Get ready to pick a side #TeamCap or #TeamIronMan

I must admit, I am not much of a comic fan, but every time there’s a new superhero movie coming out, I cant help but become just as excited as those fan girls who cant wait to see the movie.  Blame it on Robert Downey, and Chris Evans, or those deep blue eyes of Chris Hemsworth, that just makes you want to scream “Hit me baby one more time” when he’s holding his hammer.

Patrons who make a stand by choosing #SMTeamCap or #SMTeamIronMan online can win a 3-day, 2-night stay in Singapore and a chance to see Captain America himself and the other stars in Singapore!

And if you are not the lucky winner you could still have your pictures taken with Captain America and even Iron Man--- or at least their life-sized statues!

SM Cinema celebrates Marvel’s “Captain America: Civil War” with life-size figurines, fun activity booths, at the The Block Activity Center SM North Edsa

Marvel’s “Captain America: Civil War” will be the first film to use the new IMAX/Arri 2D Camera that will add “incredible scale to it,” according to co-director Joe Russo.

The IMAX/Arri 2D Camera is designed to complement the high-resolution capture technologies that achieve the highest level of digital image. IMAX has been very selective as to who utilizes its cameras, limiting it to Zack Snyder (“Batman v. Superman: Dawn of Justice”), Brad Bird (“Mission: Impossible – Ghost Protocol”), Christopher Nolan (“Interstellar”), and J.J. Abrams (“Star Wars: The Force Awakens”). The newest addition, the IMAX/Arri 2D Camera has been christened by the latest installment of the Captain America franchise.

Nicole Deato, AVP for Cinema & Exhibition and Digital Media, SM Lifestyle Entertainment, Inc. and Anna Driz, Head of Marketing, Disney Media + Philippines invites you to make a stand at the Captain America: Civil War exhibit at SM City North EDSA.

Naturally, the film is best projected onto screens in IMAX theatres, which widen the view of the scene making sure no perspective is cut off frame. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than IMAX,” says Russo.

This summer, choose the extraordinary and make a stand by watching with the best. Choose IMAX. Visit the interactive “Captain America: Civil War” booth at SM City North EDSA from April 13 onwards to win premium items. Marvel’s “Captain America: Civil War” will be out in all IMAX theatres and SM Cinema theatres beginning April 27. Complement your movie-watching with freshly popped popcorn and movie collectibles found at SM Cinema’s snack brand, Snack Time. For more information, visit www.smcinema.com, or like and follow SM Cinema on facebook (/SMCinema), @SM_Cinema on Twitter and Instagram.

Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.

Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Marisa Tomei, Tom Holland, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.

Anthony & Joe Russo are directing with Kevin Feige, p.g.a. producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in theaters on Wednesday, April 27th.

British School Manila introduces Flying Trapeze as an After School Activity

“As I walked up the 25 steps of the ladder for the first time, I could feel my legs begin to shake. Fear took over. I approached the top of the platform and pulled myself up. I grabbed hold of the bar. In the background, I could hear the words, “ready, 3, 2, 1” and something within me forced me to jump off. For the first time in my life, I actually felt like I was flying through the air, weightless and free. This was the day I fell in love with the sport of Trapezing.” (Izzy Moon)

For the past 11 weeks, a group of girls from British School Manila’s Year 5 and 6 have been taking part in an After School Activity in Bonifacio. Flying Trapeze Philippines (FTP) is the first and only full-size Flying Trapeze rig in the Philippines and one of only a few in all of Asia. Located in the heart of Bonifacio Global City, Taguig, FTP is an excellent alternative form of exercise which tones your upper body and core muscles within a fun and challenging environment. FTP has given these girls, in particular, the opportunity to try out a relatively new sport which, whilst being lots of fun, is also very physically demanding.

‘With help from our fantastic local Filipino coaches, we have all been able to develop so many different skills whilst being 30 feet in the air - scary,’ said one of our performers. Trapeze relies heavily on understanding the timings of your swing so that you are able to be caught in mid-air at the right opportunity. After only a few training sessions, they were being caught by another Trapeze artist whilst flying through the air!

