LG SIGNATURE Redefines Premium Home Living with AI at CES 2026

LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.

Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced

intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.

As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness.

Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns

and pre-cools the interior – up to two hours before an anticipated door opening.For even greater convenience, the LG SIGNATURE Smart InstaView™ refrigerator streamlines food management through ThinQ™ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 

When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.

To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such

as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and

automatically select the ideal cooking settings.

The AI Browning feature monitors bread as it

bakes and sends a notification through the ThinQ app when it reaches the preset level of

doneness. Connected smartphone features include real-time monitoring, a time-lapse recap

after cooking and easy sharing on social media.

The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified

aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. 

Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.

LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and

Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.

In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian

high-end furniture brand Poliform, demonstrating how the appliances harmonize with luxury

interiors to deliver thoughtfully orchestrated premium living solutions.

“LG SIGNATURE brings design, performance and experience together in tune, redefining

the future of luxury in the home and setting a new standard for premium appliances,” said

Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th

anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for

customers seeking a more expressive, elevated lifestyle.”

Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at

LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).

realme With You Brings Real Moments of Joy to the Kythe Foundation

realme brings joy, hope, and togetherness to children and families through a heartfelt holiday partnership with Kythe Foundation. 

Staying true to its commitment to giving back this holiday season, realme Philippines brought joy and meaningful support to the community through a special Christmas CSR activity under its

realme With You campaign. In partnership with the Kythe Foundation, realme hosted a heartwarming celebration for children and foundation staff last December 16, 2025, at Jollibee P. Tuazon, featuring a Jollitown-themed Jollibee Kids Party.

The event was designed to create a joyful and memorable experience for the children, filled with fun games and light moments. Adding to the excitement, the Jollibee Mascot led the entertainment, bringing smiles to everyone in attendance and embodying the spirit of togetherness that defines the Christmas season.

A celebration of love, sharing, and hope

The program concluded with realme extending its support beyond celebration by donating 15 tablets to the beneficiary children of the Kythe Foundation. These devices aim to help support the children’s learning, creativity, and everyday needs. In addition, realme also provided tablets to the Kythe Foundation staff, recognizing their dedication and continuous efforts in caring for children with critical illnesses.

“This activity reflects what realme With You stands for, being present in real moments that matter,” the realme Philippines team shared. 

“Through our partnership with the Kythe Foundation, we hope to not only bring joy this Christmas but also provide practical support that can make a positive difference in the lives of the children and the people who care for them.”

Making the season more meaningful

This CSR initiative is part of realme’s broader realme With You Christmas campaign, which highlights authentic connections, shared experiences, and purposeful giving. By combining celebration with support, realme continues to champion initiatives that uplift communities and empower the youth during the holiday season.

Through collaborations like this, realme Philippines reaffirms its commitment to making technology more accessible while spreading warmth, hope, and joy, not just during Christmas, but all year round.

For more information on realme With You campaign activities, visit realme Philippines’ official Facebook page.

For more information about the Kythe Foundation, visit their official Facebook page and website for more updates.

A Weekend of Everything That Flies Takes Off February 13–15 at New Clark City

Mark your calendars as the 26th Philippine International Hot Air Balloon Fiesta takes flight on February 13 to 15, 2026, bringing three days of color, energy, and sky-high excitement to New Clark City in Tarlac. This upcoming edition is set to be one of the biggest yet, featuring 22 new special-shaped balloons, the highest number in its history, with pilots flying in from the United Kingdom, United States, Belgium, Netherlands, Macedonia, Switzerland, Germany, and Brazil.

(L-R): BCDA Vice President for Public Affairs Leilani Barlongay-Macasaet, BCDA Officer-in-Charge and Senior Vice President for Conversion and Development Group Engr. Mark P. Torres, PSC Commissioner Edward Hayco, Provincial Government of Tarlac Investment Promotions Officer Frances Canlas, PIHABF Founder and Organizer Capt. Joy Roa, and BCDA Vice President for Investment Promotions and Marketing Kenneth R

Each day of the 2026 edition will close with two crowd favorites: the glowing hot air balloons and a massive 500-drone show lighting up the New Clark City skyline with colorful formations and messages.

Guests can enjoy world-class action with Federation Aeronautique Internationale (FAI) sanctioned paragliding and First-Person View (FPV) drone racing competitions, featuring participants from at least six countries, including the UAE, Indonesia, Malaysia, Hong Kong, Kuwait, Iraq, Oman, and the Philippines. More competitors are registering following the announcement that the Airsports Federation of Asia (AFA) will hold its first 2026 board meeting in New Clark City during the balloon fiesta.

Adding even more energy to the experience is the fast-rising Soccer Drone competition, quickly gaining global popularity, with a demo court for visitors to try it out and hopes for the Fiesta to host a world championship in the future. School teams from Far Eastern Air Transport Incorporated University (FEATI University) and Philippine Air Transport and Training Services College of Aeronautics (PATTS College of Aeronautics) are forming their respective teams to compete, with the winning team set to represent the Philippines in international events and competitions around the world. A Paper Plane competition, open to all ages, invites everyone to join in the fun, while throughout the day, RC airplane demos, aerial dogfights, and kite shows fill the skies with excitement. 

