Deerma, Havaianas, Johnson & Johnson, and P&G Beauty share how effective Shopee’s marketing tools are in helping them grow their brand online

As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize the potential of e-commerce with the support from Shopee’s various programs and enhanced marketing solutions. 

Johnson & Johnson reaches new customers with Shopee Brand Memberships Program

Shopee helps brands encourage loyalty with its Brand Memberships Program, which was launched in July of this year. It is a new customer management and retention tool that enables brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. For Johnson & Johnson, the program drove customer retention and repeat purchases from their store on the Shopee platform. The program was also an opportunity for the brand to express its gratitude towards loyal customers by providing them with rewards, redeemable gifts and vouchers, and exclusive access to the best deals. 

 

Denise Peralta, Head of E-commerce at Johnson & Johnson Philippines Inc., said, “The program gave us access to a new customer base that we could engage with via the chat broadcast. We maximized this feature at our recently concluded Super Brand Day, which delivered results 108% above target. Moreover, members who bought our special deals were able to earn more points, and we intend to continue giving them these unique deals this upcoming 10.10!”

 

Havaianas ties up in-app tools with off-platform initiatives

Renowned Brazilian flip flops and sandals brand Havaianas launched its official Shopee store in March of 2020 to expand its digital presence in leading platforms through Terry SA, the exclusive Philippine distributor of Havaianas.With Shopee’s support, Havaianas consistently performs well on the platform as they were able to tap on the marketing solutions such as Shopee ads and campaign packages to complement Havaianas’ off-platform initiatives, driving greater synergy across branding and marketing. The efforts resulted in top sales during Shopee big campaigns, and this milestone is recognized across Asia by the Havaianas regional office and globally by Facebook Business. 

 

Jenny Teves, Marketing Director at  Havaianas Philippines, said, “E-commerce is here to stay, and the market behaviors have shifted. Any company determined to succeed in retail needs to transform its business to adapt to these changes -- It’s time to level up or get left behind. Our online growth would not be complete without establishing a store in Shopee, and they have always been a supportive partner in expanding our business on the platform. Through Shopee ads, mega campaign packages, and Shopee Live streams, along with their help and guidance, we have reached and surpassed our targets consistently.” 

 

Deerma sees success with vouchers, deals, and promos

Established in 2011, Deerma Group offers household and kitchen appliances with good design, durable quality, and high-cost performance. With plans to expand their production efforts, Deerma joined Shopee in October of 2020. They tapped into other regions and promoted their product line effectively. The brand achieved and maintained a monthly average growth of 30 percent in sales, and this is largely due to the app’s promotional tools such as Vouchers, Discount Promotions, Bundle Deals, and engagement features like Shopee Live and Chat. 

Jane Xuan, General Manager of ORRO Home, said, “Deerma continues to grow with the strong support of Shopee. They guided us throughout our partnership, which helped us commit and improve our overall performance. We will continue to work with Shopee to create a better tomorrow for every Filipino household.”

P&G Beauty fosters growth with engagement tools on Shopee 

P&G Beauty joined Shopee to reach customers across the country. Through various Shopee campaigns, P&G Beauty can meet the needs of every Filipino family in a convenient and rewarding manner. With Shopee’s in-app tools such as Chat broadcasts and Shopee Live, P&G Beauty continuously grows on the platform, recording significant milestones such as improved effectiveness in driving conversion, increased engagement, and a 20 percent increase in sales. Notable P&G Beauty brands such as Pantene, Oral B, Whisper, Gillette, Rejoice, Herbal Essences, Old Spice, Olay Body Science, Safeguard, and Head & Shoulders, drove high conversion rates during big campaigns, with the last three being the highest performing brands. 

 

Shania Felizarta, E-Commerce Brand Manager at P&G Beauty, said, “Salamat Shopee for giving us a space where collaboration and creativity are limitless! The team we work with at Shopee collaborates with us to ensure that growth is shared. We thank Shopee for being supportive and flexible to help bring our ideas to life, providing customers safe and convenient access to the things they need, as well as much joy throughout this pandemic.”