Last Friday, the BSM team got together with children from International School Manila (ISM) for the first Philippines Inter-School Trapeze Show. It was an incredible opportunity to show off all of their new skills to an audience - who of course were wowed!  Although they admitted to feeling under pressure, the students were outstanding and performed with great enthusiasm. Our children’s performance was followed by an awe-inspiring demonstration from the FTP instructors showing everybody the unbelievable skills they could develop with practice and dedication. FTP’s mantra which is used when encouraging the children, at this early age, is one which truly helps to inspire: "Those who don't jump will never fly." Very close to one of our mantras, “if it doesn’t challenge you it doesn’t change you”.  At BSM we hope to motivate each child to aim higher and floating through the air on a flying trapeze certainly made this happen.

BlueWater Day Spa launches #4handmassage and New celebrity ambassadors

Kim Chiu

Blue Water Day Spa launches its latest service,  Balinese four hand massage together with celebrity brand ambassadors. The launch was hosted by Brazilian heartthrob Fabio Ide and Ms. Ariella Arida last April 5, held at the Luxent Hotel.

Blue Water day Spa introduces its latest service, the relaxing traditional Balinese four hand massage that promises ultimate relaxation. Traditional Balinese massage techniques are passed down through generations. In its most traditional form, the massage uses long strokes, gentle skin rolling, deep kneads and foot reflexology.

After putting together a wonderful selection of massage and relaxation services based on the best practices being used all over the world, Blue Water Day Spa has also built a good reputation by partnering with some of the country’s most beautiful faces. BlueWater Day Spa’s brand ambassadors have served as inspiring examples that in spite of being go-getters and achievers in their own right, it’s imperative that they also make time to take care of their bodies to lead a more fulfilling, balanced life.

Two therapist work in unison, perfectly coordinate on both sides of the body. Blue Water Day Spa encourages everyone to try this to relieve tension and stress. It is indeed something worth trying out when you visit Blue Water Day Spa.

For years Blue Water Day Spa (BWDS) has been the day spa of choice for many as it offers a truly holistic approach to beauty and wellness.

Aside from its enticing selection of pampering as well as slimming and beauty treatments, BWDS has been able to maintain its lead by continuously coming up with new ways to keep its customers happy.


BlueWater Day Spa prepared a relaxed yet fun afternoon, reflecting its long-time commitment to promoting a better awareness and understanding of the importance of wellness in today’s more fast-paced world.

The fresh faces of BlueWater Day Spa

BlueWater Day Spa introduced its current lineup of brand endorsers starting with the freshest faces from Mercator talent agency, which includes Brazilian heartthrob, Fabio lde. From stressed to rest these lovely talents show how they are able to better take care of themselves with the help of BlueWater Day Spa. The featured Mercator Models include Sam Ajdani (Mr World 2015), Philippe Escalambre (Model), Mark McMahon (Actor/Model), Amadeo Leandro (International Model), Brent Javier (Model), and Bianca Guidotti (Miss international 2014/Beauty Queen).

Following the roster of models from Mercator, BlueWater Day Spa was happy to introduce the young and good looking talents from the Kapuso network GMA-7, who are also part of BlueWater Day Spa’s roster if brand ambassadors. Composed of Mike Tan, Ervic Vijandre, Benjamin Alves, and Aljur Abrenica.


To experience the Balinese 4 Hand Massage, visit a branch near you

*Ortigas/Greenhills branch – 727.8420
*Makati branch – 817.3126
*Capitol Hills branch – 473.0455
*Eastwood City branch – 915.1247
*Cotabato branch – 0922.8399751
*Naga branch – 09177391822

Soak Up in 7 Days of All-Out Summer Excitement!

This scorching season, whether it is roughing it up for an outdoor adventure, or simply having a relaxing time at home, ASUS Philippines gives your more than enough reasons to enjoy the summer season without the worry of overspending and cutting down on the fun, with its two summer-ready ZenFone Go variants: starting with the existing ZenFone Go 5 (ZC500TG), and it latest smartphone offering, the new ZenFone Go 4.5 (ZB452KG)!

“With the new ZenFone Go 4.5 and the existing crowd-favorite ZenFone Go 5, this new line-up of the ASUS ZenFone Go smartphones really invites users to take a break from their daily regular grind, change to their flip-flops, and ignite the wanderlust they have always had from within,” explains ASUS Philippines Smartphone Product Manager Lenny Lin.

These ZenFone Go variants come in six premium, sleek colors, and are perfect for those who are looking for a great-value smartphone that can ultimately keep up with their lifestyles, and make sure that they get the most out of this season, anytime and anywhere they plan to go.