Filipino inventor Kyxz Mendiola will also demonstrate his homebuilt manned flying drone, showing himself flying inside it, a glimpse at the future of personal air travel, as it takes flight across the grounds for all to see. Ultralights will do their usual formation flying around the fiesta grounds. On the ground, guests can enjoy car drifting, browse through a lively Fly Market, and savor Pampanga’s well-loved dishes along with other popular food choices.

With the Philippine Sports Commission (PSC) stepping in as a strong supporter, these efforts are expected to boost Aero Sports and draw more non-traditional tourism into the country. The PSC has begun supporting our paragliding and paramotor athletes for the Southeast Asian Games in Thailand, and these same paramotors will be showcasing their skills during the event.

“For over 25 years, this event has been our way of sharing the magic of flight with every Filipino,” shared Capt. Joy Roa, expressing his excitement for the 26th Philippine Hot Air Balloon Fiesta. “We’re thrilled to bring even more experiences that inspire, amaze, and open doors to the world of aviation.” 

Ms. Frances Canlas, Investment Promotions Officer of the Provincial Government of Tarlac, expressed the local government unit’s full support to the Balloon Fiesta. She says, “This stands as a beacon of innovative sporting events and ushers in a renewed vibrancy as it soars once again in the province of Tarlac at New Clark City. This exciting event is expected to catalyze transformative economic growth, drawing thousands of visitors into the province and driving demand across the hospitality, culinary, transportation, and experiential sectors, while strengthening resilient logistics and supply chains province-wide.”

Engr. Mark P. Torres, Senior Vice President and Officer-In-Charge of the Bases Conversion and Development Bases and Development Authority (BCDA), noted, "As we prepare for this return, we envision a festival that is not only bigger and more vibrant, but also more inclusive—one that brings benefit to our communities and highlights Clark's readiness as a premier tourism and investment destination."

For those interested in a career in aviation, Capt. Joy explained that the Fiesta will feature passionate and successful professionals sharing their journeys. “We want to inspire the next generation of aviators by showing them how we started and what it takes to succeed in this industry,” he said. Attendees will learn about the adventures, challenges, and triumphs of working in a fast-paced field that offers strong career potential and high ROI. “Aviation offers excellent opportunities abroad, competitive salaries, and a chance to see the world while doing something you love,” Capt. Joy added. The lineup includes air traffic controllers, aircraft mechanics, flight attendants, safety inspectors, civilian and military pilots, and many more ready to share their stories.

With every flight and stunt over the years, the Philippine International Hot Air Balloon Fiesta has captivated audiences with unforgettable moments, from the “100 Years of Flying” tribute and aircraft rallies from across Asia to breathtaking performances by the Breitling Jet Team, the Wing Walkers, and the daring aerobatics by Mark Jefferies of the Global Stars team. The Fiesta has also thrilled spectators with annual skydiving exhibitions and tandem jumps, hosted Ms. Aviation competitions, and featured ABS-CBN concerts alongside the iconic hot air balloon night glow. Cultural exchanges with countries like Turkey, complete with traditional dancers, porcelain artists, and carpet weavers, have enriched the experience, while renowned Filipino artist Manuel Baldemor contributed designs for posters and souvenir programs. Indoor aviation career seminars have long inspired students to pursue careers in the industry, providing insights from experienced pilots, air traffic controllers, flight attendants, safety inspectors, and mechanics. These diverse experiences, from high-flying stunts and concerts to educational programs and cultural showcases, have become the very soul and heart of “A Weekend of Everything that Flies.”

Discover more at www.philballoonfest.net and stay connected by following Philippine International Hot Air Balloon (@philballoonfest) on Facebook www.facebook.com/pihabf, Instagram www.instagram.com/philballoonfest, and Tiktok www.tiktok.com/@philballoonfiesta.

#PIHABF2026 #AWeekendOfEverythingThatFlies #26thPIHABF

TCL’s All-Category Growth Powers Forward into 2026

 TCL, the Philippines' No. 1 Panel TV brand and a global leader in both TV and air conditioner sales, delivered an extraordinary performance throughout 2025. This achievement is a significant feat, solidifying the brand's leadership and competitive dominance in the market.

Celebrating a 25-year legacy, TCL has been instrumental in integrating technological progress into the Filipino lifestyle. The brand offers solutions tailored to Filipino consumers, from TVs that deliver immersive viewing experiences to energy-efficient washing machines that make laundry effortless to smart AC units that keep homes comfortably cool in the tropical heat. This commitment to innovation and pushing boundaries has successfully made more intuitive, efficient, and powerful technologies readily accessible to families across the country.

 

This success is built on deep trust from loyal customers who have fully invested in the TCL ecosystem. This widespread loyalty is a direct result of the brand's steadfast commitment to delivering premium quality, continuous innovation, and reliable after-sales support, proving that sustained consumer confidence is the ultimate driver of market supremacy.

