Stay Fresh This Summer with Hello Glow Quelch Serum Deo Cream!

 Let’s face it, summer in the Philippines isn’t just hot, it’s humid, heavy, and sweaty. Whether you’re hustling through MRTs, walking to work, or just trying to survive the daily grind, staying dry and smelling fresh feels like an impossible dream. That’s where Hello Glow Quelch Serum Deo Cream comes in. More than your average deodorant, it’s your daily defense against sweat, odor, and underarm worries.

Formulated with 20% Aluminum Chlorohydrate, this deo cream is clinically tested to give 48-hour protection against sweat and body odor. No matter how packed the jeep is or how long the commute, Hello Glow Quelch helps you stay fresh, dry, and confident. It’s perfect for our unpredictable Philippine weather and even more perfect for your busy lifestyle, whether you're a student on the go, a gym-goer, a workaholic, or someone who just wants to feel fresh all day.

 

The Hello Glow Quelch’s serum-infused formula combines the benefits of skincare and sweat protection in just one pea-sized amount of product. No sticky mess, no stains on clothes. Just a fast-setting, frictionless application that feels like second skin.

 

“The name Quelch is inspired by the words quell and squelch,” shares Denice Sy, Hello Glow founder, brand owner, and Chief Sales & Marketing Officer. “It’s about quelling sweat and odor at the source while squelching discomfort and irritation. We created a product that doesn’t just keep you dry, but also pampers the skin with nourishing ingredients.”

 

Beyond sweat control, Hello Glow offers targeted skincare benefits through two variants. The Whitening variant, in soft pink packaging, is powered by Kojic Acid and Glutathione to brighten and smoothen underarm skin. It's perfect for those looking to lighten dark spots while staying dry.

 

The Rejuvenating variant, in powder blue, features Niacinamide and Tranexamic Acid to fade pigmentation and strengthen the skin barrier. It’s ideal for anyone dealing with uneven tone or irritation from shaving or friction.

 

Each tube is packed with skin-loving ingredients such as 2.5% Prebiotic Sorbitol and Bisabolol to moisturize and soothe irritated skin, Madecassoside to help prevent underarm damage and inflammation, and Lactic Acid to balance pH levels while keeping bacteria and odor under control.

 

At just Php 295, Hello Glow Quelch Serum Deo Cream is a must-have summer essential. Available exclusively online through Shopee, Lazada, and TikTok, and from resellers and Ever Bilena Direct Sales dealers.

 

So whether you’re off to school, running errands, commuting to work, or dancing the night away, don’t sweat it. Literally. Stay fresh, dry, and glowing all summer long with Hello Glow Quelch Serum Deo Cream.

 

Follow @helloglowofficial on Instagram and TikTok, visit facebook.com/helloglowofficial, or join the convo on X @helloglowph for updates and fresh drops!

 

From Ground Up to Glow Up: Dark Roast Coffeehouse’s First Year Story

I still vividly remember attending the opening of Dark Roast Coffeehouse in Maginhawa. Back then, the place was still being set up — shelves half-filled, the scent of fresh paint in the air — while we interviewed Jianne, who was then expecting her first child. The excitement in her eyes, and those of her co-founders Krista, Eli, and John, was unmistakable. This wasn't just their first coffee shop; it was their first business together, a dream they were turning into reality.

Fast forward to today, and it’s clear just how far they've come. Dark Roast has grown into a beloved neighborhood hub — a favorite haunt for students, young professionals, artists, and creatives alike. And today, they're proudly celebrating a major milestone: their very first anniversary.

Carrying the theme "Darker. Bolder. Better.," Dark Roast Coffeehouse is marking the occasion with a special event tonight, April 27, at their cozy space at G/F TKC Square Building, Maginhawa, Quezon City. The owners — Krista, Jianne, Eli, and John — are taking a moment to thank the community that turned their dream into a vibrant reality.

"This past year has been an incredible journey," shared John. "Seeing Dark Roast become a second home for students, artists, and neighbors here in Maginhawa is more than we ever dreamed of. We wanted to build something real, and the response has been overwhelming."

From day one, Dark Roast Coffeehouse stood out not just for its strong, flavorful brews but also for the space it created — a welcoming, cozy refuge where ideas, stories, and music could flourish. It quickly became a venue for indie musicians, a meet-up spot for the local creative crowd, and a go-to place for anyone craving a cup of coffee that packs a punch.

"We started with a passion for bold coffee and a desire to build genuine connections," Krista added. "Reaching this anniversary shows that people crave authenticity, community, and, yes, seriously good dark roast! And we're just getting started."