“Summer is definitely the time of the year when a lot of Filipinos want to enjoy and have fun, and with this line-up of ASUS ZenFone Go offerings, users can expect an all-around, daily smartphone that they can use to match their unique lifestyles. To get everyone’s summer spirits up and at them, we have prepared a special campaign which we have dubbed as the “7 Days Of Summer with the Zenfone Go” that shows just exactly how each variant of the ZenFone Go will be the perfect centerpiece to have an even more incredible and stylish summer,” adds Lin.  So sit back, relax and have fun as we give you a quick tour on how you can enjoy your 7 Days Of Summer with the Zenfone Go.

Monday: Go forth and have an organized, fun-filled week ahead
This summer, why not make it a point to have ‘manic Mondays’ become a thing of the past, and have a well-planned out schedule for the entire week? To be at the top of your game all week-long, we deem it best to get your hands on the ASUS ZenFone Go, each packed with a powerful processor that makes it an incredible smartphone for multi-tasking day-in and day-out. Go for the ZB452KG for a Qualcomm Snapdragon 200 Quad Core Processor, or choose the ZC500TG if you are after a handy smartphone that packs a Quad Core Processor. Because at the end of the day, this much is true – while there are those who believe in having fun in spontaneity, nothing really beats a nifty, user-friendly organizer and to-do list in your smartphone that helps you ease through your week’s plethora of activities.

Tuesday: Go out and about, and reconnect with your network of old pals
With the summer season clearly in full-swing, there is absolutely no excuse anymore for you not to have a little get-together with friends. Just for today, temporarily say goodbye to those diet plans for your beach body, and lose yourself in endless conversations and laughter over a hearty lunch. But of course, no reunion would be complete without the blow-by-blow updates on social media: switching among Snapchat for goofy videos, food flatlays in Instagram, and groupfies in Facebook. Bottom line is, for these occasions, no doubt that you would want to have the ZenFone Go with you, what its fast social connectivity, all thanks to its reliable Android Lollipop 5.1 OS. As an added bonus, you will be delighted to hear that the just-released ZB452KG makes use of the brand-new ASUS ZenUI, giving users a new launcher, more features, and improved security functions.

Wednesday: Go take a backseat at home with a movie marathon
For those who just cannot bear the rising temperature outdoors, here’s an easy-peasy antidote to beat the heat: go for a staycation instead, and stream your all-time favorite films in your ZenFone Go, right at the comfort of your own home. With the ZenFone Go, there is absolutely no more need to experience long queues and purchase overpriced tickets, as watching videos here will give you the vibe of a personal movie theatre. Enjoy edge-of-your-seat action what with the ZenFone Go 4.5’s bright and clear 4.5-inch FWVGA touch-screen display. While thrilling movies can definitely be watched at the palm of your hands with the ZenFone Go 5.0’s superb 5-inch HD IPS display with vibrant colors and crisp image output. Now, who says hump days have to be so expensive and complicated, huh?

Thursday: Just Go for it to keep the romance burning
February may have come and gone, but that does not mean you can forget about warming up your love life too, right? Keep things interesting beyond those cheesy sweet nothings by surprising your partner with a random chat message, perhaps via an invitation for a mid-week afternoon picnic date at the park. Have an intimate set-up, spruce it up with designs that set the mood even more, and don’t forget about your date’s favorite bottle of wine to top it all off. And while you’re at it, do have the ZenFone Go be on full-display as well to ante up your red-hot OOTD, perfect to complement that sleek look you are going for. Because if you’re really going all-out to impress your date a whole lot more, then might as well showcase the ZenFone Go’s premium metallic design – which is in fact, the only smartphone at this price range out there to have a premium finish like this.

Friday: Go and hit the open road for a stress-free getaway
With the weekend just around the corner, nothing else quite says ‘summer’ than a road trip with your fellow adventurous souls. As everyone knows, summer is basically the perfect time to escape the hustle and bustle of the metropolis, heading over to a place that gives a vibe of a whole new world. And while this is easier said than done, heading to that destination in the best route possible using reliable, real-time GPS tracking mobile apps such as Waze and Google Maps can go a long way – quite literally. And another crucial travel tip: for the road warriors looking to get away, a handy smartphone that packs a mean battery capacity just like the ZenFone Go – what with its 2,070 mAh battery capacity and all – can be your ultimate savior, wherever your next summer itinerary may take you!

