"Nothing builds self-esteem and self-confidence like accomplishment,” said philosopher Thomas Carlyle, and nothing could be more motivating than being recognized for your efforts.
This is one of the core values behind the creation of the VIRTUS AWARDS—to showcase the best minds and talent who continue to strengthen the reputation not only of his/her hotel but the entire
Philippine hospitality industry
|Director of Sales & Marketing Cielo Ortega-Reboredo and Associate PR & Brand Director Erwin Dona with their associates|
Organized by the Hotel Sales & Marketing Association (HSMA), The VIRTUS Awards is a pioneering multi-category initiative that is envisaged to transform the mindset of sales and marketing professionals in the hotels and resorts industry, and set the tone for excellence.
|Janice Vicente, Director of Sales and Marketing of the Linden Suites|
|Midas Hotel and Casino,Director of Sales & Marketing Cielo Ortega-Reboredo|
“We came up with the Virtus Awards to honor and motivate the sales and marketing staff, the most important asset of your properties – the human resource,” says Rose Libongco, Chairman Virtus Awards, whom we had lunch last week at the Yanagi Cosmopolitan Japanese Cuisine at Midas Hotel.
Libongco adds the awards is quite timely because hotels are actually getting a lot of competition from other industries in getting talents. We really have to put ourselves upfront and say, Hey, the hotel industry is really an exciting industry.”
|Rose H. Libongco, Chairman, Virtus Awards|
The VIRTUS Awards will honor excellence in 3 individual sales and marketing categories – Associate, Manager, Leader – covering positions in room sales, events management, catering, reservation, public relations, communication and revenue management. The multi-category initiative also recognizes a Marketing Campaign of the Tear, built around a single unified theme.
Trophies for the VIRTUS Awards were specially made by Mr. Joey Ong for HSMA. Mr. Ong was the 1st Prize awardee for Sculpture Art Association of the Philippines (AAP) Art Competition 1999 and 2002.
Set against the dynamic landscape of change, The VIRTUS Awards shines on the creative strategies, passionate dedication, and expertise of sales and marketing professionals to fuel the growth of their hotel properties and raise the bar for the hospitality industry as a whole.
Nominations began from July 15 and September 15 with entries judged by a panel composed of leaders in the fields of advertising, public relations, digital marketing, and the academia will judge entries in October.
Winners will be announced during a black-tie gala dinner on November 25, 2015 at the New World Manila Bay Hotel, which is expected to attract nearly 300 key influencers in the tourism and travel industry.