Tonight’s festivities promise to be a true celebration of the journey so far — and an exciting glimpse of what’s to come. Guests will be treated to a tasting flight featuring their newest offerings, including the Dark Roast Latte, Oreo Croissant, and Black Sesame Croissant. Expect an evening filled with good food, great coffee, shared stories, and a look back at the highlights of their first year.

"This celebration isn't just about reaching a milestone," Eli emphasized. "It’s about the incredible community that made it possible. We’re so grateful to everyone who’s walked through our doors, and we can’t wait to keep growing with you. Get ready for even darker, bolder, better things ahead!"

Looking back, Jianne reflected, "From crafting unique brews and pastries to hosting live indie music nights, this first year laid the groundwork. Tonight, we're excited to share what's next — and continue brewing joy together with everyone who made this journey special."

Dark Roast Coffeehouse

Located in the heart of the bustling Maginhawa food district, Dark Roast Coffeehouse is more than just a coffee shop — it’s a thriving community space where bold flavors meet authentic connections. Since opening, it has built a loyal following thanks to its high-quality brews, cozy atmosphere, and commitment to fostering creativity.

Beyond their signature dark roasts and inventive pastries, Dark Roast regularly hosts musicians, students, bloggers, and artists, offering a warm, welcoming space to gather, create, and celebrate. Their mission is simple but powerful: to be "Darker. Bolder. Better." with every cup and every connection.

Murder and mayhem abound – your first look at Wednesday Season 2

Season 2 drops in two parts on August 6 and September 3, only on Netflix.

Watch the official teaser trailer HERE

(Courtesy of Netflix")

Dread has never looked this good – prepare for doom as Jenna Ortega returns to reprise her iconic role as Wednesday Addams! The fan-favorite show will be a two-parter, with part one launching on August 6 and the second part coming on September 3. 

Logline: Wednesday Addams (Jenna Ortega), returns to prowl the Gothic halls of Nevermore Academy, where fresh foes and woes await. This season, Wednesday must navigate family, friends and old adversaries, propelling her into another year of delightfully dark and kooky mayhem. Armed with her signature razor-sharp wit and deadpan charm, Wednesday is also plunged into a new bone-chilling supernatural mystery. Creator/showrunners Alfred Gough and Miles Millar return for the spine-tingling second season of WEDNESDAY, alongside executive producer and director Tim Burton.

Get a glimpse of what’s in store for Wednesday season 2 with these first look photos! 

WEDNESDAY 2 drops August 6th and September 3rd, exclusively on Netflix.

www.netflix.com/wednesday 

#WednesdayNetflix

For more on Wednesday visit the official social pages:

Twitter: www.twitter.com/WednesdayAddams

Instagram: www.instagram.com/WednesdayNetflix

Tik Tok: www.tiktok.com/@wednesdaynetflix

Read more at TUDUM.

Elevate Everyday Living: Samsung AI Appliances for Today’s Moms

 As Mother's Day approaches, Samsung introduces the perfect gift for the superhero of every home: time. Samsung's AI-powered digital appliances are designed to understand moms' needs and simplify their daily tasks, giving them more moments to focus on what truly matters—family and self-care. Like how moms effortlessly anticipate their family's needs, Samsung's AI-powered appliances predict and adapt to household patterns and preferences, making home life easier. 

With the average Filipino mom investing more time in family care and household management, while often balancing work responsibilities, Samsung seeks to make their days at home worry-free with AI-powered home solutions. 

Connected through SmartThings, these appliances create an intuitive ecosystem that anticipates mom's needs before she even has to ask. At the same time, Samsung AI appliances are designed to help save energy for worry-free use throughout the day.

Filipino moms are the heart of every home, often prioritizing everyone else's needs above their own. Samsung’s AI-powered appliances give mothers the gift of convenience, understanding their routines and giving them precious time back in their day.

The Perfect Temperature, Automatically

Mom can breathe easy at home and enjoy comfortable cooling with WindFree™ Premium Plus, which gently and quietly disperses air to prevent unpleasant cold shafts. This aircon utilizes Fast Cooling technology to cool the room faster and more efficiently. Apart from automatically maintaining the perfect temperature throughout the day, AI WindFree™ Premium Plus’ built-in air purification system creates cleaner air at home by removing dust, allergens, and airborne pollutants.

Laundry That Handles Itself

The Bespoke AI Laundry All-in-One Combo streamlines laundry day by combining washing and drying in a single seamless operation. Its AI Wash feature detects fabric types and load weights, automatically adjusting settings for optimal cleaning while protecting clothes. For busy mornings when preparing school uniforms or work attire, the Heatpump Drying technology delivers a large amount of clean clothes quickly without compromising quality, thanks to the washing machine’s 25 kg capacity.

