Pia Wurtzbach joins the Jollibee family as its newest endorser

  

From L-R: Event host Vince Velasco, Jollibee Brand Engagement Officer Celina Tan, Jollibee AVP for Brand PR, Communications and Digital Arline Adeva, Pia Wurtzbach, Jollibee Marketing Director for Core Products Mari Aldecoa, and Jollibee Brand Manager for Core Product Pamie Cruz. 

What’s better than one Pia Wurtzbach? How about two Pia Wurtzbachs, announcing to the world—or the universe, rather—the much-awaited return of a Jollibee favorite, the crispy and creamy two-na sarap Jollibee Tuna Pie, now in Original and Spicy variants?

No less than the 2015 Miss Universe herself, looking confidently beautiful as ever, is the latest addition to the star-studded Jollibee family of ambassadors. 

In the brand-new commercial, two versions of Wurtzbach represent the two-na variants of the Tuna Pie. This reflects how Wurtzbach is in real life, a person who is dynamic and adaptable—when she’s with friends and loved ones, she could simply be her amazing self like the Original variant; or when the event calls for it, she could also be fierce and fiery like the exciting kick of the Spicy variant.

The world-famous beauty queen is now the face of the Crispy and Creamy Two-Na Sarap Jollibee Tuna Pie

“I’ve been dreaming of working with Jollibee for a long time now,” says Wurtzbach. “It’s a brand I grew up with. I even had a birthday party at Jollibee as a kid growing up in Cagayan de Oro City. Who doesn’t love Jollibee?”

“We believe Pia Wurtzbach is the perfect choice to be the face of our two-na variants for the Jollibee Tuna Pie, because of how dynamic she can be,” says Mari Aldecoa, Jollibee Marketing Director for Core Products.  “She can be as effortlessly elegant or as fiery and adventurous as she wants, and we absolutely love that. We’re excited for all the memories we can make with Pia now that she’s part of the Jollibee family.”

What’s even better is that the new Spicy variant was an instant hit with Wurtzbach. “I love the new Spicy Tuna Pie! It’s just the right amount of kick,” she says. “Don’t worry about it being too hot! If you love the Original variant, wait ‘til you try this one!”

Whether you love the timeless classic of the Original Tuna Pie or you like that extra hot kick of the Spicy variant, the Tuna Pie’s crispy and creamy two-na sarap will keep you coming back for more with its two-na variants! Grab yours now for only PHP 45.00, or if you can’t get enough, try the Tuna Pie Trio for only PHP 132.00! Tuna Pie is available for dine-in, take-out, drive-thru, and delivery at all Jollibee stores nationwide. 

Log on to jollibeedelivery.com or dial #87000 to order yourself the crispy and creamy Tuna Pie. For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

Huawei Film Awards Partners with Filipino Film Directors

Empowering Aspiring Filmmakers by Bringing Smartphone Photography and Videography to the Next Level

  

February 4, 2020 was a day filled with creativity and passion as Huawei held the Huawei Film Awards, a grand showcase of the gift and talent of Filipinos. Alongside several videos aired that day, like the short films from Pepe Diokno and Sid Maderazo, both famous directors in the Philippines, and the music video of singer-songwriter Reese Lansangan, was the official launch of Huawei’s CSR documentary by filmmaker and humanitarian, Lyka Gonzalez.

The Mate 30 Momentum Continues On

As part of the steady movement prompted by last year’s success of the Huawei Mate 30 Series in the Philippines, the Huawei Film Awards is an Asia Pacific festival dedicated to celebrating work shot using any Huawei mobile phone, with the goal of uncovering and supporting the talents of tomorrow. Through the HFA and Huawei’s groundbreaking smartphones, filmmakers are empowered to expand their scope and freedom to create breathtaking films.

As a global tech brand known for its innovative approaches, Huawei carries on to develop ways for its consumers to unleash their creative potential. Through the Mate 30 Series, Huawei continues to enable its users across the globe to break free from traditional practices and explore brand new ways of art and expression.