 

Shopee 10.10 Brands Festival

Enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee 10.10 Brands Festival. Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as ₱179, and a gift with every purchase.

 

Go cashless this 10.10 Brands Festival, and get exclusive promos when you Buy Load, Pay Bills, and Scan to Pay with ShopeePay, your all-in-one e-wallet! Stay connected with your loved ones when you buy mobile load at up to 50% off. Make sure to pay your bills on time this 10.10 and get up to 50% cashback from Meralco, Maynilad, Globe, Smart, and over 60 partner billers. Stock up on food and essentials when you avail of ShopeePay ₱1 Deals and scan to pay at Puregold, Potato Corner, Moonleaf, The Coffee Bean and Tea Leaf, and many more partner merchants! 

 

Enjoy safe, cashless payments and exclusive promos by activating your ShopeePay wallet and topping up through online banking, debit card, and over-the-counter partners.

 

Download the Shopee app for free via the App Store or Google Play.

 

SHEIN is proud to announce the five new Filipino designers: Candle Ray, Abimer, Raya Aleczandra, Kimble Quinto, and Pamela Madlangbayan

Global fashion retailer SHEIN is ringing in its 13th birthday with an all-out anniversary sale running from October 4 – 10, 2021. With up to 80% off on selected designs, the SHEIN anniversary sale will also include collections by 5 Filipino designers who were part of SHEIN X, the brand’s global design incubator program launched earlier this year.

SHEIN is proud to announce the five new Filipino designers: Candle Ray, Abimer, Raya Aleczandra, Kimble Quinto, and Pamela Madlangbayan.

A closer look at every collection

Candle Ray stands for functional clothing that combines precision and strength with subtle sensibility. The SHEIN X Candle Ray collection offers men's and women's clothing that takes inspiration from architectural geometry that suggests power and authority. SHEIN X Candle Ray was launched in August 2021.

 

Filipino fashion designer Abimer is known for her sexy yet sophisticated pieces. Her designs in the SHEIN X Abimer collection launched in September are inspired by Victorian lingerie and infused with modern techniques to showcase every woman's best assets.

 

Raya Aleczandra knew from a young age that she wanted to be in the fashion industry. Launched in September, the SHEIN X Raya collection showcases her distinct artistry in her womenswear with a range of designs that reflect her ongoing creative journey.

Kimble Quinto's curiosity and fascination with garments led her to pursue international studies in fashion.Her brand, KIMBLE, is about the representation of empowerment through a woman's clothing. The SHEIN X KIMBLE collection, scheduled to debut on the SHEIN app and website in October, showcases a play on textures through different manipulations and a mix of elegant silhouettes.

Pamela Madlangbayan began designing clothing to channel the collective experiences of mental struggle during the pandemic into something artistic and empowering. The pieces in the SHEIN X Pamela collection take influence from musical artists to create fun, fearless, and fabulous pieces that make the wearer feel like a pop star in their own right.

Fostering a global community of creatives

In January 2021, SHEIN launched a designer incubator program called SHEIN X to give emerging fashion designers the unique opportunity to collaborate with the brand and take their designs to new heights. The program involved designers, illustrators, and artists from all over the world to create their own mini-collection of women's, men's, and children's apparel.

 

In August, SHEIN also launched the SHEIN X 100K Challenge, a four-part reality competition and television series that offered 30 emerging designers the chance to partner with SHEIN in launching their own 3-piece capsule collection. The competitors faced off for a USD100,000 cash prize and the chance to be featured in SHEIN's Fall/Winter Fashion Showcase. Pamela Madlangbayan represented the Philippines in the contest.

 

Visit the official website of SHEIN (https://ph.shein.com/) to see all SHEIN X designs and be the first to know the best deals on the SHEIN 10.10 Anniversary Sale by downloading the official SHEIN app on the App Store or on Google PlayStore.

 

Know these four easy ways to maintain healthy oral hygiene amid the pandemic

Oral care has become a challenge in the pandemic. The drastic change in diet and lifestyle, as well as the constant wearing of face masks, have led to dental problems such as plaque, bad breath or halitosis, swollen gums, lesions, and more.

