BINI Joins Forces with Payless to Celebrate Fun, Flavorful, and “Sakto” Moments

 For Filipinos, the beloved pancit canton is a universal dish that can be enjoyed anytime and anywhere. Whether as a hearty meal or a fun midday merienda, it’s hard to beat this satisfying dish's comfort. This is what Payless offers with its Xtra Big and Sakto Pancit Canton products, as well as its other instant noodles products.

Just like every Filipino, pancit canton is a dish and experience that BINI shares with many of us, especially now that they are the newest brand ambassadors for Payless Instant Noodles.

Dubbed as the nation’s girl group, the eight talented young women have many meaningful memories of eating pancit canton during the early days of their careers. From training in workshops to becoming a worldwide P-pop sensation, pancit canton has always been BINI’s go-to meal and snack.  “Going back home after performing, we only have time for quick meals. That’s why our choice will always be pancit canton. As spicy food lovers, Payless Sakto Xtra Hot, is a top pick,” said Gwen. 

Becoming a girl group and meeting seven sisters are some of the moments that feel like everything has fallen into place for BINI. It’s that “sakto” feeling, as many of them put it. For Aiah and Jhoanna, being a BINI member is their favorite “sakto” moment. “Us girls meeting each other to form BINI is the real ‘sakto’ moment! The timing just feels right for us to join together,” said Jhoanna.

“It might be cheesy, but being with the group just feels right, and I wouldn’t trade it with anything,” Aiah added. Stacey and Sheena also echoed this sentiment, in which they proudly call their fellow members their “small family.”

Being in the spotlight has also taught BINI a lot about being “wais,” especially considering their busy schedules. “Our schedules are very busy, so I always make sure that I have a to-do list to keep everything on track. I think all of us girls have that too!” said Colet.

On finding the sakto and wais choice in Payless Instant Noodles

In a lot of ways, that sakto feeling can be found in a plate of Payless Sakto Pancit Canton after a long day of working. During their downtime, the BINI girls also like to bond over movies and TV shows together, with their favorite snack on the side.

“I like multitasking while watching my favorite shows, so I always have a snack on the side, like pancit canton, to keep myself busy,” said Mikha. Maloi added that Payless Sakto’s flavors “makes [our free time] complete.”

As the newest brand ambassadors, BINI couldn’t help but be grateful for the opportunity. “As a group of pancit canton lovers, it’s a huge honor to be a part of the Payless Instant Noodles family. We are excited for fans to listen to our new jingle and try the new Payless Sakto Pancit Canton flavors (Kalamansi and Xtra Hot),” said Jhoanna.

The nation’s girl group surely knows their wais and saktomoments. With Payless Sakto Pancit Canton, they are creating fun memories each time they’re together as they continue to take the nation by storm with their hit songs.

 

MAC COSMETICS invites all BLOOMS and beauty lovers alike to an exclusive livestream event

MAC COSMETICS invites all BLOOMS and beauty lovers alike to an exclusive livestream event featuring the nation’s girl group, BINI, on December 7, 2024 (Saturday) at 12:00 PM via Shopee Live. 

From crowd-favorite lipsticks to holy grail foundations, the two-hour livestream will feature MAC must-haves offered at up to 40% off plus free gifts. 

BLOOMS will also have the chance to hear beauty tips and product recommendations straight from BINI themselves and watch them take part in fun games and challenges. Lucky viewers will also have the chance to have their questions answered in a live Q&A session with the girls. 

Get ready for livestream-exclusive discounts, vouchers, and exciting prizes! Mark your calendars and tune in to BINI’s MAC Favorites, exclusively on Shopee Live. 

BINI Outpaces Taylor Swift, Sabrina Carpenter, and Beyoncé in YouTube Searches Among Filipinos

The Philippines is BLOOMing, and Google has the data that proves it.

 

The huge craze for homegrown P-Pop girl group BINI reached a new peak in June as Filipinos searched for the act the most over other popular artists such as Taylor Swift and Sabrina Carpenter on YouTube, according to data aggregated by Google Trends.