Films Seen Through the Huawei Mate 30 Pro Lens

Distinguished names in the industry graced the audience with their beautiful and heart warming films. Producing creative visions into tangible works of art was possible using Huawei’s Mate 30 Pro 40MP Cine Camera which supports a variety of shooting modes. As effective the Mate 30 Pro is as a tool, the match of talent and genius of Pepe Diokno, Sid Maderazo, Reese Lansangan and Lyka Gonzalez is immeasurable.

Renowned director, Pepe Diokno, expressed his admiration with the HUAWEI Mate 30 Pro as it was the main device he used when he shot his short film titled Things. “We shot the whole film from morning until night and the battery lasted the whole day. We were shocked that we didn’t have to charge while shooting! Every single frame was shot using the Mate 30 Pro and we didn’t add anything else and the results were just amazing!”, said Diokno.

Popular TV Commercial Director, Sid Maderazo, shared his perspective on evolution of film making saying, “The high end cameras obviously have a lot of advantages with big lenses, but I think we’re going on the right direction. Witnessing and using the phone for me opens a lot of possibilities and seeing the films by Lyka and Pepe, and to think that everything was shot using a gadget that can fit inside your pocket is just mind-blowing! And coming from film, that is something else.”

“The film that we produced was shot mostly on the Pro mode, that allowed us control on what shutter speed to use, aperture to use, and even the frame rate. So, that customization abilities gave us a lot of freedom and control in shooting the film that we want”, says Lyka Gonzalez when asked about which feature she liked best while filming.

The HFA was not only to celebrate the prowess of the HUAWEI Mate 30 Pro but was also a way to shine light on important narratives for people to learn. Anna Oposa, Save Philippine Seas’ Executive Director, expressed how the partnership with Huawei has not only given their organization a chance to be recognized more but also the various projects under them. Full of hope for the future, Anna says, “As the Philippines is the center of biodiversity, we are also the center of adversity. That’s why the partnership with Huawei is so crucial. Huawei has always been at the forefront of developing technology and pushing what can be and what possibilities are. This is I hope the beginning of what is a deeper relationship with Huawei as we work together to reimagine possibilities”.

The HUAWEI Mate 30 Series is built with unmatched features that deliver incredibly smooth and engaging user experience. It is equipped with the HUAWEI Kirin 990, supported by long lasting battery life, seamless SuperCharge, EMUI 10, and the biggest camera upgrade, boasting the world’s first 40MP dual main camera. This powerhouse series was developed with photography and videography capabilities that is unrivaled up to this day. The Huawei Film Awards is testament to how users across the world continue to stay true to #RethinkPossibilities.

The Asia Pacific Regional Huawei Film Awards is set to happen this coming March in Thailand where several awards including APAC Best Director (Male or Female), APAC Best Actor (Male or Female), APAC Best Cinematography, and Best Film in the Country Level will be announced. Brilliant and accomplished filmmakers of this generation namely Pepe Diokno, Carlo Manatad, Martika Escobar, and JP Habac, are on the run to bagging these awards with their films entitled Things, Tisay, Living Things, So Long So Long To Everyone. 

Passionate for short films and meaningful stories? Entries for the Acia Pacific Regional Huawei Film Awards will be accepted until February 25, 2020! To learn more about the HFA, you may visit this link: https://consumer.huawei.com/ph/campaign/film-awards/

Together with the Huawei Film Awards, Huawei also officially launched its CSR Gallery alongside a Mate 30 5G Series roadshow in SM Aura. Directors Pepe Diokno, Sid Maderazo and Lyka Gonzalez were all joined by Anna Oposa and Huawei Marketing, Steph Co and Kim Chua to formally open the exhibition to the public. 

Meralco announces power rate decrease for February 2020

When you are a mom on a tight budget, every peso counts. And if you're like me you probably scrutinize each item in your bills, making sure that everything adds up. So imagine my surprise when I noticed that our electricity bill had gone down these past couple of months.

