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Friday, March 17, 2017

The AFTERS Gelato Taste




It’s the hottest time of the year and everyone’s craving for some frozen treats!

When I was a kid, we all lined up at the sari sari store for ice candy or icebuko or ice drop from the old lady who hawked it around our neighborhood. Then came mamang sorbetero who introduced me to “ice cream.” And since then ice cream—in cone, cup, pint—and all kinds of flavors became a staple of every summer.

A few years ago, however, my love for ice cream would be challenge by something so similar—yet so different in a lot of ways. I discovered gelato.

Now you’d probably say that gelato is just a fancier name for ice cream.

But more than just the taste, and its creamier consistency, I have come to learn that there is just so much more about gelato.




If Ice Cream is Fat and Fluffy, gelato is its sexier, more intense cousin. While ice cream is a frozen dairy dessert made of milk, cream, sugar, and egg; gelato has a higher proportion of milk and a lower proportion of cream and eggs (or no eggs at all).

If ice cream is churned at a fairly high speed to incorporate air and increase its volume, gelato is churned at a much slower rate, incorporating less air making it denser than ice cream.




Compared to ice cream Gelato is served at a slightly warmer temperature, so its texture stays silkier and softer and because it has a lower percentage of fat than ice cream, the main flavor ingredient really shines through.

And Taste is perhaps is the biggest difference as gelato has a more intense, satisfying flavor you can savor even in smaller servings.





I had an invite last week for a Gelato food tasting and who would say no to gelato? So we headed to AFTERS, Morato.

For foodies who frequent the Tomas Morato area, there is one must try café you have to check out if you are craving for desserts—AFTERS.

Its been almost five years since the quaint coffee shop was opened, and despite being next to a big international coffee chain, Afters has continued to thrive in an area where competition is nothing short of fierce.




Afters—the European word for desserts is owned and managed by former IT Specialist Vince Fideliz. Fideliz admits it was his love for food particularly desserts that eventually pushed him to put up a resto that would be known for its desserts.



“I love desserts more than anything else. It is actually my criteria for a great buffet, there were even times when I’d skip the mains and go directly to the dessert station just to see what they have to offer,” says Fideliz.

SWEET BEGINNINGS
Fideliz had a high paying job in the IT industry, but his sweet tooth would drive him to try his hand in business.

“My first business venture was a Zagu stall in SM Marikina. Back then pearls shakes were the rage so it became a very lucrative business. In two months I was able to get back my investment.


Vince Fideliz


That success boosted his confidence to try another venture that was booming—yoghurt. Fideliz was one of the pioneer merchants of the famous Mercato Centrale.

He had a stall he called YohGee which he operated on the weekends, while he worked in the office during the weekdays. But as his business picked up, Fideliz said he realized he was earning more in the two days he spends operating Yohgee than the five days he works in the office.

“I was earning a good amount of money, but on the other hand it was such a stressful job and required you to work very long hours, so I decided to resign and focus on my yogurt business,” he recalled.



That was in 2010, Fideliz had no training whatsoever except for the instructions that came with the yogurt machine so he experimented a lot. “Then I realized the machine could do a lot more except yogurt so I had this idea to open up a small shop and sell gelato—which was already starting to pick up that time.”

“My friend then told me about this place—and since I used to go here in Morato a lot, I decided to take it. Problem was it was a bit too big of a place just to sell gelato. So I did a bit of research on what goes well with gelato and found out that a lot of people partner it with coffee and that was how Afters became a café and gelato shop."

To make Afters gelato stand out Fideliz went abroad and took a short course in gelato-making to create artisan gelato that would stand out from all the rest of the gelato shops in the metro.





Afters Artisan Gelato prides itself for Fideliz’s hand-made gelato.

Each flavor is made from scratch by Fideliz and his specially trained team of artisans, using the best ingredients, to attain that consistent quality you’ll find in each scoop.




