SM Supermalls and TikTok Shop Unite to Empower Women Entrepreneurs with 'She Leads: Fun Beyond Shopping

Everything’s here at SM, even TikTok Shop!

SM Supermalls has long been the heart of Filipino shopping and lifestyle, offering everything you need under one roof. With its recent partnership with TikTok Shop, SM Supermalls has taken things up a notch by launching She Leads: Fun Beyond Shopping, a three-day event held at SM Mall of Asia’s Main Atrium. 

Actress Marian Rivera graces the She Leads: Fun BeyondShopping event, highlighting the importance of supporting women entrepreneurs.

This unique celebration championed Micro-, Small, and Medium-Sized Enterprises (MSMEs), particularly women-led businesses. By blending digital innovation with physical retail, it transformed the shopping experience and empowered online entrepreneurs to connect with customers in a real-world setting. This is consistentwith SM Supermalls' thrust to promoting MSMEs and strongly advocating for women's empowerment, giving these online entrepreneurs the experience of selling their products in the electrifying atmosphere of a mall.

Content creator Rei Germar, founder of Tapies, which offers nipple covers that are functional and eco-friendly.

A new way to discover and shop

At SM Supermalls, shopping has always been about more than just ticking off a list—it’s about the joy of discovery. TheShe Leads: Fun Beyond Shopping highlighted this by seamlessly integrating TikTok Shop's live-selling platform with SM's unmatched in-mall experience. Visitors explored booths featuring women-led brands, while live-streamed content brought the event to life for online audiences.

Lifestyle vlogger Ashley Yap runs Sip2Glow, a wellness brand that offers beauty and health products designed to promote glowing skin.

A carefully curated selection of 13 TikTok Shop beauty, fashion,wellness, and home brands were available, including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner.

Entrepreneur Rosenda Casaje is the mastermind behind Gorgeous Glow, a beauty and skincare brand focused on providing products that enhance natural beauty.

Shoppers snagged exclusive SM Malls Online deals from the SM Store, The Body Shop, Decathlon, and more, and interacted with brands in real time, whether at the mall or online on TikTok Shop. This seamless integration of platforms solidified SM's continued lead in delivering a complete shopping experience.

Miss Universe Philippines 2022, Celeste Cortesi, is the founder of Azul, a brand that specializes in wellness and beauty products.

Event guests can scan the QR code and grab exclusive deals from The Body Shop, Lay Bare, Mendrez, and more on SM Malls Online and TikTok Shop.

As part of the SM Advantage Card (SMAC) Thanksgiving, mallgoers can enjoy 10% off at the SM Store from November 28 to December 1 on SM Malls Online and TikTok Shop.

Attendees can enjoy 50% off The Body Shop's Freestyle Multi-Tasking Colour Flow 15ml on SM Malls Online and TikTok Shop.

Innovation meets empowerment

"Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we're creating a unique and engaging shopping experience for our customers,” said SM Supermalls Executive Vice President for Marketing, Jonjon San Agustin. “Whether you buy from TikTokShop, from an SM Mall tenant partner, or vice versa, we provide you with this unique experience.

(L-R): SM Mall of Asia Senior Assistant Vice President for Marketing Krisel Ramilo, TikTok Shop Philippines Marketing Lead Franco Aligaen, actress Marian Rivera, and SM Supermalls Executive Vice President for Marketing Jonjon San Agustin

Franco Aligaen, Marketing Lead of TikTok Shop Philippines, echoed this sentiment. "Partnering with SM Supermalls for 'She Leads: Fun Beyond Shopping' has been an incredible opportunity to highlight the diverse stories of women entrepreneurs, especially those who have thrived on both TikTok Shop and physical retail spaces. This event wasn't just about showcasing products and businesses; it was about creating meaningful connections, sharing inspiring journeys, and promoting a community where women can empower each other and thrive."

An informative demonstration by Andrea Mae Ongchangco, CEO of Wise Cleaner, featuring sustainable cleaning products.