I did a quick research and it seems a lot of people had the great news, and this was the post the explained it. 

For the second month in a row, the Manila Electric Company (Meralco) announced a decrease in power rates for February.  

The overall rate for a typical household consuming 200kWh decreased by P0.59 to P8.86 per kilowatt hour (kWh), its lowest level in two years, from last month’s P9.45 per kWh. Such a household will see a decrease of around P118 for their total electricity bill this month.

The reduction is mainly due to a lower generation charge after the implementation of new Power Supply Agreements (PSAs) starting last December 26. 

The back-to-back rate decreases to start the year total to P1.00 per kWh and goes against the usual trend of February rates increasing, as seen in the previous five years. 

The generation charge for February decreased to P4.51 per kWh thanks to Meralco’s prudent and strategic partnerships with power suppliers and the resulting new PSAs, such as San Miguel Energy Corporation, South Premiere Power Corporation, and AC Energy, who charge a lower generation cost. Charges from the Wholesale Electricity Spot Market (WESM) were also lower this month.

These lower prices from the new PSAs and the WESM—which accounted for 44% of the total supply—offset the cost of power from Meralco’s Independent Power Producers and old PSAs, which increased to P5.29 per kWh.

With these new PSAs providing lower generation costs, the public can expect consistently low power bills with energy-efficient use of appliances and devices at home, allowing for a bigger budget for other household and family needs. 

They even shared some energy efficiency tips!

As we approach the summer months, Meralco encourages its customers to continue practicing energy efficiency initiatives at home to help manage their electricity consumption, such as:

- Such as unplugging appliances when not in use to avoid “phantom load”

- Using the aircon at mid-setting or at 25 degrees Celsius

- Using a power board or strip which can supply power to several appliances at once

- Maximizing natural light during daytime

- Keeping appliances well-maintained to ensure optimal performance

Q4 rankings: Vivo is top 2 smartphone vendor in the Philippines

 Showing no signs of slowing down, Vivo established a 25% total market share in Q4 of 2019 to take second spot in the local smartphone industry rankings.

Based on the latest Canalys report on the smartphone landscape of the Philippines, the leading global technology company achieved the feat behind a 159% year-on-year growth which may be attributed to a series of new technologies, products and marketing initiatives rolled out last year.



Vivo introduced the V15 and V15Pro with the world’s first 32MP elevating dual selfie camera

The V17 Pro with the world’s first dual selfie cameras composed of 32MP main camera 
and 8MP 105-degree super-wide-angle camera



Focusing on innovation and novelty, Vivo introduced the V15Pro with the world’s first 32MP elevating dual selfie camera, the V17 Pro with the world’s first dual selfie cameras composed of 32MP main camera and 8MP 105-degree super-wide-angle camera, and the NEX 3 with the world’s first Super AMOLED Waterfall FullView™ display and a seamless body without any notch, bezel or buttons.


Vivo’s NEX 3 with the world’s first Super AMOLED Waterfall FullView display 
and a seamless body without any notch, bezel or buttons

Appealing to a younger generation who place emphasis on style, the brand also launched the S1 and S1 Pro handsets—both sporting a first-of-its-kind diamond-shaped rear quad camera consisting of 48MP main, 8MP secondary, 2MP wide angle, and 2MP macro lenses. 

“We are very excited to further improve our brand performance and grow our market this year, especially with the latest technology and design innovations that we will be introducing,” said Kenny Zeng Kai, Vice President of Operations at Vivo Philippines.

Vivo also expanded its reach to a younger market by introducing its first-ever local brand ambassador, Maine Mendoza. As the face of Vivo in the Philippines, the TV and movie celebrity helped launch the Vivo V15 Pro, V15 Blossom Pink, and V17 Pro models. She was also featured in a TV advertisement and various digital marketing materials and collaterals.

Better hurry and grab your favorite Pinoy snack in Metro Manila- while stocks last!

