Biogesic and Unilab renewed partnership with John Lloyd Cruz

With the pandemic delivering a stark reminder that sickness can affect anyone anytime, Alagang Walang Pinipili serves as the shining expression of Biogesic’s unconditional care. It is likewise made reliable and safe with promises of Alagang Maaasahan and Alagang ‘di ka Ipapahamak—qualities now represented by Biogesic and Unilab’s renewed partnership with John Lloyd Cruz.

@lola_lamon Napaiyak ako neto eh. Ingat ka lagi #Johnlloyd #AlagangBiogesic #AlagangUnilab ♬ original sound - Lou Sv

The generational actor makes his way home to the brand that launched his endorsement career, at a time when looking after one’s self and others rings ever important. Today, John Lloyd waves the iconic #Ingat salute once more as the partnership evolves into a deeper, more meaningful, more collaborative relationship: one that aspires to provide Alagang Walang Pinipili to Filipino families.

Biogesic and Unilab launch the Alagang Walang Pinipili campaign with long-time endorser John Lloyd Cruz

 

“Mahirap hindi maramdaman yung alaga at suporta [ng] mga taong nakatrabaho ko at nakilala ko sa Unilab, kasi gusto ka nila makita—kumusta ka ba, ano ba ang lagay mo, and pinapakinggan ka kung ano ang napipisil mong gawin,” shares Biogesic’s long-standing endorser, John Lloyd Cruz. 

John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate Vice President, the partnership takes on new meaning at the time of a global health crisis.

“We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households,” notes Panlilio. “With our Alagang Walang Pinipilicampaign, we aim to further strengthen this connection we have built with our beloved consumers.”

 

John Lloyd talks more about how ‘Ingat’ has also evolved for him personally because of his experience of Unilab and Biogesic’s care and support over the years. He quips, “'Yung word na 'ingat' reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, 'ingat' has a new meaning.”

 

The partnership also serves as a manifestation of Alagang Unilab, the company’s commitment to provide genuine care to Filipinos, one quality medicine at a time. 

John Lloyd himself has experienced Alagang Unilab firsthand and stresses his trust in the brand, the company, and the values they represent. “Yung mother's love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. 'Yung Alagang Unilab, 'yun yung alaga na ma-associate ko sa more than the physical na alaga. 'Yun yung alagang magtatawid sa'yo.”

 

Biogesic is available in leading drugstores nationwide and online on several eCommerce platforms.

 

To know more about Biogesic’s unconditional care for Filipinos, watch the new Biogesic and Unilab videos on social media. Follow Biogesic and Unilab on Facebook (facebook.com/biogesic and facebook.com/Unilab) and Instagram (@BiogesicPH and @unilabph). Check out Biogesic’s YouTube channel at https://www.youtube.com/c/biogesicph and Unilab’s YouTube channel as well at youtube.com/c/unilabph.

John LLoyd Cruz turns ordinary times into #magicmoments

What will you do if John LLoyd Cruz suddenly appears from nowhere, hugs you back and surprises you with gifts? and turn your ordinary day into that one lovely afternoon? Watch the following videos, find out how John Lloyd Cruz delightfully bring that winning magical moments to people he encountered in their everyday lives.

Magic Man John Lloyd Cruz has struck again, this time in selected areas nationwide. Springing into the lives of unsuspecting people during their daily routines, Magic Crackers’ longtime endorser brought with him surprises and special prizes that transformed ordinary situations into magical moments. As part of the “Nothing Like Magic” campaign of Universal Robina Corporation’s (URC) Jack ‘n Jill Magic, John Lloyd visited Laguna, Pampanga, Cebu, Iloilo and Manila to show that magic moments can happen to anyone, anywhere and anytime, when he and Magic Crackers are around.




At the Centro Supermarket in San Pablo City, Laguna, the magic moment happened when 29-year-old Charita Tuyogan bought a pack of Magic Flakes which entitled her to pick an instant prize from a bowl at the Magic booth. Charita could not believe her eyes when she read her instant prize: “Congratulations! You win a BIG hug from John Lloyd Cruz, NOW NA!” She was even more shocked when the charming actor appeared out of nowhere and gave her and one-year-old son Jehoram Mendigorin a warm embrace. John Lloyd also gave the housewife a Magic Family Treat worth P50,000, which consists of URC products and shopping money. “Ang sarap palang magka-Magic Moment,” said Charita upon learning of her prize.



A lucky grocer at the Iloilo Supermart got the surprise of her life when, after being made to wait for a sample product, she came face-to-face with John Lloyd who personally replenished the stocks in the Magic booth. Aside from meeting the matinee idol, special education student Karen Almojallas of Lapaz, Iloilo City also received a Magic Back-To-School Package worth P50,000, which consists of a laptop and Robinsons gift checks.



At the Iloilo Airport, John Lloyd pulled a surprise on Micah Seminio of Calumpang, General Santos City as she was waiting for her flight home. The celebrity approached the unwary passenger and talked to her, acting as if they were old friends who have not seen each other for a long time. To celebrate the magic moment, the award-winning actor gifted her with a Magic Shopping Treat worth P50,000, which consists of URC products and Robinsons gift checks.



At the Clark International Airport in Pampanga, 27-year-old overseas Filipino worker Jennifer Daquigan of Sta. Maria, Pangasinan was waiting for her flight to Hong Kong when she suddenly noticed John Lloyd sitting in front. She was thrilled when the matinee idol started talking to her and was excited when the Magic Man presented her with a Magic Negosyo Starter worth P50,000 of URC products. “Napakasaya, ang sarap ng feeling” was how the lucky OFW summed up her Magic moment experience.



Angeles Public Market store owner Corazon Ocampo experienced a unique and rewarding surprise. A URC delivery guy who looked exactly like John Lloyd Cruz, came over one day not only to deliver boxes of Magic Crackers but also to give her a Magic Vacation Package worth P50,000, inclusive of airfare via Cebu Pacific, 2-night accommodation and pocket money.



At the Robinsons Supermarket in Fuente, Cebu, Jenevie Verances got excited upon knowing she will receive a freebie after purchasing Magic Flakes. Her excitement turned to tears of joy when the Magic man appeared out of nowhere to give her another gift—a Magic Domestic Vacation Package worth P50,000.



For University of Cebu students Rosa May Roa, Grace Alcovendas, Bob Burton Paglinawan, Exille Dio Golvin and Harold Hope Ariar, an ordinary trip to a photo booth turned into a magical moment when John Lloyd suddenly appeared to give them a Magic Rainy Day Shopping Spree consisting of P50,000 worth of Robinsons gift checks.



During their school’s annual pep rally, little did the students of the Technological Institute of the Philippines Manila know that simply participating in one of the games could win them such a magical moment. After a series of elimination games, Ester Policarpio, Jomabell Loscano, Sheryll Limpios, Zyren Joy Tristeza and Paula Isabel Sazon found themselves lucky to end up as game winners. As they were about to get their prizes, they saw John Lloyd Cruz walking towards their direction. The heartthrob awarded them with a Sem Starter Surprise in the form of Robinsons gift checks worth P50,000, making their victory even sweeter.

All Robinsons gift checks are valid for use in all Robinsons Retail Holdings stores such as Robinsons Supermarket, Robinsons Department Store, Handyman, Toys R Us, Topshop, Warehouse, River Island, and many more.

John Lloyd Cruz and Magic Crackers have a lot more tricks up their sleeve. Who knows, you might find them in your neighborhood one day with their surprises and special prizes, turning ordinary times into magic moments.