Saturday: Go all out to amp up the pool-side entertainment
Hosting pool-side parties and summer cook-outs with success is a lot easier than most people think. For these summer social occasions, the trick is to just make sure you have the right ingredients on hand: tanning beds for the girls who want to sunbathe all afternoon-long, a variety of free-flowing food and drinks for the boys, and of course, the right kind of entertainment for everyone in the form of your ZenFone Go blasting your group’s favorite summer anthems – all incredibly loud and clear, amidst all the party brouhahas. So remember, whether it is in your own backyard, a fancy indoor pool, or a summer resort’s beach-side jacuzzi, a whole lot of Spotify and Soundcloud played using your ZenFone Go can definitely do wonders once everyone gets in their summer groove.

Sunday: Go and head to the beach for some summer sun-kissed memories
And as the days are getting warmer, and the sun staying out a little longer than usual, one cannot deny that most of the time, the best summer memories are from the moments we spend at the beach. There is definitely something peaceful about hearing the sound of waves crashing onto each other, feeling the sand-between-your-toes, basking under the sun, and taking those obligatory sunset shots that make your  day complete. But more than just savoring these precious moments, do yourself an extra favor and go for the smartphone that is ultimately summer-ready: a mobile unit like the ZenFone Go that packs an 8MP camera that can surely take awesome shots! After all, there isn’t quite like a beach selfie to cap off all your summer adventures in a week’s worth, right?


 AVAILABILITY & PRICING
The new ASUS ZenFone Go 4.5 (ZB452KG) variant is now available in all authorized re-sellers nationwide for as low as PHP 3,995.00.  Likewise, the existing ZenFone Go 5 (ZC500TG) variant is still available for PHP 5,995.00.

Capture your Summer Stories with the new Sony Camera A6300

Taking better Instagram photos means practicing all the time. I remember posting my very first photo four years ago when I was still in Abu Dhabi. It was a rectangular colorful panel I saw at Corniche Beach beside Seattle’s Best coffee.

It was bad, I mean really bad even if it was just taken from my phone’s camera. I didn’t use any app like Snapseed to saturate, accentuate or give glow to your photos, nor did I think using an app was necessary. I just thought it was interesting so I took a photo and posted it.

But as the years passed, and after following the Instagram accounts of people who take really good photos, I realized that taking photos requires at least a decent amount of effort.

Looking back at my first photos made me kinda feel ashamed of ever posting them, (at least I could look back and see how much I’ve improved) I dread the way I posted them because it was either shaky, out of focus or blurred images. Now that I’m a full time blogger, I’m constantly searching for photographers/instagrammers who have really nice pictures and try to learn from them. Three of my current favorites are Jelito de Leon, Kookie Buhain and Kimi Juan, and they all have clean and interesting feeds.

A few weeks ago I had the opportunity to attend Sony’s Photography Fair and was able to participate in Jelito de Leon’s workshop at Fully Booked BGC. During the event, I learned that he uses Snapseed for his images before uploading them. For “flatlays,” he showed us how to curate the perfect flatlay and balance out larger items with extremely small ones to create some scale and to keep harmony between colors.

Jelito de Leon

He uses the new Sony A6300 for in capturing that instagram worthy pictures. This new mirrorless camera features the world’s fastest auto-focus (AF) speed that can lock locus on a subject in as little as 0.05 seconds-the fastest AF acquisition time. It has an incredible 425 phase detection AF points that enables you to shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.

This syncs perfectly with your mobile devices so you can easily share and rave about what you’ve accomplished this summer to friends and family on social media.

The versatile A6300 camera is also equipped with a newly developed 24.2 MP APS-C sized Earner CMOS sensor that works together with a BlONZ X image processing engine to produce outstanding image quality throughout the entire ISO sensitivity range lSO 100 51200. It can also shoot and record high resolution 4K video in the popular Super 35mm format.

Up Your Photography Game with the New Sony A6300 (64,999) This new mirrorless camera features the world’s fastest auto-focus (AF) speed that can lock focus on a subject in as little as 0.05 seconds-the fastest AF acquisition time. it has an incredible 425 phase detection AF points that enables you to shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.

If you are planning on getting serious about photography, the Summer season offers the perfect opportunity to reignite your passions or realize your aspirations and Sony has several other choices that will perfectly suit your needs.

Fuel You Sense of Adventure with the ASSOVR Sony Action Cam
Capture your new adventures through stunning point-of-view footage with Sony’s latest HDR-ASSO Action Cam. Whether you’re travelling, enjoying water sports, cycling or just strolling around, the HDR-AS50 allows you to capture those experiences and relive them through our mesmerizing HD movies.