The event amplified its message with appearances from actress Marian Rivera and creator Zeinab Harake, who emphasized supporting female-led ventures. Their participation highlighted SM's role as a hub for connection, creativity, and empowerment, extending beyond just a shopping destination.

At the heart of the event was the celebration of women in business. Renowned women CEOs and creators, such as Rei Germar of Tapies, Ashley Yap of Sip2Glow, Rosenda Casaje of Gorgeous Glow, and Celeste Cortesi of Azul, shared their stories of resilience and success during an insightful panel discussion.

A showcase for the future
SM's adaptability to the evolving world of e-commerce was also on display. Hosting TikTok Shop's live-selling sessions at SM wasn't just innovative for shoppers; it created an empowering online-to-offline event. Mallgoers were able to experience their favorite TikTok Shop brands at SM with exclusive SM Malls Online deals, essentially shopping from both platforms in one place.

She Leads: Fun Beyond Shopping combines online and in-store shopping with exclusive SM Malls Online deals, live selling sessions, and a handpicked selection of top beauty, fashion, wellness, and home brands.

The event celebrates women entrepreneurs and content creators, showcasing their creativity and leadership.

SM Supermalls and TikTok Shop team up for She Leads: Fun Beyond Shopping at SM Mall of Asia, blending physical retail with social commerce.

More than just shopping

SM Supermalls goes beyond helping you find what you need; it's about inspiring and connecting through experiences. With SM, you'll always find more than you expect – because at SM, it truly has it all, including TikTok Shop!

For more information on SM Malls Online deals, visit: https://click.smmallsonline.com/DFqS/SMxTikTok2024SheLeads.

Looking for more innovative, women-led events? Visit www.smsupermalls.com or follow @smsupermalls on social media.

 

TikTok Shop Launches 11.11 Paskong Panalo Sale: Boosting Holiday Shopping and Supporting Business Growth

 As the holiday season approaches, TikTok Shop is set to bring the holiday spirit to life with its much-anticipated 11.11 Paskong Panalo Sale, bringing the joy of the season to consumers and businesses alike. With the upcoming 11.11 and 12.12 Mega Sales, TikTok Shop continues to solidify its position as the preferred platform for holiday shopping by offering exclusive discounts, free shipping, and a unique approach to e-commerce that blends entertainment with smart shopping practices.  

"We're excited to celebrate the holiday season with our 11.11 Paskong Panalo Sale and give our customers an experience that goes beyond just finding great deals," said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. "Our aim is to enhance the holiday shopping experience by creating a dynamic space where consumers can discover authentic and quality products in a way that's engaging, interactive, and accessible."

Delivering Exceptional Value for Holiday Shoppers

Running from November 5-11, the 11.11 PaskongPanalo Sale will offer a range of offers to help shoppers maximize their holiday purchases: 

1. Tipid-O-Clock Live Vouchers Up to ₱ 1,111 – Available during specific times, these vouchers provide significant savings on a variety of products, giving shoppers a chance to get more for less.

2. 100% Free Shipping Nationwide – Customers can enjoy free shipping across the country, making holiday shopping more accessible and convenient for everyone.

3. ₱ 11 Branded Deals – Branded items will be priced at just ₱ 11, offering unbeatable value and allowing shoppers to score incredible deals.

 

These initiatives are supported by the platform's #TikTokShopSmart campaign, which is designed to educate and empower customers to make smarter online shopping decisions. With tips on identifying trusted sellers, comparing products, and checking reviews, the program ensures that shoppers can navigate the holiday sales period with confidence. This approach reflects TikTok Shop's commitment to not only offer great deals but also to build a community of informed and savvy consumers.

 

Empowering Business Growth During the Holiday Season

Beyond the benefits for consumers, the 11.11 PaskongPanalo Sale provides a significant opportunity for businesses, especially local sellers and MSMEs, to reach a wider audience. The platform continues to play a pivotal role in the digital transformation of Filipino businesses, offering tools and features that help sellers optimize their presence and increase sales during high-traffic periods. 

