oceania

Samsung Electronics Co., Ltd. recently announced the launch of its new system air conditioner (SAC) lineup in Southeast Asia and Oceania, marking a key step in the company’s efforts to expand its presence in the region’s fast-growing climate solutions market.

As part of this expansion, Samsung is strengthening its focus on the local B2C market with the 1-Way Cassette model, which offers advantages in both design and installation, making it suitable for residential environments in addition to commercial spaces. This means it addresses the rising consumer interest in ceiling-mounted units, which are more space efficient than conventional wall-mounted residential air conditioners. 

“Our goal is to make intelligent climate solutions more accessible across Southeast Asia and Oceania,” said Hank Choi, VP and the Head of Air Solution Business Team for Digital Appliances Business at Samsung Electronics. “By combining powerful AI features with thoughtful design, as well as expanding availability, we’re providing air conditioning systems that bring convenient cooling tailored to each customer’s environment — not only in commercial spaces, but increasingly for residential settings as well.”

Seamless Connectivity and Advanced Technology Ensure Comfort

Samsung’s latest SAC lineup includes 1Way, 4Way, 360 Cassette, duct and ceiling types to meet the diverse needs of modern consumers. The 1Way model directs airflow in a single direction, the 4Way model disperses air in four directions and the 360 Cassette delivers omnidirectional airflow in a circular pattern. 

These indoor units offer a seamless smart experience with built-in Wi-Fi, enabling direct connectivity to the SmartThings app without the need for additional kits or devices. Through SmartThings, users can remotely operate the air conditioner with a broad range of functionality — including turning it on or off, and activating modes such as WindFree™. AI Energy Mode, which reduces energy consumption depending on usage conditions, can easily be accessed through the built-in Wi-Fi. 

User can control the air conditioner with the Bixby voice assistantthrough the mobile phone, which lets the user utilize a range of functions via voice, including adjusting fan speed, changing operation modes, checking indoor temperature and humidity, and carrying out precise actions like activating WindFree™ mode at a scheduled time. 

In addition to improved usability, the product specifications have also undergone several changes. First, all models in the latest SAC lineup have been changed to use R32 refrigerant, instead of R410A refrigerant used in Samsung’s conventional SAC models. Additionally, outdoor units are equipped with Samsung’s Durafin™ Ultra technology. It features a corrosion-resistant layer to protect the heat exchanger from rusting, thus helps the outdoor units maintain the performance.

Expanded Lineup Caters to More Types of Spaces

To make SAC solutions more accessible to customers, Samsung plans to diversify its distribution strategy. Continuing its existing approach, the company will support sales through professional installers to meet a wide range of business needs. Within the lineup, the 4Way and 360 Cassette models are available in various cooling capacities, ranging from 5.2kW to 16kW, making them well-suited for different commercial environments.

At the same time, to meet the growing demand from residential customers, the 1Way model will be made available through general retail stores. Compared to the 4Way and 360 Cassette models, the 1Way model is more compact and offers a design that is better suited to home interiors. With a height of just 135mm, it requires slim ceiling clearance, allowing for easier installation in residential spaces. In Southeast Asia and Oceania last year, quantity of sales of Samsung system air conditioners grew by more than 20% year-on-year, with sales volume of the 1Way model rising by over 35% in this high-growth market. Based on the launch of 1Way models in retail stores, Samsung aims to keep the trend this year.

For more information, visit https://news.samsung.com/ph/.

Smart Spending: How Gen Z Filipinos Choose Their Phones

 

- For many Gen Z Filipinos, purchasing a mobile device is an exciting milestone. A smartphone serves as their all-in-one tool for on-the-go productivity, content creation, and everyday entertainment. While performance and quality are key factors in their decision-making when it comes to purchasing a smartphone, today’s Gen Z also values a seamless product experience and strong post-purchase support. They’re looking for a device that not only performs well but also stands the test of time.

With their increasingly digital-first lifestyles, durability is also a top priority. That’s why, beyond a reliable device, a dependable customer service is equally essential—offering peace of mind that help is there when they need it most.