The new HDR-AS50 boasts of its 11.1 megapixel back-illuminated CMOS sensor paired with a ZEISS° Tessar lens. capturing your content in crystal clear high definition resolution. The camera uses advanced SteadyShot’”l which delivers judder-free footage when shooting everything from motocross to aerial landscapes as shakes and cycling are effectively compensated for.

Another great feature of the HDR-AS5O is that field angle adjustment is also now possible on the camera through ”angle setting” and ”zoom setting,” enabling users to switch between wide and narrow for perfect frame adjustment of any scene with less image distortion no matter what angle.
These latest cameras sync perfectly to your mobile devices so you can easily share and rave about what you’ve accomplished this summer to friends and family on social media.

Get Out and About with the Sony Cyber-Shot RX100 IV (Php 49,999.00)
The Sony Cyber-Shot RX100 VI just might be the travel companion you’ve always dreamt of. It has everything you need packed in its tiny body. This versatile pocket-sized shooter not only takes amazing stills but offers 40x super slow motion video capture at up to 960 fps. an ultra-fast Anti-Distortion Shutter with a maximum speed of 1/32000 second. high resolution 4K movie shooting and more.

The RX100 N has an advanced dual video recording functionality. allowing shooters to capture 19.8 MP still images during HD video recording in any of 11 different composition patterns simply by pressing the shutter button. it also features an upgraded Fast intelligent AF System that enables high speed.

Develop healthy eating habits with your kids

Teaching kids to eat healthy is a challenge for any parent. Children would rather eat their fill of candy and junk food instead of fruits and vegetables. Although it’s perfectly fine for them to eat a few sweets every now and then, it’s important for children to develop healthy eating habits early on.
Parents definitely play a big part in the overall development of young children. From the way they talk to the way they act, kids primarily learn by emulating their parents. This applies to healthy eating habits as well. The way parents talk about food, cook meals, and eat all play an important role in influencing children in developing healthy eating habits.

In a study conducted by Dr. Jennifer Utter from the University of Auckland in 2012, children of mothers who ate few fruits, vegetables, and dairy products also developed low-quality diets.
As role models, parents need to ensure that they’re setting a good example for their children by demonstrating a healthy attitude when it comes to food. Instead of eating junk food, grab some fruits instead and share them with your children. Show them that you enjoy these snacks and explain why they are good for the body.

But where do you find healthy, fruity snacks nowadays? Driving your kids to school, one sees fast food joints lining the streets and selling pre-prepared snacks. Even groceries are full of ready-to-eat goodies so you don’t have to worry about preparation. With food this easy to give to your kids, even fruits, which only require peeling and slicing, might seem too much of an inconvenience.
Fortunately, there are fruits you can easily serve without the hassle of peeling and cutting. Canned or packed pineapples, in particular, offer a great option for you to help the whole family form a habit of healthy eating.

These canned fruits won’t take much time for you to serve as snacks. But beyond their delicious flavor, convenience, and ready availability, they are packed with nutrients including vitamin B6 for energy, manganese for the formation of connective tissues and bones, fiber for healthy bowel movement, and vitamin C for better immunity.

Speaking of the immune system, research has proven that daily pineapple consumption can boost a child’s resistance against illness. In a study conducted by Dr. Leonora Panlasigui of the Philippine Women’s University’s School of Nutrition, adding two servings of Del Monte Pineapples to the daily diet of her young participants greatly improved each child's overall immunity.

The study showed a 27 percent increase in the production of granulocytes—a type of white blood cell vital to combating diseases—in children who ate two servings of pineapple a day. The result is reduced recovery time from bacterial and viral infections.

“Even a single serving of fruit a day could make all the difference with your child’s health,” says Dr. Panlasigui. “One serving is good, but the general consensus recommends two servings a day. It’s easy to build a fun, tasty habit with the kids that will benefit them in the long run.”

By helping the family develop healthy eating habits, you can be assured that even if your children eat away from home, they will always make the healthier choice.

Experience the most joyful summer at Resorts World Sentosa Singapore with Jollibee

Jollibee invites Filipino families to join the Singapore Summer Made of Joy raffle promo to enjoy free passes to Universal Studios in Resorts World Sentosa and other Singapore attractions.

