Obras Filipinas is a gathering of local designers whose artistry parallels our colorful customs and traditions

In honor of the Philippines’ beauty showcased from the handiworks of local artisans, Ayala Malls Market! Market! presents “Obras Filipinas.”

 

Market! Market! is known for housing several themed bazaars, outlets, and bargain stores that guarantee goers a unique shopping experience. This year, it provides a home for the festive costumes made by promising and exceptional Filipino couturiers through Obras Filipinas.

 

The exhibit comprises three categories: Filipiniana, national costumes, and ethnic-inspired. Various outfits from different regions will be presented, tributing our history, culture, ethnic origins, and religious practices.

 

Moreover, this event coincides with the Buwan ng Wika celebration. Currently, it is being held at the Market! Market! Activity Center in BGC, Taguig City until August 28. 

 

Obras Filipinas is a gathering of local designers whose artistry parallels our colorful customs and traditions. At the moment, the festivity displays many fabric ensembles depicting authentic Filipino culture.

A peek at the 'Ating Kasuotan' exhibit

 

For instance, JP Chua's creation reimagines the scary image often expected from local folklore. She proved that a half-human and half-horse creature like Tikbalang could be an eerie but phenomenal clothing inspiration.

Likewise, Er Stephen Alvarado's version of the mythical Ibong Adarna is as colorful as its story and purpose. Not only does it pay homage to the beauty of the Mayon Volcano, but it's a symbol for the LGBTQ+ community.

 

In addition, some costumes in the exhibit adhere to the religious beliefs of Filipinos, like Marbin Garcia's "Queen Elena." According to the Bulakan, Bulacan native, it depicts the search for the cross of Christ and the creativity of the province's Singkaban Festival. The ensemble was hailed the Best in National Costume last Miss World Philippines 2022.

Meanwhile, it's a different feeling when our nostalgia comes to its physical form. One can reminisce childhood through the "Taho Warrior" ensemble made by designer Erjohn de la Serna. He also created "Hulya," worn by Julia Saubier, which won the award for Best in National Costume during the Miss Universe Philippines 2022.

Speaking of an award, Edwin Uy, known in the industry for his victorious pieces, will also parade some of his outstanding creations. He is exhibiting his Golden Philippine Eagle gown that clinched the title Best in National Costume at the Miss Global 2016.

 

The rest of Obras Filipinas’ featured designers are the following:

 

●      Basil Malicsi

●      Bibay Bautista

●      Carl Arcusa

●      Cathy Mora Capistrano

●      Dee Jay Abustan

●      Ehrran Montoya

●      Gil Granado

●      Ira Baylon

●      Jandy Roman

●      Jehrick dela Roca

●      Jeric Sayno

●      Jerome Campano

●      Jillian de Guzman

●      Johnri Jot Guardiano

●      Joseph Palma

●      Julien Gentica

●      Khandie Segovia

●      Kennette Jabla

●      Mac Taug

●      Maricris dela Peña

●      Mikee Andrei

●      Nestor Borromeo

●      Nomes Cerbito

●      Randy de Leon Satin

●      Raymond Granados

●      Ricmar Agas

●      RS Roman Sebastian

●      Russ Cuevas, Sai Macapagal

●      Younhed Bada

●      Zyrill Jane Jacinto

 

With the exhibit still ongoing since August 22, many other masterpieces enveloped with inspiring stories are waiting for you at the Market! Market! Activity Center. Now is the chance to witness firsthand the talent and craftsmanship of our very own Filipino designers.

Catch the Obras Filipinas grand culminating show titled “Pistang Fiesta Parada ng Pambansang Kasuotan” on August 28, 5 pm.  Mabuhay, and see you there!

HWANG IN YOUP IS COMING BACK TO MANILA!

 

South Korea’s rising star Hwang In Youp is set to come back in Manila for his 1^st official fan meeting 2022 HWANG IN YOUP 1st Fan Meeting in Manila on September 24, 6PM at the New Frontier Theater. 

