Happy Skin partners with TikTok to reach a wider audience

 As the beauty industry continues to evolve, Filipino brand Happy Skin is at the forefront, blending innovation with a commitment to skin-friendly products. From its humble beginnings, Happy Skin has become a household name by offering makeup that cares for the skin. Recently, the brand has embraced the digital shift, harnessing the power of TikTok Shop to reach a wider audience and redefine customer engagement through live selling and strategic promotions.

“Our partnership with TikTok Shop has allowed us to meet our customers where they are most active,” said Jacqe Yuengtian-Gutierrez, CEO and Co-founder of Happy Skin. “Through live selling and targeted promotions, we have been able to create more meaningful connections with our audience, turning each interaction into an opportunity to showcase the value and quality of our products.”

 

A key driver of Happy Skin’s success has been its strategic use of TikTok Shop’s Assortment, Content, and Empowerment (ACE) indicator system. By aligning its efforts with these indicators, the brand has effectively enhanced its digital strategy, leading to significant sales growth.

 

Leveraging Product Diversity to Drive Sales

During the May 29-31 Payday sale, Happy Skin introduced notable discounts, including 50% off the bestselling Lip Mallow Tint and Lip Mallow Mousse. This promotion significantly contributed to the brand’s gross merchandise value (GMV), with these products alone accounting for 81% of total sales. The Kiss and Bloom Water Lip and Cheek Tint, a favorite on TikTok, also saw a surge in customer engagement, achieving a product conversion rate of 5.81%. Over 22,200 units of Lip Mallow products were sold, illustrating the impact of targeted promotions on sales performance.

 

Creating Engaging Shopping Experiences

Happy Skin leveraged TikTok Shop’s dynamic platform by scheduling several multi-hour live streams, collaborating with the Multichannel Network (MCN) Vertical Megabeauty and top live affiliates. These sessions, supported by Live Shopping Ads (LSA), were instrumental in boosting content-related GMV, which accounted for 70.3% of the total GMV—a significant increase of 16,240%. The brand-led live streams achieved GMV per session, which was 4.2 times higher than its usual performance.

 

“Our live streams have become a vital part of our strategy on TikTok Shop,” added Yuengtian-Gutierrez. “By engaging with our customers in real-time, we’re not just showcasing products, but we’re building a dynamic community around our brand. This interactive format has driven significant increases in both engagement and sales, proving essential for a modern, digital-first shopping experience.”

 

Amplifying Reach through Targeted Advertising

To bolster its live selling efforts, Happy Skin invested in LSAs and Video Shopping Ads (VSA), which were complemented by shop-exclusive vouchers and subsidies during peak periods. These initiatives led to ads GMV contributing nearly 20% to total shop sales, with an impressive Return on Ad Spend (ROAS) of 21.7. This period of strong performance earned the brand the #1 spot in Total Beauty, #2 in Fast-Moving Consumer Goods (FMCG), and #5 across all categories on May 30.

 

“TikTok Shop's ACE Indicator System was crucial in amplifying Happy Skin’s campaign,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Through our advanced features like targeted ads and live selling, we were able to help the brand reach its audience more effectively, showcasing the potential for substantial growth on our platform."

 

Building on Digital Success

Happy Skin’s recent performance on TikTok Shop, including a 19.6x uplift during the 6.6 sale, underscores the brand’s successful adaptation to digital platforms and its ability to drive substantial growth. The brand continues to explore innovative strategies to engage with customers and expand its reach, setting a benchmark for other beauty brands on TikTok Shop.

 

Beyond business success, Happy Skin is also leveraging its partnership with TikTok Shop and HOPE to make a meaningful social impact. Through the ‘Build a Classroom’ program, every purchase on TikTok Shop contributes to funding classroom construction in underserved communities, reflecting the brand’s commitment to community betterment.

 

“Our recent success with TikTok Shop underscores the platform’s importance in our strategy,” added Yuengtian-Gutierrez. “As we continue to innovate and expand, TikTok Shop remains integral to maintaining our momentum in the beauty industry and amplifying our efforts to give back to the community.”

7 Beauty Tips that Actually Work

Throughout the years, we’ve seen just how quickly beauty fads change. We’ve witnessed the industry’s evolution, from yesteryears’ contouring and highlighting trends to today’s more natural, glowy looks.

That said, the fundamentals of beauty pretty much stay the same. After all, whichever look you’re going for, you still need to know the basics of taking proper care of your skin, or of picking out shades that work wonders for your skin tone. 