Many Filipinos will agree on one thing: there’s nothing better than indulging on a warm, sweet and comforting slice of buko pie. Getting that slice though, may mean driving hours out of town to Laguna or Tagaytay. But this February, getting your sweet fix is easy as pie because Jollibee is bringing back everyone’s favorite Pinoy delicacy, the Buko Pie!

That’s right—once again for a limited time only, you can head to your nearest Jollibee Metro Manila store to have that Buko Pie delight! When that craving strikes, enjoy the taste of that wonderful sweet custard and chunky buko filling that’s waiting beneath that satisfying golden crispy crust. 

“The initial reception to the Jollibee Buko Pie was absolutely great, and we wanted to give Filipinos another taste of their favorite snack with that familiar and comforting local flavor,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary Products. “With the Jollibee Buko Pie, anyone can experience that warm and reassuring taste of carefree days at home anytime.”

Hurry and treat yourself to a Jollibee Buko Pie now, for only PHP30 (solo) and PHP89 (3 Pies-to-Go) available for dine-in, take-out, drive-thru, and delivery at all Jollibee Metro Manila stores.

For more updates and info, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

Join the Century Tuna Superbods 2020 Go-see

 Do you have what it takes to be a Century Tuna Superbod? This 2020, the country’s number 1 canned tuna brand says, “Everybod can be a Superbod!,” as it enjoins everyone to embark on the Superbod journey. 

 

If you think you have what it takes to be this year’s Superbod, join the Manila go-see event at SM Mega Fashion Hall on February 22-23, 2020. The contest is open to men and women with Filipino heritage who are 18 to 60 years of age. Anyone within the age group can join as long as they have the passion for health and fitness as a means to become a better version of themselves. Thirty finalists (15 male and 15 female contestants will be chosen) will be selected in the final callbacks. 

Finalists will be judged on the following criteria: 20% will be given for both their transformation story and social impact; then 30% will be awarded for body and personality, all totaling to 100%. 

A total of ₱1,600,000 is at stake, with grand winners bringing home ₱500,000 each. Two runners up will both take ₱200,000 each while the rest of the 26 finalists will receive a ₱10,000 cash prize, along with other exciting perks and freebies. 

For more details, visit Century Tuna’s Facebook page at www.facebook.com/centurytuna. #FishEveryDay #EverybodCanBeASuperbod #CenturyTunaSuperbods2020.

SOUTHEAST ASIA’S FIRST EVER STAR WARS VIRTUAL RUN LAUNCHES ON MAY 4!

Registration now open via starwarsvirtualrunsea.liv3ly.com.

The battle between the light and dark side of the Force is upon us! STAR WARS fans, prepare to choose your side and join the Force in Southeast Asia’s first-ever STAR WARS Virtual Run!

Registration is now open and interested participants can clock-in their run distance from May the 4th – a date derived from the iconic phrase “May the Force Be With You” – in celebration of the STAR WARS Day.

Excitingly, this year also marks the 40th Anniversary of Star Wars: The Empire Strikes Back and runners will receive a commemorative Finisher Trophy upon completion of the virtual run. Limited edition merchandise will also be available for STAR WARS fans to purchase.

In collaboration with LIV3LY, Southeast Asia’s leading Social Fitness App, the STAR WARS Virtual Run is open to fans and runners from Philippines, Singapore, Indonesia, Malaysia, Thailand, and Vietnam. Runners can pledge their allegiance to their chosen side – light or dark – and fight in the galaxy’s most epic virtual run on treadmills or any running path they choose. 

Runners may opt to run solo in the 5.4km (Individual) or pair up with a friend in the 40km (Individual or Group of Two) where the distances can be completed all at once or over a period of time. Runners will have to complete the distance by 31 May 2020 in order to be eligible for the Finisher Trophies. Finishers of the 40km distance will receive an additional The Empire Strikes Back 40th Anniversary Trophy. Registration can be done through the MOVE by LIV3LY app, which is available for download on App Store and Google Play. Participants will have to activate the MOVE Run Tracker in the app before they are able record their distances from 4 May to 31 May. 