Easy, simple, and quality after-sales care

We’ve all had to reach out to customer service for various reasons – to rebook flights, to return a product, to refund purchases, and more. This is why reliable customer service is something that we all expect from the brands we trust. The same goes for mobile devices – for Gen Zs, convenience is a key factor in their purchases. Thus, filing a service request should be quick and easy.

For Samsung users, customer service support is available through various platforms such as customer care hotlines (PLDT 1-800-10-7267864, Globe 1-800-8-7267864, and Standard 8422-2111) from Mon-Fri, 9 am to 6 pm, Samsung’s 24/7 Live Chat, or through Viber (search Samsung Customer Service). Samsung Members can also reach out through the Samsung Members app. Users can check for more information through Samsung’s self-help guides.

Aside from providing excellent after-sales service, Samsung also continues to innovate to provide users with devices that are built to last with long-lasting performance. Galaxy devices benefit from up to 7 generations of OS updates and upgrade support, along with up to 7 years of security updates. Coupled with Samsung Care+, Gen Z customers can plan for the unplanned with enhanced coverage and enjoy using their devices worry-free for years to come.

Extra peace-of-mind with Samsung Care+

As mobile phones are essentially partners to one’s lifestyle, young Filipinos need to have the assurance that their device remains safe everywhere they go, especially when they have an active lifestyle.

Accidents can happen at any time that can significantly disrupt daily routines, making everyday tasks more challenging and potentially costly. Thus, Samsung highlights the importance of after-service care, ensuring users can protect their devices from everyday mishaps and maintain seamless functionality.

This is why Samsung created Samsung Care+, a worry-free total device protection service that provides worldwide coverage for unlimited repairs for accidental and liquid damage and one (1) device replacement per year for up to 2 years.

Available to both new and existing users, Samsung Care+ can be availed in a variety of ways: by including along with a purchase of a Galaxy device, adding after purchasing the device within 30 days, or visiting the nearest Samsung Authorized Stores nationwide. Customers can also avail of Samsung Care+ online through samsung.com.

Samsung Care+ is covered by an extensive network of Authorized Samsung Service Centers nationwide, which means that users are sure to get quality service from Samsung experts and authentic Samsung parts as quickly and efficiently as possible, wherever they are.

To learn more or to purchase Samsung Care+ for your Galaxy device, visit https://shop.samsung.com/ph/samsung-care-standalone or visit Samsung.com/ph to stay updated on the latest Samsung products.

You can also find the link to this story in the Samsung PH Newsroom: https://news.samsung.com/ph/the-gen-z-smart-money-move-what-young-filipinos-choose-in-smartphones

Samsung Redefines Home Entertainment with Vision AI TVs

The new Samsung AI TVs aren’t just smart—they think for you. Powered by Vision AI, these next-gen screens adapt to your lifestyle, learn your habits, and bring you cinema-level clarity every time you hit play. We got to experience that at the exclusive preview of Samsung 2025 AI TVs. 

Samsung revealed its much-awaited 2025 lineup of AI TVs and sound devices during the exclusive preview at The Podium Hall in Ortigas, designed to enable Filipinos to enjoy more personal and seamless experiences at home. 

Building on years of refining its AI innovations, Samsung returns with more advanced and more intelligent screens that personalize and enhance everyday living, this time powered by Samsung Vision AI.

With the core focus of utilizing AI to enhance the user experience across every touchpoint, the global number one brand for 19 years transforms the TV into a hub of smart solutions, catering to all lifestyles and addressing various needs. Through its breakthroughs in AI TV technology, the new models will deliver meaningful and useful AI technology to its users, ultimately simplifying, enhancing, and empowering the lives of every kind of Filipino across the country.

 

Envisioning Personalized, Elevated Experiences with Vision AI

 

Now powered with Samsung Vision AI, the new AI TVs become the gateway to richer, more enhanced experiences at home. As part of its goal of creating a better future for all, Samsung introduced meaningful AI technology in the form of its TVs, which serve as a companion to rely on, evolve according to their specific needs, and put the user in control of their day-to-day life. 