 

Below, we’ve rounded up a few skincare, hair care, and makeup how-tos for beauty lovers. We’ve also included product recommendations, which you can get for up to 90% off at the Shopee Beauty Sale starting July 28: 

 

1. Wear sunscreen even while staying indoors

 

Rain or shine, it’s important to protect your skin against harmful UV rays. If you’re indoors, keep in mind that these rays can still penetrate windows. After your morning skincare, apply sunscreen with an SPF of at least 30. SNAILWHITE CC Sunscreen comes with SPF50+ PA+++ and provides natural coverage.

 

2. Gently pat your skincare on

 

 

The lightweight Neutrogena Hydro Boost Water Gel is perfect for the Philippines’ hot and humid climate. Squeeze a generous amount onto your fingertips and softly pat—don’t rub—on your face. A patting motion is more gentle on the skin. For thin skin surrounding the eye area, use your ring finger to help prevent wrinkles. 

 

 

3. Don’t shampoo everyday

 

 

Did you know that shampooing everyday actually strips the scalp of natural oils? Try shampooing every other day instead. During the days in between, use Palmolive Naturals Dry Shampoo to freshen up your locks. Spritz on sections of your hair for fragrant, floral-scented tresses. 

 

 

4. Don’t apply too much mascara to avoid clumps

 

 

If clumpy spider lashes are the bane of your existence, here’s a little trick: always wipe off excess product on your mascara wand before wiggling it up your lashes. With Maybelline Lash Lift Mascara’s double curved wand, you can enjoy dramatic volume and lift minus the clumps.

 

 

 

5. Make your foundation look like second skin

 

 

Prior to applying foundation, create a glowing canvas by moisturizing your skin. Next, buff in your foundation of choice, blending from the center of your face outward. For a natural look, Ellana Buttermilk BB Foundie lends the skin medium coverage and a radiant finish. 

 

6. Prep your lips before applying lip products

 

 

Take a look in most Filipinas’ makeup bags, and you’ll definitely find a lip tint. Happy Skin Lip & Cheek Tint, for instance, offers a variety of morena-friendly colors. For smooth, juicy lips, exfoliate gently and swipe on a lip balm. Then apply the tint to the center of your lips and use your finger to diffuse the color. 

 

 

7. Use a light hand for your brows

 

 

You know what they say—brows can either make or break your look. For flawless arches, use Focallure Eyebrow Pencil to draw small, feathery strokes. Blend out the product as much as you can, then brush the hairs up with a clear brow gel to mimic a naturally full brow.

 

To discover more deals on beauty products, visit https://shopee.ph/m/shopee-beauty.  

 

For more exciting promos, check out Shopee’s End-of-Month Sale: ShopeePay Petsa de Panalo:

 

●      Earn coins when you pay your bills with ShopeePay. New digital users can enjoy 50% bills cashback, while all users get 20% bills cashback. 

●      Enjoy ₱1 Deals from Puregold, Potato Corner, McDonald’s, Jollibee, Seaoil, and more.

●      Get discounts and flash deals on mobile load, such as  ₱5 load for ₱1 and ₱10 data for  ₱1.

●      Top up at least ₱300 for a chance to win ₱20,000 in cash.

 

To check out more deals from ShopeePay Petsa de Panalo Sale, visit https://shopee.ph/m/petsa-de-panalo-sale.

 

Download the Shopee app for free via the App Store or Google Play.

Sanrio Little Twin Stars x Happy Skin

To those who grew up in the 80s. Sanrio was the "in" thing during those years. I remember a suitor who was 5 years my senior, pampering me with my favorite Little Twin Stars every time he had a chance dropping by school.  Sanrio was a part of my childhood memories.

From bags to toothbrush, clips, spoon and fork, socks, hankies, wallets, coin purses, keychains, pins, name it I had it. I was I guess during those time a Sanrio Influencer, hahahahaha. My classmates would always nudge me where Sanrio branch  I bought my items. The next day you'll see them wearing or toting the same thing.  I kind of miss Sanrio Stores now. It saddened me that the stores has pulled out.

Shut Up & Kiss Me Moisturizing Matte Lippies php699

Fast forward to today, imagined your favorite Little Twin Stars in a lippie!
I literally jumped with joy, when I heard that Happy Skin collaborates with Sanrio with these Sanrio limited edition!! Look at these babies!

Get Cheeky With Me All-Day Hydrating Blush php899

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I love them all and would hoard on those. Ill try their blushes. Happy Skin is a good local cosmetic brand.  I have a handful in my make up stash. They're not selling cheap but they can compete with high end brands in the market when it comes to quality.

They are available on Sept 14 at your favorite malls nationwide! I will update you on their blushes and matte lippies soon!