 

Through live selling events, interactive content, and creator partnerships, TikTok Shop helps brands connect with customers in meaningful ways, transforming holiday shopping into an immersive experience. This blend of e-commerce and entertainment is a unique differentiator for TikTok Shop, allowing businesses to engage potential buyers in real-time, showcase products, and build more authentic customer relationships.

 

"Supporting local businesses, especially MSMEs, is a top priority for us," said Aligaen. "Our platform is designed to give these sellers the visibility and tools they need to thrive, even in a competitive holiday sales environment. We're not just offering a marketplace; we're offering a launchpad for growth."

 

Unleashing the Joy of Holiday Shopping on TikTok

As TikTok Shop embarks on this festive journey with the 11.11 Paskong Panalo Sale, it reaffirms its commitment to redefining the holiday shopping experience. With exclusive offers, educational initiatives, and a focus on empowering local businesses, TikTok Shop is poised to create a vibrant ecosystem where buyers and sellers thrive together.

 

“Every holiday season brings a unique opportunity for connection and celebration, and we want to be at the forefront of that experience,” said Aligaen. “We believe that shopping should be more than just a transaction—it should be an enjoyable experience filled with discovery and excitement. By harnessing the power of community, creativity, and convenience, we are making holiday shopping accessible and delightful for everyone.”

 

TikTok Shop invites everyone to join in the celebration, explore unique offerings, and embrace the joy of discovery during this special time of year.

TikTok lead the pace in the shopping race

 

As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos. The platform is increasingly where users turn for inspiration, entertainment, and, most notably, holiday shopping.

 

TikTok users love the festive period, with 81% gathering with friends and family, another 74% giving gifts, and 66% celebrating with Christmas parties according to a TikTok commissioned survey on Christmas & New Year behaviours in the Philippines conducted by Toluna in 2024. It is a period of togetherness, community, and celebration. After all, it’s the most wonderful time of the year, and the community wants to spend it with their chosen people.

 

Early Holiday Shopping on TikTok

Outside of spending time and celebrating with loved ones, shopping is the most common activity for TikTokusers, with almost 60% spending time shopping for the holidays. Notably, many start their shopping as early as September, making them twice as likely to begin preparations earlier than others. 

 

For brands, this early shopping trend underscores the importance of being available and accessible from the start of the season. Consumers are actively researching and engaging with brands well before the peak holiday period, and those that establish an early presence are more likely to succeed during the season.

 

TikTok is the celebration destination for the holidays. 

TikTok has become a central hub for holiday celebrations, offering users a comprehensive platform for discovery, entertainment, and shopping. A significant 81% of Filipino TikTok users rely on the platform to discover new brands and products for the festive season according to a  TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in Southeast Asia in 2024 When it comes to entertainment, an equal percentage of users find TikTok’s holiday content engaging and enjoyable, making it a key destination for festive fun. Additionally, 77% of users turn to TikTok for their Christmas shopping needs, making it a one-stop destination for all things festive.

 

Understanding TikTok’s Diverse Shopping Personas

To effectively connect with TikTok's diverse shopping audience, brands should consider the four distinct shopping personas that emerge on the platform during Mega Sales according to a TikTok commissioned study conducted by Kantar Profile on shopping behavioursamong TikTok users in the Philippines in 2024. 

• Bargain Hunters: These users are focused on finding the best deals, often researching prices and seeking out vouchers. 74% of them use TikTok more than once a day, with 78% shopping weekly on e-commerce platforms. They are twice as likely to look for affordable alternatives, such as product dupes.

• Inspirational Shoppers: Known for discovering new brands and trends, these users make shopping an exploratory experience. 78% of them use TikTok daily, and 82% shop weekly. They are 1.2 times more likely to shop on social media, with 86% trusting recommendations from their communities.