Fideliz says it is the consistency of Afters Gelato that makes it stand out from the rest “Taste is very subjective, what may taste good for you may not be so good for other people, but the key to making good gelato is Consistency—consistency you get from the correct measurements, proper computation and the right ratio between fat and sugar, and the other ingredients that gives it that smooth and creamy texture. So what ever flavor you order at Afters you will notice the same consistency in our gelato.”

A rotation of flavors are made frequently in-store but some of Afters’ popular flavors include Spicy chocolate; Belgian Chocolate; Bubblegum; Cappuccino; Carnival Cotton; Cinnamon; Cinnamon; Coco Loco; Cookies n Cream; Dark Magic; Ferrero Rocher; Ferrero Rocher; Hazelnut; Hazelnut; Mascarpone Cheese; Mediterranean Mint; Snickers; Snickers; Stracciatella; Strawberry; Strawberry cheesecake; Tahitian Vanilla; Tahitian Vanilla; Affogato; Tiramisu; Calamansi Sorbet, and of course its bestsellers the Afters Chocolate, Pistaccio and Salted Caramel.





Because of the popularity of its bestsellers, Fideliz has finally decided to market the Afters Gelato to supermarkets so you don’t have to travel all the way to Timog to get a taste of what everyone is talking about.

“Initially it will be available in pint sizes and we chose Afters Chocolate, Pistaccio and Salted Caramel as the first three flavors we will be marketing outside the café."




The Afters chocolate is made from pure chocolate bars and is sweetened just right to balance the bitter and sweet dark chocolatey taste. The Salted Caramel is also made from scratch and the burnt taste of the caramelized brown sugar adds a bit of texture to the otherwise creamy and smooth dessert. Finally unlike other Pistaccio flavored gelato which rely on the Pistaccio nuts to give it flavor, Afters version is made of pure pistaccio that is imported from Italy. “We don’t put the nuts anymore because you wouldn’t be able to taste it anymore because our base is already full of flavor,” Fideliz describes.




Afters Gelato will be available in soon initially in specialty supermarkets and groceries in Metro Manila.



ASUS partners with Rajo Laurel on the New ZenBook 3 Deluxe (UX490)





ASUS collaborates with Fashion Designer Rajo Laurel in a gender bender fashion show "Transcendence: Breaking Barriers, Beyond Limits,” held recently at Shangri-la The Fort on March 15. The launch was graced by ASUS newest celebrity ambassador Ms. Isabelle Daza. The show was attended by the media and designers.



ASUS launches ZenBook 3 Deluxe (UX490)  a more powerful variety of the premium ZenBook 3, the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.


Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,”. The brand also unveiled its newest product ambassador Isabelle Daza and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel. In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right)  and ASUS PR Head Anvey Factora (1st from right).





Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.

Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.




Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express® (PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.




The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.



Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”


“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.


Time and again, ASUS pushes the envelope to achieve more than it can imagine.

Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.



Transcended Performance
ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.



In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.

This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.

Refined Sights and Sound
The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.


By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness.


To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.

Superb Ergonomics

Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.


The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.
ASUS Offering More Premium Zenbook Notebooks

ASUS today also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.
They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.

ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portabi


It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.
ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.



AVAILABILITY & PRICING

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link: bit.ly/ZB3DeluxePreOrder


Thursday, March 16, 2017

Kat Von D announces first official makeup artist team the "Artistry Collective"


Kat Von D Beauty announces the brand's first official makeup artist team, the Artistry Collective, with four top beauty, professional makeup artists and influencers who will represent the brand globally.




Experience the interactive Multimedia News Release here:  https://www.multivu.com/players/English/8058351-kat-von-d-beauty-artistry-collective




Hand-picked by Kat Von D, Kelseyanna Fitzpatrick, Tara Buenrostro , Steffanie Strazzere , and Leah Carmichael make up the Kat Von D Beauty Artistry Collective. Diverse across their experience and skill sets, the four artists all represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde. Each of these innovative artists has an outstanding background ranging across makeup education, working with celebrities and top celebrity makeup artists, and editorial work.