Smarter Food Management 

Samsung’s Bespoke AI Side-by-Side Refrigerators with SpaceMax™ Technology maximize storage space while All-around Cooling keeps food fresh longer. The Family Hub™ screen serves as the kitchen command center, allowing moms to share photos, play music, search for recipes, and access household information. Through SmartThings, moms can even monitor and control their refrigerator remotely when away from home.

Experience Comfortable Living This Mother's Day

Make this Mother’s Day special by giving mom the gift of effortless home management! When you purchase a Samsung AI Windfree™ air conditioner until June 25, get an A9 Tablet worth P8,999 and aircon installation for free. Meanwhile, purchasing Samsung’s Bespoke AI appliances until July 31 includes a one-year extended warranty*, an additional 5% discount when you pay with participating credit cards, free Samsung Care+, and savings of up to P28,520.

Experience Samsung's AI Home solutions at samsung.com/phor visit any authorized Samsung dealer nationwide.

*On select units

Per DTI Fair Trade Permit No. FTEB-220218 Series of 2025 and DTI Fair Trade Permit No. FTEB-219174 Series of 2025

BINI Joins Forces with Payless to Celebrate Fun, Flavorful, and “Sakto” Moments

 For Filipinos, the beloved pancit canton is a universal dish that can be enjoyed anytime and anywhere. Whether as a hearty meal or a fun midday merienda, it’s hard to beat this satisfying dish's comfort. This is what Payless offers with its Xtra Big and Sakto Pancit Canton products, as well as its other instant noodles products.

Just like every Filipino, pancit canton is a dish and experience that BINI shares with many of us, especially now that they are the newest brand ambassadors for Payless Instant Noodles.

Dubbed as the nation’s girl group, the eight talented young women have many meaningful memories of eating pancit canton during the early days of their careers. From training in workshops to becoming a worldwide P-pop sensation, pancit canton has always been BINI’s go-to meal and snack.  “Going back home after performing, we only have time for quick meals. That’s why our choice will always be pancit canton. As spicy food lovers, Payless Sakto Xtra Hot, is a top pick,” said Gwen. 

Becoming a girl group and meeting seven sisters are some of the moments that feel like everything has fallen into place for BINI. It’s that “sakto” feeling, as many of them put it. For Aiah and Jhoanna, being a BINI member is their favorite “sakto” moment. “Us girls meeting each other to form BINI is the real ‘sakto’ moment! The timing just feels right for us to join together,” said Jhoanna.

“It might be cheesy, but being with the group just feels right, and I wouldn’t trade it with anything,” Aiah added. Stacey and Sheena also echoed this sentiment, in which they proudly call their fellow members their “small family.”

Being in the spotlight has also taught BINI a lot about being “wais,” especially considering their busy schedules. “Our schedules are very busy, so I always make sure that I have a to-do list to keep everything on track. I think all of us girls have that too!” said Colet.

On finding the sakto and wais choice in Payless Instant Noodles

In a lot of ways, that sakto feeling can be found in a plate of Payless Sakto Pancit Canton after a long day of working. During their downtime, the BINI girls also like to bond over movies and TV shows together, with their favorite snack on the side.

“I like multitasking while watching my favorite shows, so I always have a snack on the side, like pancit canton, to keep myself busy,” said Mikha. Maloi added that Payless Sakto’s flavors “makes [our free time] complete.”

As the newest brand ambassadors, BINI couldn’t help but be grateful for the opportunity. “As a group of pancit canton lovers, it’s a huge honor to be a part of the Payless Instant Noodles family. We are excited for fans to listen to our new jingle and try the new Payless Sakto Pancit Canton flavors (Kalamansi and Xtra Hot),” said Jhoanna.

The nation’s girl group surely knows their wais and saktomoments. With Payless Sakto Pancit Canton, they are creating fun memories each time they’re together as they continue to take the nation by storm with their hit songs.

 

YouTube and Shopee Team Up to Bring Seamless Shopping to the Philippines and Southeast Asia

 YouTube, in partnership with Shopee, launches YouTube Shopping in the Philippines. With this launch, the YouTube Shopping affiliate program is now available in six countries across Southeast Asia, further fueling the burgeoning video commerce in the region. YouTube Shopping seeks to elevate the purchase experience and create more opportunities for viewers, content creators, and even advertisers. 