“We are immensely pleased to have secured this significant achievement and market recognition. 2025 has been an overwhelmingly rewarding and successful year for TCL. We are now strategically focused and look forward to building on this momentum with even more exciting milestones in the coming year,” said Peter Chen, TCL Philippines CEO.

 

Leading the Future of Television

As the Philippines' undisputed No. 1 panel TV brand for two consecutive years, TCL maintains a leadership position that underscores a critical strategy: continuous, aggressive innovation coupled with a commitment to market accessibility.​

“We aim to deliver an elevated home entertainment experience through superior picture quality, outstanding sound quality, and seamless overall performance. The shift in consumer demand toward premium TV categories such as QLED and Mini LED is driven by technological advancements, lifestyle changes, and greater market accessibility. It indicates that consumers are no longer satisfied with standard LED performance and are actively seeking a superior viewing experience,” said Charlie Huang, Deputy Product Director of Brownline at TCL. 

 

TCL is advancing its 2030 TV vision and continues to push the boundaries of display technology. The core objective is to make premium, large-screen viewing experiences accessible to the mass market.

He stated, “TCL aims to be the reliable partner for every Filipino home, delivering smart appliances that simplify and enhance daily life. This commitment is underpinned by the continuous establishment of QD-Mini LED as the core technology, ensuring industry-leading extreme brightness, superior contrast, and vibrant color accuracy for high-end streaming and gaming.

The Core of TCL's New Air Strategy

Marking a key strategic shift, TCL Philippines is expanding its residential air conditioning success into the commercial HVAC sector. The brand aims to aggressively compete with established players by focusing on cutting-edge technology, attractive pricing, and comprehensive project support.

Bert Cheung, Deputy Director of Air Solution and B2B Business, outlined TCL Philippines’ roadmap to enter the commercial market without sacrificing its strong trajectory in residential innovation.

“As we expand our market coverage from Residential to Commercial applications, we highlight our TMV6 VRF System, with its key features boasting flexibility and reliability of the products, the hero products of our Residential lineup, featuring our T-AI technology for highly efficient and cost-effective requirements. Our strengthened portfolio brings confidence to the partnerships we are working with, from major developers up to key organizations and consultants in the industry,” he said.

Bert continued, “Being focused on distribution in the past, we are now shifting our business model into an HVAC company to be able to work with projects on a larger scale. We will continuously build a team of professionals to grow the commercial side of our business, for us to be able to  be at par with the current market leaders in this segment.”

 

Engineered Super Drum Excellence

The introduction of the TCL Super Drum C682 washing machine marks a strategic pivot in TCL’s smart home journey. This product embodies the brand’s new focus on technological mastery and superior engineering, aiming to provide high-quality, seamless consumer experiences. 

As Senior Product Manager Eric Li noted, the C682 is an 'anchor product' designed to 'recalibrate the consumer's perception' of TCL, establishing it as a premium, high-durability, and high-technology innovator rather than a value-driven manufacturer.

“Our Washing Machine business in the Philippines is projecting strong momentum, with an estimated 30% revenue growth in 2025. We are fully committed to this market, and will continue to enhance both our products and customer service aggressively.”

The Super Drum C682 signifies a significant step forward, leveraging its unique 540mm drum, intelligent sensing, and smart control to meet the demands of contemporary homes. Crucially, the C682 functions as a strategic flagship, driving TCL’s brand repositioning as a premium, high-technology leader in the Philippines.

 

Sustained Momentum Plan

Overall, TCL's 2026 strategy includes the launch of significant technological innovations that extend well beyond expected product updates. Soon, the Whitelines category will be undergoing a major refresh, introducing an all-new design and model lineup for TCL Refrigerators.

 

In addition, TCL is prioritizing substantial improvements in its customer post-purchase service and support.

Eric adds, “TCL recognizes that a superior customer journey—from purchase through a decade of use—is essential for transforming initial sales into long-term brand loyalty. By 2026, TCL's enhancements to customer service, post-purchase support, and warranty offerings will be driven by data gathered in the current year, focusing on speed, accessibility, and proactive ownership.”

Log on to https://www.tcl.com/ph/en for more information.

As Simbang Gabi Starts, Jollibee Launches “Buo ang Saya ng Pasko” Holiday Campaign

 

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko”(The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

 

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

 

A heartfelt film for the changing Filipino family

 

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

 

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.

  

Joyful Christmas Stores illuminate the nation

 

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

 

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google.

 

A new nationwide celebration for Simbang Gabi 

 

To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats as part of the nationwide countdown.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

  

New offerings that complete holiday gatherings

 

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.

 

Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

 

Celebrating the Filipino spirit of togetherness

 

Through its inspiring film, festive store transformations, special on-ground activations, and exciting holiday offerings, Jollibee hopes to bring families and communities closer this December. The brand said its “Buo ang Saya ng Pasko” campaign reinforces a simple message: Christmas joy feels complete when it is shared with the people we love.

 

Whether people gather in churches, schools, workplaces, homes, or their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful for Filipinos everywhere.

 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com/, and follow us on social media for more JOYful surprises!