"I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists - Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie's gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others." – Kat Von D

"Our ultimate goal is to reinvent artistry for the 21 st century with the debut of the Kat Von D Beauty Artistry Collective team."Kelly Coller , Head of Global Marketing, Kat Von D Beauty

The Kat Von D Beauty Artistry Collective will be a full-time, permanent global artistry team and will be leveraged across every platform to share their skill set with clients and media alike. As part of the Artistry Collective, each artist will be Kat Von D's right-hand partners with press features, product development, photo shoots and editorial, teaching global master and 101 classes, launching new programs for the brand, creating exclusive content on the brand's social media channels, and more.

Kat Von D Beauty is also excited to launch the brand's first YouTube channel, Kat Von D Beauty YouTube, which will be a key vehicle for the Artistry Collective. The artists will utilize the brand's YouTube channel to offer exclusive announcements to viewers and subscribers, as well as never-seen-before artistry content. See Kat's sizzle video now, and tune in weekly at noon, starting on Mondays, for the full reveal on each artist, personal stories and interviews by Kat, and makeup performance pieces.


YOUTUBE: http://youtube.com/katvondbeauty 
INSTAGRAM: @KatVonDBeauty 
KELSEYANNA FITZPATRICK INSTAGRAM: @kelseyannaf 
TARA BUENROSTRO INSTAGRAM: @juscallmetara 
STEFFANIE STRAZZERE INSTAGRAM: @sstrazzere 
LEAH CARMICHAEL INSTAGRAM: @iamleah 
ARTIST BIOS + ONLINE PORTFOLIOS: http://www.katvondbeauty.com/artistrycollective 
#KVDArtistryCollective




Visit Diana Stalder for that youthful glowing skin




Almost everyone wants to have that glowing smooth  and near perfect skin.  With so many products and procedures available out there, we are all in search that one "Holy Grail" of skin care. It took me a decade and a half of testing and trying out different products on my face. Glad that I have found my holy grail 6 years ago. It is not cheap but its an investment that is soo worth it.

I'm just happy that I found the right product line at the right time for that supple, smooth and wrinkle free skin--But that doesnt mean I've stopped searching for a reliable and affordable substitute.

The search for new ways to incorporate simple, time-saving tricks into our daily beauty routine is endless in my case.



For my maintenance, I always visit my Dermatologist on a monthly basis. But if she's not available I have a reputable derm clinic that I can visit anytime of the day. I would always opt for an anti aging facial with power peel.  The process of Power Peel involves the use of micro-crystals, known as ultra-fine corundum oxide crystals, which polish skin when they are vacuumed through a hand piece. It made my pores less visible, smooth and glowing for the rest of the week. I wish that it would stay that way permanently.

I would like to try thermage and Im saving up for it. I heard positive reviews with the procedure. In the meantime I am piling up on Korean pre-cut face eye masks and Vitamin C infused masks, those that are available in Watsons



When an invite arrived a week ago for a spa party from  Diana Stalder, on March 11 at Mega Mall branch. ( I said yes right away. I have been buying products from Diana Stalder's Dermaline  back when I was working at a hospital near UST.  I thought Dermaline closed down but glad to know that they are still in operation up to this day.)

Since Id like to avail the facial/treatment ahead of time or to be included in the first batch. I got up early at 830am, prepped up for an hour, I only applied sunscreen and pat a blotpowder to my face to conceal the oiliness. I arrived at the clinic 10:20am and lucky enough to be included in the first batch. We have met with the President and Chief Executive Officer Dina Stalder owner of Diana Stalder, lifestyle/beauty bloggers and Ms. Marikit Figueras.


President and Chief Executive Officer Dina Stalder, Diana Stalder

Ms. Dina Stalder welcomed everyone with a healthy juice drinks and a fruit platter. She introduced herself and her clinic's most requested facials, toners, bestsellers and the new facial procedure Casmara facial with RGnerin treatment. It is one aesthetic service of Diana Stalder that I have tried during the SPa Party.