HWANG IN YOUP is a South Korean Actor who debuted in 2017 as a runway model before launching his acting career in 2018 with a lead role in Playlist Studio’s web drama <Why>. He has been steadily growing his acting career since then and his name rose rapidly after his performance as the beloved second lead, Han Seo Jun, in the drama adaptation of the highly popular webtoon, <True Beauty>, which started airing in late 2020. HWANG IN YOUP recently strengthened his position as a trending young actor by leading Netflix’s series, <The Sound of Magic>, and <Why Her>, which finished its run last 23 July after 16 episodes. 

Apart from the confidence that Hwang In Youp radiates with his icy yet warm charms, fans can expect a memorable night as the actor will have exclusive up-close interaction with them, will sing songs and lucky winners will even have the chance to get hold of his autograph during the fan meeting.

 

Proudly presented by KEYEAST, APPLEWOOD and OVATION PRODUCTIONS, Tickets to 2022 HWANG IN YOUP 1st Fan Meeting in Manila are on sale starting from August 22, 10am onwards at all ticketnet outlets and ticketnet.com.ph. 

 

Get ready for back-to-school adventures than with the latest collections featuring Disney and Marvel heroes

There’s no better way to suit up and get ready for back-to-school adventures than with the latest collections featuring Disney and Marvel heroes. From lunchboxes to school bags and the cutest knick-knacks, these accessories will be the perfect sidekicks for young ones as they learn and explore, and are sure to make their first days at school an experience to remember.

 

Feel every inch a heroine with these Disney-themed kicks and Disney Frozen trolley bag

Kick off the school day on the right foot with a pair of Disney Princess-themed shoes from C. Kok, inspired by courageous and kind Disney Princess heroes. Let imaginations soar as kids chronicle their journeys with the cutest Disney Princess notebooks from Straightlines.

 

Students may also easily wheel their classroom supplies around with a Frozen-themed trolley bag from the Optima Fashion Collection. With these, kids are ready to face the world and chart their own destinies – just like their favorite princesses and queens!

 

Get ready for loads of fun and adventure with these Marvel and Mickey Mouse-themed must-haves

Make going back to school fun for young adventure-seekers with a trusty pair of Spider-Man-inspired shoes from Toons 88. It’s sure to make kids feel every inch like a friendly neighborhood Super Hero.

Every day is an adventure! Let your kids express themselves with arts and crafts supplies bearing designs featuring their favorite characters – create masterpieces with Marvel-themed crayons from Star360 featuring Ant-Man and other Marvel Super Heroes. 

Foster kids’ imaginations and the creative juices flowing on paper with Mickey Mouse and Minnie Mouse notebooks from Straightlines. You may just have the next great masterpiece in your hands!

 

Make meal times more exciting with Mickey- and Disney Princess-themed snacks

Sharing is caring and one surefire way to make friendships last is to bond over sharing snacks!  Marby’s loaf bread features a fun Mickey Mouse design on the packaging, while Resourceful offers a wide selection of snacks with Disney Princess designs. As an added treat, put kids’ favorite drinks in the cutest Disney Princess-themed tumbler from Wamrus!

Get your hands on the Disney and Marvel-inspired back-to-school range at leading department stores and online!

Going back to school is both an experience and adventure to remember. Level up the excitement and anticipation by getting your hands on these essentials featuring kids’ favorite Disney and Marvel characters. These items–and more–are available at Miniso, SM Department Stores, and Robinsons Department stores. You can also shop this line of merchandise at ShopSM, Lazada, Shopee, and Zalora.

 

Maya is giving its users free Bitcoin

The hype is real—all-in-one money app Maya is giving its users free Bitcoin, plus a chance to take home PHP 1,000,000.00 worth of this popular cryptocurrency – and all you have to do is pay with Maya. 