Viewers can now seamlessly find and buy the things they love while watching content from their favorite creators. The YouTube Shopping affiliate program transforms video e-commerce from links in the description box to actual and direct product tagging – no more extra clicking, endless searching, or switching between websites. All they have to do is check out! 

 

The launch of the YouTube Shopping Affiliate Program in the Philippines offers exciting opportunities for both Shopee sellers and content creators. Shopee sellers can now expand their reach by collaborating with an even broader network of content creators through this partnership, giving them the opportunity to tap into a highly engaged, incremental audience and drive sales like never before. This seamless connection between creators and sellers accelerates product discovery, amplifies brand reach, and ultimately enhances conversion rates. 

L-R: Content creator Camille Co, Country Head of Shopee Philippines Vincent Lee, Vice President of Google Southeast Asia and South Asia Frontier Sapna Chadha, Business Development Manager for ECommerce for Colgate Palmolive Philippines Tyron Syling, Content creator Mond Salem of Hardwage Voyage

 

For eligible local creators, this partnership unlocks new business opportunities, enabling them to monetize their influence by promoting products to an audience they have already built connections with. As consumers in the Philippines increasingly seek engaging, content-driven shopping experiences, this collaboration meets their evolving expectations.

Tapping on the rise of video commerce and creator economy in the Philippines

Southeast Asia is one of the world's fastest-growing e-commerce markets, with video commerce having surged to 20% of the region’s e-commerce gross merchandise value in 2024–a fourfold increase since 2022^[1]. At the same time the Philippine creator economy is thriving, with over 450 channels with more than one million subscribers, and over 6,000 channels with more than 100,000 subscribers^[2]. 

 

Driving this growth is a shift from traditional discovery to a video-first shopping experience, with consumers looking to online content with creators they trust for information and entertainment. On YouTube, creators are more than just entrepreneurs and cultural influencers – they are trusted advisors on behalf of brands. A global study reveals that online users are 98% more likely to trust recommendations from YouTube creators compared to other social platforms. This trust translates directly into purchase confidence. In fact, YouTube drives 3.8 times greater purchase intent than other social platforms on averages^[3]. 

 

This underscores viewers’ trust in creators' recommendations and their desire for authentic product reviews and demonstrations ultimately leading to conversion. Consumers are looking to search- and video-led entertainment to enrich their shopping experience, and this deep engagement with trusted creators on YouTube underscores the platform’s unique position to power this. 

 

According to a Kantar study on shopping behaviors among Southeast Asian Gen Zs, eight in ten Gen Z respondents desire entertaining shopping experiences reinforcing the importance of content in their shopping journey. Furthermore, despite exploring alternative channels for product discovery, 63% of Filipino Gen Z respondents still prefer to complete their purchases on e-commerce platforms, making this partnership between YouTube and Shopee highly synergistic in creating an integrated, seamless shopping experience. 

Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”

Vincent Lee, Head of Shopee Philippines shared, ”At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape."

 

Earn more with YouTube Shopping affiliate program for creators 

With the YouTube Shopping affiliate program, creators can tag products in existing and new videos, as well as pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase. 

The YouTube Shopping affiliate program complements existing monetization options that empower Filipino creators to engage their audience and build deeper connections beyond immediate sales. These include tools such as Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers.

 

In just seven months since YouTube launched the YouTube Shopping affiliate program in Southeast Asia, the program has delivered impressive results and fantastic momentum. 

 

For example, Mai Trinh Hồ, a beauty and fashion creator known for her honest reviews, joined the YouTube Shopping affiliate program in the last quarter of 2024 and has already seen her revenue increase by almost five times. Another case is that of Jagat Review, a tech creator from Indonesia, shared that his earnings from the YouTube Shopping affiliate program made up a whopping 50% of his channel's total earnings between July and October of last year. 

 

Now that YouTube Shopping is launched in the Philippines, creators like Camille Co are excited – she is already sharing her favorite makeup products by tagging them on her videos. 

 

“I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all.” Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

Mond Salem of Hardware Voyage, a Filipino tech channel, is also optimistic about the feature. “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions,” he said.

 

Reach and engagement opportunities for brands and advertisers 

 

For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes. 

 

By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale. Brands can also use creator videos both long and short with product feeds in campaigns to expand reach to new customers across YouTube. For example, L’Oréal Thailandcombined its campaign with the YouTube Shopping affiliate programme and achieved 10X more high-intent views, 

with a cost-per-visit twice as efficient as previous campaigns.

 

Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions. As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.

 

To learn more about enabling YouTube Shopping on your channel, click here.