As a search term, BINI dominated YouTube in the Philippines the entire month, ranking highest in the Calabarzon, Bicol, MIMAROPA, and Central Luzon regions, scoring around 80 in overall search interest. Metro Manila came in at fifth place with a search interest percentage of 78.

 

BINI also gained momentum around the world, being more searched than artists such as Sabrina Carpenter and Beyonce on YouTube for most of the month. Aside from the Philippines, the group was also more popular in the United Arab Emirates — around 700,000 Filipinos are part of the country’s population, more than half of which are in Dubai alone.

 

The interest over time percentage refers to the dominance of a specific search term compared to others at a specified time and place.

 

This means that “BINI” as a search term truly dominated all other keywords in these areas. The number properly contextualizes the sheer amount of search data on Google with particular times and locations.

 

This trend follows the massive success and virality of BINI’s two recent singles “Pantropiko” and “Salamin Salamin,” which became major hits over the summer. The sheer popularity of the songs served as BINI’s real breakout moment around three years after their official debut, catapulting them into superstardom.

 

Jollibee’s Cheesy Yumburger Takes the Fast-Food Scene by Storm, Championing P-Pop Group BINI

 

It’s official! Jollibee’s Cheesy Yumburger has once again taken the fast-food scene by storm, now championed by the rising P-Pop group, BINI. 

 

Dubbed as the cheesiest, beefiest, and best-tasting cheeseburger by the trending OPM sensation, it's not just about flavor; it’s about a lifestyle choice that keeps up with today's generation, one that never settles for less than the best. It's about being at the top of their game, something that Jollibee and BINI always strive to be.

Double the Patty, Double the Joy

 

The Cheesy Yumburger isn't your average cheeseburger. Its secret? A perfectly seasoned beef patty paired with a creamyslice of cheese, hugged by soft and fresh buns. 

 

It’s this simple yet timeless combination that makes theCheesy Yumburger a standout—a cheeseburger that’s all about hitting the right notes of taste and satisfaction.

 

Best of all, Jollibee is now introducing the Double CheesyYumburger, the same Cheesy Yumburger you know and love, but double the patties, double the cheese and of course, double its signature dressing.

BINI’s Beat: Singing Praises for the Best

 

"Wala talagang tatalo sa Cheesy Yumburger, ever since bata pa kami, special talaga ito para sa’min," shares BINI Maloi, one of the electrifying voices of BINI. "It’s like finding the perfect beat to our song—it just clicks. As performers, sa mga recording, live performances or even during the song-writing process, nakakatulong talaga kung may masarap na meal to fuel the creative process. The Cheesy Yumburger is just the perfect meal for that. This isn’t just any cheeseburger; it’s a taste of what being young and joyful is all about."

 

“And ngayon, may Double Cheesy Yumburger na! For sure, dahil diyan, mas magiging ganado kami gumawa ng bagong songs and dance moves para sa mga Blooms!” added BINISheena.

Join the Cheesy Yumburger Movement

 

This is not just about enjoying a meal; it's about being part of a movement that celebrates top-tier quality and the joy of living in the moment. The Cheesy Yumburger invites everyone to be part of this delicious revolution, where every bite is a statement of choosing only the best.

 

"So tara na, mga Blooms! Enjoy natin yung Cheesy Yumburger, the best cheeseburger out there," invites BINI Mikha. "It’s more than just eating; it’s about the full experience, it's about celebrating what tastes right and feels right."

 

Available nationwide, the Cheesy Yumburger is ready to cater to your cravings whether you’re dining in, taking out, or ordering from your favorite delivery app. You can enjoy the Cheesy Yumburger Solo for only P65 and the Double Cheesy Yumburger Solo for only P124 Don't miss out on the cheesiest, beefiest, best-tasting burger in town—find out why it's still undeniably the food sensation everyone is talking about!

 

Join the conversation and keep up with the latest from Jollibee on Facebook, Instagram, Twitter, and TikTok. Get ready to be part of something big—taste the burger that’s still the #1 standard in flavor!

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

 

Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibeeas the new faces behind the Cheesy Yumburger.