 

In the past few days, social media was abuzz with Maya users sharing their delightful surprise of randomly receiving free Bitcoin. Digital billboards in various cities prompted specific Maya users by name to check their crypto wallets to see if they are lucky recipients of free Bitcoin. One Maya user, Cebu student Reinzel Cabrera, even received a shocking PHP 1,000,000.00 worth of Bitcoin with virtually no effort – just by regularly paying with Maya! 

Maya now reveals that everyone can get FREE Bitcoin and, like Reinzel, have the chance to receive PHP 1,000,000.00 in Bitcoin.  Here's how:

1. Just pay with Maya via QR, mobile number, or card at stores all over the Philippines and online
2. Get free Bitcoin up to P500 each month until September 30! Every purchase gives you guaranteed Bitcoin worth 1%, 10%, or 100% of your purchase. For example, your PHP 500 purchase can give you PHP 5, PHP 50 or PHP 500 in free Bitcoin!
3. Wait for the SMS notification and then check your crypto wallet to claim your free Bitcoin 😎
4. The more you pay with Maya, the more chances to get PHP 1,000,000 in Bitcoin every month, during the promo period.

 

"Maya is already the most accessible way to get into cryptocurrency in the Philippines starting as low as PHP1.00 and our Free Bitcoin promo drives even further accessibility while providing more opportunities for our customers to grow and master their money," said Pepe Torres, Chief Marketing Officer for Maya. "We’re excited to be the first Philippine fintech to offer Bitcoin as a reward and form of cashback (or cryptoback!) whenever customers pay merchants with Maya. There’s no better time to take advantage of our all-in-one money app to start paying for all your wants and needs because it’s a risk-free way to get into crypto. Sayang ang Free Bitcoin!" 

Reinzel Cabrera, a student from Cebu City and a loyal Maya user, takes a selfie in front of the digital billboard dedicated to him after receiving the news of the PHP 1,000,000 worth of free Bitcoin from Maya. The money app encourages its users to keep paying with Maya for their everyday purchases to receive free Bitcoin, just like Reinzel!
 

Cryptocurrencies are decentralized digital currencies that one can use to make transactions online or wait for their value to increase and then sell them for a profit. Launched in April 2022, Maya's crypto feature lets users buy, hold, and sell cryptocurrencies for as low as PHP 1.00, making it ideal for crypto novices and enthusiasts. Maya has been granted the Virtual Asset Service Provider (VASP) license from the Bangko Sentral ng Pilipinas for its crypto services, ensuring all transactions are legitimate and safe. 

 

Maya is the only wallet in the country that provides users with a seamless, all-in-one crypto experience allowing users to buy, sell, hold, and even spend their crypto earnings in just one app. Those who earn from crypto can reap the additional funds to pay bills, buy load, shop for groceries, or even save on their Maya Savings feature, which can grow even further by up to 6%.

 

Completely free to download and register, Maya packs a feature-rich e-wallet, an inclusive digital bank, and everything else you need to save, spend, grow, and manage your money—right from your smartphone. 

 

Maya is powered by the country's only end-to-end digital payments company, PayMaya Philippines, and Maya Bank for digital banking services. For more information and updates from the country's all-in-one money platform, visit maya.ph. 

 

 

Parkway Corporate Center in Filinvest City, Alabang is still a cut above the rest

One of the important lessons that the COVID-19 pandemic has reinforced is that the health and wellbeing of employees should be a top priority – because they are, after all, the backbone that keeps a company going.  

 

An important factor in prioritizing employee wellbeing are work spaces found in green building developments. While many developers are already going towards this direction – with 35 percent of the new offices in Metro Manila seen to acquire green building certifications from 2022 to 2025, according to Colliers Philippines – Parkway Corporate Center in Filinvest City, Alabang is still a cut above the rest.

Long before the pandemic, Parkway Corporate Center has been forward-thinking, foremost, with its location in Filinvest City, which is a LEED (Leadership in Energy and Environmental Design) Certified Neighborhood and a recipient of PhilGBC BERDE 3-Star Certification. Filinvest City is the first central business district in the Philippines, and one of the largest in SouthEast Asia to earn such recognition and surpass the world’s most rigorous sustainable neighborhood rating system.  