Limited edition merchandise will also be available for purchase through the app including a STAR WARS Pass Holder and Mobile Phone Stand. The merchandise on sale will be exclusive to Southeast Asia and available in limited quantity only. Upon completion and verification by LIV3LY, the Finisher Trophy and any purchased merchandise will be sent to the registered address of the participants.

For more details on the STAR WARS Virtual Run 2020 and registration information, please visit starwarsvirtualrunsea.liv3ly.com. 

STAR WARS VIRTUAL RUN 2020 DETAILS

Registration Period: 15 February – 30 May 2020
Clock-in-Period: 4 May – 31 May 2020
Distance 5.4KM 40KM
Run Category Individual Individual or Group of Two 
Venue Any treadmill, outdoor running path/road that runners prefer
¬¬Fees* PHP950 (includes postage) PHP1,520 (includes postage)
Race Entitlements 5.4km Light/Dark Side Finisher Trophy 40km Light/Dark Side Finisher Trophy & 40th Anniversary Trophy

*Prices will be equivalent to local currency for rest of SEA

Ministop joins the growing list of PayMaya Preferred merchants

Grabbing a quick bite or buying some last-minute needed items just got more convenient and rewarding as Ministop joins the growing list of PayMaya Preferred merchants, where customers can get added treats and perks whenever they pay using PayMaya QR.


PayMaya QR is now currently available in more than 500 branches of Ministop all over the country, allowing for the ultimate convenience not just in buying goods but in having a quick and hassle-free payment experience as well.

Additionally, shoppers can also get a P50 cashback once a week from February 19 until April 18, 2020 whenever they scan to pay a minimum of P200 using PayMaya QR at participating Ministop branches nationwide.


This is on top of the usual 1%, 10%, or 100% cashback they can get whenever they use PayMaya QR at thousands of partner merchants and establishments nationwide.

“Whether it’s grabbing Ministop’s famous Uncle John’s Fried Chicken for a quick lunch or buying supplies for home, your payment experience just got more convenient and rewarding because of PayMaya QR. It’s the perfect marriage of convenience and rewards, which makes buying your items at Ministop with PayMaya even more exciting,” said Raymund Villanueva, Head of QR Ecosystems at PayMaya.

Ministop is just the latest in a growing list of PayMaya Preferred Merchants around the country, where PayMaya is the preferred mode of payment instead of cash, as part of the “Don’t Pay Cash. PayMaya!” campaign of the country’s most rewarding mobile wallet today.

 Aside from being able to conveniently pay for Ministop purchases using their mobile phones, PayMaya users can also add money to their accounts in select branches through the Pay & Go kiosk, which will soon be enhanced to offer even more convenient add money options in the coming months.

 So hop on the cashless lifestyle and download and register for a PayMaya account now to enjoy the most rewarding mobile wallet experience at Ministop today. Dahil basta Ministop, don’t pay cash, PayMaya para may BalikBayad ka!



To know how you can maximize your PayMaya account, visit www.PayMaya.com/deals or follow @PayMayaOfficial on Facebook, Twitter, and Instagram. [

From Japan to the Philippines: Cherry Blossom in full swing at Starbucks

Cool breeze, faded pink flowers, and new beginnings — the arrival of spring is one that is always anticipated by many especially in Japan. The rare sight of Sakura trees coming in full bloom lifts blissful spirits, signifying a unique sense of renewal and optimism. E\very year, Starbucks offers to bring that cherry blossom experience but always with its own twist. 

This February, spring winds are beginning to blow cool air as Starbucks embraces the changing of the season with a cheerful menu of new favorites inspired by the sweet-smelling peach blossom.

The Pink Peach Blossom Cream Frappuccino blended beverage is as pleasant as a bright sunny day. From the peach jelly infusion in the cream base, to the pink flower meringue topping, this Instagram-mable pink peach beverage tastes as delightful as it looks. Starbucks also offers another sweet and refreshing variation with the Chocolate Black Tea Peach Blossom Cream Frappuccino blended beverage, which blends the aromatic black tea, creamy chocolate, and tart pink peach sauce. Indulge in this new season’s favorites and let these featured beverages bring you spring in a cup!