• Effortless Shoppers: Convenience is key for these users, who prefer quick and easy shopping experiences. 73% of them are daily TikTok users, with 76% shopping weekly. 80% appreciate fast, hassle-free checkouts, aligning them closely with e-commerce platforms that offer streamlined services.

• Purposeful Shoppers: These users prioritize brands that align with their values, particularly those that emphasize sustainability. 77% of them use TikTok more than once a day, and 80% shop weekly. They are twice as likely to shop on brand-specific websites and are 2.8 times more likely to purchase products that foster a sense of community.

 

Mega Sales: A Highlight for TikTok Shoppers

One of the most anticipated events during the holiday season is the Mega Sales, and TikTok users are eager to take advantage of the deals. Last year, 84% of TikTokusers participated in these sales events, and this year, they are 2.3 times more likely to increase their spending on TikTok compared to non-TikTok users according to TikTok commissioned study conducted by Kantar Profile on shopping behaviours during shopping seasons in the Philippines in 2024. This trend highlights TikTok as a preferred platform for bargain hunters during major sales periods.

 

The enthusiasm for holiday shopping extends beyond just the Mega Sales. TikTok users are 1.9 times more likely to spend more on Christmas gifts this year compared to last, and 1.3 times more likely to continue shopping into the new year. This prolonged shopping period offers brands an extended window of opportunity to engage with consumers. Moreover, users are twice as likely to increase their spending on beauty and personal care gifts, presenting a valuable opportunity for brands in these categories to connect with an enthusiastic audience. The key takeaway for brands is to establish a presence early and maintain visibility even after Christmas.

 

"As the holiday season unfolds, TikTok continues to be a pivotal platform for Filipinos to celebrate Christmas. Whether it’s for discovery, entertainment, or shopping, TikTok offers a unique space where users can fully immerse themselves in the festive spirit. By understanding and engaging with the platform’s diverse shopping personas, brands can better position themselves to connect with a highly engaged audience, ensuring success throughout the holiday season and beyond," said Paolo David, Philippine Brand and Partnerships Head at TikTok. 

 

Happy Skin partners with TikTok to reach a wider audience

 As the beauty industry continues to evolve, Filipino brand Happy Skin is at the forefront, blending innovation with a commitment to skin-friendly products. From its humble beginnings, Happy Skin has become a household name by offering makeup that cares for the skin. Recently, the brand has embraced the digital shift, harnessing the power of TikTok Shop to reach a wider audience and redefine customer engagement through live selling and strategic promotions.

“Our partnership with TikTok Shop has allowed us to meet our customers where they are most active,” said Jacqe Yuengtian-Gutierrez, CEO and Co-founder of Happy Skin. “Through live selling and targeted promotions, we have been able to create more meaningful connections with our audience, turning each interaction into an opportunity to showcase the value and quality of our products.”

 

A key driver of Happy Skin’s success has been its strategic use of TikTok Shop’s Assortment, Content, and Empowerment (ACE) indicator system. By aligning its efforts with these indicators, the brand has effectively enhanced its digital strategy, leading to significant sales growth.

 

Leveraging Product Diversity to Drive Sales

During the May 29-31 Payday sale, Happy Skin introduced notable discounts, including 50% off the bestselling Lip Mallow Tint and Lip Mallow Mousse. This promotion significantly contributed to the brand’s gross merchandise value (GMV), with these products alone accounting for 81% of total sales. The Kiss and Bloom Water Lip and Cheek Tint, a favorite on TikTok, also saw a surge in customer engagement, achieving a product conversion rate of 5.81%. Over 22,200 units of Lip Mallow products were sold, illustrating the impact of targeted promotions on sales performance.

 

Creating Engaging Shopping Experiences

Happy Skin leveraged TikTok Shop’s dynamic platform by scheduling several multi-hour live streams, collaborating with the Multichannel Network (MCN) Vertical Megabeauty and top live affiliates. These sessions, supported by Live Shopping Ads (LSA), were instrumental in boosting content-related GMV, which accounted for 70.3% of the total GMV—a significant increase of 16,240%. The brand-led live streams achieved GMV per session, which was 4.2 times higher than its usual performance.