 

Parkway Corporate Center’s strategic location already makes it an ideal address as it provides professionals with mobility, and easy accessibility to lifestyle and essential establishments: lifestyle centers like Festival Mall, Westgate, and Commerce Center, luxury hotels such as Crimson Hotel to essential establishments including public and private hospitals like Asian Hospital, Ospital ng Muntinlupa, and government institutions like the Research Institute for Tropical Medicine.

 

But apart from its location, Parkway Corporate Center  is also progressive in its design and modern amenities. It is designed by one of the country’s top architectural firms, H1 and Design to give the building a modern look and premium to your business. Within the building, workers can enjoy its modern features and amenities which include an elegant lobby for a dignified welcome to your employees and clients, modern business centers for productive meetings and other functions, high-speed elevators, the Podium Deck Garden where employees can relax, take a quick breather, socialize, and enjoy the fresh air while getting the best view of the Filinvest City skyline.

 

Now ready for occupancy, Parkway offers flexible and combinable office units to suit each business’ office space requirements or to make office expansion easier. It ranges from typical units of 36 square meters, corner units of 55 square meters to 252 square meter units. Adding to its business-friendly terms, business owners or investors may opt to fully own an office unit or lease certain unit/s at Parkway. 

 

So for business owners or investors who are looking for office spaces that offer everything that companies and employees need to boost work productivity while supporting their health and wellbeing can find all that and more at Parkway Corporate Center. 

 

To know more, visit parkwaycorporate.com

 

“Barangay Shopee” aims to better the lives of underserved communities

Barangay Shopee grants community wishes such as basketball courts, multi-purpose hall renovation, and more

With its mission of bettering the lives of Filipinos across the country through technology, Shopee has helped millions of local buyers and sellers adopt e-commerce seamlessly through its meaningful campaigns and initiatives. In time for its much-awaited double day sale, the 9.9 Super Shopping Day, Shopee launches 

Barangay Shopee, the newest initiative under its Shopee Bayanihan CSR program, designed to help communities in need by enabling Filipinos to win a sponsored community project for their barangay. 

 

Through this contest, Shopee users from all over the Philippines have the chance to win a community project that will help address the needs of their barangay. Winners of the contest can choose their own community project that all members of their barangay can benefit from, such as a new basketball court, multi-purpose hall renovation, public school supplies, and other community-building projects. 

Starting August 25 up to September 9, users can join Barangay Shopee by posting video entries on Facebook and submitting the link via the Barangay Shopee page in the app. Joining the online contest can be done in three simple steps:  

1. Create a 1-2 minute video with at least 3 barangay members and answer the questions:

●      Bakit kayo ang dapat tawagin na “Barangay Shopee”? 

●      Paano pwedeng tulungan ng Shopee ang inyong Barangay?

2. Post the video on Facebook, following these requirements:

●      Follow and tag @ShopeePH on Facebook

●      Post is public

●      Use the hashtag #BarangayShopee in the caption

3. Submit the link to your video via the Barangay Shopee page in the Shopee app.

 

Martin Yu, Director at Shopee Philippines, shared “We are thrilled to be launching our newest initiative, Barangay Shopee. In everything that we do, we work towards our main mission of bettering the lives of our users, sellers, and communities through technology. Through Barangay Shopee, our goal is to foster the community spirit of barangays from all over the Philippines, and uplift them by providing them with a community project that their whole barangay can benefit from. We look forward to crafting even more initiatives that will help make e-commerce more accessible for all.”

 

Barangay Shopee is the newest initiative under Shopee Bayanihan, the company's umbrella CSR program that seeks to harness the power of technology to help communities benefit from digital transformation, wherever they are in the Philippines. 

 

To learn more about how you can join and win a Shopee-sponsored community project of your choice for your barangay, visit the Barangay Shopee page in the app. Download Shopee for free on App Store or Google Play Store.