“With Vision AI, Samsung is taking things to a whole other level,” said Samsung Philippines Head of AV Business Chris Almazan. “As we start this new chapter for Samsung TVs, we are excited for you to witness the power of you and AI and how these screens connect entertainment, personalization and lifestyle solutions that adapt to you, enhancing everyday experiences.”

Making the Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI’s suite of intuitive AI-powered features enables the TV to seamlessly integrate into various lifestyles, empowering users to do more and live more at home. 

From more immersive viewing to effortless home monitoring, Samsung’s AI TVs powered by Samsung Vision AI take smarter living to the next level, no matter the lifestyle. From AI Picture and Sound that create immersive viewing to Universal Gesture that allows for easy control of the TV without a remote, the TV takes smarter living to the next level.

 

Samsung’s 2025 TV Lineup: Exploring Limitless Possibilities Through AI

The lineup, comprising Neo QLED 8K, Neo QLED, QLED, Samsung OLED, and The Frame models, delivers not only lifelike, vibrant visuals and symphonic sound but also new AI-powered features that add value to one’s daily life. With new and improved features, Samsung’s new AI TVs bring limitless possibilities to life.

The flagship Neo QLED 8K boasts impressive performance, powered by the new NQ8 AI Gen3 Processor. Samsung’s most advanced yet, the NQ8 AI Gen3 Processor upscales content to 8K resolution while maintaining sharp and smooth picture quality. Meanwhile, the TV’s anti-glare technology minimizes reflections in bright environments, providing crystal-clear visuals without distractions.

Meanwhile, Samsung Real QLED TVs produce a billion shades of color, thanks to their real quantum dot technology, which delivers better color accuracy, brightness, and viewing angles. Certified as authentic QLED technology, Samsung’s QLED TVs contain genuine quantum dot film made of cadmium-free quantum dot materials for a safe viewing environment.

As a market leader in OLED TVs, the new Samsung OLEDpromises smoother and faster gameplay with a 165Hz refresh rate. The Motion Xcelerator 165Hz ensures crisp visuals at unbelievably fast speeds and smooth motion performance for VRR games.

With the expanded Art Store featuring more than 3,000 artworks from leading museums and galleries, The Frame becomes a canvas that seamlessly blends with the home’s interior.

As Samsung introduces its new AI TVs, Samsung bridges closer to achieving its aim of bringing meaningful AI to Filipinos. “With Samsung technology, our customers can have intelligent, personalized experiences that have a tangible, positive impact in their everyday lives,” said Samsung Philippines Head of Corporate Marketing Yna Quimson.

 

Pre-order today until June 30, 2025 at https://www.samsung.com/ph/tvs/pre-order/ to get your hands on Samsung’s new AI TVs and save up to Php 65,000 off and enjoy exclusive sound device freebies, and get a chance to win a 100” Neo QLED Vision AI TV worth Php 349,999  and Q Soundbar worth Php 62,499 Learn more about Samsung’s AI TV lineup and Vision AI at samsung.com/ph.

The Next Big Thing in TV Is Almost Here: Samsung Vision AI 2025

With artificial intelligence becoming integrated into every area of society, it comes as no surprise that AI can also be applied to one’s home life. Leveraging the power of AI, the global number one television brand Samsung, challenges the limits of what is possible by delivering seamless, smart, and connected living by introducing screens that do more than entertain. 

Through its 2025 lineup of screens, Samsung challenges Filipinos to rethink how they use their TVs and how much value these devices could bring to their everyday lives.

Samsung Vision AI: From Passive Watching to Active Living

Although televisions are widely used for entertainment, Samsung sees them as vital instruments that offer more than passive watching—they have the potential to simplify and enrich everyday life. Samsung Vision AI makes this a reality, transforming TVs into companions that are attuned to your needs and adapt to your lifestyle to best complement your life and passions. 