These oral problems have been made worse by lockdowns, which made people understandably nervous to seek a professional care. According to study, 70% of respondents have expressed fear of visiting their dentist. Of that number, 56% reduced their visits or did not schedule an appointment at all.

It’s possible to maintain healthy oral hygiene at home even amid the pandemic. 

Here are some easy tips:

Brush teeth effectively. The easiest tip would be to brush teeth frequently and effectively. Dentists recommend brushing at least twice daily in gentle and circular motions to efficiently remove plaque. Plaque is a thin film of bacteria that forms on the surface of teeth and hardens into tartar. If left untreated, tartar can cause bad breath, destroy the outer layer of teeth, and lead to gum disease. It’s also recommended to gently brush the tongue since plaque builds up there.

Floss. Brushing may not be enough as bristles sometimes cannot reach bacteria and food stuck between the teeth, that’s where floss comes in. Aside from effectively removing deep-seated food particles and bacteria, floss can reduce the risk of cavities and gum disease. Proper flossing means wrapping the cord around the teeth in a “C” shape and gently moving it below the gum line and back up. It is also recommended to floss at least once daily.

Don’t forget the mouthwash. After brushing and flossing, wrap up your daily oral routine with mouthwash. This kills harmful bacteria that can be found between the teeth and on the tongue. It also freshens the breath, especially after a long day of wearing a face mask.

Change your diet. It comes as no surprise that the food you eat has a direct effect on your oral health. Food high in sugar, starch, and carbohydrates results in more plaque and tooth decay. Wine, coffee, tea, and tobacco can also stain teeth. A diet filled with fiber-rich fruits and vegetables, dairy products, and black and green tea can help with oral health.

An arsenal of dental products is helpful to keep the teeth clean. Sensodyne is the World’s No. 1 Sensitivity Toothpaste which has multi-benefits. It helps provide proven relief from pain caused by teeth sensitivity, provides long-lasting daily cavity protection, keeps the mouth feeling fresh and clean, whitens teeth and removes plaque. It is also the most recommended toothpaste by dentists.

Sensodyne has a lineup of products suited for every type of dental concern:

Sensodyne Daily Protection helps soothe painful tooth sensitivity and helps to keep the pain from coming back.

Sensodyne 24/7 Protection Fresh Mint helps keep the mouth feeling fresh and clean.

Sensodyne Gentle Whitening helps to gently but effectively remove stains from teeth to restore their natural whiteness.

Sensodyne Repair and Protect provides effective and long-lasting relief from sensitivity as well as daily cavity protection.

Sensodyne Repair and Protect Whitening targets sensitive areas and forms a tooth-like layer over them, allowing the teeth to retain their natural whiteness.

Sensodyne Gum Care provides 24/7  protection against tooth sensitivity, removes plaque above the gum line, and promotes healthy gums.

Sensodyne Rapid Relief helps build a protective barrier over sensitive areas of the teeth in just three days.

For more information about Sensodyne, visit sensodyne.com.ph.

HI-Eisai sponsored the webinar “Malilimutin: Dahil nga ba sa katandaan?" raise awareness on dementia and related types of diseases

A medical expert has sounded the alarm on early and proper detection of dementia in the Philippines which is often misinterpreted as an aging problem or being ulyanin and malilimutin in Filipino terms. 

 

In the first episode of a webinar series called “Malilimutin: Dahil nga ba sa katandaan?" 

 

Neurologist and dementia specialist Dr. Jacqueline Dominguez shared her knowledge on dementia and how to differentiate it from mere forgetfulness on the part of the patient.

 

HI-Eisai sponsored the webinar to raise awareness on dementia and related types of diseases. 

 

"Dementia is a collection of symptoms with decline in cognition, change in behavior, and impairment of daily function," Dominguez said in the live webinar held last Thursday (Sept 9). 

She enumerated the types of dementia, including the most common one, Alzheimer's disease. Other types are fronto-temporal, Parkinson's dementia, dementia due to traumatic brain injury, and dementia due to depression and other medical conditions. 

 

For her part, digital influencer Nina Rayos acknowledged that there is still a lack of awareness when it comes to dealing with dementia. 