The brand-new season of Lite Me Up looks into how you can unlock your inner light with Gabbi Garcia

Five brand-new episodes of the web series “Lite Me Up,” produced by Xiaomi, promises to inspire 20-somethings on how to shine their brightest and confidently navigate everyday style concerns without losing touch of their true sense of self.

Starring the Millennial It Girl, Gabbi Garcia, the web series takes a variety of topics to guide audiences gain self-confidence and express their personal style with the help of Xiaomi 12 Lite – itself a fabulous fashion accessory.

With its slim design and powerful performance, the Xiaomi 12 Lite is considered a masterpiece for tech and fashion advocates alike, inspiring users to confidently express themselves.

“Radiating personal confidence is something anyone can learn. I believe it begins with a sense of independence. It’s about believing in yourself, in your purpose in life, your own aspirations, and personal style. I’m so thrilled to once again work with Xiaomi for the new season of Lite Me Up and help audiences express themselves with ease, and never stop inspiring others,” said Gabbi.

Xiaomi 12 Lite features a studio-level 108MP triple camera, Smart 67W turbo charging, and an impressive 120Hz AMOLED display. The new flat frame design gives the phone a simple and refined body line. Its unified color scheme and seamless matte finish gives off a premium and fashionable vibe — such a pleasant feel to hold in your hand. Available in Black, Lite Green, Lite Pink, the phone's multi-layer color gradients and the satin effect make the back covers look like a beautiful canvas.

Brand-new Lite Me Up episodes

This season’s Lite Me Up premieres on August 26, 2022 via Xiaomi Philippines’ Facebook page and YouTube channel. New episodes air every Friday, with lucky audiences getting a chance to win a Xiaomi 12 Lite in every episode!

For the first episode, Gabbi shares her fearless fashion forecast for the season. This, incidentally, also gives audiences a glimpse of her personal style, which for her means giving color and depth to her authentic self.

The second episode is about modern etiquette, which in this day and age includes issues like whether it’s acceptable or not to use your phone while out on a date. Is using your phone between conversations considered rude? Watch out to find out.

Episode 3 talks about how to be the “Lite of the Party” — or how to be confident in whatever social occasion you plan to go to. With a little help from Xiaomi 12 Lite’s selfie camera, Gabbi guides you how to capture the best style that suits your personality. 

In Episode 4, Gabbi dares you to take the “Next-Level Mirror Selfies” to see for yourself how other people see you in real life. Aside from simply clicking away in front of a mirror using the rear-facing 32MP camera of the Xiaomi 12 Lite, there are a lot more things to consider if you want to take the perfect mirror selfie. When done flawlessly, you’d be surprise to see how gorgeous a mirror selfie can be.

In the season finale, Episode 5, Gabbi reveals her signature “get ready with me” look using the Xiaomi 12 Lite’s vlog mode features.

Get ready and enjoy the best deals and discounts on selected Beko appliances

 

 

Who won't be happy with the thought of big deals, discounts, and exciting games - who won't automatically be happy with those, right? 

 

Get ready and enjoy the best deals and discounts on selected Beko appliances at Automatic Centres in Alabang Town Center and Market! Market! this August 26-31!

Big savings and discounts for selected Beko products await customers. Make yourselves and your kitchens happy as you score big discounts. 

 

Purchase and score huge discounts on Beko appliances such as the Beko fridges and Beko’s 19.9 cu.ft Side-by-Side Inverter Refrigerator, GNO5231XPPH for only Php 40,792. Score great deals for electric cooking ranges such as the Beko’s 60cm Freestanding Electric Cooker with 4 Hotplate Burners FSM66100GX for only PHP 28, 891, the washing machines including the 8.0kg Washing Capacity, Top load Fully Automatic Washing Machine, WTLI080SP can be yours at PHP 10,792 and while the 10.0kg Washing Capacity Frontload Fully Automatic with ProSmart Inverter Motor is only PHP 39,992.

 

Aside from this, Beko also prepared festive store designs, an exhibit area, and exciting activities for customers to enjoy.