 

“Our live streams have become a vital part of our strategy on TikTok Shop,” added Yuengtian-Gutierrez. “By engaging with our customers in real-time, we’re not just showcasing products, but we’re building a dynamic community around our brand. This interactive format has driven significant increases in both engagement and sales, proving essential for a modern, digital-first shopping experience.”

 

Amplifying Reach through Targeted Advertising

To bolster its live selling efforts, Happy Skin invested in LSAs and Video Shopping Ads (VSA), which were complemented by shop-exclusive vouchers and subsidies during peak periods. These initiatives led to ads GMV contributing nearly 20% to total shop sales, with an impressive Return on Ad Spend (ROAS) of 21.7. This period of strong performance earned the brand the #1 spot in Total Beauty, #2 in Fast-Moving Consumer Goods (FMCG), and #5 across all categories on May 30.

 

“TikTok Shop's ACE Indicator System was crucial in amplifying Happy Skin’s campaign,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Through our advanced features like targeted ads and live selling, we were able to help the brand reach its audience more effectively, showcasing the potential for substantial growth on our platform."

 

Building on Digital Success

Happy Skin’s recent performance on TikTok Shop, including a 19.6x uplift during the 6.6 sale, underscores the brand’s successful adaptation to digital platforms and its ability to drive substantial growth. The brand continues to explore innovative strategies to engage with customers and expand its reach, setting a benchmark for other beauty brands on TikTok Shop.

 

Beyond business success, Happy Skin is also leveraging its partnership with TikTok Shop and HOPE to make a meaningful social impact. Through the ‘Build a Classroom’ program, every purchase on TikTok Shop contributes to funding classroom construction in underserved communities, reflecting the brand’s commitment to community betterment.

 

“Our recent success with TikTok Shop underscores the platform’s importance in our strategy,” added Yuengtian-Gutierrez. “As we continue to innovate and expand, TikTok Shop remains integral to maintaining our momentum in the beauty industry and amplifying our efforts to give back to the community.”

The #ArielDareToWearWhite challenge, Think you’re up for it?

After enduring the longest lockdown in the world, finally, Filipinos are slowly stepping out of their homes. Going out is in again!

 

And in celebration, popular Tiktokers like Ayn Bernos, Small Laude, Nana Silayro, Justine Luzares, and Rain Matienzo (aka “Trophy Wife”) are showing off their head-turning ALL-WHITE OOTDs through a new challenge that has already taken over TikTok’s FYP.

 

The #ArielDareToWearWhite challenge. Think you’re up for it?

 

 

Dare to Wear White Outside

In the most recent #ArielDareToWearWhite challenge, Filipinos are fearlessly wearing their white OOTDs outdoors – anywhere from the office, restos, and even the gym where they’re bound to encounter stain-prone situations[M(1] . Yikes!

 

Everyone knows stains are such a pain, even more so on white clothes because it’s so halata! Tough-to-remove[M(2]  stains like rust, wine, pasta sauce, and coffee among others make it especially riskier because they could potentially ruin our white clothes FOREVER!

 

[A(3]

But fear not because #WalangForever stains with NEW Ariel Detox! Unlike other detergents, Ariel Detox has power booster technology that can remove tough stains by detoxifying 99.9% of visible stains and hidden impurities, keeping your clothes white! 

This is why Tiktokers can now #ArielDareToWearWhite outside. [A(4] [M(5] 

 

Moms Are Making the Switch

For so long, Pinoy moms have been searching for a solution that can completely get stains out of their family’s white clothes. Every hack has been explored — from applying baking soda to soaking the clothes in white vinegar to even squeezing on calamansi! It’s a common dilemma that not even a thorough wash using just ordinary detergent can fix.