 

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

 

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

 

It’s All About the Vibe

 

 

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group. 

 

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

 

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans. 

 

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

 

Catch the Wave of Excitement

 

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

 

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

 

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town. 

 

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.

SB19, Bini, Flow G, SunKissed Lola to Headline Puregold's 'Nasa Atin Ang Panalo' OPM Event of the Year

Imagine seeing SB19, Bini, Sunkissed Lola and Flow G all in one concert! That’s exactly what you’ll get at Puregold’s “Nasa Atin ang Panalo”OPM Event of the Year! 

Prepare for the ultimate celebration of today's Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents "Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum. 

Puregold proudly presents "Nasa Atin ang Panalo" concert, to be held in the Araneta Coliseum on July 12, 2024, featuring acts from chart-topping Filipino music talents SB19, BINI, and Flow G, and a special performance from SunKissed Lola.

 

The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold's remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company's very own panalo story. 

As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert. 

 

“We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos," Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.” 

 

Puregold shares why they have chosen to collaborate with these artists: 

 

P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry. 

 

BINI, the nation's girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways. 

 

Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

 

Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft. 

 

“Nasa Atin ang Panalo” promises to bring joy to A'Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement. 

 

Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

 

Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event. 

 

Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well. 

 

Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

 

As "Nasa Atin ang Panalo" draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold's official channels. 

 

Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

“SB19, BINI, SunKissed Lola, Flow G & Puregold Unite for Epic OPM Anthem in 'Nasa Atin ang Panalo' Music Video"

After weeks of building anticipation and dropping hints on their social media platforms, Puregold has finally unveiled the music video to the new song “Nasa Atinang Panalo.”

Released this past May 25, the video is a must-watch for Pinoy pop fans. It serves as the ultimate collaboration of four of the country’s most sizzling musical acts: SB19, BINI, SunKissed Lola, and Flow G.

“These four artists are the powerhouse acts in Philippine music today. Collaborating with them is an excellent opportunity to reinforce Puregold's brand message,” said Vincent Co, President of Puregold Price Club, Inc. “Puregold proudly celebrates their achievements and is dedicated to continuously uplifting Filipino talent. And as we look forward to our 500th store milestone, it’s a privilege to have these artists produce a song that authentically represents our core values.”

The music video shows all four acts together singing and dancing along in a stylized Puregold store. They flaunt their diverse talents: harmonizing, dancing to exciting choreography, playing instrumental solos, or, in the case of Flow G, writing and rapping their own verses.

Beyond just the monumental feat of having all four mega acts in a single music video for the same song, “Nasa Atin ang Panalo” also celebrates the people of Puregold. Dancing alongside them and sharing the spotlight in the music video are the everyday shoppers and store staff that keep Puregold a running success from day to day. Puregold’s very own Aling Puring even makes an appearance to jam with the country’s biggest stars.

The song perfectly captures the “panalo” spirit that has defined Puregold’s long history in the retail business. Beyond that, it also speaks to the “panalo” stories of the artists involved in creating it. Each one hascome into this project with their own stories of success.

 SunKissed Lola’s relentless ascent in the industry affirms their commitment to turning dreams into reality. BINI’s growth and coming-of-age narrative serves as a reminder of the profound value of transformation and evolution over time. Flow G’s unwavering determination in the face of constant obstacles demonstrates his resilience and resolve to forge ahead. SB19’s journey, filled with triumphs and trials, is a powerful example of the ability to bounce back and confront each new day.

The collaborative song combines all of these elements in a single that can be enjoyed online now and soon on streaming platforms like Spotify.

Excitingly for Pinoy pop fans, there’s even more looming on the horizon. All four artists have already teased solo tracks that will soon drop with Puregold in the forthcoming weeks. Each new original song will dive further into the artists’ individual qualities that have allowed them to reach their “always panalo” dreams. Fans are encouraged to keep a close eye on Puregold’s social media accounts for further developments.

Stay tuned in! Subscribe now to PuregoldChannel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

 

 

Music video link: https://youtu.be/JrRLsT4eoXM?si=9lfzBlgPRC2nHsI4