Designed with you at the core, Samsung’s upcoming 2025 TV lineup is powered by Samsung Vision AI, a suite of intuitive AI-powered features that allow the TV to upscale entertainment, simplify home management, boost productivity, and more. 

Through just one screen, Samsung Vision Al is set to enhance, enrich, and empower life as we know it. Samsung’s 2025 AI TVs boast a range of capabilities—from improving picture resolution and fine-tuning sound for immersive viewing to ensuring your pets are well taken care of with SmartThings—with Samsung Vision AI, enabling you to live your life at home to the fullest.

To become among the first to experience the power of Samsung Vision AI, register today until May 31 at https://samsung.com/ph/tvs/handraiser/. When you register, you stand a chance to win a 50" Neo QLED 4K AI TV worth Php 69,999 or an AI Q Soundbar worth Php 32,999.

You can also avail of an exclusive Samsung Reservation offer, getting up to Php 10,000 worth of e-vouchers when you pay Php 500 at https://samsung.com/ph/gift-card/e-vouchers/pre-registration-tv-evoucher/.

Learn more about Samsung's AI-powered innovations by visiting news.samsung.com/ph/.

Elevate Everyday Living: Samsung AI Appliances for Today’s Moms

 As Mother's Day approaches, Samsung introduces the perfect gift for the superhero of every home: time. Samsung's AI-powered digital appliances are designed to understand moms' needs and simplify their daily tasks, giving them more moments to focus on what truly matters—family and self-care. Like how moms effortlessly anticipate their family's needs, Samsung's AI-powered appliances predict and adapt to household patterns and preferences, making home life easier. 

With the average Filipino mom investing more time in family care and household management, while often balancing work responsibilities, Samsung seeks to make their days at home worry-free with AI-powered home solutions. 

Connected through SmartThings, these appliances create an intuitive ecosystem that anticipates mom's needs before she even has to ask. At the same time, Samsung AI appliances are designed to help save energy for worry-free use throughout the day.

Filipino moms are the heart of every home, often prioritizing everyone else's needs above their own. Samsung’s AI-powered appliances give mothers the gift of convenience, understanding their routines and giving them precious time back in their day.

The Perfect Temperature, Automatically

Mom can breathe easy at home and enjoy comfortable cooling with WindFree™ Premium Plus, which gently and quietly disperses air to prevent unpleasant cold shafts. This aircon utilizes Fast Cooling technology to cool the room faster and more efficiently. Apart from automatically maintaining the perfect temperature throughout the day, AI WindFree™ Premium Plus’ built-in air purification system creates cleaner air at home by removing dust, allergens, and airborne pollutants.

Laundry That Handles Itself

The Bespoke AI Laundry All-in-One Combo streamlines laundry day by combining washing and drying in a single seamless operation. Its AI Wash feature detects fabric types and load weights, automatically adjusting settings for optimal cleaning while protecting clothes. For busy mornings when preparing school uniforms or work attire, the Heatpump Drying technology delivers a large amount of clean clothes quickly without compromising quality, thanks to the washing machine’s 25 kg capacity.

Smarter Food Management 

Samsung’s Bespoke AI Side-by-Side Refrigerators with SpaceMax™ Technology maximize storage space while All-around Cooling keeps food fresh longer. The Family Hub™ screen serves as the kitchen command center, allowing moms to share photos, play music, search for recipes, and access household information. Through SmartThings, moms can even monitor and control their refrigerator remotely when away from home.

Experience Comfortable Living This Mother's Day

Make this Mother’s Day special by giving mom the gift of effortless home management! When you purchase a Samsung AI Windfree™ air conditioner until June 25, get an A9 Tablet worth P8,999 and aircon installation for free. Meanwhile, purchasing Samsung’s Bespoke AI appliances until July 31 includes a one-year extended warranty*, an additional 5% discount when you pay with participating credit cards, free Samsung Care+, and savings of up to P28,520.

Experience Samsung's AI Home solutions at samsung.com/phor visit any authorized Samsung dealer nationwide.

