Thor and Hulk tour SM for Marvel Studios’ Thor: Ragnarok

In line with the upcoming theatrical release of Marvel Studios’ Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company unveiled life-size gladiator figures of the mighty Thor and the Hulk in an interactive exhibit that will tour SM malls around the metro.


Marvel fans got a sneak peek of the upcoming sequel for Thor through a series of iconic displays and immersive activities at the launch in SM Southmall Las Piñas. Midgardians had endless groufies at the interactive Thor-inspired photo booth; game buffs were the first to try out Marvel Studio apps such as Marvel Future Fight, Marvel Contest of Champions, Marvel Puzzle Quest, and Marvel Avengers Academy; enthusiasts got a first look at the exclusive Disney merchandise of Thor, Hulk, Loki and Valkyrie; and the crowd gawked at the life-size recreation of the two lead characters, Thor and Hulk, who in one exciting scene, battle each other in a deadly gladiator match.

The electrifying Thor: Ragnarok exhibit celebrates the anticipated comeback of the god of thunder in his self-titled movie. Thor: Ragnarok will be the first Marvel Studios’ film to introduce a major female villain in an epic race against time to prevent the destruction of Thor’s home world. 

Only seen in IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image than standard theatres. Marvel Studios’ Thor: Ragnarok will premiere in all IMAX Theatres and SM Cinema branches nationwide on October 25.

Complete your movie experience and get a taste of Asgard on earth by visiting the Thor: Ragnarok installation yourself as it tours your favorite SM mall!

The Thor: Ragnarok roving exhibit will be at SM Southmall from October 7 – 15, in SM East Ortigas on October 17-22, and in S’Maison MOA on October 24 – 31.

Catch Marvel Studios’ Thor: Ragnarok in IMAX and SM Cinema from October 25. Buy your tickets in advance through www.smcinema.com. For more information on Marvel Studios’ Thor: Ragnarok, like and follow SM Cinema on Facebook or @SM_Cinema in Instagram. 

The Avengers Experience comes to life this summer from April 20 to May 16, 2015!

Who are excited for the Avengers? If you have plans on watching the movie on its opening day, better drop by at SM North Edsa to experience The only Avengers themed exhibit in the Philippines. The Avengers Experience comes to life at The Block Atrium, SM City North EDSA this Summer from April 20 to May 16, 2015.

SM Lifestyle Entertainment, Inc. gives kids and kids at heart a new attraction to watch out for this season. The Avengers Experience is the perfect spring board for all fans of the upcoming and most awaited film of the year, ‘The Avengers: Age of Ultron’ which will open on 22"“ of April 2015.

Featuring the world's favorite heroes, visitors will be immersed in the universe of The Avengers Experience where they will get a chance to witness life-size character displays of our favorite heroes like Iron Man, Captain America, Ultron, Hulk and Hulk Buster. To complete the experience, guests get to relive their favorite Avengers hero through loads of activities and games like the Disney XD's family interactive game, wherein kids get to be Iron Man for a day in a game mission to bring down all enemies, get a chance to be a god and lift Thor's axe, or be as strong as the Hulk by winning over an arm wrestling challenge. The Avengers Experience will also include exclusive movie-themed merchandise from Snack Time and the SM Store.

Fans of the Avengers will also get a chance to meet their beloved hero in person during the meet and greet activity on April 24 — 26, 2015 at The Block Atrium, SM City North EDSA. Just present your The Avengers: Age of Ultron movie ticket from any SM Cinema, IMAX and Director's Club Cinema branch to get a chance to take photos together with the international and authentic Disney characters like Captain America and Black Widow

Best of all, the exhibit is open to all for free! The Avengers Experience opens on April 20, 2015 at The Block Atrium, SM City North Edsa. Catch the highly anticipated film, The Avengers: Age of Ultron in SM

About the ChildHaus Foundation

The Center for Health lmprovement and Life Development (ChildHaus) Foundation provides a temporary home to children and adults with cancer conducive for healing while undergoing medical evaluation and/or treatment in different government hospitals in Metro Manila. ChildHaus aims to see every child and adult afflicted with cancer to return to a normal, healthy life in order to become productive citizens.

For more information on how to help ChildHaus, email info@childhaus.org or contact them at (02) 454- 8064.

ABOUT MARVEL'S "AVENGERS: AGE OF ULTRON”

Marvel Studios presents ”Avengers: Age of Ultron,” the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth's Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s ”Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury and Cobie Smulders as Agent Maria Hill, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell—bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor—Johnson, and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, Marvel’s "Avengers: Age of U|tron” is based on the ever-popular Man/el comic book series "The Avengers,” first published in 1963.

Get set for an action—packed thrill ride when The Avengers return in Marvel’s ”Avengers: Age of Ultron" in April 22, 2015.

Feel the thrill of Star Cinema’s Feng Shui in XD: 4D Cinema

The newest addition to SM Cinema Mall of Asia’s Specialized Theatres – the XD: 4D Cinema is a new 4D experience with enormous in-theatre effects including snow, wind, water, scent, fog and strobe/lightings. It also has seat impactors, motion seats, seat vibrators and even a leg tickler to add a breathtaking fourth dimension experience.

In this year’s upcoming 40th Metro Manila Film Festival, Star Cinema, in partnership with SM Lifestyle Entertainment, Inc. will feature its official entry and Feng Shui, at the XD: 4D Cinema in Mall of Asia. Feng Shui, to be shown on December 25, 2014, will be the first Filipino movie rendered in 4D.