 

Rayos is known in the social media through her vlogs featuring her mother, DonyaToyang, who has been clinically diagnosed with Alzheimer’s disease. 

 

She shared how it took seven years before her family learned that Donya Toyang was forgetful not due to old age, but was inflicted with the disease.

"My mother started to show early symptoms of [Alzheimer's disease] in 2012, but we only just had her diagnosed in 2019. We didn't really think about it so much back then, thinking that maybe she's just simply getting old. She forgets a lot of things, and she always misplaces house keys and money," Rayos said. 

 

What triggered her to finally bring her mother to the hospital was when the latter was hallucinating. 

Rayos recalled how DonyaToyang started to become confused on basic day-to-day activities such as cooking, and began to forget important details in her life such as the name of her children and granddaughter and the fact that her parents and other loved ones already passed away. 

 

Dominguez said disorientation or hallucination is one way to differentiate mere forgetfulness from dementia. She said that is most likely dementia when someone's moment of disorientation already makes it hard for her to go back to reality and determine what's real or not. 

"Early diagnosis prevents the disease from progressing. Elders suffering from dementia are treated badly because the family doesn't really understand their situation," Dominguez explained. 

 

Dominguez then highlighted the importance of the role of family and relatives in spotting the aforementioned symptoms. She said it’s the patients’ loved ones that can help direct them to appropriate medical responses to their condition.

Meanwhile, Dominguez said other symptoms to watch out for are extreme cases of memory loss wherein the potential patient could no longer remember a lot of things; when the person is already having difficulty in performing tasks that she or he is used to doing; when the person is already having poor judgment. 

Early diagnosis and treatment are important to help slow down the progression of Dementia. Visit your doctor at the earliest sign/symptom to give you or your loved one the best treatment possible. 

The “Malilimutin: Dahil nga ba sa katandaan?" Facebook Live last September 9 and 23, 2021 webinars are available at the HI-Eisai Pharmaceutical, Inc. Facebook page. 

September 9 - https://fb.watch/8l03eKdR33/ 

September 23 - https://fb.watch/8l0228zJoY/

 

 

Emirates has resumed scheduled passenger services to Manila, Clark and Cebu to all eligible travellers

Emirates has announced it will operate special commercial flights in October, to provide additional capacity for Filipino citizens from Dubai to Manila, who meet eligibility requirements. The airline will be operating “Bayanihan” flights on EK332 on October 2, 5, 9, 16, 23, and 30. 

 

Emirates has resumed scheduled passenger services to Manila, Clark and Cebu to all eligible travellers who are eligible however capacity restrictions apply, until further notice, as mandated by the authorities in the Philippines. The special flights provide additional opportunities to secure bookings. Customers in the UAE can contact +9714 274 9199 to book tickets on special flights.

Only Filipino citizens currently in the UAE will be eligible to book seats on the special flights, and the following requirements will apply:

 

·       A 10-day facility-based quarantine, with the date of arrival being the first day, will be applicable to all passengers, followed by a four-day home-based quarantine. 

·       Allocations of quarantine facilities at designated hotels will be coordinated by Emirates along with Overseas Workers Welfare Administration (OWWA) and/or the Department of Tourism (DOT). 

 

With the lifting of the ban on travellers from the UAE by the Philippines authorities, which took effect in September, the airline has resumed daily services to and from Manila, while five weekly flights to Clark and twice weekly flights to Cebu are available for Filipinos and foreign nationals to book. From October 9 to 30, Emirates will operate eight flights weekly to and from Manila, with an additional flight on Saturdays, operating as EK334 and EK335. 

 

Passengers can book tickets on www.emirates.com/ph, Emirates mobile app, via Emirates sales offices or preferred travel agents. 

 

For more details on entry protocols and requirements to destinations in the Philippines, customers are encouraged to check the travel requirements page on emirates.com/ph. 

 

 

XTREME Appliances launched new additions to their washing machine line under XTREME Cool category

Investing in quality and durable washing machines has become a necessity to every Filipino household. Throughout the years, this helpful appliance has made an enormous impact in people’s lives, saving them more time and energy that can be directed to other chores and priorities. Every year, we have seen innovations and exciting features incorporated in our washing machines, allowing people to easily adapt to lifestyle changes and developing preferences. 