 

Get a chance to win a Beko steam iron, fresh trolley, or an umbrella when customers purchase a Beko appliance in the Automatic Centre. 

 

We also all perk up with the thought of getting free stuff, right? Customers will also surely enjoy it as they get a free laundry bundle pack for every purchase of any Beko appliance, with no minimum amount required on every purchase.

 

If you also want to get a chance to win a Beko Air Fryer (Beko FRL2942), you might want to get your smiles on and prepare to take and share online your best selfie at the Beko Exhibit Area! Customers only need to take and share their selfies at Beko Exhibit Area with the hashtags #BekoNaman #AutomaticYan #LiveLikeAPro. 

 

The lucky winner with the best photo will be chosen by August. 

 

 

So, this August 26-31, head to Automatic Centres in Alabang Town Center and Market! Market! Score the best deals and discounts, and have fun in the exciting in-store activities from Beko!

 

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page.

 

realme launched Pad X and realme Watch 3!

realme, the PH's no. 1 smartphone brand for Q2 2022, according to the recent shipment sell-in report from Canalys, continues to expand and strengthen its realme TechLife portfolio. In line with its mission to become every Filipino’s tech and lifestyle partner, realme is set to launch the realme Pad X and realme Watch 3 on August 26, live at SM Megamall Fashion Hall. This techlife launch will be held together with the culminating activity for their month long fan fest celebration.

“The rising demand for TechLife devices that can adapt to the ever-changing lifestyle of consumers spurred us at realme to develop the realme Pad X and realme Watch 3. We want Filipinos to have a well-rounded digital experience to help them achieve a much more efficient day-to-day life. The launch of the latest realme AIoT products is geared toward improving the digital-driven lives of Filipinos,” shares VP for Marketing Austine Huang.

Explore the world with the realme Pad X

Users can expect an immersive visual experience with a 10.95" 2K Full View Display of realme Pad X that features a screen-to-body ratio of 84.6%. Designed to Explore, the realme Pad X is packed in a 7.1mm Ultra Slim Design which makes it easy to bring anywhere, anytime. The realme Pad X blends functionality with style as it is compatible with the realme Smart Keyboard and the realme Smart Pencil (which can be attached magnetically), and will soon be available in the local market, to be sold separately). The realme Pad X will come in Glacier Blue and Glowing Grey colors.

Whether you will be using it for entertainment, gaming, school, work, or even your very own artistic pursuits, the realme Pad X can definitely provide an efficient multitasking performance since it is backed by the power-efficient Qualcomm Snapdragon 695 5G Processor which comes with two Cortex-A78, six Cortex-A55 Cores and paired with an Adreno 619 GPU. The realme Pad X is complemented with a 8,340mAh Battery with 33W Dart Charge that can deliver up to 1,119.29 hours of standby time so users can watch their favorite shows, explore new hobbies and get productive anytime.

In terms of camera, the realme Pad X is equipped with high definition cameras such as a 13MP Al Camera with an aperture of f/2.2, focal length of 33.7mm and capable of x6 Zoom and its 8MP Al Camera with a 105° Wide Front Camera that can take a wider image for selfies, attending video calls, amongst others. The front camera also uses Limelight for a better view of the user's surroundings while also keeping the subject in the center. 

Welcome a healthier version of your with realme Watch 3

Designed to be every Filipino’s ultimate health and fitness companion, the realme Watch 3 helps users keep track of their health with its All-Day Comprehensive Health Monitoring. Aside from a 24/7 Heart Rate Monitor, it also features a Stress Monitor, Sleep Detection and Tracking as well as a Blood Oxygen Level monitoring. The realme Watch 3 is equipped with a Reminder to Drink Water. As for women consumers, the realme Watch 3 features a Women's Special monitoring that has a menstrual cycle tracker which can be set by the user.

The realme Watch 3 provides a seamless and an ensured long-lasting connectivity with a Clear Bluetooth Calling that is equipped with a single chip capable of dual-mode Bluetooth. This means that users can enjoy both basic functions of a smartwatch while using the mobile voice calling at the same time, directly through the realme Watch 3's microphone and speaker. 