[A(6] [M(7] 

After going through various “tried and tested” fixes and even family secret recipes, Pinoy moms have found that only Ariel Detox, with its power booster technology, can deep clean down to the last fiber, removing the toughest of stains and preventing yellowing.

 

Whitest Whites

So don’t let your fear of stains stop you from conquering the outside world in your whitest white OOTDs. Join the #ArielDareToWearWhite challenge on TikTok and share your all-white transition looks—powered by Ariel Detox.

 

Visit P&G Ariel Shopee and Lazada stores to shop the NEW Ariel Detox!

TikTok celebrates this year’s Pride Month by promoting inclusivity

TikTok, a leading destination for short-form mobile video, celebrates this year’s Pride Month by promoting inclusivity. The platform aims to champion individual expression while also spotlighting the strength of the LGBTQIA+ community.

To officially kick off the month of June, TikTok launched this year’s pride month campaign with the official hashtag, #PrideTogetherPH.

TikTok continues to serve as a safe space for the LGBTQIA+ community where users can engage and build relationships with key figures and advocacy organizations. Join in on the discussion and catch the Sama-sama tayo #PrideTogetherPH livestream on June 15, 17, 22, and 24 with prominent LGBTQIA+ creators including Show Suzuki, Roanne and Tina, Rica Salomon, and Miko Esjay together with various music artists like Paul Pablo, SILVY, and Anne Marie.

More fun awaits! In addition to the jam-packed events, anticipate a well-rounded discourse with specially curated digital content series named #QueerTalk with OxfamPH and #ATBPride with LoveYourselfPH. Both are video series expounding more about LGBTQIA+, Sexual Orientation and Gender Identity Expression Equality Bill, and different gender identities in the LGBTQIA+ community.

Celebrating and recognizing the importance of unique personal journeys and discovery, together we tread on towards love and inclusivity this June 25-26 alongside the various Pride March events in Metro Manila. There is no shortage of ways to celebrate Pride. Through TikTok, let’s have fun, celebrate, and be beautiful together. Happy Pride!

Download the app on your iOS and Android devices today.

Meet the #WhisperPreskoNight Pose TikTok Challenge Winners

Getting through red days can be stressful, exhausting, and emotionally draining. Not to mention hacking your way to a #PreskoPahinga at night because of possible “tagos” and non-comfy feeling. No need to worry because Whisper’s got you covered!

 

The NEW Whisper Breathable Cottony Nights beats all your #PeriodHacks with its deep anti-tagos channels, thousands of airflow vents to help relieve that kulob feeling and is longer and has 88% wider back protection vs. Whisper Regular pads. Say goodbye to your previous hacks - doubling your pad, putting a towel on top of your sheets, and wearing two pairs of shorts - because your ultimate #PeriodHack is here – and, most importantly, it’s Presko Squad-approved!

A few weeks ago, we asked members of our Presko Squad to launch our #WhisperPreskoNight Pose Challenge and convert it into an exciting contest for fellow TikTok users for them to get a chance to flex their best Whisper W pose and win amazing prizes. All they had to do was LIKE or FOLLOW Whisper on its social media accounts and stitch any of the Presko Squad’s #WhisperPreskoNight pose videos to share what their red night struggles were before switching to Whisper Breathable Cottony Nights. 

 

See how our Presko Squad members' period hacks evolved from "hassle naman, girl" to "presko pahinga" using the new Whisper Breathable Nights pads.

 

Out of the many entries sent in, one stood out and became the #WhisperPreskoNight Pose Challenge Winner. Congratulations to Min Hye Jin for winning the grand prize of P5,000 cash plus a Dyson Pure Cool Air fan.