XTREME Appliances, the country’s leading one-stop shop appliance brand, has been continuously offering products that are high quality yet at a very affordable price. Recently, the brand has launched new additions to their washing machine line under their XTREME Cool category — the twin tub washing machine and the top load fully automatic washing machines. In line with its mission of bringing premium quality home and commercial appliances to the Filipino market, XTREME Appliances considers every Filipino needs, wants, and preferences. Aside from providing innovation, the brand considers market relevance and affordability as large factors in their product pipelines. 

 

With the introduction of these new products — XTREME Cool Twin Tub Washing Machines and XTREME Cool Top Load Fully Automatic Washing Machines — the brand aims to reach more Filipino households, most specifically those people who want to upgrade their lifestyle but are budget-conscious.

 

Wash & dry at the same time with XTREME Cool Twin Tub Washing Machines

 

With the XTREME COOL Twin Tub Washing Machine, you can now handle your laundry faster thanks to its 2-in-1 water inlet feature that lets you wash and dry your clothes. One of its best features is the Air Flow Spinner that helps improve its drying effect. 

 

Meanwhile, to answer the issue of soap and lint residue, the XTREME Cool Twin Tub Washing Machine is reinforced with an Outlet-Tub Filter that makes sure to reduce the amount of residue left behind your laundry. In fact, it prevents lint from clinging to the garments during the washing process.

 

The XTREME Cool Twin Tub Washing Machines are available in three washing capacities — XWMTT-0006 6kg capacity (P8,495), XWMTT-0008 8kg capacity (P10,495), and XWMTT-0010 10kg capacity (P11,495).

 

Save up to 40% of your time with XTREME Cool Top Load Fully Automatic Washing Machines

 

One of the reasons why most Filipinos opt to buy top load washing machines is its high-efficiency yet it still costs less than the front-load units. The XTREME Cool Top Load Fully Automatic Washing Machines, which are available in 7kg capacity and 8kg capacity, were launched in the market. With its Fast Clean System, you can save up to 40% of your time by strengthening the washing beat while keeping the same washing performance. 

 

This top load washing machine comes with an I-Clean feature that lets the tub cleaning run automatically every after the last rinsing process. It also has a Magic Filter — a mesh bag which helps to remove impurities and prevent possible secondary pollution caused by the backflow of dirt. On the other hand, there is no need to reset a washing cycle in case of a sudden power interruption, thanks to the Power Off Memory feature. 

 

The XTREME Cool Top Load Fully Automatic Washing Machines are available in two washing capacities — XWMTL-0007W 7kg capacity (P13,495) and XWMTL-0008W 8kg capacity (P15,495).

 

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

INAX presents its Water Indulgence Promo for 2021

INAX Water Indulgence promo offers up to 30% discount on bathroom pieces, toilets and accessories 

 

It’s that time of the year when INAX, the renowned Japanese brand for its pioneering spirit embodied in masterfully designed bathroom fixtures, presents its Water Indulgence Promo for 2021 where thoughtfully designed bathroom pieces, toilets and accessories are available at huge discounts. 

 

With discounts of up to 30%, the INAX Water Indulgence Promo offers the perfect opportunity to upgrade your bathrooms with masterpieces from the brand that introduced Japan’s first advanced toilet and self-powered automatic faucet.

 

For those who have been eyeing INAX’s intuitively designed washbasins, faucets and toilets, this promo should not be missed! Customers can look forward to as much as 30% off on one-piece toilets, up to

 30% off on close coupled toilets and as much as 25% discount on showers.  Bathroom accessories, spalets and bidets are also available at big price-offs. Truly, it’s the most opportune time to transform your bathroom into a haven for relaxation. 

 

Available until November 30, INAX Water Indulgence Promo 2021 is available in select AllHome branches including Sta. Rosa, Antipolo, Molino / Daang Hari, Taguig, Bataan, Imus, Kawit, Las Piñas, Sipag, Naga, Bulacan, Cebu, Iloilo, Vibal, Silang, Cabanatuan, Butuan, San Ildefonso, Koronadal, Santiago, Gapan, Cagayan De Oro, Libis, Pampanga, General Trias, Tanza, Evia, Malolos, Dasmariñas, and North Molino.