In this highly anticipated second installment of the multi-million Feng Shui film franchise, everything comes in twos with the return of Feng Shui to the big-screen: it’s double the excitement with the awesome tandem of Kris Aquino and Coco Martin; its double the fright with the terrible return of “Lotus Feet;” and it’s double the heart-stopping horror as double luck and double misfortune will befall anyone who will dare to accept anything from the horrific bagua.

Watch the greatest horror movie in the history of Philippine cinema and engage your senses in complete cinematic experience at Mall of Asia’s XD: 4D Cinema!

SM Cinema brings you the best of Chinese Film Festival, Admission is free!

In time for the celebration of Mid-Autumn Festival and Chinese Moon Festival, SM Cinema is hosting the Chinese Film Festival this September 5 to September 9. This partnership between the Chinese Embassy of the Philippines and SM Cinema aims to promote cultural understanding between China and the Philippines.

The screening showcases innovative Chinese films of high artistic value that gears towards Filipinos’ understanding of the Chinese cultural diversity and heritage. Movies that are part of the Chinese Film Festival will be available in selected SM Cinema branches such as SM Megamall, SM North Edsa, SM San Lazaro and SM Manila.

SM Cinema will be running popular movies including “Back to 1942” which won awards at the International Rome Film Festival in 2012 and Hong Kong Film Awards in 2013; “Caught in the Web” whose story ensembles a young woman who was victimized by a massive viral internet campaign; “The Grandmaster” which won several awards and nominations from different organizations such as the 50th Golden Horse Awards and 33rd Hong Kong Film Awards; The Romance-Fantasy movie of 2013 “Say Yes” is also included in the list along with the Comedy-Drama about old people “Full Circle” and last, but definitely not the least, is “Little Big Soldier” who was produced and written by Jackie Chan himself which he starred also in the movie.


SM Cinema is the cinema and exhibition brand under SM Lifestyle Entertainment, Inc, or SMLEI, the lifestyle and entertainment company of SM Prime Holdings, Inc. SM Cinema is one of the many premium brands managed by SM Lifestyle Entertainment, Inc. Tucked under SMLEI’s belt are: Mall of Asia Arena, Snack Time, SM Tickets, e-PLUS Tap to Pay, e-PLUS Digital, SM Bowling and Leisure Center, SM Skating Rink, the Exploreum, IMAX, Director’s Club Cinema, WM Cinemas, and SM Cinema.

As part of the celebration, SM Cinema will be holding the admissions for free.

Where science becomes fun at the Exploreum

SM Lifestyle Entertainment presents the new EXPLOREUM!

Back in high school my favorite subject is science,  I was fascinated with the process of experimentation, test tubes with dark colored water, how a certain thing will work with the help of sun, water or electricity. I was in awe everytime I discovered something, that I became experimental with the things that I encountered in my daily existence.  I learned to drive at the age of 16, touched a live wire at the age of 14 (by accident),  fixed an old electric fan and learned to change the flourescent bulb my way. I guess our lives revolve around curiosity that relates to science.

Last August 15, 2014 SM Lifestyle Entertainment, Inc launches the new Exploreum at SM Moa, and I was among the lucky ones who get to see how science becomes fun and exciting at the same time. The museum offers 118 child-friendly all-new interactive exhibits and over 100 interesting nuggets of information situated in eight major interactive galleries namely the Natural World, Human Adventure, Zoom, Connect, Cyberville, Space Camp, the Living Earth, and Science Park.

Science On a Sphere (SOS)

This is what will greet you the moment you enter the Exploreum,  “Science on a Sphere” or SOS, is a six-foot digital globe developed by the US government’s National Oceanic and Atmospheric Administration (NOAA) as an educational tool to help illustrate Earth science.  Exploreum houses the first and only SOS in the country.

The Planetarium

Second stop:  The Planetarium, I remember there was an old planetarium at Rizal Park, this is by far the coldest, biggest ONLY full dome theatre with a 158 seater that has 180-degree digital screen and advanced audio-visual system. The planetarium offers various shows, and soon will showcase three-dimensional visuals in its theatre.

The NidoFortified Science Area

Trip down memory lane, exhibit area houses this vintage television, which reminds me of the same model we had back in the elementary days. There is no remote control then, kids. This vintage radio reminds me of my grandfather who used to listen to  AM news.

Trivia: Radio waves travel so much faster than sound waves that a broadcast voice can be heard sooner 18,000 km away than in the back of the room in which it originated.

A trivia says that the average car has 30,000 parts. This is located at the Zoom area ground floor, find out how transportation shaped our lives.

Bicycle Powered Bulb

This plasma ball is located at the Discovery Room 2nd floor. You will get to experiment everything by yourself.

Science is fun and that’s what we want our guests to experience at The Exploreum. ” said Nicole Deato, Assistant Vice President for the Educational and Leisure Centers of SMLEI.

 EXPLOREUM will be holding bi-monthly experiments to be facilitated by credible members of the academe from its partner schools as well as a traveling exhibit in select SM Supermalls across the country.

The Exploreum also launched its Junior Science Club, an exclusive membership that gives unlimited access to the EXPLOREUM and to various activities such as experiments and other edutainment sessions.

Field trips will never be the same again, as students will never get bored with EXPLOREUM.

Here are the ongoing admission rates:

Gallery Only Php 250
Planetarium Only Php 150
Quarterly Exhibit Php 100
Weekly Experiments Php 300
Children’s Gallery Php 250/3Hrs
Junior Science Club Php 1,000
Extra Planetarium Show Php 100

Gallery + (1) One Planetarium Show Php 350
Gallery + (1) One Planetarium Show + Weekly Experiment Php 500
Gallery + Experiment Php 400
(1) One Planetarium + Experiment Php 350