*On select units

Per DTI Fair Trade Permit No. FTEB-220218 Series of 2025 and DTI Fair Trade Permit No. FTEB-219174 Series of 2025

Samsung Unveils Galaxy A56 5G & A36 5G: Bringing Awesome Intelligence to Everyone

 Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G and Galaxy A36 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

 

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

 

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G Galaxy and A36 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7.0, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users. 

 

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search, makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

 

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist

 

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing. 

 

Exclusively available on Galaxy A56 5G, Best Face makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

 

Galaxy A 56 5G, and Galaxy A36 5G all bring fine-refined Object Eraser, allowing users to remove unwanted distractions from photos. Whether it's an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

 

Built To Last With Upgraded Displays and Software Longevity

 

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits, allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

 

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users' daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helpssustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. Galaxy A56 5G and Galaxy A365G feature an IP67 dust and water resistance rating for strong protection against the elements. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks.

 

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7.0 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7.0 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Auto Blocker, Theft Detection, More Security Settings and other features.

 

The new Galaxy A series is available in a range of colors.Galaxy A56 5G is available in Awesome Light Gray, Awesome Graphite, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White.

 

Galaxy A56 5G and Galaxy A36 5G will be available in the Philippines by March 17, 2025 at Samsung Experience Stores and partner retailers, and in the Samsung Online Store by March 24, 2025. 

 

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl. 

 

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl.  

Welcome the 2025 Lunar New Year with Samsung’s Big TVs – A New Era of Entertainment Begins!

Lunar New Year is a time for family, laughter, and traditions that unite generations. As we welcome the Year of the Wood Snake, we celebrate its symbolism of renewal and good fortune. Much like the snake shedding its skin for a fresh start, this is a wonderful time to refresh your home entertainment with Samsung’s big Crystal UHD TVs, enhancing the enjoyment of your family celebrations.

Elevate Your Celebrations with Unmatched Entertainment

As the Global No. 1 TV brand, Samsung’s new lineup of big TVs, including the 75” Crystal UHD DU700 4K Smart TV and 65” Crystal UHD DU700 4K Smart TV, are designed to deliver an immersive, theater-like experience. Perfectly paired with the Samsung Soundbar, these TVs are ideal for movie marathons, celebrating the Lunar New Year fireworks countdown, or singing along to your favorite karaoke hits.

Experience vivid visuals with the PurColor technology, which offers a vibrant range of colors for optimal picture quality and a truly immersive viewing experience. With a 4K upscaling feature, these TVs elevate content to 4K quality, delivering stunning clarity and lifelike visuals that make every moment feel as vivid as the celebrations themselves.

Enhance the festive spirit even further this Lunar New Year by pairing your Samsung TV with a Samsung Soundbar for a truly immersive audio-visual experience. The Soundbar’s Q-Symphony technology takes home audio to new heights by seamlessly integrating the TV and Soundbar speakers, delivering rich, 3D surround sound that fills the room. From the energetic beats of lion dance performances to traditional music during family reunions, this pairing creates the perfect festive atmosphere, making your celebration vibrant and unforgettable.

Smart Homes for an Interconnected Living

Samsung’s big TVs do more than enhance your viewing experience—they seamlessly integrate into your smart home. With the SmartThings feature, your TV becomes a central hub, enabling you to effortlessly control lights, adjust the thermostat, or monitor security cameras. Beyond smart home convenience, these TVs also prioritize your peace of mind. 

With built-in Samsung Knox Security, your data is safeguarded across hardware, platforms, and services. Enjoy endless content with complete confidence as these TVs deliver an immersive entertainment experience with unmatched security and connectivity.

Celebrate the year of the wood snake with Samsung’s exclusive offers! From January 1 to March 31, enjoy incredible deals on Samsung's Crystal UHD lineup. Get a Disney+ Annual Premium Plan* worth PHP 4,190, a Globe GFiber Plan with free installation, modem, and one week of unlimited fiber internet worth P1,499, plus up to 38% off on select models. Visit samsung.com/ph/offer/online/2025/samsung-big-tvs/ to explore all the deals and make this season unforgettable!

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