True to its Fitness Meets Finesse tagline, the realme Watch 3 is packed in a Reflective Metallic Frame and will come in two colors: Black and Grey. Users can personalize their own realme Watch 3 because aside from its 100+ Stylish Watch Faces that include both static and dynamic watch faces, they also have the option to use personal photos for watch faces. In addition, the realme Watch 3 supports 110+ Sports Modes to ensure that users have a good level of tracking and provides seamless adjustment in their health routines.

Get ready for the second wave of realme TikTok Mega Sale!

The realme fanfest festivities continues as realme offered amazing discounts and promos during the TikTok Mega Sale last August 15 where the brand was able to achieve top 1 in GMV sales on TikTok Shop Philippines. Not only that, realme was able to achieve a 'sold out within 5 minutes' record for its latest C series model, the realme C30 during the 8.8 Lazada sale.

For those who were not able to catch the sale, worry not as realme is rolling out its second wave of offers and discounts on TikTok Shop this coming August 22, 2022. Fans can expect huge discounts as well as giveaways every 15 minutes and Piso Sales every 30 minutes too! Be sure to check out the realme Official TikTok page for the complete list of promos and discounts. 

To know more about realme’s latest updates, follow the realme PH Facebook page at http://facebook.com/realmePhilippines or visit the official realme website at https://www.realme.com/ph/.

 

Cebuana Lhuillier, the country’s micro financial services giant, was awarded four Quill Awards

Cebuana Lhuillier, the country’s micro financial services giant, was awarded four Quill Awards from the International Association of Business Communicators Philippines (IABC Philippines) in the 19th Philippine Quill Awards.

 

The awards underscored the creative campaign and strategic communication initiatives that the company undertook over the past year.

 

The company’s financial literacy campaign “Iponaryo”, which responds to the call for financial inclusion to empower Filipinos with access to financial solutions, won the Excellence Award for Communication Management. 

 

The campaign was launched in partnership with Cebuana Lhuillier’s banking arm, Cebuana Lhuillier Bank (CL Bank), to promote the bank’s Micro Savings offering--its flagship product that aims to help millions of unbanked Filipinos gain access to a savings account by lessening the complicated requirements that common Filipinos experience when opening a bank account.

 

The company’s 2021 Mother’s Day video campaign “Dakilang Ina” also clinched the Excellence Award for Communication Skills and was nominated for the Top Award on the same category. 

 

Meanwhile, Cebuana Lhuillier’s internal COVID-19 response communications, “Ka-Cebuana COVID-19 Healthwatch”, earned a Merit Award for Communication Management for its effectivity in cascading COVID-19 information and the company’s pandemic-related responses to its 8,000+ internal stakeholders. 

 

The company’s annual internal publication, also “Benedizioni” won an Excellence Award for Communication Skills. The publication features the company’s wins and milestones in the past year and its employees’ initiatives in carrying out its commitment to financial inclusion.

 

“These recognitions from IABC attest to our goal of delivering excellent services, not only as a micro financial services player, but also in all the things we do as an organization. We are deeply humbled by these honor and this inspires us to do better and uphold our value of excellence”, Cebuana Lhuillier president and CEO, Jean Henri Lhuillier said.

 

“More than our role as communicators in promoting our brand and its products, it is also our responsibility to keep our stakeholders engaged and well-informed. Telling their stories allow us to understand and respond to their needs as our clients. Getting these recognitions from IABC motivates us to work harder and impart and communicate the value and relevance of Cebuana Lhuillier as a micro financial services institution to every Filipino,” Cebuana Lhuillier Integrated Marketing and Communications Group Head, Michael Sena added.

 

Through IABC, the Philippine Quill is the only awards program that honors the dedication, innovation and passion of communicators using a global standard. Adding to Cebuana Lhuillier’s long list of accolades, these awards serve as a testimony to its excellent services and commitment of financial inclusion.