You can also avail of the promo without leaving your home – simply chat with AllHome’s Personal Shopper on Viber to help you shop safely and conveniently. You may get the number of the Personal Shopper at the AllHome branch nearest you through this link: https://allhome.com.ph. 

 

For a complete listing of INAX products included in the promo, visit INAX Philippines on Facebook(www.facebook.com/InaxPhilippines).  

 

  

 

The realme GT Master Edition is sold-out in the PH

realme, the country’s no. 1 smartphone brand for Q2 2021, once again proves its mettle in the local tech arena with a successful launch week for its two latest products: the realme GT Master Edition, and the realme Book. 

 

Following their Philippine debut on September 23, these two products performed well in the market, with thousands of Filipinos placing their orders via exclusive e-commerce partner Lazada, and in over 5,000 realme stores and partner dealers nationwide. 

 

The realme GT Master Edition, the brand’s latest flagship offering, was a hit among realme fans as proven by its sold-out status on Lazada in less than 24 hours since its launch. It also generated impressive results from the Lazada Sulit Sweldo Sale on September 30, as well as from the brand’s first offline selling weekend on October 2 to 3, making it the fastest realme smartphone to sell out on its first weekend. 

Coming in two stunning colors, the realme GT Master Edition showcases the brand’s mastery of design and product innovation. The Voyager Grey sports the industry’s first vegan leather concave design by internationally acclaimed industrial designer Naoto Fukasawa, while the Daybreak Blue variant takes inspiration from the colors of dawn with a holographic back panel. Under the hood, it boasts a Snapdragon 778G 5G processor, 120Hz Super AMOLED display, 65W SuperDart Charge, and 64MP Primary Camera, making the realme GT Master Edition the ideal option for those looking for a premium and stylish smartphone with specs that are tough to beat. 

 

Meanwhile, the brand’s first-ever laptop, the realme Book, also underscored its promising debut performance within the category, as it generated a staggering amount of pre-orders for both i3 and i5 variants, just hours within its official launch on Lazada. 

 

The realme Book is lauded by the realme Squad—fans, media, and influencers alike—for its slim and lightweight design, high-resolution 2K Full-Vision Display, and 54Wh large battery with 65W Super-Fast Charge, among many other notable features, all within an accessible price range. In addition, it runs on the latest 11^th Gen Intel® Core™ Processor in i3 and i5 variants, and is equipped with Stereo Sound by DTS (Powerful Bass Sound by HARMAN). It comes in two stylish colors: Real Silver and Real Blue.

 

The debut success of realme’s latest offerings once again proves the brand’s ability to disrupt the industry with high-caliber tech products that stay within an accessible price point. “We are grateful for the Squad’s continued support and trust for our latest line-up of premium yet affordable products. Rest assured, the brand is committed to breaking the line that divides affordability and premium quality, to provide the best digital experience to every Filipino”, shares Austine Huang, realme Philippines’ VP for Marketing.

 

The realme GT Master Edition and the realme Book are still available for purchase via the realme Philippines Official Store on Lazada. In addition, the realme GT Master Edition can be availed in all realme concept stores, kiosks, and partner dealers nationwide. For those who prefer experiencing the realme Book before purchasing, they can head over to all Silicon Valley outlets nationwide to check it out. 

 

The realme GT Master Edition retails for P18,990 for 8+128GB, and P21,990 for 8+256GB.  The realme Book is available at P37,990 for the Core i3, and P47,990 for the Core i5. 

 

Flexible payment plans are also available for these premium yet affordable offerings. The realme Squad can purchase the realme GT Master Edition via Home Credit at 0%-interest installment plans for up to 9 months. Installment plans via major credit cards are also available. 

 

For more info and updates, be sure to follow realme on Facebook at facebook.com/realmePhilippines, @realme_PH on Twitter, and @realmephilippines on Instagram. #realmePH