For those who want to spend their breezy days vigorous and full of energy, one can count on refreshing Starbucks Smooth Brr-ews. Perfectly balanced with tart and tangy citrus, the new Yuzu Cold Brew is layered with flavor and texture that is crafted to deliver a smooth and satisfying cold brew experience. Yuzu is a highly aromatic citrus fruit popular in modern Japanese cuisine, which is usually an elevated ingredient across the region.

Another new offering is the Coconut Milk Cold Brew, which lays foundation on the Starbucks Signature Cold Brew, lightly sweetened and finished with a delicate float of coconut milk which cascades throughout the cup. This all new variant will be made available in select stores.

Aside from the featured beverages, Starbucks also welcomes the cherry blossom season with charming merchandise blooming in Starbucks branches. Teeming with pastel pink hues, the new collection features the dreamy landscapes brought about by the soft and lovely textures of the Sakura. The artwork draws flowers inspired by rivers filled with falling blossoms over water, sky, and field, as well as trees in full bloom to place the sprouting cherry blossoms as the centerpiece.

Embrace the season of flowers at its fullest with the Spring Sakura Paper Card. Designed to add a delightful ray of sunshine, the pink card portrays the Sakura flower in detail. It will be available for an initial activation amount of P1000 per card.

Experience springtime in Starbucks starting February 18, and have a picture perfect moment as you feel the cheerful spring breeze.

Bo’s Coffee Opens First Store in Surigao

Bo’s Coffee officially launched its first store in one of the world’s top vacation destinations, Surigao, to showcase globally what Philippine coffee has to offer.

Bo’s Coffee Surigao, located at Km 3 along the National Highway near The Philippine Gateway Hotel, Surigao City, Surigao del Norte, opened its doors in February. The event was graced by local government officials including Surigao City Mayor Ernesto Matugas Jr., Vice Mayor Marlon Coro, Philippine Coast Guard Auxiliary Director Johann Jake Miranda, Business Permit and Licensing Office chief Ernesto Kang, and Bukidnon Councilor Carlo Rey Calingasan.

“We are very excited to be here in Surigao as we showcase the Filipino talent and artistry that went behind the building of our store. We are excited to open our doors to the Surigaonon and give them an elevated Philippine Coffee experience,” Bo’s Coffee chief executive officer Steve Benitez said.

Bo’s Coffee is looking into opening more branches all over the Philippines and outside the country to promote Philippine coffee across the world. 

“As we aim to be a Global Filipino Coffee Company, we have to assure that we are in key locations in the Philippines and simultaneously work on being in key countries globally,” Benitez said.

Besides the expansion, Bo’s Coffee sees to create more convenient ways for customers to order their coffee through other digital initiatives such as the Bo’s Coffee Advanced Ordering BOTTY which was introduced recently.

The World’s Biggest Book Sale Returns with 17,000 Brand New Titles to Entice Readers .

Third time’s the charm as the Big Bad Wolf Book Sale makes a much-anticipated return to Manila! The Sale has officially opened its doors and will be running from 14-24 February, 24 hours straight at the World Trade Center, Pasay City, Metro Manila. Voracious readers can look forward to getting their hands on 33,000 titles including 17,000 brand new titles that will be available for the first time at 50%-90% off recommended retail price. 

Entry to the 11-day World’s Biggest Book Sale is FREE. 2 million English books will be available with prices as low as ₱60 for the first time with the introduction of the ‘Crazy Deals’ promotion which offers further markdowns. 

This year, the Big Bad Wolf Book Sale has obtained more books from every genre to satisfy the ever-growing number of readers and their varied tastes in books. 