I was lucky to be in the first 6 who tried the Casmara facial with Rgenerin Treatment 
It was a step by step procedure  which underwent the process of cleansing , exfoliation, steamed and desincrustation to facilitate deep pore cleansing. During this process, galvanic current is used to create a chemical reaction that softens and relaxes sebum and dirt in the follicles for extraction. It’s ideal for oily and breakout-prone skin. As for added benefit, this treatment brings nutrients and oxygen to nourish the skin and it also improves the color of sallow, sluggish skin.

The last procedure is the application of Rgenerin mask. I love that it has the cooling and tightening effect.  The mask according to Ms. Dina Stalder,  contains linseed (organically grown), with soothing, emollient and softening properties; and Aloe Vera (organically grown) for soothing, toning and regenerating action.





RGnerin treatment is a harmless alternative to Botolinum toxin. It is a powerful cell regenerator and a wrinkle filler from within. It is made up of Argireline that inhibits repetitive facial movements; Structurine, which restores the skin’s protective barrier; Cohesine for improved the cohesion between the cells; and Recoverine to regenerate and balance the skin. The mask contains linseed (organically grown), with soothing, emollient and softening properties; and Aloe Vera (organically grown) for soothing, toning and regenerating action.

The after effect is reduced fine lines, age spots, and a glowing skin.

I love the outcome of Casmara Facial, it has the same effect of Power Peel but affordable. I will schedule myself next month for the same facial.

After a 28-day treatment period, wrinkles and expression lines will be softened, resulting to a regenerated and younger looking skin. The RGnerin treatment gives a “Botox effect” sans injections or side effects. This anti-aging beauty solution is fit for those in their 40s or earlier years, depending on skin condition.





Among its impressive line-up of quality skincare remedies, Diana Stalder Eyebag Treatment is a must-try to get rid of those unwanted dark circles underneath the so-called “windows of the soul.” An adage that says “beauty is in the eye of the beholder” is a misnomer if there appears an elevated or protruding bulges of fat below the organs of the visual system.

So don’t be just contented to lie down at night with cucumber and/or potato slices as they are not enough to lighten up the thin layer of skin beneath the eyes due to genes, tiredness and lack of sleep, stress (increased cortisol that promotes fat accumulation), aging (loses elasticity of the skin), unhealthy diet, or simply by excessive scratching/rubbing. Such painless and non-invasive procedure of the skincare center is an effective regimen as it uses electric micro-current to minimize the fine lines, dark areas and puffiness under the eyes. Few sessions––three to 10––will make the eyes revitalized and ageless.




Because it is the face that a person usually is looked upon, it’s a conscious effort for everyone, especially women, to make it pleasant to gaze at. So a regular facial is, more often than not, the solution to turn to, regardless of the discomfort it may cause to the patient. With Diana Stalder, however, “no pain, no gain” is a thing of the past. Unlike the typical procedures out there with pricking as an issue for some with low pain tolerance, the Center offers a painless facial treatment.


Since beauty comes with age, expect that the physical attributes degenerate as time goes by. This holds true as the skin eventually sags down in the twilight years. But there are ways to defy it. Move over Botox; here comes Diana Stalder Dermalift. Such revolutionary, non-surgical technique utilizes micro-current to stimulate the production of the skin's natural collagen and elastin.

As a result, the skin will be lifted and toned along the jawline and cheekbones, expression lines will be smoother, large pores are lessened, and lines around the mouth are less apparent. Visible improvement on skin texture and brightness are noticeable on single treatment. For maximum benefits, multiple sessions are needed.
 





For a total beauty package inside out, indulge in healthy refreshments from the dS Cafe, which is also located within the skincare center. Patrons can never go wrong with the food choices in this nutritional diet haven––from a variety of low-calorie, skin-friendly organic greens to protein-rich dishes with fibrous brown rice, zesty healthy sandwiches, and fresh fruit juices.


Visit Diana Stalder Clinic at Mega Mall A. https://www.facebook.com/pages/Diana-Stalder-Megamall/

HONOR 5.5 Sale: Get the Magic5 Pro and HONOR 200 Series with Big Discounts

  Leading smart devices provider HONOR is literally dropping its powerful photography smartphones HONOR 200 series and HONOR Magic5 Pro this...