 

Watch her entry here: 

LINK: https://www.instagram.com/p/CbElxCDLbi_/?utm_source=ig_web_copy_link

https://www.instagram.com/p/CbFMarhL3Ah/?utm_source=ig_web_copy_link

 

We asked Min Hye Jin on why she chose Whisper and she answered, “I have been a Whisper user ever since, but when I found out that they had a new product that is wider, I switched agad.” When asked how Whisper Nights helps her strike her winning pose, she said, “I normally have a heavy flow, that is why it can get very uncomfortable for me to move at night which makes me feel stuffy and grumpy in the morning. Good thing, I have Whisper Breathable Cottony Nights to help me feel presko and stay tagos-free kayaachieve ang winning pose talaga!”

 

Apart from Min Hye Jin, we also asked our other #WhisperPreskoNight Pose Challenge winners on why they switched to Whisper Breathable Cottony Nights and how it has helped them strike their winning post. Here are their answers:

Second runner-up and one of the winners of P3,000 Maria Noemelyn Perez highlighted the wider and longer attributes of Whisper Nights to helping her sleep without worrying of tagos. She also said that even though she is wearing a longer pad, the feeling is hardly noticeable.

 

Third runner-up Maria Kricell Sobrevina, winner of P3,000, says that the new Whisper Breathable Cottony Nights helps her sleep well at night because she feels “fresh and free to move to any position.” She also mentioned that the product helps her stay confident that there will not be any stains when she wakes up!

 

 

For the other winners of the #WhisperPreskoNight Pose Challenge, they will be receiving different prizes. Here they are:

Mitch Laica Calinga - P2,000

Trishia Marie Libres - P2,000

Mary Ashley Orna​ - P2,000

Reinalyn Manio - 1 year supply of Whisper Breathable Cottony Nights

Cherry Mae Macababad - 1 year supply of Whisper Breathable Cottony Nights

Charlotte Dingcol - 1 year supply of Whisper Breathable Cottony Nights

Ybeth Rosario - 1 year supply of Whisper Breathable Cottony Nights

 

Turn mo na, girl! Your chance to conquer those red nighttime battles, ditch your old period hacks and switch to #PreskoPahinga so you can #HingaLangGirl with Whisper Breathable Cottony Night pads. Visit our Shopee or Lazada Official stores and add to your cart now!

 

#TikTokPusuanMo kick starting all the fun this Valentine's Day!

In celebration of Valentine's Day, TikTok, the leading destination for short-form mobile video, introduces a slew of exciting and local activities for the season of love. The TikTok community in the Philippines is invited to join in on the fun and engaging challenges with #TikTokPusuanMo kick starting all the fun:

Catch the TikTok Harana Music Line-up on February 14

Livestream Concert featuring local artists where users can submit song dedication requests on TikTok and Twitter.

Artist Line-up: Arthur Nery, Adie, Janine Tenoso, NOBITA

 

#TikTokPusuanMo - February 6-19

This valentine season, #TikTokPusuanMo na yan! Use our hashtag to showcase your day with your special someone inspired by the heart icon.

 

#KuwentongPagibig

We tap on our reliable news partners from our ever growing news vertical to share stories that touch on love, including inspiring local Filipino stories. On top of that, we encourage the community to share their love updates on life, personal, stories or even a narrations of love this 2022.

 

#SwoleMate

In life you have your soul mate, in fitness you have your #SwoleMate. Grab your gym buddy and show us how you stay fit together. And if you don't have a #Swolemate yet, then you can invite others to Duet with your workout to become your #Swolemate this Valentine's Day. (Shared Workouts, Fitness Routine Challenges, Fitness Versus Challenges)

 

#AtheleteHugot

A broken heart is a motivator to get in shape or the spark to pursue a sport. Athletes are encouraged to share their clever hugot lines that apply to their workout or to their sport.

 

#RomanticRecipe

The community is encouraged to showcase their Valentine's Day efforts through cooking. Perhaps our TikTok community can share how they season their love for food, all with a heart theme tied to the challenge.

 

#ValentineFlicks

Romantic movies to watch or an audio playlist to listen to for the season of love; Perhapshugot and heartbreak flicks for our struggling love warriors?

 

See you on TikTok this Valentine's day! Download TikTok on your iOS and Android devices today.