Jollibee Chickenjoy, in partnership with premier destination Resorts World Sentosa Singapore, lets families experience the most joyful and exciting summer bonding with the Singapore Summer Made of Joy Promo. With the promo, families can enjoy more of their favorite Chickenjoy while getting more chances of winning one of the 30 Resorts World Sentosa Singapore family vacation packages. The twenty-five winners will each get an all-expense-paid three-day, two-night stay at Resorts World Sentosa Singapore for a family of four, with free passes to Universal Studios Singapore, S.E.A. Aquarium, and Adventure Cove Waterpark.

Every Chickenjoy piece bought entitles customers to a raffle ticket, which can be dropped off in designated boxes found in all Jollibee stores nationwide. Get the two-piece Chickenjoy Value Meal and get two raffle tickets; you can also share the joy with your family and friends with an eight-piece Bucket and get eight raffle tickets! The promo has been extended until April 30, 2016, and the more Chickenjoy you buy, the more chances of winning.

‘Edutainment’ for the whole family
With the Singapore Summer Made of Joy Raffle Promo, the whole family can bond together through a variety of learning and leisure activities. They can relive the magic of blockbusters with movie-themed rides at Universal Studios Singapore through an impressive variety of attractions, explore ocean life at the sprawling S.E.A. Aquarium, and have a wet and wild great time at the Adventure Cove Waterpark.

All these educational and entertaining experiences make Resorts World Sentosa Singapore a great partner for Jollibee in creating joyful experiences for Filipino families.

Hurry and grab more of your favorite Chickenjoy and you might just be headed to an unforgettable summer getaway with the whole family!
For more information on Jollibee’s Singapore Summer Made of Joy Raffle Promo, watch the video (https://goo.gl/8Axmtz) and visit the Jollibee Facebook page.

Achieve a healthier life through Philam Vitality

For the first time in the Philippines, insurance products offer living benefits “like never before” with a science-backed and global wellness programme, Vitality.

With close to 20 years of success spanning South Africa, United States, Europe, China, Hong Kong and Australia, Vitality is made available for Filipinos who would like to go beyond traditional life insurance products.

BPI-Philam introduced Assure Protect to the market recently, following Philam Life’s launch on October 2015. Assure Protect is a high-value life insurance plan which allows policyholders to enjoy high market returns. It is a unit-linked protection plan that comes with Philam Vitality and offers an upfront 10% discount on the insurance premium while keeping the life insurance benefits and coverage the same. The discount can increase up to 20% depending on engagement & health status. This is happening for the first time in the Philippines.

Beyond protection, investment and savings, Philam Vitality pushes the bar and gives day-to-day living benefits that will reward members for being healthy.

 “With Philam Vitality, insurance becomes strongly relevant to our policy holders every day. It is there when they make daily choices: what to eat, how they can improve their health, what exercise to do today, what vacations to plan for, etc.” says Philam Life chief executive officer, Mr. Axel Bromley.

“We want to empower Filipinos to achieve financial security and prosperity. This can only truly happen if health does not get in the way.” says BPI-Philam chief executive officer and president, Mr. Ariel Cantos.

Philam Vitality gives easier access to basic health check so members will watch out for their health status, like their updated cholesterol and sugar levels. The programme has partnered with industry leaders Makati Medical Center and Hi-Precision Diagnostics for discounts to basic and some advanced screens. Its exclusive dental partner, Gan Advanced Osseointegration Center (GAOC), likewise provides significant discounts for basic dental assessments.

To keep improving their health, members are given discounts to Gold’s Gym, Toby’s Sports and renowned fitness device brands, Garmin and Polar. Smokers can also take advantage of a special package for Smoking Cessation at the Makati Medical Center.

Each time a member takes the screens and does healthy activities, there will be Philam Vitality points to be awarded. The points add up to allow a member to reach a higher status for higher benefits, starting from Bronze to Silver, Gold and Platinum.

Intelligent incentives were designed to reward members for taking steps to be healthier. These rewards come from partners like SM Cinema, Seda Hotels, Marriott and Enchanted Kingdom.
All these partner branches and establishments are located on over 180 locations all over the Philippines, giving a great chance of access to members for their benefits.



“The rewards one can get from the Philam Vitality programme are astounding. From the insurance premium discount to all the partner benefits, a member can see that insurance is now more and more relevant to him. We’re excited to launch Philam Vitality to our BPI-Philam customers and we hope it will really encourage our members to live healthier and happier lives,” says Mr. Cantos.