Bookworms who love escaping reality through fiction reads will find ’13 Reasons Why’ by Jay Asher, ‘Elevation’ by Stephen King, ‘Percy Jackson’s Greek Gods’ by Rick Riordan and John Rocco and ‘The 13th Reality: The Complete Series’ by James Dashner amongst the titles on hand. Genres such as young adult, literature, romance, thrillers, self-help, architecture, graphic novels, bibles and more will be available at the Sale. Children who are fans of Terry Deary can go for titles such as ‘Horrible Histories: Terrible Tudors’ from the bestselling series. The little ones will take delight in browsing through the endless children’s books including pop-up books, board books, sound books, activity books and more. 

The Magical Books series were introduced last year with six titles to tremendous response from parents who discovered the magic of the Augmented Reality (AR) books. This year, back by popular demand, 12 new titles will be introduced including two ‘come-to-life’ puzzle sets that have an added dimension of fun as an exciting game can be played through the free application on smart gadgets. The books are available in the Philippines exclusively at the Sale as it is the exclusive distributor in Asia. Have fun reading, playing and learning with ‘Frozen: A Sleepover Party’ or ‘Winnie the Pooh: Fun with First Words’.  Visitors can take advantage of the buy 5 free 1 promotion on selected Magical Books titles to get their hands on more titles.

“The Big Bad Wolf Book Sale is not just about selling books to target readers; we hope to change the habits of society and their mindset to empower and inspire someone to want to pursue a dream. Many of us are not raised with the habit of reading, but I believe that it’s never too late to start. It is just our third visit to Manila but we have started to witness the power of books being able to transform lives. We try to bring the price of books as low as we can so that it will not be a barrier for anyone who wants to read. Last year, we created an impact by creating more readers in four different cities in the Philippines including Manila, Cebu, Davao and Pampanga,” said Jacqueline Ng, Co-Founder of the Big Bad Wolf Book Sale.

The Big Bad Wolf Book Sale believes that reading and learning should be universal and from that idea, their Corporate Social Responsibility (CSR) arm, Red Readerhood was born. 

At the Red Readerhood corner at the Sale, visitors are encouraged to donate books that will eventually make their way to those who need it the most. To kick-start the initiative, the Sale has pledged 1000 books to Gawad Kalinga, the Big Bad Wolf Book Sale’s longstanding partner, a Philippines-based poverty alleviation movement that aims to provide a better life for the poor by teaching them self-reliance. The collected books will be distributed by Gawad Kalinga to the people in the affected communities of the Taal volcano in Batangas and to the communities, barangays and public schools in Mindoro to provide them with psychosocial rehabilitation. 

The Big Bad Wolf Book Sale is making the safety of its visitors its priority with the concerns regarding the novel coronavirus (2019-nCoV). Health precautions will be in place throughout the duration of the Sale. Visitors and employees will be strictly screened by the medical team with infrared thermometers before entry and those with high temperatures will not be allowed to enter. Hand sanitizers will also be readily available at the entrance, customer service counter and exit. All employees will be required to regularly sanitize their hands and wear protective masks at all times. Visitors are also highly encouraged to wear protective face masks at all times. 

The Big Bad Wolf Book Sale is supported by the Intellectual Property Office of the Philippines (IPOPHL), which will have a booth at the Sale to raise awareness on the importance of the copyright system, especially amongst authors, publishers and the general public. They will also be giving talks and games on copyright and inviting Filipino singers to perform to add to the festivities. The Big Bad Wolf Book Sale is also supported by ABS-CBN, their official media partner and their official payment partner, PayMaya. 

Book lovers can get the chance to win the grand prize of a trolley stuffed with books and ₱700 cash vouchers by participating in the contests on Facebook and Instagram. Simply participate by posting creative images on Facebook or Instagram. Also, stand the chance to purchase the ‘Percy Jackson and the Olympians’ box set by Rick Riorda by joining in on the ‘share and purchase’ social media contest, limited to 50 boxes only.

Follow the Big Bad Wolf Book Sale’s social media pages for more info:

Facebook: https://www.facebook.com/bbwbooksphilippines/
Instagram: @bbwbooksph
Website: https://bigbadwolfbooks.com/